Association Brain Food Weekly: 12.6.19

Free professional development resources and events for CAEs, association staff and others in the association community

The weekly list of free educational events and resources for the association community…

Free professional development resources and events for CAEs, association staff and others in the association community

Starting to feel a little holiday stress? You’re not alone. MemberSuite suggests ways you can help your members (and yourself) deal with holiday stress. Note to self: it’s all doable. Breathe.

The 2020 predictions and trends articles are starting to appear. Sustainability and ‘flight shaming’ are topping many lists of event trends. WBT Systems asks if associations need to think about providing a more sustainable professional development option to their members and market.

Billhighway is publishing a series of posts about chapters in crisis. To start off, they look at how you can help chapters recover from (and prevent) financial mismanagement.

A twofer on data privacy regulations. Steven MacDonald at SuperOffice provides a guide to GDPR for B2B marketers that includes smart advice even if you don’t have an EU audience. And, Caroline Forsey at HubSpot explains what California’s new data privacy act means for marketers.

Quick hits before we get to next week’s free webinars:

  • 3 tips for women who want to improve their mindsets in 2020. Love this approach to goals, success and life. (Aimee V. Sanchez, Ph.D., Association Chat)

Good eats: I didn’t spend much time in the kitchen this past week due to ASAE TEC and other commitments, but I did make this chile crisp from Bon Appetit. I spooned it over pan-fried flounder and will now find other ways to use the leftovers, very tasty stuff. If you’re not familiar with this Chinese condiment, this article from Taste about the cult of chile crisp will bring you up to speed.

Here are the educational events scheduled for next week. If you have any free webinars or events coming up, please send me the link. I’ll be happy to feature it as long as it’s not product-centric.

Mon 12/9 at 1 p.m.* – Chatting with Agnes & Cecilia

Check out this 15-minute web series covering hot topics and issues related to 501c organization management. A new episode is posted every Monday by 1 p.m. More info.

Host: Rogue Tulips LLC


  • Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman
  • Cecilia Sepp, CAE, CNAP, principal and founder, Rogue Tulips LLC

*All times are Eastern Standard Time unless otherwise noted.

Tue 12/10 at 1 p.m. – Recession Ready PD

Explore common trends we can expect in the CE marketplace during recession. Examine how three key shifts can strengthen your strategic position. Take away a framework for facilitating stakeholder conversations on recession ready PD. 1 CAE credit. More info/register.

Host: CommPartners

Presenter: Tracy King, MA, CAE, Chief Learning Strategist & Founder, InspirEd

Tue 12/10 at 1 p.m. – Useful, Free & Low-Cost Tools, Software, and Services for Your Nonprofit

What software tools and services are available to nonprofits at low or no cost that are worth using? How do you judge when a tool really is low cost, as opposed to one that will end up costing you time and effort? We’ll walk through the latest free and low-cost tools, software, and services that are worth knowing about. More info/register.

Host: Idealware

Presenter: Colin Murphy, Idealware

Tue 12/10 at 1 p.m. – How to Use Behavioral Economics to Build a Successful Monthly Giving Program

Monthly donors give 42% more over the course of a year compared to one-time donors. They also stick around longer with most programs enjoying donor retention rates north of 85%. Learn about the emotional, social, and cognitive mechanisms that drive people to opt into a monthly giving program. Hear practical suggestions for designing more effective outreach, engagement and retention strategies to ensure your monthly giving program can take your NPO to the next level. More info/register.

Host: Nonprofit Tech for Good

Presenter: Heather Graci, Behavioral Economics Specialist at Creative Science

Tue 12/10 at 2 p.m. – Association Chat on Twitter (#assnchat)

The original #assnchat Twitter chat is back. Join an online tweet chat with fellow association professionals by following the #assnchat hashtag on Tuesdays at 2 p.m. More info.

