Association Brain Food Weekly: 11.12.21

a dead tree on top of Kitchen Mesa overlooking Ghost Ranch in northern New Mexico – inspiration for a weekly list of free educational events and resources for the association community

The weekly list of free educational events and resources for the association community…

a dead tree on top of Kitchen Mesa overlooking Ghost Ranch in northern New Mexico – inspiration for a weekly list of free educational events and resources for the association community

Rethink sponsorship. Sherry Budziak at .orgSource suggests you reconsider what sponsors can offer to members. She explains how you can adapt their Solution Center concept to provide value to your members and sponsors.

Bloom’s taxonomy. In another one of their “learning science made easy” posts, WBT Systems introduces the original, revised and rebuffed Bloom’s Taxonomy—a taxonomy used by instructional designers and instructors when developing educational programs. They explain why some learning experts say it causes more harm than good.

Marketing fundamentals. Tom Roach at Marketing Week says these seven fundamentals of marketing communication have stayed relevant because they’re based on how our brains work, not on how specific technology works. It’s a good list to compare against your marketing strategies and tactics.

Board foresight. Leverage the pandemic’s disruption by adopting foresight governance that will drive innovation. Kristine Metter, CAE, at Crystal Lake Partners explains the basics of foresight governance and how to help your board develop a culture of foresight.

Women in the workplace. José Triana at Sidecar shares disheartening facts (and stats) about women in the workplace, such as the “broken rung” keeping women out of managerial roles, burnout, DEI, and challenges for women of color.

Quick hits

  • A mental trick to make any task less intimidating: picture yourself on the other side. (Laura Vanderkam, Forge)
  • Malcolm Gladwell says three unusual words separate people who achieve from those who just daydream. (Jeff Haden, Inc.)

Good eats

Skip down to the list of free webinars if you prefer takeout.

  • Long ago, Mark Bittman had a Sunday Supper Paella recipe on his site, but it’s no longer there, so I’m glad I copied it. He shared another paella recipe that’s slightly different but can serve as a jumping off point. I made my version with Portuguese chouriço, boneless/skinless chicken thighs and shrimp. I used shrimp broth infused with saffron (not necessary—the broth was so heavily flavored, the saffron was lost in it, but dang, it was good), and added poblano pepper, paprika and bay leaf. I’m looking forward to the leftovers for lunch today.
  • On the side, a sauté of greens (kale, Asian collards, pac choi, kohlrabi/radish greens) with chouriço, mushrooms, orange bell pepper, jalapeño, red onion and dried cranberries.
  • Another night we had jalapeno pretzel-crusted catfish. I dredged the fillets in flour, then a buttermilk/hot sauce mixture and then the pretzels. So tasty and spicy! On the side, a kohlrabi sauté and leftover greens.

Enter your email address to subscribe to this blog and receive notifications of new posts by email.

Here are the educational events scheduled for next week. If you have a free webinar or event coming up, please send me the link by Wednesday afternoon the week before it’s scheduled. I’ll be happy to feature it as long as it’s not too product-centric.

Fri 11/12 at 12 p.m.* – EventTech Chat

A weekly conversation about meeting and event technology, including software, hardware, and audiovisual for in-person and online events. More info/register.

Host: Brandt Krueger, founder Event Technology Consulting

*All events are at Eastern Standard Time and online unless otherwise noted.

Fri 11/12 at 5 p.m. deadline – Personalized One-to-One Networking for Conference Pros

We’re kicking off a fun quasi event where we do a round of curated introductions among conference professionals. We’ll match you with another professional in our sphere and connect you on relevant criteria like your industry, location and the specific topics you want to discuss. You and your custom match will be connected via mutual emails; then you set up a time to talk for about 20 minutes. More info/register.

Host: Lee Gimpel, Better Meetings

Fri 11/12 at 4 p.m. – Career Management and Lifelong Learning: How to Create and Follow Your Professional Development Plan

To achieve your goals, you must articulate what they are and how you will reach them in specific terms. What’s the gap between where you are now and where you want to be? How do you get there? This program will provide step-by-step instructions on creating your own career development plan and following it until you reach your goals. More info/register (must join before registering).

Host: Fridays@4

Presenter: HR and career development professional Shelly Trent, SPHR, SHRM-SCP, CAE, JCTC, JCDC

Mon 11/15 at 1 p.m. – Risky Business: Compliantly Contracting Freelancers (30-Minute Monday)

Very few industries look to freelancers to get things done as much as the meetings world. From contract planners to on-site staff, clients rely on thousands of freelance event professionals to help them deal with business volume peaks and valleys, but what are risks of employee misclassification? What is at stake, and what steps can you take to compliantly use these valuable resources and mitigate your risk when contracting your freelancers? 0.5 CMP credit. More info/register (possible fee for non-members).

Host: MPI


  • Todd A. Taranto, President, Cadre
  • Dawn Penfold, President, MeetingJobs

Mon 11/15 at 1 p.m. – Association Mergers & Acquisitions (Chatting with Agnes & Cecilia)

This series of 15- to 20-minute videos covers hot topics and issues related to 501c organization management. New episodes are posted around 1 p.m. every Monday. Check out Cecilia’s Nonprofit Executive Spotlight series too.

Guest: Michael Butera


  • Cecilia Sepp, CAE, CNAP, principal and founder, Rogue Tulips LLC
  • Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman

Mon 11/15 at 6:30 p.m. – The Fundamentals of Digital Marketing for Professionals Associations

Learn a foundation for what digital marketing is and how it can help your association reach new audiences and convert them into loyal members. Hear about the basics, keeping things clear and actionable, and frequently used terms of digital marketing. Dive into the latest online trends and review key digital marketing channels and how you might use them. More info/register.

Host: MemberBoat

Presenter: Olena Lima, Founder & Principal Consultant, MemberBoat

Tue 11/16 at 10 a.m. – The Future of Event Experience

Be the first to know how emerging trends are shaping this entirely new category. Up your hybrid game with thought leaders that are blazing the hybrid events trail. Walk away with new strategies to level up as an event experience leader. Sharpen your skills and gain valuable insights to deliver your next best event ever. More info/register.

Host: Bizzabo

Tue 11/16 at 11 a.m. – 7 Tools to Create a Healthy Hybrid Workplace

You know there must be a better way to balance work, life and distractions that get in your way more often than they help you focus on mission-critical activities. Get an overview of the latest apps and strategies for workplace mindfulness, wellness and productivity. Hear about best practices for reclaiming your time, effective collaboration and communication in the hybrid workplace, and strategies for using apps to improve wellness and productivity for yourself and your team in the hybrid workplace. More info/register.

Host: Sidecar

Presenter: Meico Marquette Whitlock, Founder and CEO of Mindful Techie

Tue 11/16 at 11 a.m. – 7 Ways to Recruit and Retain Revenue Generating Talent During the Great Resignation

Learn how associations, nonprofits, and other purpose driven organizations can best leverage themselves when recruiting revenue generating talent in this unprecedented competitive market place. Find out what top revenue generating talent want from their next employer as well keys to a successful employee retention program. 1.5 CAE credits. More info/register.

Host: U.S. Transactions Corp.

Presenter: Lori Zoss Kraska, MBA, CFRE, Founder and Chief Principal, Growth Owl, LLC

Tue 11/16 at 11:30 a.m. – The Do’s and Don’ts of Member Benefits

Find out what members value based on the 2021 Association Trends study, how to improve current and easily create new member benefits, and how to use member benefits to recruit and retain more members. More info/register.

Host: Your Membership

Presenters: Christine Bergeron, Marketing Coordinator, and Michelle Schweitz, Marketing Manager, Community Brands

Tue 11/16 at 12 p.m. – The Future Is Not as Simple as Just Going Hybrid

Event organizers are quickly realizing that hybrid isn’t cheap and requires a lot more work. While hybrid can improve reach, it doesn’t necessarily serve your top customers. The National Rural Electric Cooperative Association (NRECA) has hosted nine live events of varying sizes since August and will share learnings, pros, cons and alternatives to explore for your 2022 event portfolio. Hear about criteria for determining whether or not to offer hybrid, five lesser known truths about hybrid meetings, and strategies for differentiating your hybrid or digital offering. More info/register.

Host: Velvet Chainsaw Consulting


  • Tracey Steiner, NRECA’s senior vice president for education, training and events
  • Dave Lutz, managing director, Velvet Chainsaw Consulting

Tue 11/16 at 12 p.m. – Component Relations and Volunteer Management Section Council Crunch and Munch Monthly Chat

Grab your lunch or coffee and join us as we discuss the latest topics on our community board and meet your new Component Relations and Volunteer Management Section Council. More info/register.

Host: ASAE Component Relations and Volunteer Management Section Council

Tue 11/16 at 12 p.m. – Using Meals to Drive Virtual and Hybrid Event Engagement

Hear case studies sharing how companies are using food to increase registrations and engagement, actionable tips for safe food ordering that enhances the event experience, in-person and online, including ideas for the holidays, and three considerations for streamlining event meals in a cost-effective manner. 1 CMP credit. More info/register (possible fee for MPI non-members).

Host: MPI

Presenter: Serge Voronov, Enterprise Sales Executive, Grubhub

Tue 11/16 at 12:30 p.m. – Meetings of Membership Minds

These impromptu, casual discussions about membership concepts, issues, and challenges are conducted live online and open to membership professionals to comment and offer insights. More info/register.

Hosts: Dan Ratner, The Business of Membership, and Scott Oser, Scott Oser Associates

Tue 11/16 at 1 p.m. – Recover the Value of your Event Content

Based on a recent survey, 65.9% of event organizers make their virtual event content available on-demand after the live broadcast. The result is a massive treasure trove of valuable and underused education, motivation, and customer insight. Learn how to strategize your approach to recovering the value of on-demand content. More info/register.

Host: Trade Show News Network


  • Humphrey Chen, co-founder and CEO of CLIPr
  • Tim Groot, Founder and CEO of Grip
  • Dahlia El Gazzar, CEO of Dahlia+ Agency

Tue 11/16 at 1 p.m. – Association Fundraising Brown Bag

For association fundraising professionals (or not yet professionals) who are responsible for fund raising and donor development within membership associations, come together in a free-flowing environment to share your lunchtime and discuss relevant topics. More info/register.

Tue 11/16 at 2 p.m. – Up the Event Hype: How to Generate (New) Buzz, Excitement, and Engagement in your Meetings

Hear about the secret sauce for creating an event experience that is dynamic, exciting and authentic, and how you can keep the energy flowing long after the event is over. Learn about new ways to use video, how to up the production value of your meetings, how to create micro-communities, and so much more! Get examples and case studies from associations that are seeing unprecedented meeting success, regardless of format, thanks to these tactics. 1 CAE credit. More info/register.

Host: Matrix Group


  • Frank Humada, Chief Business Development Officer, Association Briefings
  • Joanna Pineda, CEO & Chief Troublemaker, Matrix Group
  • Joel Resnik, Chief Revenue Officer, Gather Voices

Tue 11/16 at 2 p.m. – Building an Engagement Safety Net

Learn how to align member motivations with participation styles to create dynamic opportunities to engage and serve your membership. 1 CAE credit. More info/register.

Host: Higher Logic


  • Alexey Gutin , CEO & Co-Founder, Web Scribble
  • Beth Arritt, Association Evangelist, Higher Logic

Tue 11/16 at 2 p.m. – The Old Content Model is Broken: A New Playbook for Keeping Your Audience Engaged in the Year Ahead

If your organization’s content doesn’t address your community’s most challenging pain points, answer their burning questions, and invite them to become part of the conversation, it’s not going to get noticed. Learn how to use AI to get a better understanding of your audience so you can deliver content they actually care about, what your audience actually wants (and expects) to get from your content, and how to use content curation and co-creation strategies to capture and keep your audience’s attention. 1 CAE credit. More info/register.

Host: Gather Voices


  • Erica Salm Rench, Director of Client Success at
  • Michael Hoffman, CEO of Gather Voices

Tue 11/16 at 2 p.m. – Top Digital Marketing Trends & Opportunities

Digital media preferences and consumption rates changed drastically in 2020 and 2021 as a result of the pandemic. With these shifts come new and unique opportunities for associations to engage digital audiences and grow their reach. Discover the latest macro trends affecting digital media and new marketing tactics associations can apply right away to increase member recruitment, engagement and retention. 1.5 CAE credits. More info/register.

Host: U.S. Transactions Corp.


  • Alfred McKelvy, Sr. Director, Strategic Partnerships at Multiview
  • Michael Candela, EVP, Strategic Partnerships, Multiview

Tue 11/16 at 2 p.m. – 2022 Midterm Election Preview: The Battle for Control of Congress

The 2022 midterm elections are less than a year away, so it’s time to start keeping an eye on vulnerable members, races to watch, and other dynamics and issues that will shape the battle for control of Congress. Hear about key House and Senate races, redistricting, fundraising, new voting restrictions, and what issues will and won’t matter when voters head to the polls next Fall. More info/register.

Host: FiscalNote


  • Kate Ackley, Reporter
  • Stephanie Akin, Reporter
  • Bridget Bowman, Reporter
  • Nathan L. Gonzales, Elections analyst
  • Herb Jackson, Politics editor
  • Jason Dick, Deputy editor

Tue 11/16 at 3 p.m. – It’s Not About Price, It’s About Value: Making Membership the Obvious Choice

Learn how to understand your membership and focus on the value of your benefits so membership cost is never a turn off. More info/register.

Host: Grype

Presenter: Aviva Rotenberg, Executive Director of the Association of Chiefs of Police

Wed 11/17 at 10 a.m. – What’s Working Now: Ask Me Anything About Websites

Are you considering a website redesign but not sure where to start? Ask our panel of website experts anything about websites and preparing for a redesign process, including building an RFP, budget guidance, the latest redesign trends, measuring website performance, and CMS selection tips. More info/register.

Host: Results Direct

Presenters: Alexandra Mouw, CAE, Principal Digital Strategist, and Laura Johnson, Sr. Solutions Consultant, Results Direct

Wed 11/17 at 11 a.m. – Live Q&A: Building Peer-to-Peer Engagement to Scale your Virtual, Hybrid, and In-person Events

How do you reach your target audience when there are so many virtual and hybrid events? Learn how peer-to-peer engagement can increase awareness, registration, and ROI for your events. See how search, social, and email come together to build a community of advocates for your event, all without a huge budget. 1 CMP credit. More info/register.

Host: PCMA

Presenter: Rachel Stephan, DES, Founder, snöball

Wed 11/17 at 11 a.m. – Remaining Relevant

Learn how to build a content strategy that feeds your audience and your organization, why associations need to change direction with their offerings and how to do it, and a new set of tech vendors that can help you meet your content strategy goals. More info/register.

Host: The Association Show


  • KiKi L’Italien, community founder and host, Association Chat
  • Kate Lesniak, senior program manager, HubSpot for Nonprofits, HubSpot

Wed 11/17 from 12:15 to 4:45 p.m. – Backstage 2021

Gain access to expert advice and never-before-seen talks and strategy on virtual and hybrid events from the most influential in the industry. Piece all your event requirements together. Meet event tech, event management, AV production, physical ticketing vendors and agencies in one place. Meet and share ideas with a global network of event folks at the many breakout sessions we’ve planned for you throughout the event. More info/register.

Host: Airmeet

Wed 11/17 at 1 p.m. – #ExpoChat on Twitter

ExpoChat is a Twitter-based conversation on topics related to the trade show industry. More info.

Wed 11/17 at 2 p.m. – The Right Non-Dues Revenue Program with the Right Solution for Members

Health coverage was one of the most frequently requested services by the United States Professional Tennis Association members, but finding the right program was challenging. Discover how they found a national solution for USPTA members, their families, business owners, and their employees while providing non-dues revenue and added member benefit for the association. More info/register.

Hosts: Non-Dues-a-Palooza and LIG Solutions

Presenter: Tim McNichols, Executive Director of Partnerships, LIG Solutions

Wed 11/17 at 2 p.m. – Ask the Experts: Best Practices for Producing Great Board Meeting Minutes

Learn how to ensure that your board meeting minutes—the official and legal record of your organization’s board meetings—are the best they can be. Gain tips on how to strike the right balance between including too much and too little information. Hear about current best practices around board meeting minutes. 1 CAE credit. More info/register.

Host: ASAE

Presenters: Adarsh Mantravadi, General Council & Director of Business Development, and Doug Wilson, Vice President of Product, OnBoard

Wed 11/17 at 2 p.m. – Increasing Employee Engagement in a Hybrid World

Hear advice from experts in employee engagement and diversity and inclusivity on how to create more engaging, diverse and inclusive hybrid workplaces, including the surprising research on what keeps employees engaged, how to attract more talent and broaden your hiring pool with new innovative technologies, what you need to do to push beyond performative actions on diversity and inclusivity and drive real change in your organization, and why you need to rethink how teams collaborate and communicate in a hybrid environment. More info/register.

Host: Hubilo

Wed 11/17 at 3 p.m. – Association Insights Survey Part 2: Analysis and Action with Survey Data

During Part 1, we revealed the results from our 2021 associations insights survey and discussed the thought process behind the questions, as well as the overall survey design. Now that you know what questions to ask and how to ask them, learn how to interpret your survey data and leverage the responses in meaningful ways. 1 CAE credit. More info/register.

Host: Association Analytics


  • Bill Conforti, SVP of Strategy & Solutions, Association Analytics
  • Greg Pollack, VP of Sales, Association Analytics

Wed 11/17 at 3 p.m. – Professional Training and Development, A Market Research Discussion

Hear analysis gained from attending DevLearn, TechLearn, and GamiCon conference events held over the past several weeks. A group discussion will investigate what others are hearing from vendors with the goal of furthering a collective understanding of the current market state, trends, and future considerations. More info/register.

Host: Flying Cloud Solutions

Presenter: Josh Yavelberg, PhD, Flying Cloud Solutions

Wed 11/17 at 3 p.m. – Sarah Sladek’s Brain Break with J. Sullivan Advisors

Learn about trends for 2022 and beyond, specifically, the trends coming of age alongside Generation Z—a generation raised with a whole new set of influences and obstacles in comparison to any generation that has come before them. Hear about best practices for recruiting this futurist mindset to fuel innovation in your organization.More info/register.

Host: J. Sullivan Advisors

Presenter: Sarah Sladek, CEO, XYZ University

Thu 11/18 at 12 p.m. – Embodying Your Leadership

Inspiring leaders often embody their values, vision and commitment—especially under pressure. The key to becoming this type of leader requires building “muscle memory” which many of us do without even realizing it. In fact, 95 to 99% of the time, we operate based on learned habits and instincts. Learn how the body plays a greater role than previously thought, how it informs our perceptions and behaviors, and guides both our professional and personal relationships. 1 CAE credit. More info/register.

Host: Association Exchange


  • Marcia Feola, MCC, principal, PowerfulWork, LLC
  • Sharon Newport, CAE, principal, Sharon Newport LLC

Thu 11/18 at 12 p.m. – You Hold the Key: Healthy Organizational Cultures

Hear about the key components of compassionate leadership and how this approach and practice can create a healthy corporate culture. Learn about its organizational benefits and impact, why this leadership approach matters, and how to put it to practice throughout the organization. More info/register.

Host: SOAR Community Network

Thu 11/18 at 1 p.m. – The 2022 Learning Business Landscape

Look back at key developments that impacted the learning business in 2021 and look ahead to what’s coming in 2022 and beyond. The session will incorporate survey data from practitioners working in the business of lifelong learning, continuing education and professional development. Hear how organizations are investing in learning and get insights into specific areas of focus like personalization, AI, social learning, data, and more. Learn about developments your learning business peers consider important so you can start thinking about how these trends will and should impact your own organization’s portfolio of educational offerings. 1 CAE credit. More info/register.

Host: Leading Learning


  • Jeff Cobb and Celisa Steele, co-founders of Tagoras and Leading Learning
  • Andy Hicken, VP of technology solutions, Web Courseworks

Thu 11/18 at 1 p.m. – Virtual and Hybrid CME Life: Strategies for Survival (MAACME Chats)

A virtual, one-hour, peer-to-peer conversation related to our work in continuing medical education, all health education professionals are invited to attend, regardless of your role, experience, or organization. More info/register.

Host: Mid-Atlantic Alliance for Continuing Medical Education (MAACME)

Thu 11/18 from 1 to 4 p.m. – Backstage 2021

Gain access to expert advice and never-before-seen talks and strategy on virtual and hybrid events from the most influential in the industry. Piece all your event requirements together. Meet event tech, event management, AV production, physical ticketing vendors and agencies in one place. Meet and share ideas with a global network of event folks at the many breakout sessions we’ve planned for you throughout the event. More info/register.

Host: Airmeet

Thu 11/18 at 1:30 p.m. – Crafting the Perfect Member Journey to Keep Your Members Engaged

Meeting and exceeding the expectations of your audience is key to member retention and growing your association. Let’s take a look at the user experience of your member and prospective members who visit your website and member portal. You’ve got quality content; now let’s enhance the user journey. More info/register.

Host: Grype

Presenter: Ronja Francoeur, Membership Specialist

Thu 11/18 at 3 p.m. – Event Tech AMA (Ask-Me-Anything)

We know virtual events are here to stay. But as event planners make the switch back to in-person and are in the process of creating RFPs for hybrid events too, what needs to be considered? Get answers to your questions about all things event tech, from virtual platform functionality and logistics to what you need (& don’t need) for onsite AV. More info/register.

Host: Event Leadership Institute

Presenter: Brandt Krueger, founder Event Technology Consulting

Thu 11/18 at 4 p.m. – Surviving Tumultuous Times

Hear tactics for managing through challenges. Learn how to ramp up to combat and assist during COVID-19, maintain/expand market share despite COVID-19 challenges, seize the opportunity to change business practices, assess your changes and move forward towards a brighter future. 1 CAE credit. More info/register.

Host: ASAE Reston-Loudoun Idea Swap

Presenter: Brad Short, MLA, CAE, Vice President of Governance and Member Services for the American College of Radiology

Fri 11/19 at 12 p.m. – Meetings Outlook: Future Predictions for the Business of Meetings

Deep dive into MPI’s most recent Meetings Outlook research and then discuss the trends that are most affecting you and your peers. Review the forecast for events in the coming year, including a budget, attendance, and business conditions, and trends that matter. Learn how these trends affect you and the future of your meetings. 1 CMP credit. More info/register (possible fee for MPI non-members).

Host: MPI

Presenter: Jessie States, CMP, CMM, Vice President, MPI Academy, Meeting Professionals International

Fri 11/19 at 12 p.m. – EventTech Chat

A weekly conversation about meeting and event technology, including software, hardware, and audiovisual for in-person and online events. More info/register.

Host: Brandt Krueger, founder Event Technology Consulting

Fri 11/19 at 1 p.m. – CVB/DMO Update: Leveraging Bureaus to Ensure Safety and Save Costs

Find out how your meeting planning colleagues have developed trusting working relationships with CVBs/DMOs in the new reality of hybrid and in-person events, and how you can adapt their tips and techniques for your own events. More info/register.

Host: Meetings Today


  • Bonnie Wallsh, CMM, CMP Emeritus, Chief Strategist, Bonnie Wallsh Associates
  • Don Welsh, President & CEO, Destinations International

Fri 11/19 at 4 p.m. – Book Discussion: Race for Relevance: 5 Radical Changes for Associations

Take a bold, no-nonsense look at the realities of today’s marketplace—and what it will take for associations to prosper tomorrow. Join a discussion about the challenges facing associations today, strategies for creating a sustainable future, and what’s working and want’s not in your own organization. More info/register (must join before registering).

Host: Fridays@4

Presenter: Mary Byers, CAE, co-author of Race for Relevance: 5 Radical Changes for Associations

Association Brain Food Weekly is published Friday mornings. If your organization offers free professional development for the association community, please send me the link via email or Twitter by Wednesday afternoon.

Enter your email address to subscribe to this blog and receive notifications of new posts by email.

Amazon affiliate links allow me to earn a small commission on any sales that result from clicking. Thank you!

Author: deirdrereid

Deirdre is a freelance writer for companies serving the association market, who after more than 20 years in the association and restaurant industries, is enjoying the good life as a ghostblogger and content marketing writer. Away from her laptop, you can find her walking in the woods, doing yoga, going to shows, journaling, cooking, or relaxing in a comfy chair with a good book and a glass of something tasty in hand.

%d bloggers like this: