Association Brain Food Weekly: 1.28.22

The weekly list of free educational events and resources for the association community…

alpine lake at the foot of a fir-covered mountain - inspiration for a weekly list of free educational events and resources for the association communityRegistration resistance. If the registration numbers for your educational programs are disappointing, WBT Systems shares several reasons people don’t commit to online courses and conferences. They also explain how to overcome registration resistance.

 Connecting while working remotely. Achurch Consulting describes how to build trust and connections with your team while working remotely. They focus on ways to build affective trust—the type of trust that’s required for building solid work relationships. 

Crafting an event experience. Event Farm describes two different approaches to crafting event experiences that will wow your attendees and help you achieve business outcomes. They provide low- and high-budget examples to illustrate what they mean.

Metaverse 101. Meagan Loyst spent her holiday vacation researching and writing this comprehensive introduction to the Metaverse, although as a venture capital community founder I’m sure she’s way ahead of the rest of us. Fascinating stuff.

Work in 2022. Josh Bersin is always insightful about the future of work, technology, HR, and learning. Here he shares his predictions for 2022, in short, everything is about to change. Still waiting for the new normal? Bwah ha ha!

Associations and DAOs. Marjorie Anderson at Community By Association explains why she thinks DAOs are not a good fit for associations because of the financial exclusivity upon which membership is based—at least in their current form.

Entrepreneur’s Masters. For entrepreneurs or anyone who wants to develop an entrepreneurial leadership style, John Pence shares his takeaways from MIT’s Entrepreneurial Masters Program. Best read in small doses.

Leadership development. Leadership training shouldn’t be reserved for top performers and senior management, say Navio Kwok and Winny Shen at Harvard Business Review. You could make this same argument for association and chapters. Why not offer leadership training to volunteers who show an interest in taking on new responsibilities so you can fill the pipeline?

Good eats

Skip down to the list of free webinars if you prefer takeout.

I love trying new recipes, but sometimes I just want to zone out in the kitchen and make quick work of dinner, like blackened fillets of vermillion snapper. The next night, another old standard, Mummy Lorraine baked fish made an appearance—black sea bass fillets topped with a mix of crushed Ritz crackers, lemon zest, garlic powder, and melted butter.

However, I did rouse myself enough to try this new side dish: smoky white beans and Brussels sprouts. First, I roasted the sprouts so they would be nicely caramelized. I also added onion to the dish—onions seem to go in everything around here.

More brassicas and beans: later in the week, we had cabbage, sausage and white bean casserole for dinner. I doubled the sausage, added half an orange bell pepper, half a poblano pepper, a jalapeño pepper, and a small package of sliced mushrooms.

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Here are the educational events scheduled for next week. If you have a free webinar or event coming up, please send me the link by Wednesday afternoon the week before it’s scheduled. I’ll be happy to feature it as long as it’s not too product-centric.

Fri 1/28 at 12 p.m.* – EventTech Chat

A weekly conversation about meeting and event technology, including software, hardware, and audiovisual for in-person and online events. More info/register.

Host: Brandt Krueger, founder Event Technology Consulting

*All events are online at Eastern Standard Time unless otherwise noted.

Fri 1/28 at 1 p.m. – Take Your Silent Auction to the Next Level: Raise More Money, Free Up Staff Time and Create an Unforgettable Member Experience

Sometimes silent auctions can be pure drudgery and take away from valuable staff time and energy. The superman of silent auctions is going to lead a conversation alongside a few of his clients about how they revolutionized the silent auction experience. Learn how these associations created in-person and online fundraising experiences that generated more money, saved staff hours of time, all while leveling up the fun and excitement. Join us for this game changing silent auction experience and get all insights on why it’s here to stay. More info/register.

Host: Non-Dues-a-Palooza

Presenter: Tony Rissley, Expo Auctions

Fri 1/28 at 1 p.m. – Essential Readings and Advice for Young Professionals

Join this engaging conversation as Vince Caldwell leads us through the latest and best new business books on the market and shares his advice for young professionals along the way. As the manager of the Society of Human Resource Management’s traveling bookstore for over 20 years, he has intel on some of the most powerful business books on the market. More info/register (must join before registering).

Host: Fridays@4

Mon 1/31 at 1 p.m. – Identifying and Recovering from Burnout (Chatting with Agnes & Cecilia)

This series of 15- to 20-minute videos covers hot topics and issues related to 501c organization management. New episodes are posted around 1 p.m. every Monday. Check out Cecilia’s Nonprofit Executive Spotlight series too.

