Association Brain Food Weekly: 1.21.22

The weekly list of free educational events and resources for the association community…

a group of ducks flying across the sky – inspiration for a weekly list of free educational events and resources for the association communityMembership survey. Please participate in MGI’s 14th annual Membership Marketing Benchmarking Survey, our industry’s most comprehensive and valuable study on membership marketing. The more data MGI collects for this study, the richer the results for everyone. The survey closes next week so don’t delay.

Marketing, membership and communications awards. The ​ASAE ​Gold Circle Awards recognize excellence in marketing, membership, and communications in 15 categories. The deadlines to apply for a Gold Circle Award (2/2) and to volunteer as a GCA judge (1/31) are fast approaching. Learn more about the application process, including tips for a successful submission and insider knowledge about what the judges seek, during a 1/28 webinar—details below.

Sticky learning. Rereading something is no substitute for retrieval practice, says WBT Systems. If you’ve attended a course or session where you’ve had to recall and produce what you’ve been learning, you’ve benefited from retrieval practice. In WBT’s primer on this essential element of instruction, they explain why the brain likes retrieval practice and how to build it into the design of your educational programs.

The member experience. Too much has changed in our world to keep assuming the member experience you provided pre-pandemic is the experience your members and prospective members want, need, and expect now. MemberSuite suggests how to reevaluate the member experience and apply what you learn.

Event trends. Here’s one from Hopin to sink your teeth into, lengthy but well worth reading. All the event trends they mention are spot-on except for #3, hybrid, which doesn’t seem like a practical option for most associations.

Web3. I regret not buying Bitcoin back in 2017 when it was only $1300 (argh), so I’m determined to stay on top of what’s emerging now, starting with this introduction to Web3 by Mike Troiano at G20 Ventures.

Email chains. “Today’s norms of responsiveness are ridiculous. We shouldn’t apologize for failing to meet them,” says Joe Pinsker at The Atlantic. When you work in an office of one, like I do, it’s easy to establish healthy email protocols, like only checking a few times a day so you can focus on work, but I know it’s tough to create these boundaries in the association world. He suggests (and dismisses) options for replying at your convenience.

Quick hits

5 steps to gaining member acceptance, downloads, and engagement for your association’s mobile app. (J. Mark Wallach, Results Direct)

5 key lessons for associations that were shared at digitalNow in December. (Jose Triana, Sidecar)

Forget 9 to 5. These experts say the time has come for the results-only work environment. (Brandie Weikle, CBC Radio)

Good eats

Skip down to the list of free webinars if you prefer takeout.

A bold fish like king mackerel deserves a bold sauce, like this maple barbecue glaze. I add soy sauce and a hefty amount of hot sauce to it too. On the side, roasted Brussels sprouts with bacon, onion, orange bell pepper, and garlic, plus roasted sweet potato wedges sprinkled with ground ginger, Japanese seven spice, cayenne, and garlic powder.

The next night we had Marseilles flounder braise. I added red bell pepper to the dish, sliced the celery thinner, used black olives instead of green, and celery leaves instead of cilantro.

Our cold-night comfort meal this week was chicken thighs with cranberry thyme sauce. On the side, kale and collards sautéed with bacon, onion, orange and red bell pepper, poblano pepper, and jalapeño pepper, plus roasted butternut squash with maple syrup, smoked paprika, garlic powder, cinnamon, and cayenne.


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Here are the educational events scheduled for next week. If you have a free webinar or event coming up, please send me the link by Wednesday afternoon the week before it’s scheduled. I’ll be happy to feature it as long as it’s not too product-centric.


Fri 1/21 at 12 p.m.* – EventTech Chat

A weekly conversation about meeting and event technology, including software, hardware, and audiovisual for in-person and online events. More info/register.

Host: Brandt Krueger, founder Event Technology Consulting

*All events are online at Eastern Standard Time unless otherwise noted.


Fri 1/21 at 4 p.m. – Top Productivity Hacks (Open Networking)

The beginning of a new year brings thoughts of goals, challenges and resolutions. What is it that helps you stay on track? Is it an app that you can’t live without? A specific type of physical tool (planner, calendar) or maybe it’s a daily mantra that keeps you focused. Join your Fridays@4 friends for this open networking session focused on sharing your favorite productivity hacks. More info/register (must join before registering).

Host: Fridays@4


Mon 1/24 at 11 a.m. – Making Community Accessible to All

Hear about accessibility and community—and why community leaders need to step up to the bar in terms of creating an equal space for all. Find out how you can do more to increase accessibility within your community and push boundaries in your organization. More info/register.

Host: Vanilla

Presenters: Majorie Anderson and Shana Sumers


Mon 1/24 at 1 p.m. – The Growth of the Community Career Path

Learn how the community career path is changing in 2022: a change in the structure of the community professional role, an evolution of the community team’s place in an organization, and the rise of the CCO, the Chief Community Officer. More info/register.

Host: Vanilla

Presenters: Carrie Melissa Jones and Erica Kuhl


Mon 1/24 at 1 p.m. – Innovating Meetings & Events: The Way Forward (Chatting with Agnes & Cecilia)

This series of 15- to 20-minute videos covers hot topics and issues related to 501c organization management. New episodes are posted around 1 p.m. every Monday. Check out Cecilia’s Nonprofit Executive Spotlight series too.

Guest: Mark Cooper, CEO, IACC, Chair, Events Industry Council

Hosts:

  • Cecilia Sepp, CAE, CNAP, principal and founder, Rogue Tulips LLC
  • Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman

Tue 1/25 from 9 a.m. to 4 p.m. – Marketing Automation Demo Day

Tasked with finding the right marketing technology systems for your organization? Wondering what platforms are out there and what features you should be looking for? Join us to experience seven in-depth demos from industry partners that are standing by ready to help. More info/register.

Host: ASAE


Tue 1/25 at 11 a.m. – 5 Key Tactics for Financial Communications to Your Board

Learn how empathy needs to be incorporated into financial problem solving, messaging, and communications. Explore how to better prepare for virtual board and finance committee meetings and improve outcomes. Learn how to provide financial information in a format that is easier to understand and helps with performance and impact assessments. Explore other strategies that will help financial executives to better connect with nonprofit boards to advance strategic planning and innovative change. 1.5 CAE credits. More info/register.

Host: U.S. Transactions Corp.

Presenters:

  • Michael Gellman, CPA, CGMA, Co-Founder, Sustainability Education 4 Nonprofits
  • Paul Preziotti, Partner, Johnson Lambert LLP

Tue 1/25 at 1 p.m. – Chapter Performance and Benchmarking Unwrapped

In this workshop consisting of three 90-minute sessions held on consecutive days, hear about, discuss, and explore how your association can apply the data and findings of the 2022 Chapter Performance & Benchmarking Study. Learn how to use benchmarking to create a health-monitoring dashboard for your chapter program, and how to use data to build and create a compelling story about the value of your chapters. Walk away with ideas to strengthen your current chapter programs. Up to 4.5 CAE credits. More info/register.

Hosts: Billhighway and Mariner Management

Presenters:

  • Mark Prevost, Director of Growth at Billhighway
  • Peggy Hoffman, President & Executive Director at Mariner Management
  • Peter Houstle, Chief Executive Officer at Mariner Management
  • Sarah Garrity, Marketing Lead at Billhighway

Tue 1/25 at 1 p.m. – Engaging Your Members, And Future Members, Where They Are

Learn about the different engagement channels you should be using to get your members’ attention, how different age groups respond to communication/marketing messaging, and what you can do to attract new members through social, email and programmatic channels. 1.5 CAE credits. More info/register.

Host: U.S. Transactions Corp.

Presenters:

  • Alfred McKelvy, Sr. Director, Strategic Partnerships, Multiview
  • Michael Candela, EVP, Strategic Partnerships, Multiview

Tue 1/25 at 1 p.m. – Pricing for Association Events

Ever wondered how to price an offering? Or if the current price is right? Are you selling yourself short? Would lowering the price slightly dramatically increase volume? Would raising the price be beneficial to the bottom line and beyond? Get these questions and more answered. More info/register.

Host: AM Planning

Presenter: Dr. Michael Tatonetti, Founder and CEO of Pricing for Associations


Tue 1/25 at 1 p.m. – The Ultimate Guide to Virtual Entertainment in Online Meetings

One way to capture attendees’ attention and keep them glued is by adding an entertainment component to your online meetings and conferences. The key is finding entertainment that encourages attendees to network and connect. Hear about out-of-the-box entertainment options that can be easily implemented in your next virtual conference or meeting. Learn how to select the appropriate virtual entertainer, what will you need to accommodate third-party vendors, and how to encourage participation. 1 CAE credit. More info/register.

Host: EVA

Presenters:

  • Brad Alexander, Co-Owner, Flying Ivories LLC
  • James Barr, Co-Owner, Flying Ivories LLC
  • Megan King, Director, Virtual Xperiences
  • Vinnu Deshetty (moderator), General Manager, EVA

Tue 1/25 at 2 p.m. – The World of Work Has Permanently Changed: How to Engage the Next Generation of Association Leaders

You’ve surely noticed: the next generation of leaders rejects top-down hierarchies, narrow career paths, and conformity. To attract and engage these professionals, associations must provide opportunities for individuals to align their breadth and depth of interests with the goals and objectives of the organization. Learn how to create cultures that engage the next generation of association leaders. 1 CAE credit. More info/register.

Host: Gather Voices

Presenters:

  • Connie Steele, Author of Building the Business of You and Principal and Co-Founder of Flywheel Associates
  • Michael Hoffman, CEO of Gather Voices

Tue 1/25 at 2 p.m. – Secrets to Engaging and Retaining Members

Hear key learnings from association leaders who grew their businesses over the last two years. Learn about event strategies for the new virtual/hybrid world that increase member engagement and successful new member recruitment, how to introduce evergreen member engagement tactics instead of reaching out just one to four times a year, how to refine your business’s operational model to adapt and grow in a virtual-first world, and how new engagement techniques can provide more meaningful experiences for different generations, segments, and regions. More info/register.

Host: Hubilo

Presenters:

  • Tonya Almond, CMP, Vice President, Knowledge and Experience Design PCMA
  • Chandra M. Champion, MSSA, CNM, Conference and Events Director, National WIC Association
  • Irina Graf, Founder of The MICE Blog, and Event Planners Talk

Tue 1/25 at 2 p.m. – Ask the Experts: Best Practices for Board Skills Tracking & Performance Assessment

Learn how board skills tracking can help you identify critical gaps and engage in more strategic board member recruitment. Hear about the value of measuring the board’s performance against their responsibilities and the organization’s goals, as well as tips and tactics for deploying a board assessment. 1 CAE credit. More info/register.

Host: ASAE

Presenters: board management experts from OnBoard


Tue 1/25 at 2 p.m. – Lessons from the Experts for 2022

Join this roundtable discussion of event experts from all facets of event management including meeting planning, contract negotiations, AV solutions, and attendee health and safety. They’ll explore the best way to plan and execute events that gives you the flexibility you need in our ‘never-normal’ landscape. 1 CMP credit. More info/register.

Host: MeetingsNet

Presenters:

  • Simon Melser, Vice President, Business Development, Image Audiovisuals
  • Allison Kinsley, CMM, CMP, CED, Chief Meeting Architect, Kinsley Meetings
  • Brenda Rivers, JD, HMCC, CIS, President, SAFE LLC Event Risk Management
  • Jennifer Haisten, CMP, Vice President, GlobauxSource
  • Carolyn Strauss, CSP, Professional Emcee and Explainer in Chief

Tue 1/25 at 3 p.m. – Building Communities via NFTs

This event will be held on Twitter Spaces, so registrants will need a Twitter Account. Description coming soon. 1 CAE credit. More info/register.

Host: U.S. Transactions Corp.

Presenter: Austin McHenry, Crypto Practice Leader, U.S. Transactions Corp.


Wed 1/26 at 11 a.m. – Gaining Leverage: Where AI Driven Content Management and Marketing Automation Join Forces

AI is delivering  huge technology advances in the content management, marketing automation and search space. We are going to discuss and demonstrate how these technologies can be put to use by your association today. 1.5 CAE credits. More info/register.

Host: U.S. Transactions Corp.

Presenters:

  • Adam Hostetter, CEO, FUSE Search
  • Johnny Clayton, Chief Growth Officer, FUSE Search

Wed 1/26 at 12 p.m. – Behind the Curtain of ASAE’s Gold Circle Awards: What You Need to Know Before You Apply

Learn about the Gold Circle Awards, including the benefits of applying for an award, how to apply, what the judges are looking for, hHow to become a GCA judge, and tips for success. More info/register.

Host: ASAE


Wed 1/26 at 12 p.m. – The 2022 Leadership Shift

The past few years have been challenging for leaders. With so much uncertainty in the workforce and employment landscape, expectations have increased for association staff, volunteers and business partners. How must your leadership style change to continue to have a positive impact on the people and organizations we serve? Hear about the future of association leadership and the characteristics of a great 2022 association leader. 1 CAE credit. More info/register.

Host: ASAE Greater Washington / National Capital Community

Presenters:

  • Shawn Boynes, FASAE, CAE, Executive Director, American Association for Anatomy
  • Natasha Goodwin, CAE, MS, Senior Director, Marketing and Membership, Information Technology Industry Council
  • Marci Thompson, DES, Chief Strategy Officer, Society for Marketing Professional Services

Wed 1/26 at 12 p.m. – ASAE International Associations Advisory Council Book/Podcast Club: The Culture Map

In today’s interconnected world we all work and live across cultures. Maybe you’re part of an international team, have a boss or co-worker from another country, or a partner or in-laws from a different culture. We all seek ways to understand and navigate some of our cultural differences to create greater intercultural harmony and inclusion. Join us for a discussion on what you learned from The Culture Map and wish to share with your peers to better manage across the diverse cultural aspects of today’s workplace. More info/register.

Host: ASAE International Associations Advisory Council


Wed 1/26 at 12 p.m. – Tips, Tricks, and Trends: Nailing Your 2022 Events

Hear from a lineup of seasoned event planners who have turned uncertainty into opportunity by orchestrating a range of impactful events for their organizations. They walk us through helpful event planning strategies and tactics and dive into top event trends to have on your radar for 2022. Learn how virtual events have rewritten the playbook for events professionals over the past two years and how we can apply these learnings in 2022; the importance of engagement strategies that foster community and connection among attendees across virtual, in-person, and hybrid events; and how to build stronger relationships with key event partners and unlock sponsorship ROI. More info/register.

Host: Hopin

Presenters:

  • Karen Hartline, Director of Corporate Events, GitLab
  • Keneisha Williams, Founder, Black in Events Network
  • Spenser Gegan, Senior Event Producer, Hopin
  • Brianna Haag, Director of Demand Generation, Hopin
  • Emelyn Williams, Regional Manager, Event Services, Hopin
  • Brian Wilson, Internal Events Manager, Hopin

Wed 1/26 at 1 p.m. – Chapter Performance and Benchmarking Unwrapped

In this workshop consisting of three 90-minute sessions held on consecutive days, hear about, discuss, and explore how your association can apply the data and findings of the 2022 Chapter Performance & Benchmarking Study. Learn how to use benchmarking to create a health-monitoring dashboard for your chapter program, and how to use data to build and create a compelling story about the value of your chapters. Walk away with ideas to strengthen your current chapter programs. Up to 4.5 CAE credits. More info/register.

Hosts: Billhighway and Mariner Management

Presenters:

  • Mark Prevost, Director of Growth at Billhighway
  • Peggy Hoffman, President & Executive Director at Mariner Management
  • Peter Houstle, Chief Executive Officer at Mariner Management
  • Sarah Garrity, Marketing Lead at Billhighway

Wed 1/26 at 1 p.m. – System Selection: Understand the Basics of APIs

With many associations adopting a “best-of-breed” approach to their online tools, the ability to integrate those different tools is essential. We will review how the average business user can take a look at an API to help make sure they are purchasing a system that will support everything they need from an integration standpoint. 1.5 CAE credits. More info/register.

Host: U.S. Transactions Corp.

Presenters:

  • Hans Stechl, Principal Architect, Founder, Meta-Dao
  • Justin Burniske, Principal Consultant, Co-Owner, Meta-Dao

Wed 1/26 at 1 p.m. – Ensuring Continuity in the Era of the Great Resignation

“The Great Resignation” has no intention of slowing down anytime soon. In November, 4.5 million workers quit their jobs. With so much staff turnover, does your association have the right processes in place? Learn how to ensure continuity in your pipeline, ways to help your members through your job board, and how to leverage automation to maintain renewals, onboarding, and prospect nurturing. More info/register.

Host: Higher Logic

Presenters:

  • Beth Arritt, Association Evangelist at Higher Logic
  • Josh Slyman, Director of Product Strategy at Web Scribble

Wed 1/26 at 1 p.m. – A Meetings Cost-Saving Primer

With minimal budget increases year over year, and hotel fees and surcharges increasing exponentially, meeting professionals are tasked to do “more with less.” Learn how to avoid hidden fees and discover creative cost savings techniques to impact your bottom line, and how to communicate these savings to their stakeholders in an impactful way. More info/register.

Host: Meetings Today

Presenter: Robyn Mietkiewicz, strategic partner for INNOV8 Meetings + Events


Wed 1/26 at 2 p.m. – Top 3 Priorities for Taking Your Workforce Hybrid or Remote

Many organizations are making the decision to go either permanently remote or hybrid. Regardless of which workforce model you choose, the #1 most important thing you need to do is be intentional in your approach. Setting your team up for success involves consideration of staff and member/customer needs. You will want to fully evaluate the processes and tools you use daily to determine what you can outsource and what you need to keep “in house.” Get a high-level overview of the top three things you need to concentrate on to be successful in a remote or hybrid workplace. 1 CAE credit. More info/register.

Host: Achurch Consulting


Wed 1/26 at 2 p.m. – State of Engagement Sponsorship Study Results

The Partnership Professionals Network teamed up with Dynamic Benchmarking on a new survey designed to help associations understand the needs and preferences of sponsors. The findings from this survey will help you understand why companies sponsor associations, whether companies are increasing or decreasing their sponsorship expenditures and the number of associations they sponsor, what benefits are of greatest value to sponsors, and how companies measure sponsorship success. More info/register.

Host: Dynamic Benchmarking and Partnership Professionals Network

Presenters:

  • Ray McDonald, President, Dynamic Benchmarking
  • Dan Kowitz, Founder and CEO, JSB Partnership Consultants and Co-convener of the Partnership Professionals Network
  • Bruce Rosenthal, Principal, Bruce Rosenthal Associates, LLC and Co-convener of the Partnership Professionals Network

Wed 1/26 at 4 p.m. – Association Women Technology Champions Awards Ceremony

The AWTC Awards program was setup to further our mission of empowering, advancing, and recognizing women who champion technology in associations. In this ceremony, we will be recognizing the recipients of the AWTC Technology Champion Award, AWTC Technology Impact Award, and AWTC Technology Leadership Award. We’ll be using the Wonder.Me platform to host the awards ceremony, allowing us to chat, laugh, and celebrate together. More info/register.

Host: Association Women Technology Champions (AWTC)


Thu 1/27 at 11 a.m. – Boosting Registration to Your 2022 Virtual and Hybrid Events

Event organizers across the board are reporting a drop-off in registration to their hybrid events, and a rise in cost per acquisition. As the novelty of lockdown wears off and Zoom fatigue sets-in, how can event marketers continue to excite and entice attendees to their hybrid events? Learn which tactics other organizers are finding most impactful in growing registration numbers, the impact your registration process is having on your sign-ups and what to do about it, the tech solutions used to amplify reach organically, where organizers are spending their budget for the best return, and the secret sauce—top tips, tricks and tactics organizers are using to boost registration in 2022. More info/register.

Host: Virtual Event Institute


Thu 1/27 at 12 p.m. – The Next Generation Association Focuses on Solving

​​Problem solvers are unique in your membership, and they can be your most powerful asset. Designing and fostering a community of the best problem-solvers will help your association co-create impactful solutions to major industry challenges. In this session, three presenters will share their own experiences intentionally building communities of problem solvers that subsequently build better associations. More info/register.

Host: .orgCommunity

Presenters:

  • Arianna Rehak, Chief Executive Officer, Matchbox Virtual Media
  • Garth Jordan, Chief Executive Officer, American Animal Hospital Association
  • Allen Lloyd, Executive Director Montana Society of CPAs

Thu 1/27 at 12 p.m. – Breaking the Monotony with Energizing Virtual Events

Virtual events can turn a tad monotonous, and you just can’t fix that by introducing virtual happy hours. Learn about methods you can use to energize your audience at your next event. Find out how to upgrade your sessions with well-produced content and diverse speakers, different tactics you can use to create energizing moments in between sessions, and the truth about energizer breaks—what you need to factor in before designing your agenda. More info/register.

Host: Airmeet

Presenter: Melissa Jones Clark, Director of National Accounts and Brand Experience at Meeting Tomorrow


Thu 1/27 at 12 p.m. – An Employer Survival Guide: 8 Tips for Managing Your Organization’s Retirement Plan

The retirement plan is only a tiny fraction of your responsibilities as an employer. Between the investments, compliance, and day-to-day administration, it’s complicated, but it doesn’t have to be painful or time-consuming. Learn about your most important plan responsibilities and how best to tackle them, what we’ve seen work to meet your obligations, and how to navigate your retirement headwinds successfully. 1 CAE credit. More info/register.

Host: ASAE

Presenter: Shelly Howard-Horwitz


Thu 1/27 at 1 p.m. – Chapter Performance and Benchmarking Unwrapped

In this workshop consisting of three 90-minute sessions held on consecutive days, hear about, discuss, and explore how your association can apply the data and findings of the 2022 Chapter Performance & Benchmarking Study. Learn how to use benchmarking to create a health-monitoring dashboard for your chapter program, and how to use data to build and create a compelling story about the value of your chapters. Walk away with ideas to strengthen your current chapter programs. Up to 4.5 CAE credits. More info/register.

Hosts: Billhighway and Mariner Management

Presenters:

  • Mark Prevost, Director of Growth at Billhighway
  • Peggy Hoffman, President & Executive Director at Mariner Management
  • Peter Houstle, Chief Executive Officer at Mariner Management
  • Sarah Garrity, Marketing Lead at Billhighway

Thu 1/27 at 1 p.m. – 7 Non-Negotiable Web Strategies Every Association Needs in 2022 (and Beyond)

Learn about five critically important strategies every association should implement this year, beyond just sitemaps and good design. Find out how to instantly increase engagement with a couple of quick tweaks, how to be more inclusive and avoid potential legal pitfalls in the process, why you need to re-think your homepage immediately and what to do instead, and how to create better content by doing less. In addition, we’ll analyze real-world examples of organizations that are doing things well and how to learn from them. More info/register.

Host: Yoko Consulting

Presenters: Chris Bonney, Director of Client Partnerships, and Ray van Hilst, Director of Client Results, Yoko Co


Thu 1/27 at 1 p.m. – 7 Proven Video Tactics Association Leaders Are Using to Drive Engagement

Video is not a tool that should be reserved for your marketing and communications departments. Associations that incorporate authentic video content in their strategy create more loyal communities, deliver year-round engagement, and drive critical non-dues revenue.  Hear about seven video campaigns from association leaders across departments from membership to continuing education to internal communications to marketing to advocacy. Learn how to translate lessons learned from these cases into your own high-value video campaigns. 1.5 CAE credits. More info/register.

Host: U.S. Transactions Corp.

Presenter: Michael Hoffman, co-founder and CEO of Gather Voices


Thu 1/27 at 1 p.m. – Engagement Driven Event Data: Fueling Your Marketing Tech Stack

Did you know that event data can be more reliable than third-party cookie data? What if your audience not only attended an event, but was meaningfully engaged throughout the event? Discover the value of engagement driven event data and how to leverage events as a key channel of your marketing strategy in 2022. More info/register.

Host: Accelevents

Presenters:

  • Jonathan Kazarian, CEO @ Accelevents
  • Denise Hibbard, Manager, Events Marketing @ Zapier
  • Melissa Park, Founder & CEO @ Melissa Park Events
  • Cory Travalena, Founder & Chief Creative Officer @ Redtail Creative
  • Andrew Leighton, Director of Sales @ Accelevents
  • Alex Kazarian, Senior Account Executive @ Accelevents
  • Ashton Pike, Editorial Director @ BizBash

Thu 1/27 at 3 p.m. – Reducing Member Churn with Predictive Analytics

Learn how data science and predictive analytics tools can inform your member retention and renewal efforts. We’ll share common methods to measure member engagement, talk about how predictive analytics tools can complement your membership retention efforts, and give you some pointers on how to get started. More info/register.

Host: Association Analytics

Presenters:

  • Bill Conforti, SVP of Strategy & Solutions, Association Analytics
  • Katy Burns, CFO & Analytics Strategist, Fíonta

Fri 1/28 at 1 p.m. – Take Your Silent Auction to the Next Level: Raise More Money, Free Up Staff Time and Create an Unforgettable Member Experience

Sometimes silent auctions can be pure drudgery and take away from valuable staff time and energy. The superman of silent auctions is going to lead a conversation alongside a few of his clients about how they revolutionized the silent auction experience. Learn how these associations created in-person and online fundraising experiences that generated more money, saved staff hours of time, all while leveling up the fun and excitement. Join us for this game changing silent auction experience and get all insights on why it’s here to stay. More info/register.

Host: Non-Dues-a-Palooza

Presenter: Tony Rissley, Expo Auctions


Tue 2/1 at 12 p.m. – Analyzing Survey Data (Data Analytics Network)

This opportunity is for association professionals to engage in peer-led discussions on topics related to data and analytics. 1 CAE credit. More info/register.

Host: Association Analytics


Tue 2/1 at 2 p.m. – Coach More and Manage Less for Remote Work Success

On a sports team, the best coaches lead, inspire, and motivate their teams to success. Just like on the field, the relationships and deep connections formed with our teams will drive the motivation of all players involved in the effort. Learn what it means to coach instead of manage teams and why that’s so important. Hear about coaching strategies you can implement immediately, including celebrating small wins to see big results on our remote/hybrid teams and incorporating coaching questions into one-on-one conversations. 1 CAE credit. More info/register.

Host: Achurch Consulting


Wed 2/2 at 12 p.m. – Leverage Your Communication Style for Success in the Hybrid Work World

Hybrid work presents challenges and opportunities, requiring greater adaptability in how we send and receive information. By identifying your preferred communication style and understanding others’, you will have more productive relationships. More info/register.

Host: Association Insights in Old Town

Presenter: Carol Vernon, certified executive coach and founder,  Communication Matters: Executive Coaching & Team Development


Wed 2/2 at 12 p.m. – Association Lessons From… Stand-up Comedy

Already a professional speaker and podcast host, Thom Singer challenged himself by doing more than 100 open mike nights of stand-up comedy. Come prepared to be engaged and to look at association challenges through a different lens. More info/register.

Host: CQbd


Wed 2/2 at 2 p.m. – 25 Ways to Take Your Newsletter to the Next Level

Hear about a variety of strategic opportunities to utilize AI, strategic creativity and data for a newsletter with high engagement, performance and relevancy for your members. Learn why a newsletter is one of the most important communication channels for associations, how to optimize your newsletter today, and how to utilize data and AI to strengthen your existing newsletter strategy. 1 CAE credit. More info/register.

Host: Association Adviser

Presenters:

  • Erica Salm Rench, MBA, COO, rasa.io
  • John Bacon, MBA, Vice President of Account Management, Naylor Association Solutions

Thu 2/3 at 12 p.m. – How Documentaries Are Disrupting the Future of Content Marketing

Authority-establishing, heart-pumping, association-centric documentaries that your members and members-to-be already crave are the future of content marketing for associations. Learn how a docuseries achieves benefits across recruitment, retention and revenue; how it positions your association and members as leaders in your industry; and how associations are using it to capture younger, fresh-to-the-industry audiences. More info/register.

Host: Association TV

Presenter: Dan Stevens, President, WorkerBee.TV


Thu 2/3 at 1 p.m. – LMS Selection in the Evolving Learning Landscape

Learn about the macrotrends driving learntech and how those trends impact the platforms a learning business needs in its ecosystem. Hear about a time-tested process you can use to find a learning management system that will help your learning business thrive. Get a clear understanding of how to lead your organization in choosing the right learning technology. 1 CAE credit. More info/register.

Host: Leading Learning/Tagoras

Presenters:

  • Jeff Cobb and Celisa Steele, co-founders of Tagoras and Leading Learning
  • Andy Hicken, VP of technology solutions at Web Courseworks

Thu 2/3 at 2 p.m. – AMS/CRM Software Selection Survey: What People Really Think?

501Works has completed the first-ever survey of more than 230 association professionals, vendors, and consultants on the AMS/CRM software selection process. Find out what the survey revealed and how it relates to your projects. Get valuable feedback from those who have gone through the AMS/CRM selection process and insights from vendors and consultants who took part in the survey. 1 CAE credit. More info/register.

Host: 501Works

Presenters:

  • James Marquis, Chief Innovation Officer and The CIO, 501Works
  • Teri Carden, Founder, ReviewMyAMS

Association Brain Food Weekly is published Friday mornings. If your organization offers free professional development for the association community, please send me the link via email or Twitter by Wednesday afternoon.


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Creative Commons photo by Bob Brewer via Unsplash

Author: deirdrereid

Deirdre is a freelance writer, who after more than 20 years in the association and restaurant industries, is enjoying the good life. Away from her laptop, you can find her walking in the woods, doing yoga, journaling, cooking new recipes, or relaxing in a comfy chair with a good book and a glass of craft beer or wine.

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