Association Brain Food Weekly: 11.26.21

dirt country road at sunset lined by trees and a pasture in the distance – inspiration for a weekly list of free educational events and resources for the association community

The weekly list of free educational events and resources for the association community…

dirt country road at sunset lined by trees and a pasture in the distance – inspiration for a weekly list of free educational events and resources for the association community

Who is ADDIE? What is ADDIE is the better question. WBT Systems offers a primer on ADDIE, one of the most popular instructional design models. They also describe why and how it’s evolved to become a more agile framework.

Event experience mapping. “People will forget what you said, people will forget what you did, but people will never forget how you made them feel.” Event Farm shares this Maya Angelou quote in their guide to event experience mapping, an essential technique for planning an event that will hit your attendees’ sweet spot and deliver your desired business outcomes.

Meet me in the metaverse. Not the experience you’re probably expecting for your next event but… check out what Event MB’s Angela Tupper discussed with event technologist Brandt Krueger about the present and future of immersive online event experiences. You can also download a related report from EventMB and IMEX—I did but haven’t read it yet.

Virtual networking advice. A while back, Matchbox Virtual Media and Kaiser Insights facilitated a virtual networking incubator. They released a roundup of what they learned and, wow, you need to read this PDF (the link is in their post) before planning your next virtual conference, educational program or event.

Inclusion at work. Donald Thompson at The Diversity Movement suggests ten things you can do today to create a more inclusive work environment. I feel like this is the kind of thing we all have to repeatedly read so we can be more intentional about the way we interact with others.

Good eats

Skip down to the list of free webinars if you prefer takeout.

  • My oh my, this chicken with mustard dish is fantastic, a keeper for sure. I made it with half the chicken but all the sauce and served it with roasted root vegetables and leftover broccoli/cauliflower mash. I like the better suggestion of serving it with herbed pasta or mashed potatoes to sop up all the delicious sauce.
  • Another night, we had speckled trout a la Mummy Lorraine—the fillets are topped with a mix of crushed Ritz crackers, lemon zest, garlic powder and melted butter. On the side, a nuked/baked sweet potato and leftover sautéed greens.
  • I’ve been jonesing for clam dip so I pulled out my old recipe and nearly ate it all for dinner. My recipe was inspired by one from Gourmet, now on Epicurious. I reduce the bacon by half, add sautéed onion, red bell pepper and garlic, along with heaping spoons of horseradish, and this time I substituted dill for basil and chives for scallions since that’s what I had on hand.


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Here are the educational events scheduled for next week. If you have a free webinar or event coming up, please send me the link by Wednesday afternoon the week before it’s scheduled. I’ll be happy to feature it as long as it’s not too product-centric.

Fri 11/26 at 12 p.m.* – EventTech Chat

A weekly conversation about meeting and event technology, including software, hardware, and audiovisual for in-person and online events. More info/register.

Host: Brandt Krueger, founder Event Technology Consulting

*All events are at Eastern Standard Time and online unless otherwise noted.

Mon 11/29 at 1 p.m. – Intel From On-site (30-Minute Monday)

Learn how new, property-driven safety requirements have changed the operating processes on-site so you can adapt your planning accordingly. Understand the biggest changes and risks that have the largest effect on the success of your meetings so you can navigate around them. Determine the best practices used for sensitive topics such as vaccine requirements, testing, and other on-site medical protocols in order to adjust planning with the least amount of disruption. 1 CMP credit. More info/register (possible fee for MPI non-members).

Host: MPI


  • Todd A. Taranto, President, Cadre
  • Dennis Krieger, Event Freelancer
  • Suzy Scully, Event Freelancer
  • Wendy Moyer, Event Freelancer

Mon 11/29 at 1 p.m. – Consolidation of Trade Association Member Companies & Its Impact (Chatting with Agnes & Cecilia)

This series of 15- to 20-minute videos covers hot topics and issues related to 501c organization management. New episodes are posted around 1 p.m. every Monday. Check out Cecilia’s Nonprofit Executive Spotlight series too.

Guest: Leann Shepp, VP, Membership Operations and Business Intelligence, American Bankers Association


  • Cecilia Sepp, CAE, CNAP, principal and founder, Rogue Tulips LLC
  • Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman

Tue 11/30 at 11 a.m. – The Profitability of an Engaged Workforce: How to Engage, Motivate and Inspire (Keynote Speaker Series)

Learn the five levels of employee engagement, where everyone stacks up in loyalty to their organization and coworkers, and how each level affects the others. Find out how to apply the three cornerstones of a culture of engagement and understand the main reasons your good employees leave. Learn about the four imperatives to ‘K.E.E.P.’ your employees and grow their capabilities. 1.5 CAE credits. More info/register.

Host: U.S. Transactions Corp.

Presenter: Bruce Lee, Event Speaker, Coach, Author

Tue 11/30 at 12 p.m. – How the Pandemic Has Reshaped Digital Work and Content

Marketers plan to produce more digital assets in 2022 than any other year. But the same drivers fueling the creation of more digital assets make it harder than ever to collaborate on content creation and manage digital assets. Discover the psychological reasons remote work is cramping our creative style, hear the latest trends in digital creative strategy according to an October 2021 survey, and insights from virtually native creative collaborators at Canto and SketchDeck. More info/register.

Host: American Marketing Association

Wed 12/1 at 9:30 a.m. – Credentialing and Accessibility: Exploring Ways to Incorporate Accessibility into Your Credentialing Programs

Accessibility starts at the beginning of your learning and examination process, but how do you know where to start and why does it make financial sense to do this? What are easy adjustments you can make to be more inclusive and accessible without overhauling your entire program? What about future credentialing programs? What do you need to consider NOW before putting pen to paper? Learn what simple tactics your organizations can take now, and things to think about in the short and long term.​​ More info/register.

Host: Certification Network Group of Chicago


  • Tasha Patterson, Chief Operating Officer, Disability Management Employer Coalition
  • Samantha Evans, CAE, Certification Manager, G3ict/IAAP

Wed 12/1 at 11 a.m. – How Your Association Can Ride the Waves in 2022 and Beyond

While we don’t know what the next global crisis, for-profit competitor or industry disruptor will be, associations can make strategic investments now to ensure they’re prepared to navigate disruptions when they inevitably arrive. Hear about lessons learned over the past two years; trends we’re watching in 2022; perspectives on membership, marketing and governance; advice on where to invest time and resources in the coming year; and strategies to ensure your organization is well-equipped to address whatever comes next. 1 CAE credit. More info/register.

Host: McKinley Advisors


  • Jon Hockman, McKinley Advisors Principal
  • Ankur Ponda, McKinley Advisors Senior Consultant
  • Meena Dayak, McKinley Advisors Director, Consulting
  • Megan Cruz, McKinley Advisors Senior Consultant

Wed 12/1 at 11 a.m. – Future Trends

Sessions include” Your Board Has a New Role. Are You Ready? Fishbowl: Do Associations Need More Inclusion? (Interactive), and Case Study Showdown. More info/register.

Host: The Association Show

Wed 12/1 at 12 p.m. – End of Year Recap: What’s Hot and What’s Not in Email Design

We made it! Let’s celebrate with a cup of cheer and a comfy blanket and talk about how it all went down this year. It’s the perfect time to talk about what worked well, what was “meh” and where email design is heading in 2022. 1 CAE credit. More info/register.

Host: HighRoad Solutions

Wed 12/1 at 12 p.m. – Three Easy Ways to Earn Search Engine Traffic (and 3 Really Difficult Ones)

SEO is critical to any association’s success. Whether you’re new to SEO, or need bone up, come hear from one a leading authority. Learn what the search engine sees in your website, how you can find the best traffic for your website, and what’s the one thing you need people to do when they visit your website. More info/register.

Host: Association Insights in Old Town

Presenter: Mark Knowles, Principal of Smartz

Wed 12/1 at 1 p.m. – How Associations Can Tap a New Source of Non-Dues Revenue in Corporations (Non Dues-a-Palooza Monthly Expert Series)

Hear how your association can tap into corporate social responsibility (CSR); diversity, equity, and inclusion (DEI); and sustainability program support from companies. Learn how to identify a relevant connection between your association, your members, and CSR, DEI, and/or sustainability programs. Discover techniques to solicit CSR, DEI, and/or sustainability program support from current sponsors and other companies. More info/register.

Host: Non Dues-a-Palooza


  • Bruce Rosenthal, Partnership Professionals Network
  • Lori Zoss Kraska, Growth Owl, LLC

Wed 12/1 at 1 p.m. – How to Rethink Your Association’s Newsletter from the Ground Up

Newsletters are a staple of association life. Members depend on them for news and information, corporate vendors bank on them for advertising and exposure, and your association relies on them for member touchpoints, engagement, and ad revenue. But just because these stalwarts are an institution doesn’t mean they have to read like a history book. Is it time to rethink your association’s newsletter? 1 CAE credit. More info/register.

Host: Higher Logic


  • Beth Arritt, Association Evangelist, Higher Logic
  • Annie Henderson, Marketing and Communications Manager, ASBO International

Wed 12/1 at 2 p.m. – Going Remote in 30 Days: A Real-Life Roadmap to Remote Office Success

Faced with having only 30 days to vacate their office space in the midst of the pandemic, the Council on Undergraduate Research (CUR) needed a “go remote” work plan fast. Learn how CUR devised a comprehensive 30-day roadmap to remote success that included implementing effective technologies, revising internal policies and practices, and empowering leaders with tools and resources to be successful. 1 CAE credit. More info/register.

Host: Achurch Consulting

Presenter: Lindsay Currie, CAE, Executive Officer, and Pam Dodge, Senior Manager, Finance and Operations, Council on Undergraduate Research

Wed 12/1 at 2 p.m. – PAR GOAT Awards: Honoring Association Revenue Impact

Join association revenue producers from across the globe as we celebrate 12 months of great conversation, learning, and subject matter leadership. PAR presenters will reflect on their year and share what’s ahead for 2022. Discover ideas for revenue performance now and next year, and ideate on how associations can create a think tank for revenue opportunities. 1 CAE credit. More info/register.

Host: Professionals for Association Revenue (PAR)


  • Teri Carden, Founder, 100Reviews
  • Ryan Dohrn, Global Sales and Marketing Advisor
  • Rachel Druckenmiller, CEO, Unmuted
  • Sylvia Gonner, CAE, Culture Wiz, Global Expert & Cross-Cultural Guru
  • Bruce Rosenthal, Co-Convener, Partnership Professionals Network
  • Brittany Should, Vice President, Sales, MCI USA
  • Nikole Tenbrink, Director of Marketing and Business Development, Illuminating Engineering Society
  • Christopher Ware, Vice President of Business Development and Strategic Initiatives, NAIOP
  • Sean Soth, Founder & Leadership Advisory Board Chair, Professionals for Association Revenue (PAR)

Wed 12/1 at 3 p.m. – Health Passports: Planning and Managing Vaccine-Required Events

Hear on-the-ground stories and lessons learned from planners and organizers who have implemented vaccine-required events, including tips for pre-event communication policies, steps to vet and incorporate a health solutions provider, best practices for managing the on-site process and much more. More info/register.

Host: Event Leadership Institute


  • Kimberly Corbin, CMP, CDS, Co-Founder, Owner & Managing Principal, Meeting Shields, LLC
  • Kevin White (moderator), Instructor, Event Leadership Institute and Founder, XPL Agency

Wed 12/1 at 4 p.m. – Mindful Networking with Gretchen Steenstra, PMP

We’ll be speaking with Gretchen Steenstra, PMP, the 2022 Chairwoman of AWTC. Come discuss the future of AWTC with Gretchen. She is also the 2022 Vice Chair of the ASAE Technology Professionals Advisory Council. More info/register.

Host: Association Women Technology Champions

Guest: Gretchen Steenstra, PMP, Strategic Consultant, Delcor

Thu 12/2 at 11 a.m. – 15 Ways to Take Your Newsletter to the Next Level

Email newsletters are a great way to share industry news with your members, but a lot has changed in the world of email. Join us and learn how to use email newsletter marketing to engage your members about current topics and industry trends, newsletter best practices, increasing engagement, curating outside content and automation. 1.5 CAE credits. More info/register.

Host: U.S. Transactions Corp.

Presenter: Erica Salm Rench, Director of Client and Market Success,

Thu 12/2 at 2 p.m. – IT Smack Down

2020 and 2021 have been filled with unprecedented challenges. As we close out 2021, we are sitting down with some of the CIO’s favorite IT peeps to talk about some of the challenges we have faced the last two years and what we see on the horizon for 2022. 1 CAE credit. More info/register.

Host: 501 Works


  • Adam Kuhn, Director, IT, FIA
  • Villy Savino, Vice President of Technology Transformation, CoreNet Global

Thu 12/2 at 2 p.m. – 10 Tricks to Take Your Webinars from Boring to Buzzworthy

Audience expectations for webinars have changed. Are you keeping up? From the initial email invite to the registration page, to producing the live presentation, to the post-show playbook, marketers must now seek to create moments that set your webinars apart and drive deeper audience engagement and participation. Hear about ten actionable and practical ways to reinvigorate your programs for success. 1 CMP credit. More info/register.

Host: MeetingsNet


  • Alyssa Peltier, Senior Manager, Industry Solutions, Cvent
  • Brock Moreau, Product Marketing Manager, Cvent
  • Rob Carey (moderator), Senior Content Producer, MeetingsNet

Thu 12/2 at 2 p.m. – Proving Your ROI With Reporting: Strategies to Create Winning Briefs All Year

40% of government relations professionals say briefing is a monthly task, with 35% having to do it on a weekly schedule. This means a major component of the workweek is spent crafting and developing messaging and metrics for other people. Whether that’s for a goal review board, strategic planning for next year, or a way of justifying your job’s existence, it’s crucial to paint your team in the best possible light with reporting that nails it, while making it easy for stakeholders to see the organization’s wins and roadblocks. Hear about time-saving reporting strategies to create winning briefs year-round. More info/register.

Host: FiscalNote


  • Terri Reynolds, Managing Partner, Levitate Legal & Consulting
  • Ryan Bingham, Senior Director of Government, Sullivan & LeShane
  • Will Krebs, Senior Vice President, Policy and Government Relations, Project Lead the Way
  • Casey Cesnovar, Vice President, State & Local Government Relations, Walgreens
  • Chelsea Raab, Managing Director of Enterprise Solutions, FiscalNote

Thu 12/2 at 3 p.m. – Scalable Learning for a Modern Attention Span

How do we keep learners engaged, keep our processes simple, and keep non-dues revenue rolling in? Hear about learning strategies and solutions for filling these gaps and getting learners excited in an era of distractions. Learn how to keep automation and personalization simple without having to reinvent the wheel. Find out whether you’re unknowingly creating obstacles that cause learners to drop out along their journey, as well as which analytics to track (with tools you may already have). More info/register.

Host: Association Analytics


  • Heather McNair, Chief Customer Officer, Cloud Generation
  • Bill Conforti, SVP of Strategy & Solutions, Association Analytics

Thu 12/2 at 3 p.m. – The Path to Sustainable Membership Growth

Learn about the four drivers of growth: membership, member engagement, member retention and association leadership and culture. Hear how to stay focused on growing your association’s membership, create a member-first culture that opens all doors, avoid chasing the budget, and create a strategy-based action plan for growth.​​​ More info/register.

Host: Grype

Presenter: Velma Knowles, Best-Selling Author & Association Leadership Expert

Fri 12/3 at 12 p.m. – Building Your Meeting in 2022+

Event and meeting professionals have been on quite the rollercoaster ride these past two years – from business as usual to an abrupt halt, followed by a gradual yet cautious climb back to business (as not so usual). With that, the way we plan, design, and attend events has changed several times over as well. Learn how to set yourself up for success in this new era of meeting design. 1 CMP credit. More info/register (possible fee for MPI non-members).

Host: MPI


  • Kellie Mayrides, CMP, Account Executive, CORT Events
  • Kerri Otto, MBA, Account Executive, CORT Events

Fri 12/3 at 12 p.m. – EventTech Chat

A weekly conversation about meeting and event technology, including software, hardware, and audiovisual for in-person and online events. More info/register.

Host: Brandt Krueger, founder Event Technology Consulting

Fri 12/3 at 4 p.m. – The DEI Debacle: Trying to Do It All Is Ineffectual

In no other American corporate construct do we tend to celebrate effort over impact like in the context of DEI. How did we get here? And more importantly, how should we move forward with authentic purpose and not as a means to simply check off another box? More info/register (must join before registering).

Host: Fridays@4

Presenter: Nikki Lanier, CEO of Harper Slade

Tue 12/7 at 12 p.m. – Data Analytics Network Year in Review

This opportunity is for association professionals to engage in peer-led discussions on topics related to data and analytics. 1 CAE credit. More info/register.

Host: Association Analytics

Thu 12/9 at 1 p.m. – Crafting the Event Experience Design, Part 3

Learn about the in-event experiential ideation phase, how to tie it back to your experience map, and the tools and technical production needed to bring those ideas to life. 1 CMP/CAE credit. More info/register.

Host: Event Farm


  • Ryan Costello, co-founder of Event Farm and chief strategist for MemberSuite
  • Margaret Launzel-Pennes, CEO of POP Experiential

Thu 12/9 at 1 p.m. – Ultimate Member Engagement: The Power of Data-Driven Decision Making

If you are like most associations, your AMS contains a seemingly endless amount of historical, financial, social and demographic data on members, former members, prospects and more. But this data is useless unless it tells a story and enhances your ability to drive desired results. Learn how to leverage visualizations and analytics to better understand your data, mine the right data to improve your member’s experience, and determine a successful ROI on your collection and analysis of member data. More info/register.

Host: Impexium

Thu 12/9 at 1 p.m. – The Practical Implications of the Mythical Learning Business MBA

Investigate the knowledge and know-how critical for market-facing organizations in the business of professional development. The fact that no academic institution is awarding learning business MBAs (yet!) won’t stop us from digging into strategy, marketing, revenue diversification, product development, innovation, and more, all through the specific lens of a learning business. Get a clearer understanding of the core areas that demand attention if you want to build long-term success for your organization and your learners. 1 CAE credit. More info/register.

Host: Leading Learning/Tagoras


  • Jeff Cobb and Celisa Steele, co-founders of Tagoras and Leading Learning
  • Meghan Gowen, VP of sales at Cadmium

Association Brain Food Weekly is published Friday mornings. If your organization offers free professional development for the association community, please send me the link via email or Twitter by Wednesday afternoon.

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Creative Commons photo by Lukasz Szmigiel via Unsplash

Author: deirdrereid

Deirdre is a freelance writer for companies serving the association market, who after more than 20 years in the association and restaurant industries, is enjoying the good life as a ghostblogger and content marketing writer. Away from her laptop, you can find her walking in the woods, doing yoga, going to shows, journaling, cooking, or relaxing in a comfy chair with a good book and a glass of something tasty in hand.

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