Guest: Fern Carbonell, Midlife Wellness Coach


  • Cecilia Sepp, CAE, CNAP, principal and founder, Rogue Tulips LLC
  • Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman

Tue 2/1 at 12 p.m. – Analyzing Survey Data at ASHA (Data Analytics Network)

Learn how the American Speech-Language-Hearing Association developed a unified process to manage their annual program participant survey. Hear about their new process, centered around flexible data transformation and modeling, and how it allows for easier compilation of annually collected data for reporting. They’ll also show us how they use analytic tools to report on outcomes and accomplishments of participants, allowing for greater segmentation and insights, while also streamlining the process for staff. 1 CAE credit. More info/register.

Host: Association Analytics

Tue 2/1 at 12 p.m. – 2022 STR Industry Trends

Meeting planners will receive information to help them in the selection of markets and hotels for their meetings, such as where the hotel industry has been and where it’s going for the top US and international cities; key performance metrics including hotel room rate, hotel room demand, and hotel occupancy; markets with a growing pipeline of hotels with meeting space; and factors impacting the industry such as Airbnb, convention/conference center renovations, environmental issues and seasonal impacts. 1 CMP credit. More info/register.

Host: MPI

Presenter: Chris Klauda, Senior Director, Market Insights, STR

Tue 2/1 at 1:30 p.m. – 5 Tips to Deliver a Better Member Experience: How to Present Your Member Benefits for Max Engagement

Learn about the importance of properly positioning your benefits, how to best communicate the value of your member benefits, drive member engagement and member retention, how to present your benefits for maximum engagement, and how to deliver a better member experience. More info/register.

Host: Grype

Presenter: Ronja Francoeur, Member Engagement Specialist

Tue 2/1 at 2 p.m. – Coach More and Manage Less for Remote Work Success

On a sports team, the best coaches lead, inspire, and motivate their teams to success. Just like on the field, the relationships and deep connections formed with our teams will drive the motivation of all players involved in the effort. Learn what it means to coach instead of manage teams and why that’s so important. Hear about coaching strategies you can implement immediately, including celebrating small wins to see big results on our remote/hybrid teams and incorporating coaching questions into one-on-one conversations. 1 CAE credit. More info/register.

Host: Achurch Consulting

Wed 2/2 at 12 p.m. – Leverage Your Communication Style for Success in the Hybrid Work World

Hybrid work presents challenges and opportunities, requiring greater adaptability in how we send and receive information. By identifying your preferred communication style and understanding others’, you will have more productive relationships. More info/register.

Host: Association Insights in Old Town

Presenter: Carol Vernon, certified executive coach and founder,  Communication Matters: Executive Coaching & Team Development

Wed 2/2 at 12 p.m. – Association Lessons From… Stand-up Comedy

Already a professional speaker and podcast host, Thom Singer challenged himself by doing more than 100 open mike nights of stand-up comedy. Come prepared to be engaged and to look at association challenges through a different lens. More info/register.

Host: CQbd

Wed 2/2 at 1 p.m. – Addressing Burnout: Strategies for Leaders During The Great Resignation

Around the world, people are experiencing record levels of burnout and the results are impacting both our workplaces and communities. Burnout is the #1 reason people are quitting their jobs, driving The Great Resignation. Learn about the signs and components of burnout so you can assess how much it’s impacting you and your organization. Hear about strategies you can implement right away to help your organization thrive in 2022 and beyond. More info/register.

Host: Britt Andreatta, CEO, 7th Mind Inc.

Wed 2/2 at 2 p.m. – 25 Ways to Take Your Newsletter to the Next Level

Hear about a variety of strategic opportunities to utilize AI, strategic creativity and data for a newsletter with high engagement, performance and relevancy for your members. Learn why a newsletter is one of the most important communication channels for associations, how to optimize your newsletter today, and how to utilize data and AI to strengthen your existing newsletter strategy. 1 CAE credit. More info/register.

Host: Association Adviser


  • Erica Salm Rench, MBA, COO,
  • John Bacon, MBA, Vice President of Account Management, Naylor Association Solutions

Wed 2/2 at 6:30 p.m. – Redesign Your Culture for 2022 and Beyond

The changes that the last two years have brought on our association sector are systemic, structural, and permanent. But it’s not all bad news—these changes, such as being able to work remotely, pivot quickly, become more employee-focused and more results-driven—were happening anyway in the digital age, they’ve just been accelerated. Learn about the culture patterns that might be holding you back and how to take some simple but far-reaching steps to help your organization thrive in 2022 and beyond. More info/register.

Host: Answers for Associations Online Community

Presenter: Maddie Grant, co-founder, Propel

Thu 2/3 at 12 p.m. – How Documentaries Are Disrupting the Future of Content Marketing

Authority-establishing, heart-pumping, association-centric documentaries that your members and members-to-be already crave are the future of content marketing for associations. Learn how a docuseries achieves benefits across recruitment, retention and revenue; how it positions your association and members as leaders in your industry; and how associations are using it to capture younger, fresh-to-the-industry audiences. More info/register.

Host: Association TV

Presenter: Dan Stevens, President, WorkerBee.TV

Thu 2/3 at 1 p.m. – LMS Selection in the Evolving Learning Landscape

Learn about the macrotrends driving learntech and how those trends impact the platforms a learning business needs in its ecosystem. Hear about a time-tested process you can use to find a learning management system that will help your learning business thrive. Get a clear understanding of how to lead your organization in choosing the right learning technology. 1 CAE credit. More info/register.

Host: Leading Learning/Tagoras


  • Jeff Cobb and Celisa Steele, co-founders of Tagoras and Leading Learning
  • Andy Hicken, VP of technology solutions at Web Courseworks

Thu 2/3 at 2 p.m. – AMS/CRM Software Selection Survey: What People Really Think?

501Works has completed the first-ever survey of more than 230 association professionals, vendors, and consultants on the AMS/CRM software selection process. Find out what the survey revealed and how it relates to your projects. Get valuable feedback from those who have gone through the AMS/CRM selection process and insights from vendors and consultants who took part in the survey. 1 CAE credit. More info/register.

Host: 501Works


  • James Marquis, Chief Innovation Officer and The CIO, 501Works
  • Teri Carden, Founder, ReviewMyAMS

Fri 2/4 at 9:30 a.m. – State of the Association Job Market (NYSAE Engagement Lounge)

We can all agree that COVID has changed the way we work, and this dramatic disruption has created significant anxiety within the association community. There are a lot of barriers to employment out there that are still impacting people. People are evaluating how they spend their time more than they ever did before. Whether you are looking to hire new staff or are in the market for a new position, it’s important to know what to expect in 2022. Hear about the state of the association job market. 1 CAE credit. More info/register.

Host: New York Society of Association Executives

Presenter: Myra T. Briggs, CSC, CSSGB, Managing Director for Impact Search Advisors by Nonprofit HR

Fri 2/4 at 4 p.m. – The Great Resignation and How It Can Benefit You

Since July 2021, over 4 million Americans are quitting their jobs each month in what has been called “The Great Resignation.” This mass exodus can benefit you in two ways: employers are seeking new and innovative ways to attract and retain employees, meaning higher salaries, more benefits, and better perks, and they’re finding it difficult to find qualified staff for the seemingly endless list of jobs available right now. If you are looking for a new job, a career change, or simply want to improve your current position, you can use The Great Resignation to your advantage. More info/register (must join before registering).

Host: Fridays@4

Presenter: Shelly Trent, SPHR, SHRM-SCP, CAE, JCTC, JCDC

Wed 2/9 at 3 p.m. – How to Create Quick Wins with Analytics

Data projects can seem overwhelming, but there are quick wins you can focus on to get rolling in the right direction. 1 CAE credit. More info/register.

Host: Association Analytics


  • Bill Conforti, SVP of Strategy & Solutions, Association Analytics
  • Greg Pollack, VP of Sales, Association Analytics

Fri 2/11 at 12 p.m. – Mindful Networking

Held the second Friday of each month, these intimate, virtual conversations are a chance to form meaningful connections with other women and allies in the association technology community. In 2022, we are trying something new! Each Mindful Networking will feature one of our amazing AWTC award winners, followed by breakout rooms with changing topics (selected by our featured guest). More info/register.

Host: Association Women Technology Champions

Association Brain Food Weekly is published Friday mornings. If your organization offers free professional development for the association community, please send me the link via email or Twitter by Wednesday afternoon.

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Creative Commons photo by Prajna Amey via Unsplash

Author: deirdrereid

Deirdre is a freelance writer for companies serving the association market, who after more than 20 years in the association and restaurant industries, is enjoying the good life as a ghostblogger and content marketing writer. Away from her laptop, you can find her walking in the woods, doing yoga, going to shows, journaling, cooking, or relaxing in a comfy chair with a good book and a glass of something tasty in hand.

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