Association Brain Food Weekly: 2.19.21

Saguaro cacti in the hilly Arizona desert - inspiration for free educational resources and events for the association management community

The weekly list of free educational events and resources for the association community…

Saguaro cacti in the hilly Arizona desert - inspiration for free educational resources and events for the association management community

Board strategy. Jeff De Cagna has come up with ten purposeful provocations that every board member and association professional should commit to heart. He advises framing board conversations and decisions with this “new shared point of view on board purpose, composition, structure, and work for the rest of The Turbulent Twenties.”

Jootsing. My new favorite word, it means “jumping out of the system,” not just thinking out of the box, but ignoring the box completely. I think Jeff would like this one. Anne-Laure Le Cunff at Ness Labs writes, “With jootsing, a system’s rules can be used as a starting point to work against… the idea is to start from a seemingly unbreakable rule, and then… to proceed to break it.” Not for the sake of breaking a rule, but to find your way to a better outcome. Sounds delightfully unorthodox to me.

Learning gamification. I’ve always thought exhibit hall games were stupid. Party pooper? Maybe, but I’m not alone. Both Adrian Segar and WBT Systems point out that gamification, when misapplied, doesn’t serve anyone’s goals. WBT suggests motivating and engaging learners by applying the behavioral science principles of gaming, not gamification.

Credentialing programs. MemberSuite explains why the demand is growing for certificate and certification programs and points out the difference between the two. They also describe how credentialing programs can help your association increase member engagement and revenue.

Conference content. Dave Lutz of Velvet Chainsaw Consulting applies the principles of product management to virtual/hybrid conferences and comes up with several ideas for repackaging and rebroadcasting session content that will deliver member value and/or new revenue.

Membership recruitment. I love Marketing General Inc.’s (MGI) annual membership benchmarking report, so I’ve put this new book by Tony Rossell, MGI’s senior vice president, on my list: How to Grow Recurring Revenue, Reach New Markets, and Achieve Your Mission.

Quick hits

  • Racial equity statements: eloquent words, but do you mean it? (James Bell III, Event Garde)
  • 19 tips for reading more this year, from people who read a ton in 2020. (Arianna Rebolini, BuzzFeed Books)

Good eats

Skip down to the list of free webinars if you prefer takeout. If you’re a home cook, check out the weekly In The Kitchen posts on my Grabbing the Gusto blog.

  • The highlight of the week was a moussaka recipe from Bon Appétit. To save time, I broiled the eggplant slices instead of roasting them, but the prep still took forever. While enjoying the leftovers, I kept thinking it was worth every minute. I also used ½ teaspoon each of cinnamon and allspice instead of a cinnamon stick, jalapeno instead of a Fresno pepper, cottage instead of farmers cheese, and pureed the tomatoes with an immersion blender before adding them. The results: an incredibly delicious Sunday (and Tuesday) dinner.
  • Another night we had speckled trout ala mummy Lorraine. For those who aren’t Reids, that’s baked fish with a topping of crushed Ritz crackers, lemon zest, garlic salt, and melted butter.
  • I didn’t have a green veg one night, so I sauteed broccoli stems, carrots, and grape tomatoes, and tossed them with defrosted basil pesto and Parmesan cheese.

Here are the educational events scheduled for next week. If you have a free webinar or event coming up, please send me the link before Wednesday evening the week before it’s scheduled. I’ll be happy to feature it as long as it’s not too product centric.

Fri 2/19 at 10 a.m.* – Member ROI Simplified: Safeguarding Your Organization’s Future

The most important method for safeguarding your organization’s future is to research, embrace, and maximize your Member ROI. Learn how to measure your current ROI in actual dollar numbers, use the numbers for influencing the membership decision, grow your ROI, and prove beyond a doubt that membership in your organization is a good business decision. More info/register.

Host: Ed Rigsbee, CAE, president at Rigsbee Research

*All times are Eastern Standard Time unless otherwise noted.

Fri 2/19 at 11 a.m. – How Do Science Societies Support Civic Science Activities That Promote Inclusion in Science?

This event will spotlight programs at scientific societies that broaden participation in the scientific process and scientific discussions through public engagement and community science. Panelists will describe the aims of their respective programs and will provide insights about challenges and promising practices for others looking to leverage civic science to improve inclusion in science. More info/register.

Host: Society Civic Science Initiative


  • Natasha Udu-gama – AGU Thriving Earth Exchange, strengthening community science collaboration
  • Evelyn Mantegani – ASHG DNA Day Essay Contest, rewarding high-school student interest in genetics
  • Stacey Baker – AAAS Family Science Days, inspiring (you guessed it) family engagement in science

Fri 2/19 at 11 a.m. – NYSAE’s Third Technology Showcase: Virtual Event Platforms

This showcase will provide each partner with 15 minutes to demonstrate how their platform delivers the best user experience, what opportunities they can create for organizations, and answer questions from the audience. More info/register.

Host: New York Society of Association Executives

Fri 2/19 at 12 p.m. – The Science of Meetings & Events Series: The Science of True Success™

This interactive session combines research-supported approaches to neuroplasticity with real-life stories and Dr. E’s humorous style. Learn about the role of your inner world and how it impacts your success, often without your awareness, the three pillars of the True Success™ Formula so that you may apply them in your life, and personalized action steps to help you boost your True Success™ during these unprecedented times. 1 CMP credit. More info/register (fee for MPI non-members).

Host: MPI

Presenter: Dr. Elizabeth Lombardo, Ph.D., Speaker and Psychologist, Elizabeth Lombardo International, LLC

Fri 2/19 at 3:45 p.m. – How to Become a Better Boss

Learn how to develop leadership qualities, delegate effectively, choose inspirational and engaging tasks for yourself and others, use wisdom and understanding to lead others, identify the roles of your team, and trust others and earn their trust. More info/register (must join Fridays@4 first, it’s free).

Host: Fridays@4

Presenter: Laura Wood, PHR, SHRM-CP, President, Out of the Woods HR

Mon 2/22 from 9 a.m. to 4 p.m. – AMS Demo Days

The two-day event features presentations from a limited number of industry partners that offer AMS platforms. AMS experts will be showcasing platforms and sharing their knowledge with the association market. More info/register.

Host: ASAE

Mon 2/22 at 11 a.m. – The ROI Member Recruitment Brochure: How to Crea8e Brochures That Positively Influence Membership Decisions

Learn to determine who should be membership targets, which features of membership should be highlighted, how to develop an effective brochure layout, decision motives for joining, and how to train your members to use the brochure. More info/register.

Host: Ed Rigsbee, CAE, president at Rigsbee Research

Mon 2/22 at 1 p.m. – Chatting with Agnes & Cecilia

This series of 15- to 20-minute videos cover hot topics and issues related to 501c organization management. New episodes are posted by 1 p.m. every Monday.  Check out Cecilia’s Nonprofit Executive Spotlight series too.


  • Cecilia Sepp, CAE, CNAP, principal and founder, Rogue Tulips LLC
  • Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman

Tue 2/23 from 9 a.m. to 4 p.m. – AMS Demo Days

The two-day event features presentations from a limited number of industry partners that offer AMS platforms. AMS experts will be showcasing platforms and sharing their knowledge with the association market. More info/register.

Host: ASAE

Tue 2/23 at 11 a.m. – How Associations Implement AI-Based Personalization to Drive Revenue and Growth

Learn why your organization must leverage the power of AI personalization in 2021 – hint your competition, where AI can be used to understand your audiences better and lead to more relevant content being delivered, and what AI based technologies are involved – auto-tagging, machine learning, and natural language processing. 1.5 CAE credits. More info/register.

Host: U.S. Transactions Corp.


  • Adam Hostetter, CEO, FUSE Search
  • Bill Allman, Chief Digital Officer, DIA Global

Tue 2/23 from 11:30 a.m. to 3:10 p.m. – Evolve 2.0: Attendee Experience

Day 1 is all about enhancing and improving the audience experience at virtual events. Some of the industry’s biggest challenges in going online with events have been surrounding engagement, interaction, gamification and accessibility. More info/register.

Host: Swapcard

Tue 2/23 at 1 p.m. – Pandemic Compliance & Safety at Live Events (Part 1)

Our mission is to bring humans together to ignite change, and even though last year we fulfilled that mission virtually, this year we need to start rethinking what that will look like as organizations return to a new normal and begin hosting hybrid and live events. Let’s bring events back together safely. Learn from public health experts, hear best compliance practices, and network and collaborate with fellow event pros. The second panel will take place on 3/16 at 1p.m. 1 CAE credit. More info/register.

Host: Event Farm


  • Mac McCullough, Public Health Expert, Maricopa County Public Health
  • Mary-Ann Urbanovich, CMP – HC, HMP Global
  • Ryan Costello, Co-Founder, Event Farm

Tue 2/23 at 1 p.m. – Reclaiming Opt-Outs and Unsubscribes

Many marketers have run e-permission campaigns as part of regular data hygiene efforts, but the GDPR puts more compliance pressure on marketers to have consent records up to date. As a result, launching campaigns to update subscribers’ email consent can be tricky. Learn about re-permission campaigns, how to design a multi-touch customer experience, and re-permission strategies to help drive opt-ins and keep consent records updated. More info/register.

Host: American Marketing Association

Presenter: Claire Feeney, Product Marketing Manager at OneTrust

Tue 2/23 at 2 p.m. – Navigating a Successful Return to the Office

With the vaccine becoming more widely available, navigating the return to the office necessitates many new processes and norms. What organizations can and can’t require of their employees presents both procedural and ethical considerations. Hear different perspectives on the issue including proposed timeframes for return, balancing organizational and individual needs, legal and ethical decision-making considerations, and managing a hybrid workforce. 1 CAE credit. More info/register.

Host: ASAE


  • Lauren Dockter, Senior Counsel, Webster, Chamberlain & Bean, LLP
  • Terry Monroe, President, Association Management Services, Eisenman and Associates, and Executive Director, Virginia Society of Association Executives

Tue 2/23 at 4 p.m. – Drinks & Debate: The Future of Meetings & Conferences in 2021 and Beyond

What will the future hold for meetings and conferences in 2021 and beyond? While no one has a crystal ball, there is no lack of strong – and varying – opinions. Come be a fly on the wall while a few industry pros, all with unique perspectives, hash out their thoughts on the matter. More info/register.

Host: Matrix Group


  • Teri Carden, Founder of 100Reviews and Creator of the Non Dues-a-Palooza event
  • Joanna Pineda, CEO & Chief Troublemaker of Matrix Group & BeSpeake
  • Gretchen Steenstra, Strategic Consultant, Technology Management of DelCor Technology Solutions

Tue 2/23 at 4:30 p.m. – Examining Accessibility Through Two Lenses

Learn about tech accessibility through two social justice lenses: tech access limited by location, race, and income and tech access limited by physical and cognitive disabilities. More info/register.

Hosts: RIoT and The Diversity Movement


  • John Samuel, Co-Founder & CEO of Ablr
  • Jess George, Government & Community Affairs Manager at Google Fiber
  • Sharon Delaney McCloud, VP Professional Development at Walk West
  • Noah Otto, Smart City Coordinator at City of Raleigh Municipal Government

Wed 2/24 at 11 a.m. – The ROI of Words: How to Write Website Copy That Will Drive Member Renewal and Recruitment

You can no longer depend on interns or web designers to write your member value copy for influencing renewals and retention. They do pretty, you must do effective. Learn how to write the kind of benefit (or what’s in it for me) copy that will influence the decision to join or renew. More info/register.

Host: Ed Rigsbee, CAE, president at Rigsbee Research

Wed 2/24 from 11:15 a.m. to 3:30 p.m. – Evolve 2.0: ROI for All

Day 2 is the day where you’ll learn how to monetize your events. Whether virtual or hybrid, times are tough for the industry. Simply staying afloat has become difficult, never mind boosting ROI for organizers and exhibitors. But virtual and hybrid events can be even more profitable than in-person events, you just need the right tools and skills. More info/register.

Host: Swapcard

Wed 2/24 at 12 p.m. – Difficult Discussions: Helping Your Teams and Clients Use the Past to Move Forward

The last year was a challenging one for organizations, both internally and externally. Having conversations around moving forward are difficult to have with teams and clients. This session will focus on evaluating past issues, addressing them, and using the impacts to move toward success. Hear ways to have difficult conversations with team members, organization leaders, and membership, using the past to move forward. More info/register.

Host: Talley Management


  • Gregg H. Talley, CAE, FASAE, President & CEO
  • Diann Furfaro, CPA, Chief Financial Officer
  • Ethan Gray, CAE, Director of Association Management Services
  • Derrick Johnson, DES, CMP, Director of Event Strategy & Development & Chief Diversity Officer
  • Joe Sapp, MBA, CAE (moderator), TMG Chief Operating Officer

Wed 2/24 at 1 p.m. – 3 Ways to Tap Chapter Relevance in 2021

We’re at the beginning of a new year and opportunity abounds. We know chapters are more relevant than ever. In many ways, the success in 2020 for components was tied to the fact that they were in a position to pivot more readily. We can harness that agility with the right support and permissions, so how do we tap chapters? Learn three lenses to view chapter relevance and how to make a case to optimize chapters as part of your overall association success strategy in 2021. 1 CAE credit. More info/register.

Hosts: Billhighway and Mariner Management

Wed 2/24 at 1 p.m. – The Virtual Office: Building Your Legal and Procedural Foundation Webinar

The virtual-office environment increases the risks associated with everything from HR and IT to performance. Figuring out what new safeguards are needed can be daunting, but it doesn’t have to be. Learn how to update your HR, IT, and office policies, practices and procedures to reduce potential legal and organizational risks. You’ll also discover how to use these new measures to optimize performance in the virtual office environment. More info/register.

Host: Achurch Consulting

Presenter: attorney and former COO, Rae Ann Johnson, Achurch Consulting

Wed 2/24 at 1 p.m. – Laugh Your Way to Success!

Join us for an improv-based workshop to help you hone communication skills every successful leader needs to have, boost your productivity – and have a good laugh. This is a hands-on experience. Come ready to play with other participants. Walk away smiling – and delighted at how much you learned. More info/register.

Host/Presenter: Cynthia D’Amour, MBA, Leadership Strategist, People Power Unlimited

Wed 2/24 at 1 p.m. – Untangling Webinars: Learning From the Past for Future Success

Learn how to incorporate what we learned in the past year to expand the effectiveness and impact of webinars, hear how three association professional development leaders plan to innovate in 2021, and get a fresh look at outsourcing vs. in-house production. 1 CAE credit. More info/register.

Host: CommPartners

Wed 2/24 at 1 p.m. – Managing Stress Through Mindfulness in Chaotic Times

Learn how to initiate positive personal and professional change, explore the effects of mindfulness and meditation practice as powerful stress reduction tools, and investigate skills to hone for a positive life shift. 1 CMP credit. More info/register.

Host: Meetings Today

Presenter: Lee Papa, Mindfulness Trainer, Lee Papa LLC

Wed 2/24 at 1 p.m. – #ExpoChat on Twitter

ExpoChat is a Twitter-based conversation on topics related to the trade show industry. More info.

Wed 2/24 at 2 p.m. – Mindful Leadership in Trying Times

When things get tough, mindful leaders are better able to take a step back, shift from being reactive to responsive, and take decisive action. We wanted to dig into this a bit more, explore mindfulness’ connection with culture, and dig into the leadership aspect of it. More info/register.

Host: Propel

Presenter: Meico Marquette Whitlock, Founder and CEO of Mindful Techie

Wed 2/24 at 2 p.m. – Re-imagining and Marketing Your Meeting in 2021

While many associations were reducing fees, cutting programming, or cancelling meetings altogether, the American Association of Pharmaceutical Scientists expanded their annual meeting from 4 days to 2+ weeks, moved all 350+ sessions online, incorporated an AI-powered networking platform, and added post-event access to recordings—all without sacrificing programming or reducing registration fees. The result: a highly successful virtual event that was within budget and attracted 2,100+ attendees who set up 3,600 networking meetings. Hear how they marketed and accomplished this. 1 CAE credit. More info/register.

Host: Marketing General, Inc. (MGI)


  • Raylene Woods, Senior Vice President & Chief Operating Officer, MGI
  • Tina Morris, Ph.D., Executive Director, American Association of Pharmaceutical Scientists
  • Joy Davis, Managing Director, Member Products, American Association of Pharmaceutical Scientists

Wed 2/24 at 2 p.m. – Building an Emotionally Intelligent Culture: Using EQ to Fuel Your Association’s Success

Learn why building emotional intelligence among staff is now, more than ever, a key driver in organizations’ ability to be successful, progressive, and relevant; the three biggest shifts that must occur to create an organizational culture stacked with individuals who have a solid foundation of emotional intelligence and are able to identify opportunities, engage with focus, and act with razor sharp vision; and how and where to get started with boosting emotional intelligence personally and among staff. 1 CAE credit. More info/register.

Host: ASAE

Presenters: EQ experts Jenn Barley and Karen Sullivan from KickStart Your Edge

Wed 2/24 at 2 p.m. – The Journey Ahead for Associations, Nonprofits, and Events

Hear about the findings from a new benchmarking report that details the preferences, challenges, and evolution of what members want and how to best engage them moving ahead. More info/register.

Host: Member Clicks

Presenters: Erin Sullivan, Director of Marketing, Marketing Communications, and Rich Vallaster, CEM, DES, Director of Client Relations & Trade Show Wonk, Personify

Wed 2/24 at 2 p.m. – Transform Your Association’s Marketing in an All-Digital World

2021 looks to be a continuation of the digital-everything world that developed seemingly overnight in 2020. While in-person interactions and engagement will slowly start to return as the pandemic wanes, marketers must embrace that the world has changed – digital everything is the present and future. Hear insights and tips for continuing to adapt your marketing strategy for an all-digital world. 0.5 CAE credit. More info/register.

Host: Protech Associates

Presenter: Joel Hinton, ClickDimensions

Wed 2/24 at 2 p.m. – Why Hybrid Events Are Essential to Your 2021 Strategic Plan

Few would argue that the past 12 months have been far more about problem-solving and reactive thinking than a well-designed strategic approach. But planning for a remote audience and digital content delivery isn’t just a contingency anymore — it’s a necessary strategy. Hear best practices and case studies on developing an approach that acknowledges the strength of hybrid events and serves your entire audience — whether their faces are in the same room or onscreen. 1 CMP credit. More info/register.

Host: Northstar Meetings Group

Presenters: co-authors of Reinventing Live: The Always-On Future of Events, Marco Giberti, Founder and CEO, Vesuvio Ventures, and Denzil Rankine, Executive Chairman, AMR International

Wed 2/24 at 3 p.m. – Insights for Everyone: Analytics for Members, Leadership, and Staff

Learn how modern data analytics helps you better understand your members (and non-members) by pulling together the 80% of your member data that is NOT stored in your AMS/CRM system and analyzing/delivering it in new and productive ways. 1.5 CAE credits. More info/register.

Host: U.S. Transactions Corp.


  • Andrew Thomason, Director of Marketing and Communications, Illinois Principals Association
  • Shane Kelley, Director of Member Services, 340B Health
  • Rob Miller, MPA CAE, Senior Vice President of Revenue, Gravitate Solutions
  • Rebecca Duff, PMP, Director of Client Success, Gravitate Solutions

Thu 2/25 at 11 a.m. – Creating a Unified Experience at Your Hybrid Events

The challenge when we move to hybrid will be ensuring all attendees have an equal experience and everyone can join in all content, sponsorship, exhibition and networking opportunities. The hybrid concept is new and we are constantly picking up new insights on integration. Hear expert panelists exchange views and ideas on the best ways to ensure a positive experience, for both your virtual and physical attendees, across the whole event. More info/register.

Host: Virtual Events Institute


  • Michael Doane, Marketing Manager, CadmiumCD
  • Spencer Elliott, Co-Founder & CEO, ViewStub
  • Stella Jones, Commercial Director, MeetMalga
  • Cheri Keith, Director of Strategy & Research, On24
  • Bogdan Maran, Co-Founder Strategy & Data, AMMP

Thu 2/25 from 11:15 a.m. to 3:20 p.m. – Evolve 2.0: Post-Pandemic Events

Day 3 is when you’ll hear from industry influencers about what the future holds. Expert speakers will explore hybrid events, safer venues, tech’s role in events in a post-pandemic world and much more. More info/register.

Host: Swapcard

Thu 2/25 at 12 p.m. – Transitioning Advocacy Efforts for the New Administration – Executive Management Dialogue

Join this Executive Management Dialogue to hear from colleagues their plans for transitioning their advocacy efforts in the near and long-term. 1 CAE credit. More info/register.

Host: ASAE


  • Philip K. Bell, President, Steel Manufacturers Association
  • Melissa Hockstad, President & CEO, American Cleaning Institute
  • Stacy Tetschner, CAE, President & CEO, American Traffic Safety Services Association
  • Mary Kate Cunningham, CAE (moderator), Senior Vice President, Public Policy, ASAE: The Center for Association Leadership

Thu 2/25 at 12 p.m. – Quieting Arguments in Pricing Through Confidence in Communications

Join us for a monthly networking series of connections, engaging discussions, and collaborating on case studies highlighting common challenges faced by organizations today. More info/register.

Host: Halmyre

Thu 2/25 at 1:30 p.m. – Virtual 2.0 (and Getting to Virtual 3.0): A Timely Discussion

Events in the virtual world are not going away anytime soon, even after a vaccine is readily available. What does that mean for planners, and how can we take what we have learned and make permanent changes to how we do business? Hear about best practices for content delivery, user experience, sponsor integration, and preparing for Virtual 3.0. More info/register.

Host: CadmiumCD

Presenters: Cindy Delaney and Meg Boera of Delaney Meeting & Event Management

Thu 2/25 at 2 p.m. – DEI Practitioners Social Hour: Blueberries and You, How to Bake Accessibility Into Everything You Do!

Does your organization have a diversity, equity, and inclusion (DEI) statement that includes people with disabilities? How is your organization ensuring its website, virtual events and resources are accessible? Join us to learn and share best practices on inclusiveness. In particular, how to ensure your communications and events are as inclusive as possible; assistive technologies available to use, captioning considerations, accessible document best practices and more. More info/register.


  • Tim Hopkins, Senior Consultant at McKinley Advisors
  • Heba Mahmoud, Senior Manager, Diversity Initiatives, Consumer Technology Association

Thu 2/25 at 2 p.m. – Maximize Your Data: Non-Dues Revenue on (Legal) Steroids

Associations used to talk about ‘diversifying revenue’ as a best practice, but COVID has made non-dues revenue into a very real necessity. Gain an understanding of several ways data can support and streamline your current non dues product offerings. Improve your awareness of targeted data products and services that could be sold to your members, sponsors, and industry. More info/register.

Host: Non Dues-a-Palooza

Presenter: Thad Lurie, Business Intelligence Guru and First-Rate Industry Speaker, recently as the VP, Business Intelligence for Maritz Global Events

Thu 2/25 at 2 p.m. – 8 Technical Questions to Ask Before Building a New Website

If you’re thinking about upgrading your website in the next few years, this session will save you time, money, and headaches. Learn about eight common pitfalls that you may not have considered—oversights or misunderstandings that can sink a website redesign. 1 CAE credit. More info/register.

Host: Mighty Citizen


  • Stephen Tidmore, VP of Technology, Mighty Citizen
  • Rachel Clemens, Chief Marketing Officer, Mighty Citizen

Thu 2/25 at 2 p.m. – Inside the Informa AllSecure Standards: Implementing In-Person Event Success

Informa AllSecure—a detailed set of health and safety measures developed collaboratively with industry associations, event organizers, and venues—is leading the convention and exhibition industry’s return to in-person experiences. Hear about the development and implementation of the program, lessons learned along the way, and get your questions answered about managing the rollout. 1 CMP credit. More info/register.

Host: MeetingsNet

Presenter: Gary Shuman, Head of Safety, Security & Resilience, Informa

Thu 2/25 at 2 p.m. – Hybrid How-To: A Step-by-Step Guide to Hosting a Successful Hybrid Event

In this series, we provide the knowledge and tools you need to make sure that no matter what is thrown at you this year, you’ll be future ready. We’ll help you craft a total event program strategy that includes virtual and hybrid events and that gives you the flexibility you to need to handle the return of in-person gatherings. More info/register.

Host: Cvent

Thu 2/25 at 3 p.m. – Modern MarTech and Analytics

Hear the latest trends in the association tech stack, featuring new research from Ricochet on association technology ecosystems. Topics will include how the tech stack is evolving in response to the pandemic, how to fund technology solutions in the short and long term, skills you should develop to take advantage of technology, and linking your marketing strategies with data insights. More info/register.

Host: Association Analytics

Presenters: Chris Gloede and Beth Power from Ricochet

Thu 3/25 at 3 p.m. – Diversity, Equity & Inclusion in the Event Industry: A Time for Reflection & Change

Learn how to implement diversity and inclusion strategies within your company and at your events. Every event is a temporary community, and all attendees should feel safe and comfortable. Hear about implementing strategies at the most prominent places — assembling diverse speaker lineups and marketing materials — to the not-so-obvious like intentionally hiring racially diverse vendors and elevating marginalized voices within your company. Find out how to measure results and become an advocate within the industry. More info/register.

Host: Event Leadership Institute


  • Brandi Carson, Co-owner, Posh & Private Event Design
  • Devin Lewis, Director of Regional Sales at Las Vegas Convention and Visitors Authority
  • Steve M. Moore, Sales Account Manager at Affairs to Remember
  • Antwone Stigall, CMP
  • Beth Kormanik (moderator), Event Leadership Institute

Thu 2/25 at 3 p.m. – How Successful Associations Embrace Agile Development Principles Across the Organization

Learn about business agility and agile development and how it is used across organizations, the need for business agility and agile development principles, and practices that enable business agility and agile development in an association or nonprofit organization. 1.5 CAE credits. More info/register.

Host: U.S. Transactions Corp.


  • Richard K. Cheng, CST, PMP, VP of Training, Chief Product Owner at NextUp Solutions
  • Guillermo Ortiz De Zarate, Chief Innovation and Information Officer, NCARB
  • Sasan Afsoosi, CAL, CSM, CSP, CSD, CSPO and ITIL, Enterprise Agile Coach, Association of American Medical Colleges

Thu 2/25 at 3:30 p.m. – Strategy Swap for the Year Ahead

Join AWTC for an interactive discussion where we will share successes from 2020 and goals for the year ahead. Get ideas from your association peers that will help you strategize and prepare for 2021. We‘ll be experimenting with a virtual World Café. In 15-minute breakout rooms, “table hosts” will lead a discussion around a key question and capture ideas on a virtual whiteboard. More info/register.

Host: Association Women Technology Champions

Thu 2/25 at 3:30 p.m. – Advancing Business Innovation Capacity (Roadmap to Reinvention: Innovation to Drive Success—and Revenue Virtual Workshop Series)

Learn about the eight key factors critical for business-venture success and how to use an assessment tool to diagnose the problems and challenges to achieving business-venture readiness. This four-part virtual workshop series builds on ASAE Research Foundation’s Advancing Business-Venture Innovation. In collaboration with other association leaders and change-makers, participants will use this tool to diagnose challenges and problems, understand the barriers to success, and develop pathways to action. More info/register.

Host: ASAE

Fri 2/26 at 10 a.m. – The Nonprofit Communications Engine (NYSAE Engagement Lounge)

The Nonprofit Communications Engine is a framework designed to help nonprofit leaders and associations build, refine, and optimize their organization’s ability to communicate effectively. Based on Sarah Durham’s book, The Nonprofit Communications Engine: A Leader’s Guide to Managing Mission-Driven Marketing and Communications, you’ll learn a scalable theory that you can apply to your association immediately. 1 CAE credit. More info/register.

Host: New York Society of Association Executives

Presenter: Sarah Durham, founder, Big Duck

Fri 2/26 at 12 p.m. – Meetings Outlook & Virtual Networking Event

Hear a forecast for events in the coming year, including budget, attendance, and business conditions. Deep dive into trends that matter and discuss the next steps with your peers. After the outlook, we will use twine to network and continue the conversation on the future business of meetings. 1 CMP credit. More info/register (fee for MPI non-members).

Host: MPI

Presenter: Jessie States, CMP, CMM, MPI Academy Director, MPI

Fri 2/26 at 1 p.m. – The State of Association Marketing

Hear about unique data and insights into 2020 association marketing and how pivots, learnings, and trends will inform 2021 association marketing strategy. 1 CAE credit. More info/register.

Host: Blue Sky eLearn

Presenter: Aidan Augusti, co-founder and President of Feathr

Fri 2/26 at 3:45 p.m. – Succeed with Buoyancy in Challenging Times

The pandemic interrupted our lives in unprecedented ways. Having to succeed via virtual platforms, finding ourselves in need of strong personal leadership, questioning the meaning of our lives, trying to maintain our energy, and accomplishing all this without stress and fear are some key demands in 2021 if not the 21st century. Learn about the concept of “buoyancy” in Quantum Negotiation™, identify opportunities for personal growth, and reflect on personal habits to counter chaos and change with flexibility – being able to avoid directions and experiences that may take you to breakdowns. More info/register. (must join Fridays@4 first, it’s free).

Host: Fridays@4

Presenter: Şirin Köprücü, Founder, StrategicStraits, Inc.

Wed 3/3 at 12 p.m. – The Turbulence Ahead: How Associations Must Navigate 2021 and Beyond

The association community felt the full force of the future in 2020, and we weren’t ready for it. It’s a new year but the turbulence is far from over. This session will provide participants with challenging perspectives on how their associations can navigate 2021 and the rest of this decade. More info/register.

Host: Association Insights In Old Town aka Monthly Events In Cyberspace

Presenter: Jeff De Cagna FRSA FASAE, executive advisor for Foresight First LLC

Thu 3/4 at 3:30 p.m. – Agile Governance Workshop (Roadmap to Reinvention: Innovation to Drive Success—and Revenue Virtual Workshop Series)

Learn how to create an agile board by investigating the domains Operational Agility and Foresight Governance, diagnose problems and challenges, understand the barriers, and develop pathways to action. This four-part virtual workshop series builds on ASAE Research Foundation’s Advancing Business-Venture Innovation. More info/register.

Host: ASAE

Association Brain Food Weekly is published Friday mornings. If your organization offers free professional development for the association community, please send me the link via email or Twitter before Wednesday evening.

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Author: deirdrereid

Deirdre is a freelance writer for companies serving the association market, who after more than 20 years in the association and restaurant industries, is enjoying the good life as a ghostblogger and content marketing writer. Away from her laptop, you can find her walking in the woods, doing yoga, going to shows, journaling, cooking, or relaxing in a comfy chair with a good book and a glass of something tasty in hand.

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