Association Brain Food Weekly: 1.24.20

Free professional development resources and events for CAEs, association staff and others in the association community

The weekly list of free educational events and resources for the association community…

Free professional development resources and events for CAEs, association staff and others in the association community

Is social media about paying attention … or getting it? For me, it’s primarily about paying attention. Twitter is a serendipitous source of good reads and inspiration. LinkedIn has its moments. But on Facebook, I’m guilty like everyone else of the typical “look what I’m up to” posts.

One of the most reliable content curators on Twitter is Bill Sheridan of the Maryland Association of CPAs who wrote:

“Doing important work, learning new skills, and building meaningful networks are taking a backseat to our desire to be noticed. Likes and follows and retweets have become our currency. Attention trumps creativity and innovation. That’s the problem with social media today. We’ve lost our way. We need to find it again.”

Hear hear.

We’re in the midst of a trust crisis—and the way social media is abused doesn’t help. WBT Systems explains what associations can learn from nurses—the most trusted profession for the last 18 years—and how to gain the trust of members, customers and prospects.

Billhighway has been publishing a series of posts about chapters in crisis. In this one, they explain how to help struggling chapter leaders and prevent leadership crises from happening in the first place.

Quick hits before we get to the list of this week’s free education:

  • How HubSpot marketers stay creative under pressure. (Pamela Bump, HubSpot)
  • Where did Americans move in 2019? (Janelle Cammenga, Tax Foundation)

Good eats—skip down to the list of free webinars if you’re not into cooking:

  • My favorite dish this week, no surprise to me, is a pizza. I could live on pizza and pasta but I’d be rather rotund if I did. Remember this recipe for BBQ chicken, red onion and jalapeño sheet pan pizza from Simply Recipes when you need a quick effortless meal. You can rely on rotisserie chicken, store-bought dough and BBQ sauce from a bottle. I loved the heat from the jalapeño so much I think I’ll add another one next time and maybe more chicken too. Because there will be a next time.
  • I used some of the rotisserie chicken in #thestew even though the recipe didn’t call for it. That’s the Instagram-famous spiced chickpea stew with coconut and turmeric from Alison Roman at the New York Times. My leafy green of choice this time was kale. I chopped up the stems and added them along with chopped jalapeno to the onion mix. Yes, you can use kale stems instead of composting or throwing them away. Just chop them and give them cooking time to soften.
  • Slow-roast gochujang chicken from Bon Appetit was the highlight of our Sunday—and, if I’m honest, rivals the pizza for best dish of the week. The chicken was excellent, the accompanying potatoes were out of this world. And why wouldn’t they be—tossed in gochujang, ginger and garlic then roasted in the pan with the chicken, wowsa. My chicken took less time than the recipe suggested, and my potatoes were big so I cut them in half.

Here are the educational events scheduled for next week. If you have any free webinars or events coming up, please send me the link. I’ll be happy to feature it as long as it’s not product-centric.

Mon 1/27 at 1 p.m.* – Chatting with Agnes & Cecilia

This series of 15-minute videos cover hot topics and issues related to 501c organization management. A new episode is posted every Monday by 1 p.m. More info.


  • Cecilia Sepp, CAE, CNAP, principal and founder, Rogue Tulips LLC
  • Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman

*All times are Eastern Standard Time unless otherwise noted.

Tue 1/28 at 12 p.m. – How to Accelerate Agile: Organizational Silos

Does your organization suffer with the ‘Elephant Syndrome,’ where no one knows the big picture? Is it challenging for information to flow between teams? Do you have different working cultures among the different departments of your organization? Are there communication gaps across your organization? If you answered “Yes” to any of the above questions, then your organization is infected with the Silo Effect. Hear proven tips for breaking down silos and improving your organizational culture. More info/register.

Host: xScion

Presenter: Agile expert Bhavani Krishnan

Tue 1/28 at 12:30 p.m. – 2020 eLearning Hype Curve Predictions

Every year, we issue our predictions for the top eLearning trends of the coming year. In the past, we’ve plotted these predictions through dead reckoning – relying on our experience living, eating, and breathing online learning all day, every day. But for 2020, we come armed with data. More info/register.

Host: Web Courseworks

Presenter: Andy Hicken, Director of Quality and Strategy

Tue 1/28 at 1 p.m. – How to Create an Engaging Donor Journey in 2020

Learn how to take a multichannel approach to your donor communications, align your digital strategies to form a cohesive donor journey, build meaningful donor relationships through timely touchpoints, and track and measure your success so you know how to invest resources. More info/register.

Host: Nonprofit Tech for Good

Presenter: Robin Cabral, MA, CFRE, MFIA of DonorPerfect

Tue 1/28 at 2 p.m. – Association Chat on Twitter (#assnchat)

Join an online tweet chat with fellow association professionals by following the #assnchat hashtag on Tuesdays at 2 p.m. If you’re interested in moderating a future #assnchat, contact KiKi. More info.

Host: KiKi L’Italien, founder, Amplified Growth

Tue 1/28 at 2 p.m. – Knowledge Management in Practice (Arlington VA)

Join a discussion about ways that organizations are using SharePoint to share information. We will have broad insights across multiple associations as well as an insider view of one association’s knowledge management journey. We will also consider what technologies and approaches work when associations want to share information with members, and how content modelling helps tie different data sources together. Location: Arlington VA. More info/register.

Host: Association Women Technology Champions


  • Lisa Quirk, PMP, Director of Technology and Electronic Information Resources, NALP
  • Liz Rumsey, CAE, Director of Information Strategy & Business Analysis, SFN
  • Mukta Kori, MS, System Analyst, ATS
  • Moira Edwards, MS, CAE, President, Ellipsis Partners

Tue 1/28 at 2 p.m. – 10 Online Tools to Skyrocket Your Nonprofit’s Marketing in 2020

If you’re wearing multiple hats in your job, it can be difficult to keep track of which marketing campaigns are working and which aren’t paying off. Learn about tools and resources you need to track and measure your marketing, make you more efficient with your time, and help grow your memberships on a shoestring budget. 1 CAE credit. More info/register.

Host: Wild Apricot

Presenter: Maria Bryan, digital marketing strategist and founder of Maria Bryan Creative

Tue 1/28 at 2 p.m. – What Is Digital Transformation and How Can Nonprofits Benefit?

Hear about the various forms of technology-led transformation, with examples from the nonprofit sector. Explore how digital transformation can help organizations be more effective in delivering their mission, offering greater impact for the organization, its donors, volunteers, and beneficiaries. More info/register.

Host: TechSoup

Presenter: Sean Harris, principal business solutions strategist of VMware

Tue 1/28 at 2 p.m. – #MONEY: Sponsorship in the Age of Social Media

Social media engagement is no longer an option, it’s a must, but don’t leave your sponsors behind. Learn options for developing killer social media sponsorship packages that mutually benefit both your sponsors and your organization, and appeal to your attendees. 1 CMP credit. More info/register.

Host: MeetingsNet

Presenter: Alex Plaxen, Founder, Little Bird Told Media

Wed 1/29 at 1 p.m. – Cost-Saving Strategies: How to Maximize Your Meetings Budget

Learn how to understand facility needs and sales cycles to maximize your negotiation power; analyze key factors such as demand, meeting patterns, F&B spend and meeting value through all spend categories; navigate and negotiate fees and surcharges frequently charged by facilities; and create a Cost Savings Tracking Report to confirm the value of your concessions with the hotel. 1 CMP credit. More info/register.

Host: Meetings Today

Presenter: Robyn Mietkiewicz, CMP, CMM, Innovation Partner, INNOV8 Meetings + Events

Thu 1/30 at 8:30 a.m. – New Year, New Digital Strategy (Coffee Talk, Alexandria VA)

1 CAE credit. Location: Alexandria VA. More info/register.

Host: Results Direct

Thu 1/30 at 9:30 a.m. – 10 Ways to Extend the Life of Your Webinar Content

With a little bit of planning and an effective webinar strategy in place, you will be able to squeeze more value out of your webinars, reach new audiences, and generate more leads. Hear about ten proven ways to extend the lifespan of your webinar content. More info/register.

Host: WorkCast

Presenter: Melissa Hugel, Marketing Manager, WorkCast

Thu 1/30 at 11 a.m. – Unlocking Your Association’s Best and Exclusive Content

Are you looking for content that is truly engaging for members, unique to your association, and not available anywhere else? Learn why members love learning from peers, how to identify natural opportunities for creating engaging member-to-member content, and tips and techniques to make it all possible, affordable, and easy. CAE credit. More info/register.

Host: .orgCommunity and Association TV®

Thu 1/30 at 2 p.m. – Association Data Summit (Washington DC)

I normally don’t share events with registration fees, but this fee is affordable even if you’re paying out of pocket.

Led by association professionals who do this every single day, this intensely practical how-to event will explain how to gather and act upon data-driven insights. Learn how to operationalize your data assets in a single afternoon. 2.5 CAE credits. Location: Washington DC. More info/register.

Host: Gravitate Solutions


  • Galina Kozachenko, Managing Director, Strategy, Analytics & Technology, Association of Financial Professionals
  • Vidya Gadang, PhD, Senior Data Analyst, American College of Obstetricians and Gynecologists

Thu 1/30 at 2 p.m. – Now That Ransomware Has Gone Nuclear, How Can You Avoid Becoming the Next Victim?

Learn why data backups (even offline backups) won’t save you from ransomware and about evolved threats from data-theft, credential leaks, and corporate impersonation. Find out why ransomware isn’t your real problem and how your end users can become your best, last line of defense. More info/register.

Host: KnowBe4

Presenter: Roger Grimes, Data-Driven Defense Evangelist, KnowBe4

Fri 1/31 at 3 p.m. – Small Staff Association Book Club: The Power of Moments

Join a discussion of the book, The Power of Moments: Why Certain Experiences Have Extraordinary Impact, by Chip Heath and Dan Heath. This book explores “why certain brief experiences can jolt us and elevate us and change us—and how we can learn to create such extraordinary moments in our life and work.” During book club, we’ll explore how we can apply the book’s lessons to our work. For example, how can you ensure the opening reception at your conference is memorable, not just ho-hum? More info/register.

Host: ASAE Small Staff Association Professionals Community

Tue 2/4 at 1 p.m. – Your Virtual Event: From Idea to Execution

We’re going a little meta on you: this virtual event is about creating virtual events. Are you thinking about spearheading your own virtual initiative, but don’t know where to start? Are you looking for ways to improve how you convene online? Hear from association professionals who have blazed the trail themselves. Learn how to navigate the trials and tribulations of launching your own virtual event, how to make it financially viable, and how to identify compelling conversations to host virtually. 1.5 CAE credits. More info/register.

Host: Matchbox Virtual Media

Thu 2/13 at 12 p.m. – CEX Virtual: Equipping Your Chapter Leaders & Volunteers for 2020

If you work with, manage or nurture chapters leaders or volunteers, join a virtual discussion about opportunities for change, promising developments, and solutions that can create alternative futures for chapters. This Association Component Exchange (CEX) Virtual After Party will turn crowdsourced answers into actionable insights. 1 CAE credit. More info/register.

Hosts: Billhighway, Mariner Management and Matchbox Virtual Media


  • Diana Tucker, CAE, Vice President for Membership and Chapter Relations, NAIOP
  • Wesley Carr, Director of Stakeholder Engagement, Regulatory Affairs Professionals Society
  • Nabil El-Ghoroury, PhD, CAE, Executive Director, California Association of Marriage and Family Therapists
  • Peggy Hoffman, FASAE, CAE, Co-Founder & President, Mariner Management

Association Brain Food Weekly is published Friday mornings. If your organization offers free professional development for the association community, please send me the link via email or Twitter before Thursday afternoon.

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Author: deirdrereid

Deirdre is a freelance writer for companies serving the association market, who after more than 20 years in the association and restaurant industries, is enjoying the good life as a ghostblogger and content marketing writer. Away from her laptop, you can find her walking in the woods, doing yoga, going to shows, journaling, cooking, or relaxing in a comfy chair with a good book and a glass of something tasty in hand.

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