Association Brain Food Weekly: 11.29.19

Free professional development resources and events for CAEs, association staff and others in the association community

The weekly list of free educational events and resources for the association community…

Free professional development resources and events for CAEs, association staff and others in the association community

Will I see you at ASAE TEC next week? For me, TEC is like a reunion, camp and retreat combined in one. If we haven’t met and you see me walking around, please introduce yourself, I’d love to meet you.

Association silos have been a topic of conversation for years now. They especially get in the way when you’re leading up a project, so thankfully WBT Systems suggests 11 catalysts for cross-departmental collaboration.

I continue to learn new things about the “bones” of an AMS, a technology I thought I knew enough about but apparently didn’t. MemberSuite describes the difference between real and pseudo SaaS AMS and suggests 12 questions you can ask a potential AMS vendor to find out what they’re really selling.

Dan Hickey at DelCor Technology Solutions explains how to avoid application sprawl by taking a strategic approach to Office 365.

Associations are not addressing the emotional minefield of work, says Amanda Kaiser at Kaiser Insights. She has a good point. Why don’t associations serve the whole person? Aren’t personal & professional lives intertwined for many? Doesn’t one affect the other?

William D. Pawlucy at MultiBriefs shares ten things associations should start and stop doing in 2020. I especially like his “stop doing” list.

Quick hits before we get to next week’s free webinars:

  • Why was Paula Deen allowed to be the authority on Southern cooking for over a decade? Seriously, ugh. (Lauren Michele Jackson, Eater)
  • West Virginia inmates will be charged by the minute to read e-books on tablets. How ridiculous, taking away something that can transform a person—reading. (C.J. Ciaramella, Reason)
  • I can’t stop watching this, one of the oddest (and funniest) sports interviews I’ve ever seen. “Lead (or take) a horse to the water” will never be the same. (Harlequins Rugby League)

Good eats:

  • I have a ton of daikon radish in the frig from our CSA share. I figured they would keep well while I decided what to do with them. We liked these spicy roasted daikon radish fries although only the skinniest ones got crispy. Feeling lazy, I used ground ginger instead of fresh.
  • Seeing this photo of ham steaks with juniper cream sauce on the Taste site, I just had to try the recipe. The recipe says to strain the sauce, which I did, but the sauce in the photo is not strained, bait and switch! Seriously, the sauce was delicious when combined with the ham. Sherry vinegar makes a huge difference, keep some in your cabinet.
  • Growing up in southeastern MA, I have always loved our native fruit, cranberries. This King Arthur Flour recipe for Nantucket cranberry cake is easy to make for dessert—or snacking.
  • I’ve been holding onto three Seminole pumpkins, waiting to be inspired. This weekend I came upon the idea of stuffing and roasting them. I used mushroom, spinach, onion, bacon, garlic, bread, egg, cream, gruyere and parmesan in my stuffing, a riff on Dorie Greenspan and Ciao Chow Linda.
  • Have you ever made French toast in a sheet pan? So much easier! Spray pan. Pour custard mixture into pan. Arrange bread slices. Then flip each one over in the order you placed them. Let sit to absorb custard. Bake on lower rack at 425 for 10-15 minutes. Transfer pan to upper rack and broil a few minutes until done. The March/April 2019 issue of Cook’s Illustrated has the recipe.

Here are the educational events scheduled for next week. If you have any free webinars or events coming up, please send me the link. I’ll be happy to feature it as long as it’s not product-centric.

Mon 12/2 at 1 p.m.* – Chatting with Agnes & Cecilia

Check out this 15-minute web series covering hot topics and issues related to 501c organization management. A new episode is posted every Monday by 1 p.m. More info.

Host: Rogue Tulips LLC


  • Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman
  • Cecilia Sepp, CAE, CNAP, principal and founder, Rogue Tulips LLC

*All times are Eastern Standard Time unless otherwise noted.

Mon 12/2 at 5:30 p.m. – AWTC End-of-Year Reception (Washington DC)

Join AWTC for our biggest event of the year. Held at the ASAE Technology Exploration Conference, the AWTC End-of-Year Reception welcomes all association women technology champions and their supporters. Enjoy an evening of delicious food, drinks, and great company. Location: Washington DC. More info/register.

[Note from DR: I’ll see you there!]

Tue 12/3 at 12 p.m. – Association Data Analytics Brown Bag

This opportunity is for association professionals who are responsible for reporting analytics to leadership, Boards of Directors, and other stakeholders, to come together in a free-flowing environment to share their lunchtime and discuss, this month, member engagement scoring. 1 CAE credit. More info/register.

Tue 12/3 at 12:30 p.m. – Member Engagement Party

An engaging membership experience needs constant attention and interaction, just like any good party. When you recruit members, you’re inviting them to your organization’s “party.” When they accept your invitation how are you greeting them at the door, helping them assimilate, introducing them to the resources and amenities of your “home”? Learn how to shift your mindset and improve member engagement throughout the membership cycle. 0.5 CAE credit. More info/register.

Host: The Next Steps LLC

Tue 12/3 at 1 p.m. – 10 Tips to Crush Your Goals in Ads, Exhibits, & Sponsorships

Learn how to prioritize sales prospects to maximize impact, what information/data you should compile to increase interest, and how simplicity can increase response. More info/register.

Host: Engage Software

Presenter: Scott Oser, founder, Scott Oser Associates

Tue 12/3 at 2 p.m. – Association Chat on Twitter (#assnchat)

The original #assnchat Twitter chat is back. Join an online tweet chat with fellow association professionals by following the #assnchat hashtag on Tuesdays at 2 p.m. More info.

Host: KiKi L’Italien, founder, Amplified Growth

Tue 12/3 at 2 p.m. – Tech That Translates: The Best Tools to Engage Your Audience

Explore easy-to-implement, cost-effective ways to make a bigger impact with your events. Learn about innovative technology and use this information to develop a point of view on which trends will be the most applicable to enhancing your events. 1 CMP credit. More info/register.

Host: PCMA

Presenter: Danielle Puceta, Senior Vice President, Digital, Freeman

Wed 12/4 at 2 p.m. – Demystifying Event Marketing

Learn why events are such an important part of a holistic marketing strategy and how they are uniquely capable of delivering incredible returns when integrated as part of a multi-channel marketing strategy. 1 CMP credit. More info/register.

Host: MeetingsNet

Presenter: Alyssa Peltier, Manager, Event Marketing, Cvent

Wed 12/4 at 3 p.m. – Signs It Is Time to Redesign Your Website (Reston-Loudoun VA Idea Swap)

A website redesign is a business investment that can impact your association in a positive way, but it can also take a significant amount of time. Find out why and when you should make the investment. 1 CAE credit. Location: Reston VA. More info/register.

Organizer: ASAE Greater Washington / National Capital Community

Thu 12/5 at 2 p.m. – A Digital Marketer’s Guide to Navigating the California Consumer Privacy Act (CCPA)

The California Consumer Privacy Act (CCPA) goes into effect on Jan. 1, 2020. Learn about the requirements and technicalities of CCPA, how CCPA affects integrated marketing tactics, how you can plan for the CCPA, and what other digital marketers are doing to come into compliance. More info/register.

Host: ON24


  • Boris Segalis, Partner and Vice Chair Cyber/Data/Privacy, Cooley
  • Bryn Powell, Director of Demand Gen, ON24
  • Uzair Dada, Founder & CEO, Iron Horse Interactive
  • Ellen Smoley, Growth Marketing Specialist, atEvent

Thu 12/5 at 2 p.m. – Keep the Conversation Flowing into Your Next Event

Blended learning has been top of mind for hybrid event producers when it comes to the overall participant experience. Hear an example of how using a specialty online platform in a creative way to further networking and session discussions beyond live event hours has shaped the attendee experience and exceeded expectations. 1 CMP credit. More info/register.

