Association Brain Food Weekly: 4.16.21

Wooden dock emerging from the tall grass on the side of a lake at sunset or sunris – inspiration for a weekly list of free educational events and resources for the association community

The weekly list of free educational events and resources for the association community…

Wooden dock emerging from the tall grass on the side of a lake at sunset or sunris – inspiration for a weekly list of free educational events and resources for the association community

Member behavior. WBT Systems was inspired this week by the latest news about muons—subatomic particles influenced by unknown forces so they don’t obey the standard laws of physics. WBT speculates about the invisible forces affecting your members, causing irregular or new behavior, and disturbing the regular attraction between them and your association.

Education programs. Ernie Smith at Associations Now shares advice from Jeff Cobb (Leading Learning) on rethinking your association’s education model to meet member expectations and organizational needs. You won’t be successful unless you understand the principles of effective adult learning. Jeff suggests learning formats you might want to consider.

Virtual event engagement. The Virtual Events Institute asked several experts for tips on virtual event engagement. I liked this one from Jyrki Paananen, co-founder and COO of Brella, who said, “There’s almost an inflated volume of virtual events at the moment and it is challenging to make content the differentiator, so perhaps connections could be the new king.”

Aspiring Black women executives. In the Harvard Business Review, Stephanie Bradley Smith explains how a lack of sponsorship can prevent Black women from getting into the C-suite. She also suggests what can be done to propel more Black women into the higher echelons of corporations—advice that applies to associations too.

Digital accessibility. Accessibility is inclusion, says Fionta, and if you’re not focusing on it, you’re preventing people from accessing your resources and participating in your programs, events, services, and membership benefits. They share a bunch of resources to help you get up to speed on what you need to do to become a truly inclusive association.

Quick hits

  • Strategies for getting out of a negative thought spiral and into a more productive state of mind. (Katie Redderson-Lear, Fast Company)
  • What’s at stake when you don’t unplug from your screens: the truth about tech creep and workdays that don’t end. (Marina Khidekel, Thrive Global)

Good eats

Skip down to the list of free webinars if you prefer takeout. If you’re a home cook, check out the weekly In The Kitchen posts on my Grabbing the Gusto blog.

  • With two pounds of flounder in the freezer, I decided to make enough flounder piccata to last at least two nights. I give myself extra points if there are plenty of leftovers for a few lunches—there was. I love piccata sauce—lemon juice, white wine, butter, capers, and parsley. On the side, pearl couscous and zucchini pesto with onion, red bell pepper, slow-roasted tomatoes, poblano pepper, and extra parmesan.
  • I went through a lot of lemons this past week. We had baked black sea bass topped with lemon juice, thyme, Aleppo pepper, and butter. Another night, we split some steamed oysters, dipping them in a sauce made of lemon juice, brown butter, and hot sauce.
  • I rely on roasted vegetables on busy weeknights and, lately, herbes de Provence too. We had roasted asparagus with lemon zest, parmesan, and herbes de Provence one night, and roasted broccoli with the same combo the next night.

Here are the educational events scheduled for next week. If you have a free webinar or event coming up, please send me the link before Wednesday evening the week before it’s scheduled. I’ll be happy to feature it as long as it’s not too product centric.

Fri 4/16 at 12 p.m.* – Strategic Negotiating in the Post-Shutdown World

This workshop will arm you with tactical strategies that will help you negotiate and defend your organization in the post-shutdown world. In this high-level workshop, attendees will review key contract clauses, negotiation tips, and strategies on how to ensure a strong contract to protect your organization. 1 CMP credit. More info/register (fee for MPI non-members).

Host: MPI

Presenter: Robyn Mietkiewicz, CMP, CMM, Strategic Partner, INNOV8 Meetings + Events

*All times are Eastern Daylight Time unless otherwise noted.

Fri 4/16 at 12 p.m. – EventTech Chat

A weekly conversation about meeting and event technology, including software, hardware, and audiovisual for in-person and online events. More info/register.

Host: Brandt Krueger, founder Event Technology Consulting

Fri 4/16 at 1 p.m. – How Your Association Can Drive Revenue & Growth with AI-Based Personalization

Today’s associations are employing AI to do the heavy lifting of tagging and categorizing their content. Once done, the AI is capable of automatically tailoring content specifically for that user and recommending where to go next as they explore your digital content. When AI is part of a well-formed marketing strategy, the rewards of effective personalization can be considerable. Organizations are not only seeing deeper engagement, but also increased sales and more diverse revenue streams. In this session we will dive into the technologies involved to make that happen. More info/register.

Host: Blue Sky eLearn

Presenter: Adam Hostetter, CEO, FUSE

Fri 4/16 at 2 p.m. – Big Ideas, No Budget: How to Be “Data Driven” with Limited Resources

Associations are feeling the push to adopt a data-driven culture, but leaders and teams with small budgets, small staff sizes, or other resource limitations may feel challenged to gather the data and other evidence they need. This discussion convenes panelists from small associations who have found ways to get the right evidence that advances their work. Panelists will share stories of success and lessons learned, including when—and how—to invest money allocated for research, tips for setting expectations with data-minded boards, and how to find and connect with the right research partner for your organization. More info/register.

Host: ASAE


  • Enid-Mai Jones, MA, MEd, CVEP, CDE, Senior Vice President of The Beacon Institute, LifeSpan Network
  • Christina Lewellen, CAE, Executive Director, The Association of Technology Leaders in Independent Schools
  • Laura Lewis, Chief Communications Officer, Commercial Real Estate Women Network
  • Wendy-Jo Toyama, CAE, CEO, American Academy of Hospice and Palliative Medicine

Fri 4/16 at 3:45 p.m. – Disruptions, Deceptions, and Decisions

In this interactive program, Steve provides insights and strategies to elevate decision performance. Attendees learn to recognize and outsmart their own “lizard brain” illusions – the mental shortcuts, cognitive biases, and impulsive negativity that are amplified by disruption, and apply the strategies to their own thinking, judgment and decision making processes. More info/register (must first join Fridays@4, it’s free).

Host: Fridays@4

Presenter: Steve Haffner, CSP, decision performance expert

Mon 4/19 at 1 p.m. – Visit Brussels: The Future of Meetings & Events (Chatting with Agnes & Cecilia)

This series of 15- to 20-minute videos cover hot topics and issues related to 501c organization management. New episodes are posted by 1 p.m. every Monday. Check out Cecilia’s Nonprofit Executive Spotlight series too.

Guest: Patrick Bontinck


  • Cecilia Sepp, CAE, CNAP, principal and founder, Rogue Tulips LLC
  • Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman

Tue 4/20 at 11 a.m. – Let’s Break Swapcard!

Ever since hiring industry influencer, Julius Solaris, to join them as their Head of Engagement, you’ve probably seen the name Swapcard swirling around the #eventprof community more than ever lately. Hot off the heels of their Evolve 2.0 event, they released a series of new features they want us to test—and maybe break. Swapcard has quietly released their roundtable feature—small, interactive breakout groups that allow for groups up to 100 to engage with each other. If you haven’t tried it yourself, make sure you join us. More info/register.

Host: Eventprofs Breakshit

Tue 4/20 at 11 a.m. – Keep it Agile: Community Management Processes

You’re just one person managing your community. Do you find yourself rushing to put out fires and never moving forward on big projects or initiatives? Learn how to apply agile ideology and associated methodology to get things done in your community, and more importantly, stay focused and moving forward. More info/register.

Host: Community By Association

Presenter: Shannon Emery, Higher Logic User Group (HUG) community manager at Higher Logic

Tue 4/20 at 11 a.m. – Association Management Systems: A Selection Guide

Learn how to overcome common AMS selection challenges and assess available solutions. Hear about an AMS readiness assessment, technology trends, common pitfalls to avoid, the selection and implementation process, platform comparisons, and an evaluation checklist. 1.5 CAE credits. More info/register.

Host: U.S. Transactions Corp.

Presenter: Christopher McCarthy, RSM

Tue 4/20 at 11 a.m. – How Indy Successfully Hosted the Entire NCAA March Madness Tournament

For the first time history, the entirety of the NCAA Men’s Basketball Tournament was held in one city. Learn how Indy’s connected convention campus created the perfect “bubble” environment, allowing 68 teams to compete for their one shining moment safely. From community collaboration to ongoing health and safety upgrades, consider this your sneak peek inside Indy’s playbook. More info/register.

Host: PCMA


  • Leonard Hoops, President & CEO, Visit Indy
  • JoAn Scott, Managing Director, Men’s Basketball Championships, NCAA
  • Monique Wise, Senior Sales Manager, Indiana Convention Center and Lucas Oil Stadium
  • Susie Townsend, Senior Vice President of Convention Services, Visit Indy

Tue 4/20 at 12 p.m. – Crunch and Munch Monthly Chat

We’ll feature different questions from our community and assist each other with best practice sharing and idea generation. More info/register.

Host: ASAE Component Relations and Volunteer Management Section Council

Tue 4/20 at 12 p.m. – What is the Value of Government Relations to My Organization?

Join a discussion on the ROI of Government Relations to an organization and how to truly understand if your team is bringing value to your organization and industry. 1 CAE credit. More info/register.

Host: ASAE Government Relations and Advocacy Professionals Community


  • Mark Ames, Director, Government Relations, American Industrial Hygiene Association
  • David Lusk (moderator), Founder & CEO, Key Advocacy

Tue 4/20 at 12:30 p.m. – Meetings of Membership Minds

These impromptu, casual discussions about membership concepts, issues, and challenges are conducted live online and open to membership professionals to comment and offer insights. More info/register.

Host: Dan Ratner, The Business of Membership, and Scott Oser, Scott Oser Associates

Tue 4/20 at 1 p.m. – Building the 2021 Event Playbook

Due to popular demand, we’ve extended our virtual event series and are excited to continue the conversation on Pandemic Compliance and Safety at Live Events. So far, we’ve covered public health, legal and event best practices, and now it’s time to get down and dirty and learn how to effectively execute a safe in-person event. More info/register.

Host: Event Farm


  • Ari Nisman, President & CEO, Degy World
  • Margaret Launzel-Pennes, CEO | Founding Partner, TBX Total Brand Experience
  • Ryan Costello, Co-Founder, Event Farm

Tue 4/20 at 2 p.m. – How Your Community Can Turn 1 Event into 365-Day Engagement

Whether your association is planning to stay 100% virtual or experimenting with a hybrid model this year, get tips on how you can drive member engagement before, during, and after for events of all shapes and sizes. Learn how to keep the conversation going post-event and uncover the content your members want and need. More info/register.

Host: Sidecar

Presenter: Alex Mastrianni, senior manager of product marketing, Higher Logic

Tue 4/20 at 2 p.m. – Hybrid How-To: A Step-by-Step Guide to Hosting a Successful Hybrid Event

We’ll break down the basic elements of a hybrid event and give you practical tips that will help you design a successful hybrid event. More info/register.

Host: Smart Meetings

Presenter: Alyssa Peltier, senior manager, industry solutions, event marketing, Cvent

Tue 4/20 at 2 p.m. – How to Deliver Awesome, Engaging Webinars in a WFH World

Learn how webinars are being transformed into genuine human experiences, including: the new webinar “tonality,” tricks to presenting from home, creating conversational formats, and getting your audience engaged. It’s time to finally let people be people on our webinars. More info/register.

Host: American Marketing Association

Presenter: Mark Bornstein, VP of Marketing, ON24

Tue 4/20 at 3 p.m. – Virtual & Hybrid Events: Customer Stories to Inspire Your 2021 Conference

In 2020, meeting planners were resilient and flexible. You made quick decisions, relied on instinct, and tried new things, including taking your conferences virtual! However, in 2021 meeting planners have more options. Hear how our customers incorporated digital and print components to deliver session content and provided sponsor and exhibitor value. More info/register.

Host: Omnipress

Wed 4/21 at 12 p.m. – Responsible Revenue: How to Host a Profitable and Safe Hybrid Event

The rethinking and redesigning of events as hybrid experiences brings with it challenges that require new ways of thinking about events. Hear about these challenges and a range of revenue-generating concepts, many of which are different from in-person-only events. Learn what attendees and sponsors actually find value in and are willing to pay for, ideas for sponsorable products and services that all contribute to the bottom line, how additional safety protocols can be used to offset costs, and the best way to partner with your venue and hybrid event technology provider. 1 CMP credit. More info/register.

Host: Event MB


  • Michael Clarke, Director, B2B Programs & Events – U.S. & Canada, Global Sales Organization, Marriott International
  • Joe Schwinger, CEO and Co-Founder, MeetingPlay
  • Miguel Neves (moderator), Editor-in-Chief, EventMB, a Skift brand

Wed 4/21 at 12 p.m. – Today’s Financial Reserve Issues Faced by Associations

Hear about some top-of-mind issues for associations and their financial reserves. Find out how today’s economic outlook impacts current reserve decision-making and get some takeaways about what you can do to improve your own association’s reserve program. More info/register.

Host: Talley Management Group


  • Marc Labadie, Executive Vice President, RTD Financial
  • Joe Sapp, Chief Operating Officer, Talley Management Group, Inc.

Wed 4/21 at 12 p.m. – Innovative Remote Workplace

Did COVID-19 create your strategy for remote work? Does your remote work strategy include a people strategy considering their behavioral strengths? Are you worried about data integrity and security now that you have a decentralized team? We invite you to participate in our Tech Cluster to talk about Innovative Remote Team Strategies. More info/register.

Host: SOAR Network

Wed 4/21 at 1 p.m. – Why API? Free Webinar to Unlock the Power of Your AMS

Lots of folks buy an AMS without looking at its “transmission,” the APIs that convey the data of your membership activity into the real highway mileage of third-party integrations. Learn the what and how of APIs and compare how they work across the AMSs we all know and love. Hear some use cases of how to cut costs and streamline processes while increasing revenue and value (some are making millions). Most of all, find out how to put the A+ in your legacy AMS through your APIs. More info/register.

Hosts: ReviewMyAMS and Empowered Margins

Wed 4/21 at 1 p.m. – #ExpoChat on Twitter

ExpoChat is a Twitter-based conversation on topics related to the trade show industry. More info.

Wed 4/21 at 2 p.m. – Don’t Just Create Learning Content, Sell It!

Whether you’re selling instructional products to individuals or organizations, a solid strategy for finding the right audience and selling your content to these learners is as important as creating the content itself. What should you consider to successfully price, package and promote your instructional content? Learn about strategies and tactics that can make a measurable impact on your training business. More info/register.


  • John Leh, CEO and Lead Analyst, Talented Learning
  • Barry Kelly, CEO, Thought Industries

Wed 4/21 at 2 p.m. – Diversity Now: How to Plan a Truly Inclusive Meeting

While the need for greater diversity at business events has long been a concern for meeting professionals, it has gained fresh urgency in recent months, and greater scrutiny as many organizations and industry members have expressed regrets and frustration that these efforts have not gone far enough. In this webcast, diversity experts will share strategies for bringing greater inclusion to meetings. 1 CMP credit. More info/register.

Host: Northstar Meetings Group


  • Melissa Cherry, Chief Operating Officer, Destinations International
  • Derrick Johnson, Chief Diversity Officer and Director of Event Strategy, Talley Management Group
  • Amanda Ma, Founder and CEO, Innovate Marketing Group
  • LaToya Williams, Manager, Global Accounts, HelmsBriscoe
  • Elise Schoening (moderator), associate editor, Northstar Meetings Group

Wed 4/21 at 3 p.m. – The Conference Roadmap to Recovery

Various new factors are influencing association members’ conference participation in 2021. Based on research for 26 associations and informed by 8,525 survey responses, the webinar will address the impact of COVID vaccinations; meeting venue sanitation/safety procedures; employer reimbursements for conference expenses; and different meeting formats — in-person, virtual, hybrid, hub-and-spokes. All registrants receive a free copy of The Conference Roadmap to Recovery research report. 1 CAE credit. More info/register.


  • Chris Gloede from Ricochet
  • Paul Miller from HPN Global
  • Bruce Rosenthal from Bruce Rosenthal Associates

Wed 4/21 at 3 p.m. – Let’s Talk Research Chats! Big Ideas, No Budget

Join a virtual informal gathering to discuss topics related to harnessing and applying data to advance your work. These gatherings are a perfect opportunity to connect with other association professionals, pose lingering questions, and continue the conversation from the previous Friday’s virtual panel discussion. More info/register.

Host: ASAE


  • Nicole Araujo, CAE, Client Engagement Director, Mighty Citizen
  • Lowell M. Aplebaum, CPF, FASAE, CAE, CEO & Strategy Catalyst, Vista Cova

Wed 4/21 at 3 p.m. – Nonprofit Cybersecurity Playbook

Learn the Community IT approach to cybersecurity and how to implement the changes you need to protect your organization. Get advice on security improvements that provide protection against the most common attacks. Learn about staff training, cyber insurance, and why you need written IT documentation and governance policies. More info/register.

Host: Community IT

Presenter: Matthew Eshleman, CTO, Community IT

Thu 4/22 from 9 a.m. to 12 p.m. and from 2 to 5 p.m. – United States of Associations: A Tour with Jay S. Daughtry

Jay is having 5-minute Zoom chats with association professionals from each state and D.C. [including yours truly]. These are conversations, not presentations. Topics may include trends with associations, lessons learned from the past year, challenges associations face, new initiatives for associations, etc. You can listen in and engage with other association execs throughout the day. If you wish to represent a given state (based on where you work or live), please contact JayMore info, schedule & link.

Host: Jay S. Daughtry, Chief Communications Officer/Owner, CQbd

Thu 4/22 at 11 a.m. – Digital Advocacy Best Practices: Lessons from a Year of Digital Advocacy

Will fly-ins and live events return to being in-person, highly budgeted productions? Will membership and team members return to the office, or will a hybrid or fully remote model make more sense long-term? Will advocacy campaigns be as effective now that people are leaving their homes for the first time in over a year and perhaps not as glued to their devices? Hear about the lessons we’ve learned from a year of exclusive digital advocacy and how to adjust your strategy for a potential blended model going forward. More info/register.

Host: FiscalNote


  • Meghan Cruz, Grassroots Director, National Retail Federation
  • Joshua Habursky, Head of Government Affairs, Premium Cigar Association
  • Sherry Whitworth, Managing Director of Advocacy and Public Affairs, FiscalNote

Thu 4/22 at 12 p.m. – Minimizing Your Association’s Cybersecurity Risks in 2021 (Association Xchange)

Get an overview of the 2021 cybersecurity landscape including what threats are trending and how your association can minimize its risk. Learn the importance of setting up monitoring programs, why your association needs an Incident Response Plan, and how employee training can reduce phishing and other attacks. Find out what an association’s cyber insurer will likely require in 2021. 1 CAE credit. More info/register.

Host: Association Xchange


  • James Marquis, Chief Innovation Officer, 501Works, LLC
  • Derek Symer, CPCU, Partner, Director AHT Nonprofits, AHT Insurance

Thu 4/22 at 2 p.m. – Winning with Data-Driven Smartech Goals

Learn about the anatomy of the association marketing funnel and how to build smartech metrics to ensure you are acquiring net new contacts and moving these leads through an effective marketing and sales process. Hear about the fundamentals of the association conversion funnel, the definition and usage of metrics such as SQLs and MQLs, and how to identify which smartech metrics are growth indicators. More info/register.

Host: ASAE

Presenters: Aimee Pagano and Maneesha Manges, HighRoad Solution

Thu 4/22 at 2 p.m. – Member Data 101

So you want to become a data-driven organization—but where do you start? If you don’t currently have any formal processes in place, what are the need-to-know basics? Learn what a data-driven organization looks like, how to make data a part of your team culture, and what programmatic changes you need to make. More info/register.

Host: Higher Logic


  • Joshua Slyman, Consultant, Strategic Services, Higher Logic
  • Jeff Horne, CEO and Co-Founder, Wicket
  • Beth Arritt, Product Marketing Manager, Higher Logic
  • Vasan Selliah, Member Insight and Engagement Manager, CSAE
  • Nicole Covello, Data Analyst, Wicket

Thu 4/22 at 2 p.m. – Harness the Power of Negotiation to Master Your Post-Covid Events Career

Learn how to overcome a fear of negotiation, be “people smart,” and get what you want by negotiating from a position of power even if you has suffered a career setback. More info/register.

Host: Smart Meetings

Presenter: Alison Fragale, Ph.D., associate professor of organizational behavior and a Mary Farley Ames Lee Distinguished Scholar at University of North Carolina

Thu 4/22 at 4 p.m. – Sponsorship Revenue and Results

Savvy association professionals recognize that standard sponsorship strategies may no longer be viable, yet the question is how to jump-start your sponsorship revenue. Hear about changes you can make that will open new doors, uncork new opportunities, and land additional income. Discuss and share ‘code red’ strategies you can use immediately. Learn new paths forward to increase your revenue and results. More info/register.

Host: ASAE Reston-Loudoun Idea Swap

Presenter: Lewis Flax, Flax Associates

Fri 4/23 at 12 p.m. – Defeating Unconscious Bias via Neuroscience for Meeting Professionals

Improve your skills in addressing unconscious bias in yourself and in others in your team and organization. Learn how to identify situations where unconscious bias is likely to lead you and others on your meeting planning team astray in evaluating others, adapt emotional and social intelligence-informed strategies on addressing unconscious bias into your own meeting planner toolkit, and empower others in your team and organization to defeat unconscious bias through emotional and social intelligence skills to help you achieve your event goals. 1 CMP credit. More info/register (fee for MPI non-members).

Host: MPI

Presenter: Dr. Gleb Tsipursky, CEO, Disaster Avoidance Experts

Fri 4/23 at 2 p.m. – Building Trust with Evidence: Using Data and Communications to Advance Your Industry and Your Impact

This discussion will highlight stories from association leaders who have used to evidence-based communication—in advocacy initiatives, public media campaigns, and other message-driven efforts—to advance broader understanding of their mission and their members’ roles in supporting society. The panelists will describe how they’ve used research to create attention-grabbing messages that demonstrate impact and build trust. They’ll share critical skills and lessons learned that all associations can use to support their work. More info/register.

Host: ASAE


  • Jonathan Lovitz, Senior Vice President, National LGBT Chamber of Commerce
  • Magdalena Mook, CEO, International Coaching Federation
  • Ben Rome, Senior Manager of Communications, AIHA
  • Jevin West, Associate Professor & Director, Center for an Informed Public, Information School, University of Washington

Fri 4/23 at 3:45 p.m. – The CAE Journey: Personal Development, Professional Pride

What is the CAE? How do you earn it? Why should you earn it? How do you maintain it? Is it a certificate program or a certification? What are Domains of Practice? This presentation will also dive deeper into the role and responsibilities of being a CAE from the Code of Ethics and Conduct to acting as an Ambassador for the nonprofit community. More info/register (must first join Fridays@4, it’s free).

Host: Fridays@4

Presenter: Cecilia Sepp, CAE, CNAP, Principal, Rogue Tulips Nonprofit Consulting & Association Management Services

Tue 4/27 at 12:30 p.m. – DEI Practitioners Social Hour: How to Build Inclusive Mentoring Programs to Support Underrepresented Leaders

Mentoring can be an effective method for supporting the inclusion and advancement of underrepresented people in a profession or organization. The mentor/mentee dynamic can also subtly reinforce societal paradigms regarding who belongs, who is an expert, and who deserves to be heard. Join us to discuss and workshop ideas on how to establish and maintain the benefits of mentor relationships while challenging society’s exclusive norms. More info/register.

Host: McKinley Advisors

Tue 4/27 from 9 a.m. to 4 p.m. – Virtual Meeting Platform Demo Days

Join us for the just-in-time virtual meeting platform demo days. The two-day event will feature presentations from a limited number of industry partners that offer virtual meeting platforms. More info/register.

Host: ASAE

Wed 4/28 from 9 a.m. to 4 p.m. – Virtual Meeting Platform Demo Days

Join us for the just-in-time virtual meeting platform demo days. The two-day event will feature presentations from a limited number of industry partners that offer virtual meeting platforms. More info/register.

Host: ASAE

Wed 4/28 at 12 p.m. – Let’s Talk Research Chats! Building Trust with (and in) Evidence

In these virtual informal gatherings, discuss topics related to harnessing and applying data to advance your work. These gatherings are a perfect opportunity to connect with other association professionals, pose lingering questions, and continue the conversation from the previous Friday’s virtual panel discussion. More info/register.

Host: ASAE

Facilitator: Heidi Weber, CAE, Executive Director, Alpha Omega International Dental Society

Wed 4/28 at 1 p.m. – Site Selection in the Post-Shutdown World

Learn how to develop an RFP strategy for destination and site selection to avoid costly surprises. Find out how to improve RFP checklists so proposals address key issues, increase awareness of news to follow and questions to ask, people to see and timing for in-person or virtual site inspections, and enhance the ability to delve deeper in assessing the future into what is not shown or addressed or even now known—or as said in improvisation, your “yes and…” skills. More info/register.

Host: Meetings Today

Presenter: Joan Eisenstodt, Principal, Eisenstodt Associates, LLC

Wed 4/28 at 2 p.m. – Closing The Communications Gap In A Distanced Workplace

Learn about tools and processes that improve productivity, decrease employees’ frustration, improve morale, and keep your culture alive in the remote work world. Get tips on how to coach teams to use daily connectedness. Gain a deeper understanding of communications tools and how to communicate asynchronously. Identify best practices for managers to facilitate stronger communication techniques and practices in a virtual environment. Learn how to reduce staff’s frustration and time wasted stemming from miscommunication from leadership and within their work teams. 1 CAE credit. More info/register.

Host: Achurch Consulting

Thu 4/29 at 1 p.m. – The Promise of the Learning Experience Platform: What an LXP Is, Why You May Need One, and How to Choose

While many learning businesses have yet to explore Learning experience platforms (LXPs), much less implement them, they are an established fact of the learning platform landscape and their impact is likely to be significant in coming years. In this one-hour session we’ll take a closer look at what an LXP is, why a learning business might need one, and how to go about selecting the right LXP for your learning business. More info/register.

Host: Tagoras/Leading Learning


  • Jeff Cobb and Celisa Steele, co-founders of Tagoras and Leading Learning
  • Stacey Boyle, vice president of solution consulting at EdCast

Thu 4/29 at 1 p.m. – Onboarding to Activation: Hook New Members Early, Reel Them in for a Lifetime

In this panel discussion-style webinar, a group of membership professionals from both trade organizations and professional societies, will discuss what has worked, what hasn’t worked, tactics to finding the hook to get new members engaged, how the onboarding to activation cycle has changed since COVID-19 and what the cycle might look like post-pandemic. More info/register.

Host: ASAE Membership Professionals Community


  • Lia Zegeye, M.S. (moderator), Senior Director of Membership, American Bus Association
  • John D. Lingerfelt, Senior Manager, Membership, American Association for the Study of Liver Diseases
  • Steven B. Shivak, Director of Membership, National Asphalt Pavement Association

Thu 4/29 at 2 p.m. – Emerging from 2020 with a Professional Growth Mindset: How to Approach your Learning Journey in 2021

Aligning the reality of packed days with shifting definitions of work/life balance and, for many, reduced resources and opportunities for traditional professional development, our learning in 2020 stemmed from hands-on experience. In this session, we will take a future-focused viewpoint. What learning approaches are most meaningful today? How do find and fund them? Align them with our new skill needs? And, of course, demonstrate our knowledge and expertise to future search committees and/or employers? Hear insights from a career coach in our industry, an executive recruiter, and a senior HR executive, alongside overarching approaches and best practices. 1 CAE credit. More info/register.

Host: ASAE


  • Jim Zaniello, FASAE, president and founder of Vetted Solutions
  • Shira (Harrington) Lotzar, founder, Purposeful Hire
  • Lowell Aplebaum, FASAE, CAE, IAF Certified™ Professional Facilitator, CEO, Vista Cova, LLC

Fri 4/30 at 2 p.m. – From Data to Foresight to Transformation: Harnessing Evidence for Strategic Planning and Envisioning Change

In this facilitated discussion, panelists will share success stories and lessons learned from their strategic planning processes, including how they’ve used diverse sources to understand current and future member needs, define organizational goals, and develop scenarios to level-up their strategic planning. They’ll also discuss how organizations might leverage research in a move toward transformative thinking, what association-driven transformative thinking might look like, and what it could mean for our community. More info/register.

Host: ASAE


  • Lowell Aplebaum, CPF, FASAE, CAE, Professional Facilitator CEO & Strategy Catalyst, Vista Cova, LLC
  • Lynette Bradley-Baker, D., CAE, R.Ph., Senior Vice President of Public Affairs and Engagement, American Association of Colleges of Pharmacy
  • Wendy Mann, CAE, Chief Executive Officer, Commercial Real Estate Women Network
  • Monika Schulz, CAE, Executive Director and Chief Executive Officer, National Society of Professional Engineers
  • Oliver Yandle, JD, CAE, President & CEO, Arizona Society of CPAs

Association Brain Food Weekly is published Friday mornings. If your organization offers free professional development for the association community, please send me the link via email or Twitter before Wednesday evening.

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Creative Commons photo by Joakim Honkasalo via Unsplash

Author: deirdrereid

Deirdre is a freelance writer for companies serving the association market, who after more than 20 years in the association and restaurant industries, is enjoying the good life as a ghostblogger and content marketing writer. Away from her laptop, you can find her walking in the woods, doing yoga, going to shows, journaling, cooking, or relaxing in a comfy chair with a good book and a glass of something tasty in hand.

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