Association Brain Food Weekly: 4.23.21

brown rabbit in the grass, staring at the camera - – inspiration for a weekly list of free educational events and resources for the association community

The weekly list of free educational events and resources for the association community…

brown rabbit in the grass, staring at the camera - – inspiration for a weekly list of free educational events and resources for the association community

Member communications. Help yourself and others benchmark member communication efforts and strategies by participating in Association Adviser’s 10th annual Association Communications Benchmarking Survey. The survey closes Friday, April 30. Participants get the first look at the report in July.

Spring cleaning association-style. WBT Systems suggests eleven areas probably in need of decluttering in your association, your work life, and your mind. They recommend reframing decluttering as creating space for something new, not just getting rid of things, and suggest starting with the mental clutter inside your head.  

Burnout. Please read this Twitter thread from Irving Washington, CEO of the Online News Association, about burnout, especially if you’re a staff or volunteer leader. Much of what he and his commenters say about newsrooms also applies to associations.

Event legal issues. Event Farm asked a lawyer, public health expert, and event planner about vaccination requirements, waivers, codes of conduct, health screenings, and other legal issues on the minds of associations. Read their post to get answers to your legal questions and different perspectives on the assumptions driving your event decisions.

Virtual volunteers. At Associations Now, Wesley Carr, CAE, director of stakeholder engagement at the Regulatory Affairs Professionals Society, describes how they’ve rebuilt their approach to volunteering during the pandemic and shares seven ways they’re engaging virtual volunteers.

Speaker diversity. George Miller, CAE, senior consultant at McKinley Advisors, outlines the steps to take to increase the diversity of your conference speakers, and describes what they did when they encountered session chairs with homogenous networks.

Content strategy. A content strategy can help you break down department silos and provide a framework for all the content coming out of your association. Sherry Budziak, founder and CEO of .orgSource, explains the difference between content strategy and content marketing—and how they relate—and suggests how to get started.

Good eats

Skip down to the list of free webinars if you prefer takeout. If you’re a home cook, check out the weekly In The Kitchen posts on my Grabbing the Gusto blog.

  • I love this chipotle salmon recipe, but we get so much local fish from our seafood store that I hardly ever buy salmon, so I made it with golden tilefish instead. On the side, a mix of greens (chard, pac choi, radish, and others) sautéed with red onion, red bell pepper, and poblano pepper. I love having sweet potato and chipotle on the same plate, so I nuked a huge sweet potato and finished it in the toaster oven.
  • I got a great deal on Masonboro oysters so we had steamed oysters (again) with a dipping sauce of brown butter, lemon juice, and hot sauce. On the side, frozen onion rings, just because.
  • I doubled this recipe for spicy pork with asparagus and chile, and added broccoli and carrots to the veggie mix. On the side, brown rice with diced onion, broccoli stem, carrot, and garlic. Now I’m enjoying all the leftovers for lunch.

Here are the educational events scheduled for next week. If you have a free webinar or event coming up, please send me the link before Wednesday evening the week before it’s scheduled. I’ll be happy to feature it as long as it’s not too product centric.

Fri 4/23 at 12 p.m.* – Defeating Unconscious Bias via Neuroscience for Meeting Professionals

Improve your skills in addressing unconscious bias in yourself and in others in your team and organization. Learn how to identify situations where unconscious bias is likely to lead you and others on your meeting planning team astray in evaluating others, adapt emotional and social intelligence-informed strategies on addressing unconscious bias into your own meeting planner toolkit, and empower others in your team and organization to defeat unconscious bias through emotional and social intelligence skills to help you achieve your event goals. 1 CMP credit. More info/register (fee for MPI non-members).

Host: MPI

Presenter: Dr. Gleb Tsipursky, CEO, Disaster Avoidance Experts

*All times are Eastern Daylight Time unless otherwise noted.

Fri 4/23 at 12 p.m. – EventTech Chat

A weekly conversation about meeting and event technology, including software, hardware, and audiovisual for in-person and online events. More info/register.

Host: Brandt Krueger, founder Event Technology Consulting

Fri 4/23 at 2 p.m. – Building Trust with Evidence: Using Data and Communications to Advance Your Industry and Your Impact

This discussion will highlight stories from association leaders who have used to evidence-based communication—in advocacy initiatives, public media campaigns, and other message-driven efforts—to advance broader understanding of their mission and their members’ roles in supporting society. The panelists will describe how they’ve used research to create attention-grabbing messages that demonstrate impact and build trust. They’ll share critical skills and lessons learned that all associations can use to support their work. More info/register.

Host: ASAE


  • Jonathan Lovitz, Senior Vice President, National LGBT Chamber of Commerce
  • Magdalena Mook, CEO, International Coaching Federation
  • Ben Rome, Senior Manager of Communications, AIHA
  • Jevin West, Associate Professor & Director, Center for an Informed Public, Information School, University of Washington

Fri 4/23 at 3:45 p.m. – The CAE Journey: Personal Development, Professional Pride

What is the CAE? How do you earn it? Why should you earn it? How do you maintain it? Is it a certificate program or a certification? What are Domains of Practice? This presentation will also dive deeper into the role and responsibilities of being a CAE from the Code of Ethics and Conduct to acting as an Ambassador for the nonprofit community. More info/register (must first join Fridays@4, it’s free).

Host: Fridays@4

Presenter: Cecilia Sepp, CAE, CNAP, Principal, Rogue Tulips Nonprofit Consulting & Association Management Services

Mon 4/26 at 1 p.m. – Digital Transformation (Chatting with Agnes & Cecilia)

This series of 15- to 20-minute videos cover hot topics and issues related to 501c organization management. New episodes are posted by 1 p.m. every Monday. Check out Cecilia’s Nonprofit Executive Spotlight series too.

Guest: Winnie Subramaniam  


  • Cecilia Sepp, CAE, CNAP, principal and founder, Rogue Tulips LLC
  • Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman

Tue 4/27 from 9 a.m. to 4 p.m. – Virtual Meeting Platform Demo Days

Join us for the just-in-time virtual meeting platform demo days. The two-day event will feature presentations from a limited number of industry partners that offer virtual meeting platforms. More info/register.

Host: ASAE

Tue 4/27 at 12 p.m. – Teaming Up: Build Your Growth Capacity With Strategic Staffing

Does your organization have things it wants to accomplish but lacks the staff bandwidth, experience, or expertise to do it? Learn how you can use third-party sourcing to complement and bolster your in-house capacity. From modernizing your sales and marketing tools, to launching a new learning management system, to bolstering your events team — and much more — learn how you don’t always need permanent staff to achieve permanent results. 0.5 CAE credit. More info/register.


Tue 4/27 at 12 p.m. – “New Normal” for Association Learning CoP: Members Say – “2021 Step Up On-Line Learning”

Come and listen to members (both volunteer leaders and those not on committees, boards, etc.) tell us what they need from us in order to learn in 2021—both what they need us to do to help them learn and what those who function as SMEs while we create courses and events need from us so they can help their fellow members get great learning. Then, work with your association colleagues on implementation ideas to meet those stated (and excited) needs. More info/register.

Host/Facilitator: Josh Yavelberg, Flying Cloud Solutions

Tue 4/27 at 12 p.m. – Are You Hybrid Ready?

Discuss if you should go hybrid because it’s trendy or because it reduces your event’s carbon footprint. Share your experience for the best online/onsite mix. Get inspired by the many case studies from our industry-wide panel and go (or better stay) home with solutions to the many social and economic challenges you are facing. 1 CMP credit. More info/register (fee for MPI non-members).

Host: MPI


  • Dominique Jansen, Founder, Words & Things
  • Mark Cooper, IACC
  • Mireia Iglesias, World Leisure
  • Evelien Aernaudts, Abbit Meeting Innovators
  • Aminda Leigh, CEO, Amros Media Solutions

Tue 4/27 at 12 p.m. – Looking Ahead: Top Legal Risks and Management Solutions for Associations in 2021

Get an overview of major risks facing associations in 2021. They will examine several significant legal risks including contracts, intellectual property, cyber concerns, Employment risks as well as implications for a return to in-person conference, meetings and events in the context of COVID-19. More info/register.

Host: ASAE Finance and Business Operations Professionals Community


  • Kellie Newton of Whiteford Taylor & Preston
  • Derek Symer of AHT Insurance

Tue 4/27 at 12:30 p.m. – DEI Practitioners Social Hour: How to Build Inclusive Mentoring Programs to Support Underrepresented Leaders

Mentoring can be an effective method for supporting the inclusion and advancement of underrepresented people in a profession or organization. The mentor/mentee dynamic can also subtly reinforce societal paradigms regarding who belongs, who is an expert, and who deserves to be heard. Join us to discuss and workshop ideas on how to establish and maintain the benefits of mentor relationships while challenging society’s exclusive norms. More info/register.

Host: McKinley Advisors

Tue 4/27 at 1 p.m. – Event Revenue and Sponsorship ROI

Virtual, live and hybrid events present unique opportunities and challenges when it comes to ticket pricing strategies, sponsorship tiers & benefits, and more. Learn how to maximize ROI with strategies such as: ticketing, pricing and access strategies to optimize revenue and registration; sponsorship tier concepts and best practices; sponsor benefits that also engage and wow attendees; and what data-points to track and measure from attendees to prove ROI. More info/register.

Host: Socio


  • Courtney Allen from SWCS
  • Brenna McCown from ParentMap

Tue 4/27 at 2 p.m. – Walk the Talk on DEI: Actionable Strategies to Create a Diverse, Equitable, and Inclusive Organization

Creating a truly diverse, equitable, and inclusive organization is an ongoing effort that requires intentionality, interdepartmental collaboration, and an openness to learning, growth, and feedback. Learn the fundamental components of a truly diverse, equitable, and inclusive organization; how to move from good intentions to action; roadblocks you may encounter and how to work past them; and how to measure your progress for continuous improvement. 1 CAE credit. More info/register.

Host: Gather Voices


  • Crystal Newby, Ed.D., Director of Diversity, Equity, and Inclusion at the National Association for College Admission Counseling
  • Michael Hoffman, CEO of Gather Voices

Tue 4/27 at 2 p.m. – Creating a Successful Omnichannel Event

The Gaylord Rockies Hotel in Aurora, Co., hosted a face-to-face event as part of the hybrid Convening Leaders 2021. Learn what they did and how they learn from each event they host to improve future hybrid event experiences for their attendees. 1 CMP credit. More info/register.

Host: PCMA


  • Tonya Almond, Vice President, Knowledge and Experience Design, PCMA
  • Michael Clarke, Director, B2B Programs & Events – U.S. & Canada, Marriott International

Wed 4/28 from 9 a.m. to 4 p.m. – Virtual Meeting Platform Demo Days

Join us for the just-in-time virtual meeting platform demo days. The two-day event will feature presentations from a limited number of industry partners that offer virtual meeting platforms. More info/register.

Host: ASAE

Wed 4/28 at 11 a.m. – Back to the Hill as Usual – Brace Yourself for the Next 100 Days

Learn what the next 100 days and the rest of the summer have in store for the Biden-Harris Administration. With the ever-elusive Infrastructure bill, immigration, and education reforms as top priorities, we’ll do a deep dive to see the current status and where we go from here. More info/register.

Host: FiscalNote


  • Mary Kusler, Senior Director, Center for Advocacy, National Education Association
  • Lauren Schapker, Vice President of Legislative Affairs, American Road & Transportation Builders Association
  • Rhod Shaw, Principal and Chairman, Alpine Group
  • Janice Bashford, Senior Policy Advisor, Arnold & Porter
  • Shawn Zeller, Editor of CQ Magazine, CQ Roll Call

Wed 4/28 at 11 a.m. – Event App Bible LIVE: Ask the Experts

The Event App Bible comes to life as an interactive virtual event. This three-hour-long virtual event is for event professionals who want to maximize their use of cutting-edge mobile event technology. Our handpicked experts discuss the latest trends and share their best advice for discovering, making mobile apps the backbone of your event tech stack. 1 CMP credit. More info/register.

