Association Brain Food Weekly: 2.12.21

Leaf-strewn path in the snowy woods to inspire you down the path of free educational resources and events for the association management community

The weekly list of free educational events and resources for the association community…

Leaf-strewn path in the snowy woods to inspire you down the path of free educational resources and events for the association management community

Accepting reality. If you know an association professional or board member who needs a wake-up call, this MemberSuite post should do the trick. They urge associations to stop living in limbo and start planning virtual events for 2021. “Resist the magical thinking that if you can hold out long enough, everything will be okay. Pining for the past won’t help, it just limits your vision. In uncertain times, stay focused on your mission and explore new ways to deliver on that mission.”

Online education nimbleness. Let’s say your association has fully accepted reality and wants to help members acquire the skills and knowledge they need right now, but you don’t have the time or money to design new online courses. WBT Systems describes several other options for delivering online education.

Association evolution. Todd Tolbert, CAE, encourages associations to keep plowing forward and embrace change. “This is NOT the time to slow down on your initiatives for the future… That’s what I want for our industry. I want us to embrace this moment in time as a forced proof of concept that we can evolve and move rapidly… take advantage of this crazy time to catch up to how your members, partners and community are currently living.” Hear hear.

CEO skill set. Rasheeda Childress of Associations Now asked Cynthia Mills, FASAE, CAE, (Leaders’ Haven) and Nell Edgington (Social Velocity) about the in-demand skills for today’s CEOs. Some of their observations may surprise you, like a mindset of abundance (that’s my jam), but when you read why, it all makes sense.

Gamification. Gamification makes about as much sense as chocolate-dipped broccoli, says  Adrian Segar at Conferences That Work. I’ve always believed gamification was a waste of association energy, so I’m glad to see I’m not alone.

Quick hits

  • So what is going on with all the acquisitions in the association space? (Jamie Notter, Propel)
  • Ask five Whys to get to the root cause and solve problems. (Peter Vajda, Issues)

Good eats

Skip down to the list of free webinars if you prefer take-out. If you’re a home cook, check out the weekly In The Kitchen posts on my Grabbing the Gusto blog.

  • I haven’t had chicken saltimbocca in I don’t know how long, so I bought some prosciutto and provolone, picked some sage, and followed a recipe from Leite’s Culinaria. I didn’t have semolina, so I used flour instead, and added dry vermouth instead of white wine. The leftovers make excellent sandwiches.
  • The next night, a much simpler dish: striped bass (aka rockfish for the DMV folks) fillets baked with lemon juice, Aleppo pepper flakes, garlic powder, and butter. On the side, kale and sweet potato gratin, a favorite we haven’t had for a long time.
  • We went all out for our Super Bowl for two. For pre-game, we enjoyed North Carolina shrimp cocktail. I poached the shrimp in a court bouillon made with the shells, took them out when the broth reached 170°F, put them in a sealable bag and chilled them in an ice bath.
  • A spicy Hawaiian pizza was ready for kick off. My sourdough crust rose in the cool kitchen all day so it was nicely flavored. On the top, tomato sauce, sliced ham, diced pineapple, red onion, red bell pepper, garlic, lots of hot sauce, jalapeño peppers, and provolone/mozzarella cheese.
  • I received a quart of shucked oysters in this week’s fish share so I made Calabash-style fried oysters for halftime—it ended up being enough for two meals because we were pretty full by then. After consulting a few recipes, I came up with a dip of evaporated milk and eggs, and a dredge of 4/1 self-rising flour/cornmeal, salt, paprika, black pepper, and garlic powder. Wow. I’ll make those again.

Here are the educational events scheduled for next week. If you have a free webinar or event coming up, please send me the link before Wednesday evening the week before it’s scheduled. I’ll be happy to feature it as long as it’s not too product centric.

Fri 2/12 at 10 a.m.* – Member ROI Simplified: Safeguarding Your Organization’s Future

The most important method for safeguarding your organization’s future is to research, embrace, and maximize your Member ROI. Learn how to measure your current ROI in actual dollar numbers, use the numbers for influencing the membership decision, grow your ROI, and prove beyond a doubt that membership in your organization is a good business decision. More info/register.

Host: Ed Rigsbee, CAE, president at Rigsbee Research

*All times are Eastern Standard Time unless otherwise noted.

Fri 2/12 at 11 a.m. – Delivering Your Hybrid Event: Tips From The Trenches

Hear from two event organizers who safely delivered hybrid events for their associations at the end of 2020: WISPA2020 hosted by the Wireless Internet Service Provider Association and the ICCA Congress 2020. More info/register.

Host: EventMobi


  • Harneet Singh, Director of Marketing, Preseem
  • Sina Bünte, CMP, Event Designer, ICCA │SheSharp

Fri 2/12 at 3:45 p.m. – Read the Room: Improving Your Emotional Intelligence

Explore the five core factors of EQ: Self-Awareness, Self-Regulation, Motivation, Social Awareness, and Social Regulation. Learn how to take your own emotional temperature to manage various emotional states in a positive manner and explore how to observe and manage the emotional states of those around you. More info/register (must join Fridays@4 first, it’s free).

Host: Fridays@4

Presenter: Cara Silletto, MBA, CSP, President & Chief Retention Officer, Magnet Culture

Mon 2/15 at 11 a.m. – The ROI Member Recruitment Brochure: How to Crea8e Brochures That Positively Influence Membership Decisions

Learn to determine who should be membership targets, which features of membership should be highlighted, how to develop an effective brochure layout, decision motives for joining, and how to train your members to use the brochure. More info/register.

Host: Ed Rigsbee, CAE, president at Rigsbee Research

Mon 2/15 at 1 p.m. – Chatting with Agnes & Cecilia

This series of 15- to 20-minute videos cover hot topics and issues related to 501c organization management. New episodes are posted by 1 p.m. every Monday.  Check out Cecilia’s Nonprofit Executive Spotlight series too.


  • Cecilia Sepp, CAE, CNAP, principal and founder, Rogue Tulips LLC
  • Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman

Tue 2/16 at 11 a.m. – The Future of the Event Industry: 2021 Outlook

One year into the pandemic, the future of the event industry in 2021 is still uncertain. Join us to hear insights and predictions from the top industry leaders in sectors from tech and trade shows to security and sustainability. More info/register.

Host: Event Manager Blog

Tue 2/16 at 12 p.m. – CRP Crunch & Munch

This monthly networking is designed to highlight you, our members, and assist you with live idea generation and best practice sharing. We’ll look to our community Collaborate board to see what the key topics are and then address it live. While this isn’t CAE credit eligible, we guarantee you’ll walk away with new resources, tools, ideas and peers in the CRVM space. More info/register.

Host: ASAE Component Relations and Volunteer Management Professionals Community

Tue 2/16 at 12:30 p.m. – Meetings of Membership Minds

These impromptu, casual discussions about membership concepts, issues, and challenges are conducted live online and open to membership professionals to comment and offer insights. More info/register.

Host: Dan Ratner, The Business of Membership, and Scott Oser, Scott Oser Associates

Tue 2/16 at 2 p.m. – Break Down Barriers to Early Engagement

Learn how to determine the best new member on-boarding process for your organization, increase new member engagement immediately, measure the short and long-term results of your on-boarding process, and find emails or processes that are not working optimally and make adjustments accordingly. More info/register.

Host: Community by Association

Presenter: Catherine Hackney, principal, Confident Communities Consulting

Tue 2/16 at 2 p.m. – Visual Storytelling Trends You Can’t Afford to Miss: How to Achieve Revenue-Based Outcomes By Telling Engaging, Visual Stories

To stand out from the crowd and achieve your goals, you need to understand how to leverage the power of visual storytelling. Learn what visual storytelling is and why it’s so important, the top 3 visual storytelling trends you need to know, and real-world examples and best practices you can use to engage your audience and achieve your goals. More info/register.

Host: Gather Voices


  • Michael Hoffman, CEO of Gather Voices
  • Shlomi Ron, CEO of the Visual Storytelling Institute

Tue 2/16 at 2 p.m. – 2021 Meetings & Events Trends

While 2020 was the year to learn virtual, 2021 is the year to master virtual. In addition, the conversation is starting to shift to yet another event format: hybrid. During 2020, meeting and event planners had latitude from their audiences as we learned how to bring people together through digital experiences. In 2021, we foresee attendee expectations rising. Join us at this panel with event leaders to chat about the present and future of events for 2021. More info/register.

Host: Attendease


  • Sarah Eaton, Crawford Group Director, Account Services
  • Howard Givner, Event Leadership Institute Founder & CEO
  • Liz King Caruso, Liz King Events Event Strategist, Event Tech Consultant & Speaker
  • Todd Heintz, Attendease, CEO & President

Tue 2/16 at 3 p.m. – Business Relationship Best Practices for Meeting Planners and Suppliers

Learn how to navigate the RFP process for your physical and digital events, create a strong relationship with your suppliers and get the most out of your service contract, and what the future of buyer-supplier relationships will look like as we navigate the new digital and hybrid events worlds. 1 CMP credit. More info/register.

Host: PCMA


  • Joe Felperin, Business Development Director, CadmiumCD
  • Dharmesh Dayabhai, Co-Founder, Resiada and Streampoint Solutions

Tue 2/16 at 5 p.m. – Facilit8me Grapes & Games

The premise is two-fold: Grab your favorite grape (in wine form, of course!) or cocktail/mocktail of your choice and spend 30 minutes with us as we talk digital games. Bring at least one of the games you’re using to stay connected with colleagues, friends and family during this environment of social distancing and work-from-home. We’ll discuss what we like, what we don’t and possible modifications for your facilitation work, as well as share in a laugh or two along the way. More info/register.

Host: Event Garde LLC

Wed 2/17 at 11 a.m. – Digital Asset Security: 4-Step “Back to Basics” Approach

The increasing number of cyberattacks and data breaches worldwide are becoming more intense and the environment has become much more complex to secure. Organizations that still differentiate between internal and perimeter security should urgently reconsider their security approach—specifically the role of digital assets—in enabling the day-to-day successful operation of their business. Learn about the alignment of domain names portfolio and infringement landscape, and how to protect your organization and end users online. 1.5 CAE credits. More info/register.

Host: U.S. Transactions Corp.


  • Gianni Maiorano, Digital Brand Specialist, CSC
  • Elizabeth Sylves, Cyber Security, Phishing & Online Brand Protection, CSC

Wed 2/17 at 11 a.m. – The ROI of Words: How to Write Website Copy That Will Drive Member Renewal and Recruitment

You can no longer depend on interns or web designers to write your member value copy for influencing renewals and retention. They do pretty, you must do effective. Learn how to write the kind of benefit (or what’s in it for me) copy that will influence the decision to join or renew. More info/register.

Host: Ed Rigsbee, CAE, president at Rigsbee Research

Wed 2/17 at 12 p.m. – 10 Purposeful Provocations for Association Boards in 2021 (Association Xchange, formerly DC Swap)

With the future arriving with full force in 2020, the urgent challenge before association boards in 2021 is crystal clear: strengthen board performance to begin shaping a better future for stakeholders and successors. To act on this imperative, directors, officers, chief staff executives, and other governing contributors must collaborate to establish a new shared point of view on board purpose, composition, structure, and work for the rest of The Turbulent Twenties. This talk will share ten purposeful provocations to frame generative conversations and accelerate board reinvention this year. 1 CAE credit. More info/register.

Host: Association Xchange

Presenter: Jeff De Cagna, FRSA, FASAE, Executive Advisor, Foresight First LLC

Wed 2/17 at 1 p.m. – #ExpoChat on Twitter

ExpoChat is a Twitter-based conversation on topics related to the trade show industry. More info.

Wed 2/17 at 2 p.m. – Virtual Meeting Hack-a-Thon: New Year, New Opportunities

Let’s talk about how you’re applying what you learned last year to market your virtual meetings this year and increase engagement. Participants will have three breakout areas to exchange ideas and build best practices for prospect engagement, attendee engagement and post-event engagement. More info/register.

Hosts: ASAE Communications Professionals Advisory Council, Membership Marketing Advisory Council and Meetings & Events Advisory Council


  • Alexandra Bradley, Director of Communications and Engagement, American College of Osteopathic Family Physicians
  • Nikki Golden, CAE, Strategist, Association Laboratory
  • Leah Jones, CMP, CAE, Director of Meetings and Events, Auto Care Association

Wed 2/17 at 3 p.m. – 2021 Nonprofit Cybersecurity Incident Report

Get advice on security improvements that provide protection against the most common attacks. Learn the role of leadership in placing a value on cybersecurity preparedness and the long-term planning that should accompany your immediate assessment of your security risk. Hear about vendor hacks from 2020 including Blackbaud and SolarWinds and the steps your nonprofit should take to understand your risk level. Learn about real cyberattacks on nonprofit organizations and how they responded to these attempted hacks. More info/register.

Host: Community IT

Presenter: Matthew Eshleman, CTO, Community IT

Thu 2/18 at 11 a.m. – What’s the Real Scoop on Hybrid Events?

It seems like every technology company is claiming expertise in virtual event software solutions. Our inboxes are infiltrated daily with promotions and false promises. Navigating this sea of providers and solutions can be confusing and overwhelming. Hear what the experts are saying about virtual and hybrid events and the path to get there, the best option for your event and your organization, when we will go back to in-person events and what that will look like. 1.5 CAE credits. More info/register.

Host: U.S. Transactions Corp.

Presenter: Craig Dellorso, CEO and Co-Founder, Confluence Global

Thu 2/18 at 11:30 a.m. – Email Marketing Workshop

Learn the do’s and don’ts of association email marketing, how to develop members personas for personalization and segment your audience, tips for onboarding and renewal emails, and proven strategies to boost email engagement (increase your open and click through rates). 1 CAE credit. More info/register.

Host: Your Membership

Presenter: Michelle Schweitz, Membership Expert, Community Brands

Thu 2/18 at 12 p.m. – How to Increase Your Corporate Sponsorship Revenue

How will you adjust your approach when reaching out to your sponsors? This session is for you if you have concerns about your event income this year and are seeking ways to adapt, want tips on how to secure sponsorship revenue from your peers, and are tired of virtual presentations where you quickly get distracted and tune out. More info/register.

Host: Sponsorship Solutions


  • Lewis Flax, founder, Flax Associates
  • Scott Oser, founder, Scott Oser Associates

Thu 2/18 at 1 p.m. – Using Analytics to Drive Training Business Growth

Smart organizations combine LMS progress reports with data from other systems to predict, measure and improve business results. Get practical guidance for advanced learning analytics, including the difference between LMS reporting and analytics, key metrics to measure, how to use business data sources, lots of examples, real-life success insights from AAOS and how to get started. 1 CAE credit. More info/register.

Host: Talented Learning


  • John Leh, CEO and Lead Analyst at Talented Learning
  • Tamer Ali, Co-Founder and Director at Authentic Learning Labs
  • Maria Incrocci, Associate Director at AAOS

Thu 2/18 at 2 p.m. – AMA (Ask Me Anything) on Reinventing Association Boards (Clubhouse)

If you’re a member of Clubhouse, you can sign up here for Jeff’s AMA. If you’re not a member, join the club, ha ha. You need an invite from a member—and members only get two invites to distribute until they somehow earn more, so good luck! I’m not a member yet (hint hint) so sorry, I can’t help you.

Presenter: Jeff De Cagna, FRSA, FASAE, Executive Advisor, Foresight First LLC

Thu 2/18 at 2 p.m. – Content Strategy & Your SEO Roadmap

With the evolution of search algorithms and the adoption of tactical SEO, content strategy is more interwoven into SEO than ever before. Learn how content strategy needs to extend to your SEO roadmap and drive high-value organic traffic to your websites. More info/register.

Host: Unleashed Technologies

Presenter: SEO expert Tim Prestianni

Thu 2/18 at 3 p.m. – “New Normal” in Association Learning CoP: Developing a Game Plan

This is a working meeting of a continued community of practice. All are encouraged to participate in this guided discussion. This month’s topic is: Developing Your Virtual Event Game Plan. The meeting kicks off with an introduction of a digital workbook that can be used to brainstorm your strategy. Attendees will test out this workbook product in small groups, debrief, then identify and investigate other topics of interest to inform our continued conversation. More info/register.


  • Bucky Dodd, PhD, LX Studio
  • Lee Gimpel, Better Meetings
  • Carolyn Thompson, Training Systems, Inc

Presenter: Josh Yavelberg, PhD, Flying Cloud Solutions, LLC.

Thu 2/18 at 3 p.m. – Unrelated Business Income Tax (UBIT): Latest Update Nonprofits & Associations

As membership dues and conference registrations decline, associations are expanding products and services to generate additional income. These activities may be considered unrelated business income (UBI). Executives must carefully monitor the level of UBI activity, as it may jeopardize their exempt status. Learn exactly what UBI means, the interpretations and IRS guidance. 1.5 CAE credits. More info/register.

Host: U.S. Transactions Corp.

Presenter: James (Jim) Niblock, Senior Tax Manager, CPA Department

Thu 2/18 at 4 p.m. – 2021 Online Strategies to Satisfy Your In-person Sponsors and Exhibitors for Virtual Trade Shows: Developing ROI (Reston-Loudon Swap)

Events this year are still in jeopardy of moving/staying online. Event organizers are really struggling to convince in-person sponsors and exhibitors that online events can have a positive ROI. Hear a quick overview of tips gathered from several sources, including the Society for Vascular Ultrasound, who retained exhibitors and sponsors when they were forced to take their Annual Conference & Marketplace virtual. 1 CAE credit. More info/register.

Host: ASAE Reston-Loudon Swap

Presenter: Scott Oser, founder, Scott Oser Associates

Fri 2/19 at 11 a.m. – NYSAE’s Third Technology Showcase: Virtual Event Platforms

This showcase will provide each partner with 15 minutes to demonstrate how their platform delivers the best user experience, what opportunities they can create for organizations, and answer questions from the audience. More info/register.

Host: New York Society of Association Executives

Fri 2/19 at 12 p.m. – The Science of Meetings & Events Series: The Science of True Success™

This interactive session combines research-supported approaches to neuroplasticity with real-life stories and Dr. E’s humorous style. Learn about the role of your inner world and how it impacts your success, often without your awareness, the three pillars of the True Success™ Formula so that you may apply them in your life, and personalized action steps to help you boost your True Success™ during these unprecedented times. 1 CMP credit. More info/register (fee for MPI non-members).

Host: MPI

Presenter: Dr. Elizabeth Lombardo, Ph.D., Speaker and Psychologist, Elizabeth Lombardo International, LLC

Fri 2/19 at 3:45 p.m. – How to Become a Better Boss

Learn how to develop leadership qualities, delegate effectively, choose inspirational and engaging tasks for yourself and others, use wisdom and understanding to lead others, identify the roles of your team, and trust others and earn their trust. More info/register (must join Fridays@4 first, it’s free).

Host: Fridays@4

Presenter: Laura Wood, PHR, SHRM-CP, President, Out of the Woods HR

Mon 2/22 from 9 a.m. to 4 p.m. – AMS Demo Days

The two-day event features presentations from a limited number of industry partners that offer AMS platforms. AMS experts will be showcasing platforms and sharing their knowledge with the association market. More info/register.

Host: ASAE

Tue 2/23 from 9 a.m. to 4 p.m. – AMS Demo Days

The two-day event features presentations from a limited number of industry partners that offer AMS platforms. AMS experts will be showcasing platforms and sharing their knowledge with the association market. More info/register.

Host: ASAE

Tue 2/23 from 11:30 a.m. to 3:10 p.m. – Evolve 2.0: Attendee Experience

Day 1 is all about enhancing and improving the audience experience at virtual events. Some of the industry’s biggest challenges in going online with events have been surrounding engagement, interaction, gamification and accessibility. More info/register.

Host: Swapcard

Tue 2/23 at 1 p.m. – Pandemic Compliance & Safety at Live Events (Part 1)

Our mission is to bring humans together to ignite change, and even though last year we fulfilled that mission virtually, this year we need to start rethinking what that will look like as organizations return to a new normal and begin hosting hybrid and live events. Let’s bring events back together safely. Learn from public health experts, hear best compliance practices, and network and collaborate with fellow event pros. The second panel will take place on March 16th at 1pm EST. 1 CAE credit. More info/register.

Host: Event Farm


  • Mac McCullough, Public Health Expert, Maricopa County Public Health
  • Mary-Ann Urbanovich, CMP – HC, HMP Global
  • Ryan Costello, Co-Founder, Event Farm

Tue 2/23 at 2 p.m. – Navigating a Successful Return to the Office

With the vaccine becoming more widely available, navigating the return to the office necessitates many new processes and norms. What organizations can and can’t require of their employees presents both procedural and ethical considerations. Hear different perspectives on the issue including proposed timeframes for return, balancing organizational and individual needs, legal and ethical decision-making considerations, and managing a hybrid workforce. 1 CAE credit. More info/register.

Host: ASAE


  • Lauren Dockter, Senior Counsel, Webster, Chamberlain & Bean, LLP
  • Terry Monroe, President, Association Management Services, Eisenman and Associates, and Executive Director, Virginia Society of Association Executives

Tue 2/23 at 4 p.m. – Drinks & Debate: The Future of Meetings & Conferences in 2021 and Beyond

What will the future hold for meetings and conferences in 2021 and beyond? While no one has a crystal ball, there is no lack of strong – and varying – opinions. Come be a fly on the wall while a few industry pros, all with unique perspectives, hash out their thoughts on the matter. More info/register.

Host: Matrix Group


  • Teri Carden, Founder of 100Reviewsand Creator of the Non Dues-a-Palooza event
  • Joanna Pineda, CEO & Chief Troublemaker of Matrix Group& BeSpeake
  • Gretchen Steenstra, Strategic Consultant, Technology Management of DelCor Technology Solutions

Wed 2/24 from 11:15 a.m. to 3:30 p.m. – Evolve 2.0: ROI for All

Day 2 is the day where you’ll learn how to monetize your events. Whether virtual or hybrid, times are tough for the industry. Simply staying afloat has become difficult, never mind boosting ROI for organizers and exhibitors. But virtual and hybrid events can be even more profitable than in-person events, you just need the right tools and skills. More info/register.

Host: Swapcard

Wed 2/24 at 1 p.m. – 3 Ways to Tap Chapter Relevance in 2021

We’re at the beginning of a new year and opportunity abounds. We know chapters are more relevant than ever. In many ways, the success in 2020 for components was tied to the fact that they were in a position to pivot more readily. We can harness that agility with the right support and permissions, so how do we tap chapters? Learn three lenses to view chapter relevance and how to make a case to optimize chapters as part of your overall association success strategy in 2021. 1 CAE credit. More info/register.

Hosts: Billhighway and Mariner Management

Wed 2/24 at 1 p.m. – The Virtual Office: Building Your Legal and Procedural Foundation Webinar

The virtual-office environment increases the risks associated with everything from HR and IT to performance. Figuring out what new safeguards are needed can be daunting, but it doesn’t have to be. Learn how to update your HR, IT, and office policies, practices and procedures to reduce potential legal and organizational risks. You’ll also discover how to use these new measures to optimize performance in the virtual office environment. More info/register.

Host: Achurch Consulting

Presenter: attorney and former COO, Rae Ann Johnson, Achurch Consulting

Wed 2/24 at 1 p.m. – Laugh Your Way to Success!

Join us for an improv-based workshop to help you hone communication skills every successful leader needs to have, boost your productivity – and have a good laugh. This is a hands-on experience. Come ready to play with other participants. Walk away smiling – and delighted at how much you learned. More info/register.

Host/Presenter: Cynthia D’Amour, MBA, Leadership Strategist, People Power Unlimited

Wed 2/24 at 2 p.m. – Mindful Leadership in Trying Times

When things get tough, mindful leaders are better able to take a step back, shift from being reactive to responsive, and take decisive action. We wanted to dig into this a bit more, explore mindfulness’ connection with culture, and dig into the leadership aspect of it. More info/register.

Host: Propel

Presenter: Meico Marquette Whitlock, Founder and CEO of Mindful Techie

Thu 2/25 from 11:15 a.m. to 3:20 p.m. – Evolve 2.0: Post-Pandemic Events

Day 3 is when you’ll hear from industry influencers about what the future holds. Expert speakers will explore hybrid events, safer venues, tech’s role in events in a post-pandemic world and much more. More info/register.

Host: Swapcard

Thu 2/25 at 2:00 p.m. – DEI Practitioners Social Hour: Blueberries and You, How to Bake Accessibility Into Everything You Do!

Does your organization have a diversity, equity, and inclusion (DEI) statement that includes people with disabilities? How is your organization ensuring its website, virtual events and resources are accessible? Join us to learn and share best practices on inclusiveness. In particular, how to ensure your communications and events are as inclusive as possible; assistive technologies available to use, captioning considerations, accessible document best practices and more. More info/register.


  • Tim Hopkins, Senior Consultant at McKinley Advisors
  • Heba Mahmoud, Senior Manager, Diversity Initiatives, Consumer Technology Association

Thu 2/25 at 2 p.m. – Maximize Your Data: Non-Dues Revenue on (Legal) Steroids

Associations used to talk about ‘diversifying revenue’ as a best practice, but COVID has made non-dues revenue into a very real necessity. Gain an understanding of several ways data can support and streamline your current non dues product offerings. Improve your awareness of targeted data products and services that could be sold to your members, sponsors, and industry. More info/register.

Host: Non Dues-a-Palooza

Presenter: Thad Lurie, Business Intelligence Guru and First-Rate Industry Speaker, recently as the VP, Business Intelligence for Maritz Global Events

Thu 2/25 at 2 p.m. – 8 Technical Questions to Ask Before Building a New Website

If you’re thinking about upgrading your website in the next few years, this session will save you time, money, and headaches. Learn about eight common pitfalls that you may not have considered—oversights or misunderstandings that can sink a website redesign. 1 CAE credit. More info/register.

Host: Mighty Citizen


  • Stephen Tidmore, VP of Technology, Mighty Citizen
  • Rachel Clemens, Chief Marketing Officer, Mighty Citizen

Thu 2/25 at 3:30 p.m. – Strategy Swap for the Year Ahead

Join AWTC for an interactive discussion where we will share successes from 2020 and goals for the year ahead. Get ideas from your association peers that will help you strategize and prepare for 2021. We‘ll be experimenting with a virtual World Café. In 15-minute breakout rooms, “table hosts” will lead a discussion around a key question and capture ideas on a virtual whiteboard. More info/register.

Host: Association Women Technology Champions

Association Brain Food Weekly is published Friday mornings. If your organization offers free professional development for the association community, please send me the link via email or Twitter before Wednesday evening.


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Creative Commons photo by Timo C. Dinger via Unsplash

Author: deirdrereid

Deirdre is a freelance writer for companies serving the association market, who after more than 20 years in the association and restaurant industries, is enjoying the good life as a ghostblogger and content marketing writer. Away from her laptop, you can find her walking in the woods, doing yoga, going to shows, journaling, cooking, or relaxing in a comfy chair with a good book and a glass of something tasty in hand.

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