Host: KiKi L’Italien, founder, Amplified Growth

Tue 12/10 at 3 p.m. – Strategic Revenue Growth: Thinking Beyond Members and Sponsors

The pressure to grow non-dues revenue is greater than ever for associations of all types and sizes. Can associations be more entrepreneurial and adopt for-profit ways of thinking and doing business to stay in business? Yes, as some associations have demonstrated — through high-yielding joint ventures, investments, and strategic partnerships. Join us for a dialogue about what it takes to transform the revenue mindset, leverage our authority and expertise as associations, and generate revenue based on the needs of whole new audiences we’ve never considered before. Location: Washington DC and online. More info/register.

Organizers: Meena Dayak, Associations Catalyzing Entrepreneurship and Scott Oser Associates


  • Jennifer Baker (moderator), MSW, CAE, Senior Director, Business Solutions at ASAE Business Services
  • George Morvis, founder, president and CEO of Financial Shares Corporation
  • Karim Guirguis, chief strategy and innovation officer at the American Bankruptcy Institute

Wed 12/11 at 12 p.m. – Member Engagement and Loyalty Study Reveal

Take a dive into Community Brands latest research, the “Member Engagement and Loyalty Study,” which looks at how member engagement and loyalty have changed over time, and digs deeper into what’s behind member sentiments and behaviors based on generation, career stage, and other factors. Hear recommendations on how to use the study’s data to better serve your members. 1 CAE credit. More info/register.

Host: Community Brands

Wed 12/11 at 1 p.m. – Tech Trendwatch: What’s New, and Important, in Meetings Tech

From augmented reality and virtual reality to mixed reality and beyond, discover what new technologies are actually relevant to your meetings, how they may impact your budget and how you can best use them to improve both your attendees’ experience and the ROI of your event. 1 CMP credit. More info/register.

Host: Meetings Today

Presenter: Corbin Ball, Corbin Ball & Co.

Wed 12/11 at 2 p.m. – Turn Member Engagement and AMS Data into Effective Marketing

We need to allow member data to tell us how to communicate, not the other way around. A strong member lifecycle ecosystem incorporates simple, actionable data with intelligent campaigns and member communications. Every system is important along the member journey, from AMS and LMS to support, marketing automation, and online communities. How can we harness the power behind our systems to create the best possible experience for our members? More info/register.

Host: Impexium

Presenter: Mikhail Opletayev, Vice President, Software Engineering and Data Services, Higher Logic

Wed 12/11 at 2 p.m. – Avoiding the Common Pitfalls of a System Implementation

Regardless of system, implementing an AMS, credentialing system, new website, or LMS can pose several challenges and become over-complicated, costly, and frustrating. Hoehn will share his unique perspective having 15 years of experience as both an association and vendor staff member. He will share some of the common predicaments and how to avoid them when improving your digital business. 1 CAE credit. More info/register.

Host: ACGI Software

Presenter: Michael Hoehn, ACGI’s Vice President of Professional Services

Wed 12/11 at 2 p.m. – The Invisible Workload of Event Planning

Ask event managers about the invisible workload of their job, and they’ll know exactly what you’re talking about. Learn how event technology can simplify each phase of the event planning lifecycle; from venue sourcing to website building, employee wrangling, reporting, and everything in between. Uncover how top planners are automating the mundane so they can focus on what really matters—creating a once-in-a-lifetime experience for attendees. More info/register.

Host: BizBash

Presenters: Paulina Curto, Manager, Meetings & Events, and Myllisa Patterson, Senior Director, Event Cloud Marketing at Cvent

Wed 12/11 at 2 p.m. – Plan to Produce: Convening Leaders LIVE 2020 Sneak Preview

It’s that time of year—time to see what’s in store for the Convening Leaders live stream program! Hear about everything from the session agenda to engagement opportunities, the Mash up studio and much more. More info/register.

Host: PCMA

Presenters: Caitlin O’Malley, Education Associate, and Leslie Bailey, Education Manager, PCMA

Thu 12/12 at 11 a.m. – Advocacy 365: Mapping Out Year-Round Engagement

Highly successful advocacy programs employ year-round activities that drive greater engagement and build stronger relationships.  Learn how to develop a strategy for every month of the year and take away an easy-to-follow outline of tactics your program may be missing that could add big value. 1 CAE credit. More info/register.

Organizer: ASAE Government Relations and Advocacy Professionals Community


  • David Lusk, Founder and CEO of Key Advocacy
  • Sherry Stanley Whitworth, Managing Director, FiscalNote

Thu 12/12 at 2 p.m. – From Fan to Fanatic: Tricks of the Community-Building Trade

Why do some events fail to enhance trust, create lasting connections, increase loyalty, and grow your bottom line? Learn how to drive revenue and sales transactions indirectly, through meeting the emotional needs that really drive a sense of belonging. The value for an attendee’s heart and your business comes from creating effective ways for people to connect and an emotional benefit (desire) to stay connected. More info/register.

Host: Smart Meetings


  • Rhonda Payne, Chief Learning Officer, ASAE & the Center for Association Leadership
  • KiKi L’Italien, founder, Amplified Growth, and CEO/host of Association Chat

Thu 12/12 at 2 p.m. – Getting the Sequence Right: Strategy, Design, Budget!

Following the traditional model of locking in a budget before exploring design and strategic ideas can result in business events feeling the same year over year. Break the cycle by exploring a mindset and methodology that places strategy and design before final budgeting decisions. Learn how this approach fosters the creation of unique event experiences that are not only strategically aligned, but also budget friendly. 1 CMP credit. More info/register.

Host: PCMA

Presenter: Dan Sundt, founder, CXO Marketing, and Brand Strategist and Master Designer, DesignStudio by Maritz Global Events

Tue 12/17 at 1 p.m. – The 2020 State Legislative Sessions Are Coming: Are You Ready?

Hear leading association state government relations and advocacy practitioners talk about the latest state advocacy developments and share how they are preparing their associations for the 46 state legislative sessions kicking off starting in January. 1 CAE credit. More info/register.

Host: ASAE Government Relations and Advocacy Professionals Advisory Council


  • Diana Noel, Senior Legislative Representative, AARP
  • Brandon Robinson, Director of Policy, Virginia Association of Health Plans
  • Aaron Costello, Consultant, MG Strategy + Design
  • Molly Murray (Moderator), Field Representative, American Medical Association

Wed 12/18 at 1 p.m. – The Hidden Value of Open Source – Secrets of Successful Corporate Learning Solutions

Until recently, open-source learning solutions primarily served academic institutions. Not anymore. Now, other organizations are leveraging the unique strengths of open source to deliver world-class learning at an affordable price. Find out if the advantages of open source make sense for your organization. Learn about the business and educational benefits of open source, differences between open source and a commercial LMS, tips for getting started, and more. More info/register.

Host: Talented Learning


  • John Leh, Lead Analyst and CEO, Talented Learning
  • Randy Jones, VP of Business Development and Strategy, eThink Education
  • Laura Kiley, Channel Partner Manager, GO1
  • Ollie Browning, UK Sales Director, GO1

That’s it for now. If you can’t attend a live webinar, go ahead and register if the topic interests you. Most webinar hosts send registrants a link to the recording.

Association Brain Food Weekly is published Friday mornings. If your organization offers free professional development for the association community, please send me the link via email or Twitter before Thursday afternoon.

Enter your email address to subscribe to this blog and receive notifications of new posts by email.

Creative Commons image by Johannes Plenio via Unsplash

Author: deirdrereid

Deirdre is a freelance writer for companies serving the association market, who after more than 20 years in the association and restaurant industries, is enjoying the good life as a ghostblogger and content marketing writer. Away from her laptop, you can find her walking in the woods, doing yoga, going to shows, journaling, cooking, or relaxing in a comfy chair with a good book and a glass of something tasty in hand.

%d bloggers like this: