Association Brain Food Weekly: 11.19.21

sunset or sunrise reflected in the water with a tree-topped island – inspiration for a weekly list of free educational events and resources for the association community

The weekly list of free educational events and resources for the association community…

sunset or sunrise reflected in the water with a tree-topped island – inspiration for a weekly list of free educational events and resources for the association community

Non-dues revenue. WBT Systems recently hosted an ideation session with Non-Dues-a-Palooza to come up with ideas for revenue-generating online education programs. Check out the 30 ideas featured in their post and see if you can “yes and” any of them into revenue generators for your association.

Sponsorships. Staying on the revenue theme, Dan Kowitz and Bruce Rosenthal of Partnership Professionals Network explain how the Academy of Medical-Surgical Nurses changed from tired old platinum/gold/silver conference sponsorship packages to a sponsorship program offering yearlong, customized Premier Partnerships.

AMS vs MMS. Membership management systems might cost a lot less than an association management system, but MemberSuite explains what you’re missing if you go with the bargain option. I keep hearing, “You get what you pay for” echoing in my head.

Cultural trends. Andrew Hutchinson at Social Media Today introduces a report from Reddit that may not at first seem applicable to associations, but it makes you aware of what’s going on out there and reminds you that not everyone lives like you—always a helpful mindset. Reddit crunched data from their 100k+ communities to uncover four pandemic-inspired trends they predict will become more embedded cultural shifts.

In-person conference/show feedback. Kyle Hillman, CMM, CMP of Hillman Events attended IMEX and shares his constructive criticism. He covers different aspects of the conference and makes some winning suggestions. One of his opening observations sums it up: “IMEX felt like IMEX of 5 years ago and that seems like a missed opportunity.” Could the same thing be said about your association’s conference/trade show?

Board governance. Cathy A. Trower and Peter D. Eckel at BoardSource say boards need to govern differently now. Yes, we all know that, but they share advice for helping a board adopt a strategic learner’s mindset, choose the right priorities for attention, and adjust meeting formats and committee structures.

Quick hits

  • Timesaving tips, productivity checklists and useful templates from content marketing articles published in the last couple of years. (Jodi Harris, Content Marketing Institute)
  • Spend only one hour a week connecting with new people and your future self will thank you: advice from Dorie Clark about infinite horizon networks and never eating lunch in the office alone. (Darren Menabney, Fast Company)

Good eats

Skip down to the list of free webinars if you prefer takeout.

  • This flounder au gratin recipe is a keeper. I followed the suggestions in the comments and doubled the sauce (so good) and sprinkled Parmesan on top.
  • Another night, pecan-crusted speckled trout. Tis the season for pecans! Since I had it in the frig, I used buttermilk instead of milk. On the side for both nights, greens (collards, radish, carrot tops, pac choi, baby mustard and arugula) sautéed with Portuguese chourico, orange bell pepper, and red and yellow onion. We also had roasted roots (sweet potatoes, potatoes and radishes) with red seedless grapes, rosemary and garlic.


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Here are the educational events scheduled for next week. If you have a free webinar or event coming up, please send me the link by Wednesday afternoon the week before it’s scheduled. I’ll be happy to feature it as long as it’s not too product-centric.

Fri 11/19 at 12 p.m.* – Meetings Outlook: Future Predictions for the Business of Meetings

Deep dive into MPI’s most recent Meetings Outlook research and then discuss the trends that are most affecting you and your peers. Review the forecast for events in the coming year, including a budget, attendance, and business conditions, and trends that matter. Learn how these trends affect you and the future of your meetings. 1 CMP credit. More info/register (possible fee for MPI non-members).

Host: MPI

Presenter: Jessie States, CMP, CMM, Vice President, MPI Academy, Meeting Professionals International

*All events are at Eastern Standard Time and online unless otherwise noted.

Fri 11/19 at 12 p.m. – The 3 Mistakes Most Spokespeople Make in Their Media Interviews (and How to Avoid Them)

Learn how to enhance your reputation rather than damage it by saying the wrong thing during a nerve-wracking conversation that will likely live online for years to come. Learn how to avoid three common mistakes unprepared speakers make during a media interview, as well as three techniques the best speakers use to crush their interviews. More info/register.

Host: Molly McPherson


  • Warren Weeks, founder of Weeks Media
  • Molly McPherson, M.S., APR, host of the podcast “Confident Communications with Molly McPherson”

Fri 11/19 at 12 p.m. – EventTech Chat

A weekly conversation about meeting and event technology, including software, hardware, and audiovisual for in-person and online events. More info/register.

Host: Brandt Krueger, founder Event Technology Consulting

Fri 11/19 at 1 p.m. – CVB/DMO Update: Leveraging Bureaus to Ensure Safety and Save Costs

Find out how your meeting planning colleagues have developed trusting working relationships with CVBs/DMOs in the new reality of hybrid and in-person events, and how you can adapt their tips and techniques for your own events. More info/register.

Host: Meetings Today


  • Bonnie Wallsh, CMM, CMP Emeritus, Chief Strategist, Bonnie Wallsh Associates
  • Don Welsh, President & CEO, Destinations International

Fri 11/19 at 4 p.m. – Book Discussion: Race for Relevance: 5 Radical Changes for Associations

Race for Relevance: 5 Radical Changes for Associations takes a bold, no-nonsense look at the realities of today’s marketplace—and what it will take for associations to prosper tomorrow. Join a discussion about the challenges facing associations today, strategies for creating a sustainable future, and what’s working and want’s not in your own organization. More info/register (must join before registering).

Host: Fridays@4

Presenter: Mary Byers, CAE, co-author of Race for Relevance: 5 Radical Changes for Associations

Mon 11/22 at 1 p.m. – What Associations Can Learn from Government Relations (Chatting with Agnes & Cecilia)

This series of 15- to 20-minute videos covers hot topics and issues related to 501c organization management. New episodes are posted around 1 p.m. every Monday. Check out Cecilia’s Nonprofit Executive Spotlight series too.

Guest: Kevin Cuff


  • Cecilia Sepp, CAE, CNAP, principal and founder, Rogue Tulips LLC
  • Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman

Tue 11/23 at 10 a.m. – Climate Collapse + Transformative Adaptation: What Your Members Need to Know + Do

Join us for an update on the current state of the climate, and a deep exploration of the topic of Transformative Adaptation which is our last and best hope to cope with what is breaking upon our world. Associations are needed more than ever to use their capacity to step into the void of leadership and we will have practical suggestions on how you can motivate yourselves, your members and their workforces to push the needle on the adaptation we need now. More info/register.

Host: KiKi L’Italien, Association Chat and Tecker International


  • Rupert Read, Associate Professor of Philosophy at the University of East Anglia in Norwich, UK, and a campaigner for the Green Party of England and Wales
  • Shelly Alcorn, Principal in Alcorn Associates Management Consulting

Tue 11/23 at 11 a.m. – Role of Digital Event Platform in Your Face-to-Face Events

Learn how to use the digital event platform to offer new levels of engagement and interactivity, and to reach and engage your audiences in entirely new ways, at scale. Pick up ideas around delivering on expectations, designing with intent, skills, resource and budget required and how to manage your customer data to enhance experiences in the future. More info/register.

Host: Virtual Events Insitute


  • Simon Burton, Founder, Charity Film Awards
  • Alex Hughes, Co-Founder, Totem Hybrid Events
  • Cheri Keith, Head of Strategy, ON24
  • Mike Ruocco, Co-Founder & CEO, Zenevent

Wed 11/24 at 10 a.m. – Top Considerations for the Safe Return to In-Person Events

Creating an event model that gives attendees and stakeholders the confidence to participate is no small feat. Hear about some of the key things organizers need to think about when planning a return to in-person events,  including top considerations for the safe return to in-person events, how to avoid long queues at events, and the benefits of using contactless self-service check-in. More info/register.

Host: Eventsforce

Thu 11/25 at 11:30 a.m. – The Future of Academic Meetings: Event Planning with a Purpose

The challenges of going hybrid mixed with new attendee expectations for online accessibility may make physical meetings complicated to plan. Learn how to reframe how you think about your conference purpose. Hear why finding the answers to these core questions will help you tackle the decision between virtual, hybrid and physical meetings, and why it can help you address the challenges to follow (regardless of the format you pick). More info/register.

Host: Ex Ordo

Fri 11/26 at 12 p.m. – EventTech Chat

A weekly conversation about meeting and event technology, including software, hardware, and audiovisual for in-person and online events. More info/register.

Host: Brandt Krueger, founder Event Technology Consulting

Wed 12/1 at 11 a.m. – How Your Association Can Ride the Waves in 2022 and Beyond

While we don’t know what the next global crisis, for-profit competitor or industry disruptor will be, associations can make strategic investments now to ensure they’re prepared to navigate disruptions when they inevitably arrive. Hear about lessons learned over the past two years; trends we’re watching in 2022; perspectives on membership, marketing and governance; advice on where to invest time and resources in the coming year; and strategies to ensure your organization is well-equipped to address whatever comes next. 1 CAE credit. More info/register.

Host: McKinley Advisors


  • Jon Hockman, McKinley Advisors Principal
  • Ankur Ponda, McKinley Advisors Senior Consultant
  • Meena Dayak, McKinley Advisors Director, Consulting
  • Megan Cruz, McKinley Advisors Senior Consultant

Wed 12/1 at 12 p.m. – End of Year Recap: What’s Hot and What’s Not in Email Design

We made it! Let’s celebrate with a cup of cheer and a comfy blanket and talk about how it all went down this year. It’s the perfect time to talk about what worked well, what was “meh” and where email design is heading in 2022. 1 CAE credit. More info/register.

Host: High Road Solutions

Wed 12/1 at 1 p.m. – How Associations Can Tap a New Source of Non-Dues Revenue in Corporations (Non Dues-a-Palooza Monthly Expert Series)

Hear how your association can tap into corporate social responsibility (CSR); diversity, equity, and inclusion (DEI); and sustainability program support from companies. Learn how to identify a relevant connection between your association, your members, and CSR, DEI, and/or sustainability programs. Discover techniques to solicit CSR, DEI, and/or sustainability program support from current sponsors and other companies. More info/register.

Host: Non Dues-a-Palooza


  • Bruce Rosenthal, Partnership Professionals Network
  • Lori Zoss Kraska, Growth Owl, LLC

Wed 12/1 at 2 p.m. – Going Remote in 30 Days: A Real-Life Roadmap to Remote Office Success

Faced with having only 30 days to vacate their office space in the midst of the pandemic, the Council on Undergraduate Research (CUR) needed a “go remote” work plan fast. Learn how CUR devised a comprehensive 30-day roadmap to remote success that included implementing effective technologies, revising internal policies and practices, and empowering leaders with tools and resources to be successful. 1 CAE credit. More info/register.

Host: Achurch Consulting

Presenters: Lindsay Currie, CAE, Executive Officer, and Pam Dodge, Senior Manager, Finance and Operations, Council on Undergraduate Research

Wed 12/1 at 2 p.m. – PAR GOAT Awards: Honoring Association Revenue Impact

Join association revenue producers from across the globe as we celebrate 12 months of great conversation, learning, and subject matter leadership. PAR presenters will reflect on their year and share what’s ahead for 2022. Discover ideas for revenue performance now and next year, and ideate on how associations can create a think tank for revenue opportunities. 1 CAE credit. More info/register.

Host: Professionals for Association Revenue (PAR)


  • Teri Carden, Founder, 100Reviews
  • Ryan Dohrn, Global Sales and Marketing Advisor
  • Rachel Druckenmiller, CEO, Unmuted
  • Sylvia Gonner, CAE, Culture Wiz, Global Expert & Cross-Cultural Guru
  • Bruce Rosenthal, Co-Convener, Partnership Professionals Network
  • Brittany Should, Vice President, Sales, MCI USA
  • Nikole Tenbrink, Director of Marketing and Business Development, Illuminating Engineering Society
  • Christopher Ware, Vice President of Business Development and Strategic Initiatives, NAIOP
  • Sean Soth, Founder & Leadership Advisory Board Chair, Professionals for Association Revenue (PAR)

Wed 12/1 at 4 p.m. – Mindful Networking with Gretchen Steenstra, PMP

We’ll be speaking with Gretchen Steenstra, PMP, the 2022 Chairwoman of AWTC. Come discuss the future of AWTC with Gretchen. She is also the 2022 Vice Chair of the ASAE Technology Professionals Advisory Council. More info/register.

Host: Association Women Technology Champions

Guest: Gretchen Steenstra, PMP, Strategic Consultant, Delcor

Thu 12/2 at 2 p.m. – IT Smack Down

2020 & 2021 have been filled with unprecedented challenges. As we close out 2021, we are sitting down with some of the CIO’s favorite IT peeps to talk about some of the challenges we have faced the last two years and what we see on the horizon for 2022. 1 CAE credit. More info/register.

Host: 501 Works


  • Adam Kuhn,Director, IT, FIA
  • Villy Savino,Vice President of Technology Transformation, CoreNet Global

Thu 12/2 at 3 p.m. – Scalable Learning for a Modern Attention Span

How do we keep learners engaged, keep our processes simple, and keep non-dues revenue rolling in? Hear about learning strategies and solutions for filling these gaps and getting learners excited in an era of distractions. Learn how to keep automation and personalization simple without having to reinvent the wheel. Find out whether you’re unknowingly creating obstacles that cause learners to drop out along their journey, as well as which analytics to track (with tools you may already have). More info/register.

Host: Association Analytics


  • Heather McNair, Chief Customer Officer, Cloud Generation
  • Bill Conforti, SVP of Strategy & Solutions, Association Analytics

Association Brain Food Weekly is published Friday mornings. If your organization offers free professional development for the association community, please send me the link via email or Twitter by Wednesday afternoon.

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Creative Commons photo by Dave Hoefler via Unsplash

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Author: deirdrereid

Deirdre is a freelance writer for companies serving the association market, who after more than 20 years in the association and restaurant industries, is enjoying the good life as a ghostblogger and content marketing writer. Away from her laptop, you can find her walking in the woods, doing yoga, going to shows, journaling, cooking, or relaxing in a comfy chair with a good book and a glass of something tasty in hand.

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