Host: PCMA


  • Ho Yin Chueng, Founder & Creator, Remo
  • April Doty, Communications and Events Management, Minds@Work

Thu 12/5 at 2:30 p.m. – Embrace Digital Marketing (or Get Left Behind)

Associations seeking growth in membership and sponsorship can use digital marketing to turbocharge their efforts. Not only can you use digital marketing to grow your revenue but also your brand awareness, event attendance, and open doors to new opportunities. Learn about the key traits for great association social media presence, the difference between platforms, and when to decide if paid advertising makes sense. More info/register.

Host: The Moery Company


  • J.P. Moery, founder, The Moery Company
  • Lyndsey Medsker, founder, Clear Skies Strategic Communications

Fri 12/6 at 1 p.m. – Mission (Seemingly) Impossible: Calculating the ROI of eLearning

Learn about an easy to use, eLearning ROI model that goes beyond ‘time spent and course completions’ and instead ties calculable outcomes directly back to your efforts. More info/register.

Host: Blue Sky eLearning

Presenter: IMPART! Learning Solutions CEO, Dan Streeter

Fri 12/6 at 3 p.m. – ASAE Small Staff Association Professionals Book Club

Save the date and start reading. The next book will be Five Stars: The Communication Secrets to Get from Good to Great by Carmine Gallo. More info/register.

Organizer: ASAE Small Staff Association Professionals Community

Tue 12/10 at 3 p.m. – Strategic Revenue Growth: Thinking Beyond Members and Sponsors

The pressure to grow non-dues revenue is greater than ever for associations of all types and sizes. Can associations be more entrepreneurial and adopt for-profit ways of thinking and doing business to stay in business? Yes, as some associations have demonstrated — through high-yielding joint ventures, investments, and strategic partnerships. Join us for a dialogue about what it takes to transform the revenue mindset, leverage our authority and expertise as associations, and generate revenue based on the needs of whole new audiences we’ve never considered before. Location: Washington DC and online. More info/register.

Organizers: Meena Dayak, Associations Catalyzing Entrepreneurship and Scott Oser Associates


  • Jennifer Baker (moderator), MSW, CAE, Senior Director, Business Solutions at ASAE Business Services
  • George Morvis, founder, president and CEO of Financial Shares Corporation
  • Karim Guirguis, chief strategy and innovation officer at the American Bankruptcy Institute

Thu 12/12 at 11 a.m. – Advocacy 365: Mapping Out Year-Round Engagement

Highly successful advocacy programs employ year-round activities that drive greater engagement and build stronger relationships.  Learn how to develop a strategy for every month of the year and take away an easy-to-follow outline of tactics your program may be missing that could add big value. 1 CAE credit. More info/register.

Organizer: ASAE Government Relations and Advocacy Professionals Community


  • David Lusk, Founder and CEO of Key Advocacy
  • Sherry Stanley Whitworth, Managing Director, FiscalNote

Thu 12/12 at 2 p.m. – From Fan to Fanatic: Tricks of the Community-Building Trade

Why do some events fail to enhance trust, create lasting connections, increase loyalty, and grow your bottom line? Learn how to drive revenue and sales transactions indirectly, through meeting the emotional needs that really drive a sense of belonging. The value for an attendee’s heart and your business comes from creating effective ways for people to connect and an emotional benefit (desire) to stay connected. More info/register.

Host: Smart Meetings


  • Rhonda Payne, Chief Learning Officer, ASAE & the Center for Association Leadership
  • KiKi L’Italien, founder, Amplified Growth, and CEO/host of Association Chat

That’s it for now. If you can’t attend a live webinar, go ahead and register if the topic interests you. Most webinar hosts send registrants a link to the recording.

Association Brain Food Weekly is published Friday mornings. If your organization offers free professional development for the association community, please send me the link via email or Twitter before Thursday afternoon.

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Creative Commons image by Clyde He via Unsplash

Author: deirdrereid

Deirdre is a freelance writer for companies serving the association market, who after more than 20 years in the association and restaurant industries, is enjoying the good life as a ghostblogger and content marketing writer. Away from her laptop, you can find her walking in the woods, doing yoga, going to shows, journaling, cooking, or relaxing in a comfy chair with a good book and a glass of something tasty in hand.

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