Association Brain Food Weekly: 2.4.22

The weekly list of free educational events and resources for the association community…

close-up photo of a bison's head with a snowy landscape in the background – inspiration for a weekly list of free educational events and resources for the association communityProblem-focused education. WBT Systems continues its Learning Science Made Easy series with an introduction to the instructional design model, Merrill’s Principles of Instruction. This common-sense approach to educational program design is focused on ensuring the learner practices the valuable skills or knowledge they plan to apply at work.

Management fails. Ed Zitron at The Atlantic points out that management failures in remote workspaces are nothing new—they happened in the office too, particularly the failure of managers to coach and train young professionals. He says, “The ‘magic’ of being in the same space that we hear so much about never occurred for me… No break room or management-consultant-driven pablum could compensate for the fact that I was never properly managed.”

Change agility. Josh Bersin released a playbook for change agility, which he describes as “a new roadmap for culture, management, learning, and rewards.” He’s not talking about change management. Instead, he says organizations and their culture must be designed for change. “Your ability to change is one of the most fundamental strengths you have.”

Quick hits

  • Question your assumptions about members. (Amanda Kaiser, Smooth The Path)
  • What’s so great about evergreen content? (
  • The content consumption fallacy associations need to watch out for. (Geoffrey Director, Manifest via Associations Now)

Good eats

Skip down to the list of free webinars if you prefer takeout.

Baked lemon parmesan vermillion snapper is easy to assemble yet delivers lots of flavor. The topping for the fish is a mix of parmesan cheese, panko bread crumbs, parsley, basil, lemon zest, garlic powder and melted butter.

The next night, we enjoyed sweet and spicy citrus striped bass. On the side for both nights, sautéed green beans with mushrooms, shallot, garlic, tomatoes and chicken broth. We also had roasted butternut squash wedges with maple syrup, smoked paprika, garlic powder, cinnamon and cayenne.

On Sunday, I made eggplant parmesan, a no-fry recipe. I added provolone cheese and basil pesto to the recipe. On the side, a sauté of greens (collards, mustard and turnip) with bacon, onion, red bell, poblano, jalapeño and dried cranberries. I satisfied my craving for garlic bread. My version is filled and slathered with semi-melted butter mixed with garlic powder, parmesan cheese, parsley, salt and pepper.

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Here are the educational events scheduled for next week. If you have a free webinar or event coming up, please send me the link by Wednesday afternoon the week before it’s scheduled. I’ll be happy to feature it as long as it’s not too product-centric.

Fri 2/4 at 9:30 a.m.* – State of the Association Job Market (NYSAE Engagement Lounge)

We can all agree that COVID has changed the way we work, and this dramatic disruption has created significant anxiety within the association community. There are a lot of barriers to employment out there that are still impacting people. People are evaluating how they spend their time more than they ever did before. Whether you are looking to hire new staff or are in the market for a new position, it’s important to know what to expect in 2022. Hear about the state of the association job market. 1 CAE credit. More info/register.

Host: New York Society of Association Executives

Presenter: Myra T. Briggs, CSC, CSSGB, Managing Director for Impact Search Advisors by Nonprofit HR

*All events are online at Eastern Standard Time unless otherwise noted.

Fri 2/4 at 12 p.m. – EventTech Chat

A weekly conversation about meeting and event technology, including software, hardware, and audiovisual for in-person and online events. More info/register.

Host: Brandt Krueger, founder Event Technology Consulting

Fri 2/4 at 4 p.m. – The Great Resignation and How It Can Benefit You

Since July 2021, over 4 million Americans are quitting their jobs each month in what has been called “The Great Resignation.” This mass exodus can benefit you in two ways: employers are seeking new and innovative ways to attract and retain employees, meaning higher salaries, more benefits, and better perks, and they’re finding it difficult to find qualified staff for the seemingly endless list of jobs available right now. If you are looking for a new job, a career change, or simply want to improve your current position, you can use The Great Resignation to your advantage. More info/register (must join before registering).

Host: Fridays@4

Presenter: Shelly Trent, SPHR, SHRM-SCP, CAE, JCTC, JCDC

Mon 2/7 at 1 p.m. – Member Value through Wise Investment Strategy (Chatting with Agnes & Cecilia)

This series of 15- to 20-minute videos covers hot topics and issues related to 501c organization management. New episodes are posted around 1 p.m. every Monday. Check out Cecilia’s Nonprofit Executive Spotlight series too.

Guest: Christopher Olusola


  • Cecilia Sepp, CAE, CNAP, principal and founder, Rogue Tulips LLC
  • Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman

Tue 2/8 at 12 p.m. – Thinktank | The Future of Sustainability

Sustainability continues to be an important focus of our industry, but how do we provide space for what’s next? How do we create opportunities to discuss what the future of sustainability education will look like? Join us for a think tank dialogue where we idea share and imagine the future of sustainability education. Participants will lend their expertise, insight, and questions in a valuable community dialogue experience. 1 CMP credit. More info/register.

Host: MPI

Presenter: Nancy Snowden, Manager of Educational Experiences, MPI

Wed 2/8 at 10 p.m. – How to Monetize Virtual and Hybrid Event Content

When it comes to event content and information, virtual and hybrid events are a literal gold mine. How do you make the most out of recorded conference content and potentially monetize them to contribute to your organization’s bottom line? Take a closer look at how to develop the content strategy for your next event, find new ways to measure marketing ROI, and create new opportunities to monetize your conference content. 1 CMP credit. More info/register.

Host: PCMA


  • Atifa Silk, managing director of Haymarket Media Asia
  • Razlan Manjaji. Head of Global Events, SCMP
  • Deanna Varga, Founder, Managing Director, Mayvin Global

Wed 2/9 at 11 a.m. – PCI Compliance Workshop 101 for Associations

Learn best practices of associations and nonprofit organizations for implementing PCI compliance. Get a basic overview of what PCI compliance is and what it is designed to achieve. Hear nine practical tips you can implement immediately in your organization to ensure a more secure payment environment. Review the Self-Assessment Questionnaire (SAQ), and what you should know about it. 1.5 CAE credits. More info/register.

Host: U.S. Transactions Corp. (UST)


  • David Schlum, Co-Founder and Software Architect at Added Innovation LLC
  • Julie Duncan, Association Practice Leader, UST
  • Wade Tetsuka, CPA, President, UST

Wed 2/9 at 11 a.m. – Live Q&A: Storytelling to Supercharge your Event Marketing

In-person events are back, virtual events are popping up everywhere. How do you stand out for your potential attendees? Learn how to infuse storytelling into each step of your event marketing journey. 1 CMP credit. More info/register.

Host: PCMA

Presenter: Jess Hopp, CEO, The Planner Collective

Wed 2/9 at 2 p.m. – Can I Afford a Hybrid Conference? Join the Discussion!

Here’s the great event conundrum in 2022: your members say your conference is a can’t miss event and want to attend in person. But our clients are reporting that their in-person registration rates are running about 50-60% of 2019 numbers. Should your meeting go hybrid? While hybrid sounds like a great option, many organizations are struggling with hybrid. The costs can be astronomical, and it’s often double the work, or more, for your staff. So what are you to do? How can you satisfy both groups while still delivering an engaging and profitable event? Is it even possible? More info/register.

Host: Matrix Group

Wed 2/9 at 3 p.m. – How to Create Quick Wins with Analytics

Data projects can seem overwhelming, but there are quick wins you can focus on to get rolling in the right direction. 1 CAE credit. More info/register.

Host: Association Analytics


  • Bill Conforti, SVP of Strategy & Solutions, Association Analytics
  • Greg Pollack, VP of Sales, Association Analytics

Thu 2/10 at 10 a.m. – Humanizing the Job Seeker Experience: A Conversation

What’s the real story behind DEI data? Madgex answered this question with two extensive surveys focused on professionals with disabilities and Black, Indigenous and People of Color (BIPOC) professionals. The statistics uncovered in these surveys offer a harrowing but honest look at the reality of bias and discrimination within the workplace. Join an in-depth conversation about DEI with leading experts on the topic so your association can help BIPOC professionals advance their careers as well as grow your revenue, boost your membership and drive member engagement. More info/register.

Host: Madgex

Thu 2/10 at 11 a.m. – CEO Update LIVE: Recruiting

The last 12 months have seen enormous turnover in associations, from the corner office all the way down to the staff level, and all signs points to this trend accelerating in 2022. Hear about the tools and tactics organizations are using to recruit and retain top talent. Learn where associations are hiring and what kind of candidates are rising to the top. Find out how the demands on the C-suite are increasing and how the role is evolving to address a rapidly changing environment. More info/register.

Host: CEO Update


  • Julian Ha, partner at Heidrick & Struggles
  • Lorraine Lavet, association sector leader for Korn Ferry
  • James Zaniello, president of Vetted Solutions
  • Mark Graham (moderator), managing director of CEO Update

Thu 2/10 at 1 p.m. – Returning to the Office? Top 3 Areas to Focus on for an Optimized Post-Pandemic Workplace

Learn best practices gathered from over 2,000 clients and get the information and tools you need to optimize your hybrid work environment, including how to define your user identities and optimize the user experience for remote and onsite participants, key IT and network resources required to optimize user productivity at home and in the office, strategies to adjust your security posture for the new perimeter, and the methodology to maximize your investment and gain organizational support. 1.5 CAE credits. More info/register.

Host: U.S. Transactions Corp.


  • David DeCillis, CISSP, Senior Product Specialist, Network & Security at ARG – IT Clarity
  • John Cooper, Senior Solution Specialist, UCaaS/CCaaS
  • Jim Begley, Director of Cloud Solutions at ARG, Inc.
  • Steve Murphy, Vice President, ARG
  • Michael Shonholz, Chief Revenue Officer at ARG, Inc.

Thu 2/10 at 2 p.m. – From Local to Global: The Effects of Regulations & How to Monitor Them

Learn what changes may be ahead for the regulatory environment and what you can do to prepare now, what regulations will have a major impact in 2022 and beyond, and how to stay ahead of the regulations and legislation that matter to your organization. More info/register.

Host: FiscalNote

Fri 2/11 at 12 p.m. – Mindful Networking

Held the second Friday of each month, these intimate, virtual conversations are a chance to form meaningful connections with other women and allies in the association technology community. In 2022, we are trying something new! Each Mindful Networking will feature one of our amazing AWTC award winners, followed by breakout rooms with changing topics (selected by our featured guest). More info/register.

Host: Association Women Technology Champions

Fri 2/11 at 4 p.m. – What To Do If You’ve Been PIP’ed

Being put on a Performance Improvement Plan (PIP) can feel like a slap in the face. The PIP outlines what an employee has to do to improve and when the employee will be re-assessed to see if the PIP goals were met. Learn how to respond to a Performance Improvement Plan in the best way possible for a win-win outcome. More info/register (must join before registering).

Host: Fridays@4

Presenter: Laura Wood, published author and president/chief HR solutions officer

Tue 2/15 at 1 p.m. – ASAE HR Conversation with the Experts

COVID has created unpredictability and complex problems in the workplace. There are no best practices established yet to solve these problems and now more than ever we need to lean on our HR colleagues to come up with solutions and share our organization’s experiences. Join a discussion on the horizon of HR for 2022. What are the current issues we are each facing, what have we learned from 2020/2021 and what new skills do we need as HR professionals to operate successfully in this new workplace? 1 CAE credit. More info/register.

Host: ASAE Finance and Business Operations Advisory Council


  • Stacey Berk, Founder & Managing Consultant of Expand HR Consulting
  • Sara Curtis, Director of Human Resources at the American Society of Anesthesiologists and chair of the FBO Council
  • Patricia (PJ) Trudeau, Vice President and Chief Administrative Officer at the Association for Corporate Counsel and founder of the HR Roundtable

Tue 2/15 at 2 p.m. – How Do We Remain Strategic In Ongoing Disruption?

What does strategy even mean right now as the conditions in which we do business continue to shift? “Being nimble” is ideal, but how does that work internally for teams? How do you address the energetic toll in redirection? How can we take care of ourselves as leaders? I’m seeing a lot of burnout, departures and shifting seats—how can leaders take care of themselves when we haven’t even reached the “new normal” yet, we’re still in this? If these questions are top of mind for you too, join the conversation. 1 CAE credit. More info/register.

Host: InspirEd


  • Jamie Notter, PROPEL
  • Shane Feldman, Innivee Strategies
  • Tracy King, InspirEd

Wed 2/16 at 12 p.m. – Don’t Get Lost: Navigating the Road to DEI Through Journey Mapping

Association executives are well-aware of the benefits of implementing a DEI program but may be struggling with how to integrate DEI culture. Join Learn how to achieve your DEI goals through journey mapping. This mapping process helps define where association executives are in their journey compared to where they want to go. Hear examples of challenges and successes, as well as how to foster a welcoming environment, build inclusive teams, recognize unconscious bias and develop a diverse workforce at all levels. 1 CAE credit. More info/register.

Host: Association Xchange

Presenter: Robin Rone, Senior Director of Diversity, Equity and Inclusion, SmithBucklin

Wed 2/16 at 2 p.m. – How Associations Can Make Mission-Critical Connections on LinkedIn

Learn how LinkedIn can elevate your professional value, client engagement and mission delivery. Hear actionable steps to improve your LinkedIn presence, such as how to create a profile that stands out and attracts mission-critical connections, the impact first level connections have on your network, and the type of content to include in posts to help you engage effectively at a high level. 1 CAE credit. More info/register.

Host: Professionals for Association Revenue


  • Colleen McKenna, Author, It’s Business Not Social and CEO, Intero Advisory
  • Larry Eason, Senior Social Impact Strategist

Thu 2/17 at 1 p.m. – Pandemic Compliance & Safety: The Critical Things Event Organizers Must Know in 2022

Hear a review the lessons learned from live events in 2021 and mission-critical considerations for event organizers in 2022. Get equipped with the knowledge and tools to host safe events, including topics such as PCR vs antigen tests, video proctoring, vaccination verification, onsite testing, at-home testing, mask requirements, state and local mandates, international attendees, and more. 1 CAE/CMP credit. More info/register.

Host: Event Farm


  • Ryan Costello, co-founder of Event Farm and chief strategy officer of MemberSuite
  • Ari Nisman, president and CEO, Degy Entertainment

Thu 2/17 at 1 p.m. – Ultimate Member Engagement: The Power of Data-Driven Decision Making

If you are like most associations, your AMS contains a seemingly endless amount of historical, financial, social and demographic data on members, former members, prospects and more. But this data is useless unless it tells a story and enhances your ability to drive desired results. Learn how to leverage visualizations and analytics to better understand your data, mine the right data to improve your member’s experience, and determine a successful ROI on your collection and analysis of member data. More info/register.

Host: Impexium

Thu 2/17 at 1 p.m. – Nonprofit Leadership Roundtable

Leaders often struggle on their own to solve their challenges. But what if you could get coaching from your nonprofit and association peers on your burning issue—not advice, but insightful questions that invite you to think about your challenge or opportunity from a different angle. Join us to be coached and to coach. Not only will you get help with the issues you are grappling with today, you will practice important leadership skills. More info/register.

Host: Carol Hamilton, principal, Grace Social Sector Consulting

Thu 2/17 at 2 p.m. – Effectively Promote Your Organization’s Content Online

We see first-hand that members have extremely high interest in their association’s blogs, articles, and journal publications, but how can they engage with your news and articles if they don’t even know that you have published content? Learn techniques, tips, and tricks for effective content promotion including: foundational onsite and offsite SEO efforts, effective organic social media practices, leveraging your list with email newsletters and newsbrief best practices, obtaining backlinks and other referral links to your content, and seeking opportunities for external stakeholder promotion. 1 CAE credit. More info/register.

Host: ASAE

Presenter: Erica Salm Rench, COO,

Thu 2/17 at 4 p.m. – Top Digital Marketing Trends & Opportunities 2022 (ASAE Reston-Loudoun Idea Swap)

Hear about the latest digital media and advertising trends, digital channels and platforms that are growing in popularity, recent research on digital ad effectiveness and consumer preferences, opportunities for your association to capitalize on market trends, and digital marketing strategies to increase recruitment, engagement and retention. 1 CAE credit. More info/register.

Host: ASAE Reston-Loudoun Idea Swap

Presenter: Bill Sheehan, Strategic Partnerships, Multiview

Association Brain Food Weekly is published Friday mornings. If your organization offers free professional development for the association community, please send me the link via email or Twitter by Wednesday afternoon.

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Creative Commons photo by Stephen Leonardi via Unsplash

Author: deirdrereid

Deirdre is a freelance writer for companies serving the association market, who after more than 20 years in the association and restaurant industries, is enjoying the good life as a ghostblogger and content marketing writer. Away from her laptop, you can find her walking in the woods, doing yoga, going to shows, journaling, cooking, or relaxing in a comfy chair with a good book and a glass of something tasty in hand.

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