Host: Event MB

Wed 4/28 at 11:30 a.m. – Membership Data: Proven Strategies for Driving Your Association’s Growth

It’s time to take control of your data to determine the heath of your membership retention, recruitment, engagement and revenue to produce the best results. Learn what data you should be collecting from members and non-members, do’s and don’ts for data hygiene, top data and analytics you should quick gain visibility to, and what should be included in your data plan and how to keep data clean. More info/register.

Host: Your Membership

Presenter: Michelle Schweitz, Membership Expert, Community Brands

Wed 4/28 at 12 p.m. – Let’s Talk Research Chats! Building Trust with (and in) Evidence

In these virtual informal gatherings, discuss topics related to harnessing and applying data to advance your work. These gatherings are a perfect opportunity to connect with other association professionals, pose lingering questions, and continue the conversation from the previous Friday’s virtual panel discussion. More info/register.

Host: ASAE

Facilitator: Heidi Weber, CAE, Executive Director, Alpha Omega International Dental Society

Wed 4/28 at 12:30 p.m. – Lobbying Considerations for Nonprofits: What Your Organization Needs to Know

As nonprofits interact with every level of government to advocate for their various causes and initiatives, understanding how to utilize these systems to your ultimate benefit is vital to the success of your organization. Hear about several of the key rules and issues nonprofits need to be aware of in order to lobby with confidence, including federal and state lobbying disclosure law requirements, federal tax limits, restrictions, and requirements for 501(c)(3), 501(c)(4), and 501(c)(6) tax-exempt organizations, as well as lobbying restrictions for federal fund recipients. More info/register.

Host: Venable LLP


  • Lindsay Nathan, Partner, Nonprofit Organizations, Venable LLP
  • Janice Ryan, Partner, Nonprofit Organizations, Venable LLP

Wed 4/28 at 1 p.m. – Site Selection in the Post-Shutdown World

Learn how to develop an RFP strategy for destination and site selection to avoid costly surprises. Find out how to improve RFP checklists so proposals address key issues, increase awareness of news to follow and questions to ask, people to see and timing for in-person or virtual site inspections, and enhance the ability to delve deeper in assessing the future into what is not shown or addressed or even now known—or as said in improvisation, your “yes and…” skills. More info/register.

Host: Meetings Today

Presenter: Joan Eisenstodt, Principal, Eisenstodt Associates, LLC

Wed 4/28 at 1 p.m. – #ExpoChat on Twitter

ExpoChat is a Twitter-based conversation on topics related to the trade show industry. More info.

Wed 4/28 at 2 p.m. – Closing The Communications Gap In A Distanced Workplace

Learn about tools and processes that improve productivity, decrease employees’ frustration, improve morale, and keep your culture alive in the remote work world. Get tips on how to coach teams to use daily connectedness. Gain a deeper understanding of communications tools and how to communicate asynchronously. Identify best practices for managers to facilitate stronger communication techniques and practices in a virtual environment. Learn how to reduce staff’s frustration and time wasted stemming from miscommunication from leadership and within their work teams. 1 CAE credit. More info/register.

Host: Achurch Consulting

Wed 4/28 at 2 p.m. – Getting the Message Out: Can Having a Podcast Influence Your Diversity, Equity & Inclusion Strategy? (#RealTalk Dialogue Series)

Learn how podcasts can be an effective medium to hold your organization accountable to their expressed commitment to Diversity, Equity & Inclusion (DEI). Hear how to strategically develop a podcast on the topic of DEI, starting with defining a mission and vision, which resources to consider prior to launching a podcast focused on your organization’s DEI strategy, and which tools can help you create a successful podcast promotion campaign that will appeal to a diverse audience. 1 CMP credit. More info/register (fee for MPI non-members).

Host: MPI


  • Greg DeShields, Executive Director, PHL Diversity & Tourism Diversity Matters
  • Zoe Moore, CDP, Inclusive Event Strategist & Consultant, CADAZO Consulting Group

Thu 4/29 at 12 p.m. – Create a 365 Model and Experience that Wows! – NDaP Monthly Expert Series

Much of the last year required us to shift our mindset from the way we’ve always done things across our organizations. As we sought out new revenue opportunities, we found that the concept for the 365 content model had actually been developing long before the pandemic. But it requires a fundamental shift in the association business strategy. We’ll walk you through the decision framework to determine the people, process and technology required to determine if a 365 content model is right for your association and if so, how you flip this script to build a new non dues business model that makes money. 1 CAE credit. More info/register.

Host: Non-Dues-A-Palooza


  • Shauna Peters, CEM, Vice President of Strategic Account Management, mdg
  • Marc Blumer, Customer Journey Architect, mdg

Thu 4/29 at 1 p.m. – The Promise of the Learning Experience Platform: What an LXP Is, Why You May Need One, and How to Choose

While many learning businesses have yet to explore Learning experience platforms (LXPs), much less implement them, they are an established fact of the learning platform landscape and their impact is likely to be significant in coming years. In this one-hour session we’ll take a closer look at what an LXP is, why a learning business might need one, and how to go about selecting the right LXP for your learning business. More info/register.

Host: Tagoras/Leading Learning


  • Jeff Cobb and Celisa Steele, co-founders of Tagoras and Leading Learning
  • Stacey Boyle, vice president of solution consulting at EdCast

Thu 4/29 at 1 p.m. – Onboarding to Activation: Hook New Members Early, Reel Them in for a Lifetime

In this panel discussion-style webinar, a group of membership professionals from both trade organizations and professional societies, will discuss what has worked, what hasn’t worked, tactics to finding the hook to get new members engaged, how the onboarding to activation cycle has changed since COVID-19 and what the cycle might look like post-pandemic. More info/register.

Host: ASAE Membership Professionals Community


  • Lia Zegeye, M.S. (moderator), Senior Director of Membership, American Bus Association
  • John D. Lingerfelt, Senior Manager, Membership, American Association for the Study of Liver Diseases
  • Steven B. Shivak, Director of Membership, National Asphalt Pavement Association

Thu 4/29 at 1 p.m. – Event Sponsorships in the Hybrid World: Best Practices for the Attendee & Sponsor Experience

Hear industry leaders discuss best practices surrounding the hybrid event experience for sponsors and attendees alike, plus creative planning tactics to ensure sponsor success, the value hybrid events can bring, and so much more. More info/register.

Hosts: Hubilo and BizBash

Thu 4/29 at 1 p.m. – Well-Being Tips When You’re on the Road

Work-related flying and travel is stressful. Get insight on how to improve your self-care and reduce stress while staying healthier and more productive for your events. Learn how to feel sharper when you’re on the road and live a more balanced life every day. More info/register.

Host: Prevue Meetings

Presenter: Dr. Mary Warren, Owner of Road Warrior Wellness™ and Vital Force Wellness

Thu 4/29 at 2 p.m. – Emerging from 2020 with a Professional Growth Mindset: How to Approach your Learning Journey in 2021

Aligning the reality of packed days with shifting definitions of work/life balance and, for many, reduced resources and opportunities for traditional professional development, our learning in 2020 stemmed from hands-on experience. In this session, we will take a future-focused viewpoint. What learning approaches are most meaningful today? How do find and fund them? Align them with our new skill needs? And, of course, demonstrate our knowledge and expertise to future search committees and/or employers? Hear insights from a career coach in our industry, an executive recruiter, and a senior HR executive, alongside overarching approaches and best practices. 1 CAE credit. More info/register.

Host: ASAE


  • Jim Zaniello, FASAE, president and founder of Vetted Solutions
  • Shira (Harrington) Lotzar, founder, Purposeful Hire
  • Lowell Aplebaum, FASAE, CAE, IAF Certified™ Professional Facilitator, CEO, Vista Cova, LLC

Thu 4/29 at 2 p.m. – Boost Membership and Non-Dues Revenue By Becoming a Career Hub

Your members have a lot of choices of online resources they can tap into when exploring new career paths and opportunities. Learn how your association can go beyond just job postings and become a Career Hub for members. Find out how you can help members to navigate their career path, explore how their skills can translate to new career opportunities and tap into career resources that help them land their next great role. 0.5 CAE credit. More info/register.

Host: Protech Services

Presenter: Alexey Gutin, CEO, Web Scribble

Thu 4/29 at 2 p.m. – Feeding Virtual and Hybrid Events in 2021

Learn how meeting planners across the nation are using meals to drive engagement for virtual events. We’ll also discuss how to safely incorporate meals into hybrid events with attendees both in-person and online. 1 CMP credit. More info/register.

Host: MeetingsNet

Presenter: Serge Voronov, Enterprise Sales Executive, Grubhub

Thu 4/29 at 3 p.m. – Unrelated Business Income Tax (UBIT): Latest Update Nonprofits & Associations

As membership dues and conference registrations decline, associations are expanding products and services to generate additional income. These activities may be considered unrelated business income (UBI). Executives must carefully monitor the level of UBI activity, as it may jeopardize their exempt status. Learn exactly what UBI means, the interpretations and IRS guidance. 1.5 CAE credits. More info/register.

Host: U.S. Transactions Corp.

Presenter: James (Jim) Niblock, Senior Tax Manager, CPA Department

Fri 4/30 at 2 p.m. – From Data to Foresight to Transformation: Harnessing Evidence for Strategic Planning and Envisioning Change

In this facilitated discussion, panelists will share success stories and lessons learned from their strategic planning processes, including how they’ve used diverse sources to understand current and future member needs, define organizational goals, and develop scenarios to level-up their strategic planning. They’ll also discuss how organizations might leverage research in a move toward transformative thinking, what association-driven transformative thinking might look like, and what it could mean for our community. More info/register.

Host: ASAE


  • Lowell Aplebaum, CPF, FASAE, CAE, Professional Facilitator CEO & Strategy Catalyst, Vista Cova, LLC
  • Lynette Bradley-Baker, D., CAE, R.Ph., Senior Vice President of Public Affairs and Engagement, American Association of Colleges of Pharmacy
  • Wendy Mann, CAE, Chief Executive Officer, Commercial Real Estate Women Network
  • Monika Schulz, CAE, Executive Director and Chief Executive Officer, National Society of Professional Engineers
  • Oliver Yandle, JD, CAE, President & CEO, Arizona Society of CPAs

Fri 4/30 at 3:45 p.m. – Learning to Swim with the Big Fish (Transitioning to Management)

Explore the skills and behaviors needed to be effective in a front-line leadership role and the changes that occur when making the transition from frontline worker to front-line leader. Learn about the transition from individual contributor to supervisor, essential communication skills, and leader behaviors that positively impact team performance. More info/register. (Must join Fridays@4 for free first.)

Host: Fridays@4

Presenter: Sheri Bender, SHRM-SCP, SPHR, founder, Pulse HR Consulting, LLC

Tue 5/4 at 11 a.m. – Town Hall: Ready to Return to In-Person Meetings?

Many associations are analyzing what makes sense and how best to offer their content/meetings moving forward as so much is still up in the air. Join a timely and interactive discussion for considerations before making the decision to return to in-person meetings. Hear how to identify guidelines for returning to in-person meetings; steps required to check state and local regulations; evaluate whether your database is ready for “post” COVID; and connect your data-strategy and insights with overall experience. More info/register.

Host: ASAE Professional Development Professionals Community

Presenter: Gary Schirmacher, CMP | CEO | Total Hospitality Industry Solutions (THIS)

Tue 5/4 at 12 p.m. – Engagement (Data Analytics Network)

This opportunity is for association professionals to engage in peer-led discussions on topics related to data and analytics. 1 CAE credit. More info/register.

Host: Association Analytics

Wed 5/5 at 11 a.m. – How to Ask the Right Questions to Improve Your Content and Drive Member Engagement

Find out how to make sure you’re asking your members all the right questions. Learn how to prepare for every member conversation, whether it’s online or IRL, the right questions to determine your members’ needs, and when it’s time to pick up the phone and call your members. 1 CAE credit. More info/register.

Host: Sidecar


  • Dave Will, CEO and Co-founder, PropFuel
  • Chelsea Brasted, General Manager for Sidecar

Wed 5/5 at 12 p.m. – Strengthening Component Relations: Building Culture from the Inside Out

Learn how the National Association of Professional Insurance Agents strengthened component relations, improved culture, and built a stronger brand. Hear about the effect a disjointed relationship with PIA’s state components had on culture, productivity, and results. Learn what they implemented to address those challenges, provide a voice for PIA components, and drive mutual success. 1 CAE credit. More info/register.

Host: Association Insights in Old Town aka Monthly Events in Cyberspace

Presenter: Mike Becker, CEO, National Association of Professional Insurance Agents

Wed 5/5 at 12 p.m. – Let’s Talk Research: From Data to Foresight to Transformation

Join other association professionals to discuss topics harnessing and applying data to advance your work. These gatherings are a perfect opportunity to connect with other association professionals, pose lingering questions, and continue the conversation from last Friday’s virtual panel discussion: Harnessing Evidence for Strategic Planning and Envisioning Change. More info/register.

Host: ASAE Foundation


  • Bruce Arbit, Founder & CEO, Melarbit Impact Partners, Inc.
  • Wendy Mann, CAE, CEO, Commercial Real Estate Women Network

Thu 5/6 at 1 p.m. – Fueling (and Funding) Your Education Program

The change in member consumption habits and the growth of micro-learning are changing the way associations fuel and fund education programs and content strategies. Learn about opportunities that may have been overlooked by many associations going through this digital transformation. These opportunities will help to accelerate your educational offerings, increase revenues from educational programming, reduce internal staff effort for speaker and abstract management, and improve the quality and frequency of your educational event and content calendar. More info/register.

Host: .orgCommunity


  • Dan Stevens, President, WorkerBee.TV
  • Dawn Soukup, Director of Business Development, Planstone

Thu 5/6 at 3 p.m. – 5 Keys to Association Website Success in 2021 (and Beyond)

New technologies and trends continue to reshape the way we use the web, transforming members’ expectations and what to attract and retain them. Learn the five key web strategies that beat out your competition, engage members and prospects, grow revenue, and build a plan for 2021 and beyond. 1.5 CAE credits. More info/register.

Host: U.S. Transaction Corp.

Presenter: Ray Van Hilst, Director of Client Results, Yoko Consulting

Thu 5/6 at 6 p.m. – International Section Trivia Networking Happy Hour

Join your colleagues and connect virtually over your favorite beverage as you show off your knowledge of world trivia at the first-ever ASAE International Section online networking happy hour. During the one-hour event, you will participate in group activities and compete against your colleagues in rival groups, as you network in an informal online setting. More info/register.

Host: ASAE International Section


  • Jakub Konysz, American Society of Hematology
  • Steven Basart, Kellen

Sat 5/8 at 12 p.m. – How to Personalize 5 Must-Have Email Templates

Since email marketing is a HUGE topic, this webinar focuses on 5 must-have email templates. We’ll dive into how to add personality, simplicity, and consistency to these marketing emails. And this isn’t your mother’s webinar, so we’ll show you real-life examples of effective emails we’ve created and how you can replicate them. More info/register.

Host: Wine & Whiteboards Podcast

Presenters: Charlotte Muylaert, Sarah Garrity, and Katie Carson

Association Brain Food Weekly is published Friday mornings. If your organization offers free professional development for the association community, please send me the link via email or Twitter before Wednesday evening.

Enter your email address to subscribe to this blog and receive notifications of new posts by email.

Creative Commons photo by Gary Bendig via Unsplash

Author: deirdrereid

Deirdre is a freelance writer for companies serving the association market, who after more than 20 years in the association and restaurant industries, is enjoying the good life as a ghostblogger and content marketing writer. Away from her laptop, you can find her walking in the woods, doing yoga, going to shows, journaling, cooking, or relaxing in a comfy chair with a good book and a glass of something tasty in hand.

%d bloggers like this: