Association Brain Food: 10.7.22

The weekly list of free educational events and resources for the association community…

boardwalk through a maritme forest – inspiration for my weekly list of free educational events and resources for the association communityBecause I’m away next week on a hiking vacation in South Dakota, I’m not publishing Association Brain Food on Friday, October 14. This edition includes all the free events I could find for the next two weeks. I’ll be back with more on Friday, October 21.

Jargon-busting. Because words are my trade, I’m super aware of how people use them. I know I’m not the only one. Remember all the groans when someone said “unprecedented times” during the pandemic? WBT Systems explains why business jargon isn’t a joking matter, what effect it has on the people and associations who use it, and which terms are especially troublesome.

Workforce model decision. Many organizations are witnessing a disconnect between leaders and employees about whether to become or remain a remote, hybrid, or traditional workplace. Before deciding, Achurch Consulting suggests you discuss and agree upon organizational values together—executives, managers, and staff. They also identify the factors you should consider before choosing a workplace model.

AMS implementation workload. No one tells you about all the work your team must take on when implementing a new AMS—which is why this new guide from Ellipsis Partners is a godsend. They describe nine responsibilities you should be aware of and prepare for. It’s much better to get this news well before your project begins so you can figure out how to juggle these tasks with your regular workload.

Revisiting membership practices. Don’t assume the membership recruitment, engagement, and retention practices that worked pre-pandemic will continue to work as well now. Fionta suggests ways to improve membership marketing, attract younger members, look beyond membership, communicate value, and think about the future differently.

Instructor-led education. Adult learning principles need more attention in the association community. Too many associations deliver—and too many attendees settle for—mediocre, ineffective educational experiences. On the Event Garde blog, Tracy Koenig-Poches suggests you design instructor-led learning experiences with the millennial in mind, which will also satisfy the older learner too. She provides several instructional strategies to keep in mind when developing educational events and programs.

Year-round attendee community. Associations put a ton of effort into planning, promoting and hosting conferences, then do little to keep attendees connected as a community and to the association after the event is over. What a missed opportunity! Event Mobi explains how to build a year-round community and content hub for attendees.

The turd on the table. That’s much more descriptive than “the elephant in the room,” isn’t it? Rishad Tobaccowala says a “combination of hubris, incestuous thinking and improperly aligned incentives” causes organizations to be their own worst enemy, resulting in missed opportunities, mismanagement, and dysfunctional cultures. If only they called out the turd on the table. He describes the many varieties of turds, why we don’t address them, and how to cultivate a culture of turd-slayers.

Quick hits

Have you heard of MOLO—more of/less of? (Mary Byers, CAE)

The chief hype officer: the problem with the Chief Marketing Officer’s job description. (Seth Godin)

Open the U.S. skies! Why domestic air travel is limited to U.S. airlines and how we, the people, lose out on that deal. (Alex Tabarrok, Marginal Revolution)

Good eats

Skip down to the list of free educational events if you prefer takeout. Due to leftovers and a Hurricane Ian-induced power outage, I don’t have much to share this week.

I defrosted two pounds of ground lamb and asked Jim if he had any requests. Lamb stroganoff! I adapted my recipe from Fine Cooking, which is no longer published, but found the same recipe on another site. However, I make this with two pounds of ground lamb instead of chicken. I go heavy on the mushrooms and sometimes add eggplant too. I increase the rest of the ingredients to match the increase in meat, mushrooms and eggplant. I use onion instead of shallot, add smoked paprika, cayenne and Worcestershire sauce, and omit the tomato, but I can see how that would be good. Serve over egg noodles, macaroni or pasta.

Italian broccoli salad is a great potluck dish. Mine was intended for a neighbor’s party that was postponed because of the power outage. I add salami to this dish and increase some of the other ingredients, like the olives, pepperoncini and provolone. Based on a suggestion in the comments, I make an oregano dressing from Smitten Kitchen instead of the one in the NYT recipe. We like heating up this salad too—sprinkle with parmesan if you do.


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Since I’m away next week, here are the educational events scheduled for next two weeks. If you have a free webinar or event coming up, please send me the link by Wednesday afternoon the week before it’s scheduled. I’ll be happy to feature it as long as it’s not too product-centric.


Fri 10/7 at 12 p.m.* – EventTech Chat

A weekly conversation about meeting and event technology, including software, hardware, and audiovisual for in-person and online events. More info/register.

Host: Brandt Krueger, founder, Event Technology Consulting

*All events are online at Eastern Daylight Time unless otherwise noted.


Fri 10/7 at 4 p.m. – The Roots of Inclusive Communication

Learn essential elements to create an environment in which inclusion can thrive, including trust and transparency, a framework used to deepen understanding of cultures in support of a deeper relationship with stakeholders, and actionable integrations participants can make between the impact of cultivating an inclusive environment and their daily functions. More info/register.

Host: Fridays@4

Speaker: Emani Richmond, associate consultant and facilitator


Mon 10/10 at 1 p.m. – Nonprofit Marketing Data Snapshot  (Nonprofit Conversations with Cecilia Sepp, CAE)

Extended episode with exercises. This series of 15- to 20-minute videos covers hot topics and issues related to 501c organization management. New episodes are posted around 1 p.m. every Monday. Check out Cecilia’s Nonprofit Executive Spotlight series too.

Guest: Rachel Clemens, chief marketing officer, Mighty Citizen

Host: Cecilia Sepp, CAE, CNAP, principal and founder, Rogue Tulips LLC


Tue 10/11 from 10:30 a.m. to 4 p.m. – Wonk Week

Join thousands of public affairs professionals to wonk out with one another in crash courses, issue area deep dives, networking, and trivia. More info/register.

Host: Quorum


Tue 10/11 at 11 a.m. – Why Online Community Is Your Association’s Future: Changing How We Work & Connect

Association members are emerging from the pandemic with a significantly higher level of technical proficiency, giving membership-based organizations the opportunity to reassess and reimagine how online community can become a predictable core growth engine. Learn techniques to foster a spirit of generosity within your online community, options to transform mentorship in your industry, and how to create year-round engagement opportunities for your exhibitors and partners. 1.5 CAE credits. More info/register.

Host: UST Education

Speakers:

  • Barbara J. Armentrout, CAE, managing partner, Mesa Group
  • Lucas Cioffi, principal and lead software engineer, QiqoChat
  • Sandra Nam, chief executive officer, QiqoChat

Tue 10/11 at 11 a.m. – Publishing, Societies and Open Access (Fireside Chat): How Can Publishers Best Work with Societies?

Join a conversation with publishers, who reflect on where they see society publishing going and their view of the challenges facing societies—and how together societies and publishers should respond. More info/register.

Host: Society Street

Speakers:

  • Neil Appleton, SVP Business Development at Elsevier
  • Florin Craciun, Head of Business Development at MDPI
  • Shawn Morton, Publishing Director, Health Science Journals at Wiley
  • Robyn Mugridge, Head of Publishing Partnerships at Frontiers
  • Heather Staines (moderator), Director of Community Engagement and Senior Consultant at Delta Think

Tue 10/11 from 11 a.m. to 4 p.m. – 2022 AMA Digital Marketing Virtual Conference

Learn about the new skills needed to excel in our digital-first world. Award-winning marketers and industry-leading researchers will guide you through the tools and strategies that will help you prove your value at work, stay ahead of the curve and make an impact. More info/register.

Host: American Marketing Association


Tue 10/11 at 11:30 a.m. – How to Bridge the Gap and Overcome Barriers to Become a Data-Driven Association

Data doesn’t have to be overwhelming for association leaders and executives to shy away from. To fully harness and thrive in the power of data, associations need to identify and overcome the barriers that prevent them from becoming an organization with a data-driven mindset and culture. This webinar will walk you through the pathway toward becoming a data-driven association. 1 CAE credit. More info/register.

Hosts: ReviewMyAMS and IntelliData


Tue 10/11 at 2 p.m. – How To Craft User Journeys To Keep Your Members Engaged

Learn how to audit the user journeys of your members to help increase engagement and retention. More info/register.

Host: Grype


Tue 10/11 at 3 p.m. – Six Takeaways for Better Volunteer Management

Learn about real world examples of successful programs to manage volunteers from a number of associations of varying sizes, types, and budgets. Hear best practices for recruiting new volunteers, managing your volunteer structure, addressing volunteer burnout, and ensuring that your program is best designed to work within your volunteers’ busy lives. Get practical ideas for improving your association’s volunteer program along with new perspectives on volunteerism. 1 CAE credit. More info/register.

Host: UST Education

Speakers: Mark Lewis, MS, CAE, CVA, Director of Membership and Projects, and Brian Lewis, CAE, CVA, Executive Director, Raybourn Group International


Wed 10/12 from 10:30 a.m. to 4 p.m. – Wonk Week

Join thousands of public affairs professionals to wonk out with one another in crash courses, issue area deep dives, networking, and trivia. More info/register.

Host: Quorum


Wed 10/12 at 11 a.m. – 4 Pillars for Taking your Experiential Events from Good to Unforgettable

Businesses are striving to connect with their audience on a much deeper level through unique interactive experiences—it’s no longer enough for attendees to attend and observe. Hear from a panel of experts about how MCI harnesses the power of innovation by combining technology, neuroscience, strategy, and creativity—where we showcase how we transform brands by elevating our customers’ events to unique and unforgettable experiences. More info/register.

Host: MCI

Speakers: Agnes Canonica, VP Corporate Events; Laurence Julliard, Global Strategic Director; Mark Aldridge, Creative Director; and Rossend Vineta, Production Manager, MCI


Wed 10/12 at 11 a.m. – Global Digital Policy Issues Your Team Needs to Monitor, From Data Privacy to Cybersecurity & More

Digital policy issues in data privacy, cybersecurity, AI, competition, or content moderation are impacting nearly every organization, regardless of location or industry. Hear about the opportunities, risks, and trends in global digital policy, and an in-depth analysis of the present and future of digital policy issues. More info/register.

Host: FiscalNote

Speakers: Thomas Adlam, Manager, Global Policy; Daniel Pietikäinen, Analyst; Sanja Petrovic, Analyst; and Annika von Grey, Consultant, FiscalNote Professional Services


Wed 10/12 from 11 a.m. to 3 p.m. – 2022 AMA Digital Marketing Virtual Conference

Learn about the new skills needed to excel in our digital-first world. Award-winning marketers and industry-leading researchers will guide you through the tools and strategies that will help you prove your value at work, stay ahead of the curve and make an impact. More info/register.

Host: American Marketing Association


Wed 10/12 at 1 p.m. – A Tale of Three Hybrids

What if there were creative ways of blending face-to-face and virtual experiences that yielded different results? Three event organizers, who executed very different “hybrid” models from each other, will contrast their varieties of event models, share the reasoning behind their decisions, reflect on their successes, and consider new additions for their future hybrid events. More info/register.

Host: Matchbox Virtual Media

Speakers:

  • Reggie Henry, American Society of Association Executives
  • Jen Evers, International Coalition of Girls’ Schools
  • Ellen Haus, American Association of Community Colleges
  • Arianna Rehak, Matchbox Virtual Media

Wed 10/12 at 1 p.m. – 7 Cybersecurity Best Practices to Reduce Your Risk

Learn the best practices surrounding cybersecurity and the importance of a strong culture, how to identify the importance of a robust, formal security framework and prioritize managing third-party risks, and the value of security awareness training and developing a secure incident response plan. 1.5 CAE credits. More info/register.

Host: UST Education

Speaker: Azunna Anyanwu, Director of Technology & Security Advisory, Aronson LLC


Thu 10/13 from 10:30 a.m. to 5 p.m. – Wonk Week

Join thousands of public affairs professionals to wonk out with one another in crash courses, issue area deep dives, networking, and trivia. More info/register.

Host: Quorum


Thu 10/13 at 11 a.m. – Website Content Shouldn’t Be Boring: Learn How Video Testimonials and Content Visualizations Can Sharpen Your Message and Elevate Your Brand

Learn the importance that word-of-mouth marketing strategies have on prospective members, especially in the form of testimonials and case studies from current members; how content visualizations can jazz up your content and drive discovery across all your channels; and tips for asking for testimonials to ensure you are asking the right members at the right time. 1 CAE credit. More info/register.

Host: UST Education

Speakers:

  • Adam Hostetter, CEO, FUSE Search
  • Terry Nawrot, Co-Founder/CEO, Insightpath

Thu 10/13 from 11 a.m. to 3 p.m. – 2022 AMA Digital Marketing Virtual Conference

Learn about the new skills needed to excel in our digital-first world. Award-winning marketers and industry-leading researchers will guide you through the tools and strategies that will help you prove your value at work, stay ahead of the curve and make an impact. More info/register.

Host: American Marketing Association


Thu 10/13 at 12 p.m. – The Community Check-In

A weekly community chat on Slack for black professionals working in the events industry. More info/register.

Host: Black In Events Network


Thu 10/13 at 1 p.m. – Building Your Blended Learning Playbook

Blended learning isn’t new, but it’s newly relevant in a world emerging from the pivot to fully online instruction caused by COVID-19. It appeals powerfully to learners by combining the social benefits of in-person learning with the convenience of online learning. And learning businesses have an opportunity to leverage individuals’ increased comfort with online learning to create learning experiences that integrate the best of both e-learning and place-based instruction. Learn about various models for blended learning, including the rotation, flex, a la carte, and enriched virtual models; and examples of what learning businesses have tried. 1 CAE credit. More info/register.

Host: Leading Learning

Speakers:

  • Jeff Cobb and Celisa Steele, co-founders, Tagoras and Leading Learning,
  • Michelle Brien, VP of marketing and product strategy, WBT Systems

Thu 10/13 at 1 p.m. – Difficult Financial and Budget Communications with Nonprofit Boards

Learn three tactics for communicating budget issues with your board; how to incorporate multi-year budgets and associated key assumptions driving those multi-year budgets and forecasts into essential management and messaging practices; how organizations should assess purpose and impact of board designated funds and consider alternatives; and why nonprofits need to strive to make a profit and how best to communicate planning related to this sensitive tactic. 1.5 CAE credits. More info/register.

Host: UST Education

Speakers:

  • Michael Gellman, CPA, CGMA, Co-Founder at Sustainability Education 4 Nonprofits
  • Paul Preziotti, CPA, Partner, Johnson Lambert LLP

Thu 10/13 at 3 p.m. – Modernize Your Nonprofit Applications for a Sustainable Future

Learn how to enhance your digital program delivery using modern applications and scale your services to meet growing demands and reach new audiences while keeping funds focused on your community. Hear from AWS experts and American Forests how your organization can optimize resources using modern applications and build a sustainable infrastructure. 1 CAE credit. More info/register.

Host: AWS

Speaker: Chris David, VP of GIS and Data Science at American Forests


Fri 10/14 from 9:30 a.m. to 12 p.m. CDT – Achieving Growth in Emerging Markets Amidst Global Uncertainty (Chicago)

With affordable labor rates and setup expenses, a young, educated consumer workforce, and stable institutions, many of the world’s emerging markets continue to offer the highest return on your investment. Hear about an association’s expansion into Latin America, most recent experiences in Eastern Europe, and the Middle East, key successes, insights, and lessons learned when entering an emerging market. Learn about current market opportunities for associations in global emerging markets. Location: Chicago. More info/register.

Host: Factum Global

Speakers:

  • Scott Stuart, CEO of the Turnaround Management Association
  • Francisco Gomez, founder and CEO, Factum Global

Fri 10/14 at 12 p.m. – AWTC Mindful Networking

Held the second Friday of each month, these intimate, virtual conversations are a chance to form meaningful connections with other women and allies in the association technology community. Each Mindful Networking will feature one of our amazing AWTC award winners, followed by breakout rooms with changing topics (selected by our featured guest). More info/register.

Host: Association Women Technology Champions

Guest: Megan Cottrell, director of digital strategy, CREW Network


Fri 10/14 at 12 p.m. – EventTech Chat

A weekly conversation about meeting and event technology, including software, hardware, and audiovisual for in-person and online events. More info/register.

Host: Brandt Krueger, founder, Event Technology Consulting


Fri 10/14 at 4 p.m. – Your Quality of Life… The Power of SHOWING UP

In life, people are never professionally fulfilled until they are personally fulfilled. Before COVID, people stressed over finances, not enough time or negative forces around them. COVID magnified that stress leaving many not knowing a path to achieve the quality of life they want. Learn about Tom’s Personal GDP life process to achieving the quality of life you want. Within Tom’s Personal GDP are 16 key elements that drive everyone’s emotions, success and fulfillment. It doesn’t matter your age, background or economic status, if you are not 100% satisfied with the direction of your quality of life or just need hope, inspiration and encouragement, this is the session for you. More info/register.

Host: Fridays@4

Speaker: Tom Morrison, CEO, Metal Treating Institute


Fri 10/14 at 8 p.m. – Engaging Virtual Meetings Conference 3.0

Do your virtual meetings suck? Do you want to beat Zoom Fatigue? Do you want to host the most engaging virtual meetings? It’s over 2 years after pandemic and our research shows that engagement is still the #1 problem on virtual meetings. Attend this 5-day conference with 9 of the world’s experts on hosting virtual meetings. More info/register.

Host: John Chen, the author of Engaging Virtual Meetings

Speaker: Debra Eckerling on How to Set Goals for a Conference


Mon 10/17 at 12 p.m. – Membership Mondays: Communicating Your Value Proposition

A discussion on ASAE Collaborate grew into a productive Zoom call for dozens of ASAE members months ago so the group decided to keep the conversations going. We meet on the second Monday of every month to discuss membership topics based on the group’s current needs. More info/register (ASAE members only).

Host: ASAE


Mon 10/17 at 1 p.m. – Event Video Transformed by AI

We’ve talked about the potential that video has for our events. Knowing your audience, knowing what you want to deliver, finding the content that shines, and how to identify the platform that is best for you. Now let’s look at how are we providing greater accessibility with our video, how AI is allowing us to reach a global audience, and what the future has in store for us with online video content. 0.5 CMP credit. More info/register.

Host: MPI


Mon 10/17 at 1 p.m. – Changing the Chapter Model (Nonprofit Conversations with Cecilia Sepp, CAE)

Extended episode with exercises. This series of 15- to 20-minute videos covers hot topics and issues related to 501c organization management. New episodes are posted around 1 p.m. every Monday. Check out Cecilia’s Nonprofit Executive Spotlight series too.

Guest: Bill Schankel, NAFA Fleet Management

Host: Cecilia Sepp, CAE, CNAP, principal and founder, Rogue Tulips LLC


Tue 10/18 at 11 a.m. – Demystifying AI: Tools, Tips, And Tricks

Learn about inexpensive AI tools you can begin using right now to optimize your association’s marketing and personalization strategy, how to use AI to enhance your processes and make workflows less time consuming, and how to embark upon easy AI and automation experiments. 1.5 CAE credits. More info/register.

Host: UST Education

Speaker: Erica Salm Rench, Director of Client and Market Success, Rasa.io


Tue 10/18 from 12 to 4 p.m. – Engaging Virtual Meetings Conference 3.0

Do your virtual meetings suck? Do you want to beat Zoom Fatigue? Do you want to host the most engaging virtual meetings? It’s over 2 years after pandemic and our research shows that engagement is still the #1 problem on virtual meetings. Attend this 5-day conference with 9 of the world’s experts on hosting virtual meetings. More info/register.

Host: John Chen, the author of Engaging Virtual Meetings

Speakers:

  • John Chen: Powerful Connection is the Spectacular King and the Beautiful Queen
  • Ella Glasgow: You Need To Know How To Own The Virtual Stage!™️
  • Rachel Cossar: How to Make Video Meetings Feel More Human

Tue 10/18 at 1 p.m. – Adversary or Trusted Partner? What CEOs Think About Their Board Chairs

Learn what CEOs really think about their board chair relationship and its organizational impact and how positive reciprocal relationships between CEOs and their board chair can result in organizational accomplishments and sustainability, while negative relationships can hinder performance and can compromise the sustainability of their organizations. Gain insights from fellow CEOs on how to cultivate positive and reciprocal board chair relationships. 1 CAE credit. More info/register.

Host: UST Education

Speaker: Dr. M. Louise Walters, PhD, President/CEO & PhD Scholar at The Leadership Center, LLP


Tue 10/18 at 2 p.m. – How to Create Seamless Member Journeys Between Your AMS & Other Systems

Learn how to audit your current customer and member journeys, how to determine where the pain points are, ways to use design to make an experience intuitive and smooth, and how crossing systems (e.g., from CMS to CRM or AMS to LMS) is often where user experiences go south and what to do about it. Hear about recent examples of user experiences that we optimized for our clients and what we learned as a result. More info/register.

Hosts: ReviewMyAMS and Matrix Group

Speakers:

  • Joanna Pineda, CEO and Chief Troublemaker of Matrix Group
  • Teri Carden, founder, ReviewMyAMS and 100Reviews

Tue 10/18 at 3 p.m. – PCI Workshop

Gain an overview of the PCI Compliance Requirements. Learn nine practical tips to achieve a more secure payment environment, and what the annual SAQ requirements are. 1 CAE credit. More info/register.

Host: UST Education

Speakers: Jenni Glaze, COO, and Wade Tetsuka, CPA, President, UST


Wed 10/19 from 12 to 4 p.m. – Engaging Virtual Meetings Conference 3.0

Do your virtual meetings suck? Do you want to beat Zoom Fatigue? Do you want to host the most engaging virtual meetings? It’s over 2 years after pandemic and our research shows that engagement is still the #1 problem on virtual meetings. Attend this 5-day conference with 9 of the world’s experts on hosting virtual meetings. More info/register.

Host: John Chen, the author of Engaging Virtual Meetings

Speakers:

  • Shelley Golden: The Zoom Makeover: How to Make Your Virtual Space, YOUR Space.
  • Tyler Parris: Winning at High-Stakes Virtual Meetings
  • Kellan Fluckiger: Forgiveness: There is no Plan B of your A Game
  • Myriam Hadnes: Falling in Love on Zoom

Wed 10/19 at 12 p.m. – Sponsorships Have Changed…and That’s a Good Thing for Associations

There’s no argument that society has changed during the last few years. Disruptors such as COVID-19, the rise in social media use, and increased videoconferencing on platforms such as Zoom, have changed the way we work, and get information. These changes also have affected the relationship between associations and their sponsors. Learn how your association can continue to strengthen your sponsorship program in this new environment by attract and retaining sponsors, increasing revenue, and, most importantly, enhancing member value. 1 CAE credit. More info/register.

Host: Association Xchange

Speaker: Bruce Rosenthal of Bruce Rosenthal Associates, LLC


Wed 10/19 at 1 p.m. – Supercharging your Workforce Development Initiatives with a Docuseries

To attract young people into their industry in a tight hiring market, the Society of Mining, Metallurgy and Exploration knew they needed to spread the word on the impact of their industry and show the diverse career opportunities available. Learn how a docuseries model can create content for existing and future members, leverage wide distribution, be self-funded, and support your DEI and workforce development initiatives. 1.5 CAE credits. More info/register.

Host: UST Education

Speakers:

  • Dave Kanagy, CEO of Society of Mining, Metallurgy & Exploration
  • Dan Stevens, President, WorkerBee.TV

Wed 10/19 at 2 p.m. – 5 Ways to Assess Your Association’s Viability and Readiness for Corporate Sponsorship

Learn five ways to assess your association’s viability and readiness for corporate sponsorship. Find out what companies look for when assessing association opportunities and how associations can best position themselves for corporate sponsorship based on their existing mission, vision, and values. Get tactics to use immediately to help you assess your corporate sponsorship readiness and steps to move forward. 1 CAE credit. More info/register.

Host: Professionals for Association Revenue (PAR)

Speaker: Lori Zoss Kraska, Growth Owl, LLC, Founder/Chief Principal


Wed 10/19 at 3 p.m. – Association Software: Your IT Systems Should Collaborate; Can iPaaS Help?

An integration platform as a service (iPaaS) is a new approach to connecting applications such as AMS platforms and other systems, tools, and apps, and could cut down on the need for customization while simplifying integration. Learn about iPaaS and how iPaaS tools are used by associations. 1.5 CAE credits. More info/register.

Host: UST Education

Speakers:

  • Ben Muscolino, Founder & CEO, AMS Geek
  • Michael Getter, Head of Technology, Corporate Legal Operations Consortium

Thu 10/20 at 10 a.m. – What’s Working Webinar: Why You Need a Mobile App – Now

Now more than ever, mobile apps are where member experience and engagement need to begin. As member habits shift away from the desktop, it’s vital to revise your member service strategy to integrate a mobile app and future-proof your association.  Hear how associations have successfully leveraged affordable, high-impact member apps to deliver game-changing results in renewals, cost savings, and downloads. More info/register.

Host: Results Direct | RD Mobile

Speaker: Michael Jones, VP of Mobile Technologies, Results Direct | RD Mobile


Thu 10/20 at 11 a.m. – Cybersecurity Fundamentals for Association Executives

The threats, risks, and potential solutions within cybersecurity are changing faster than any other area of technology. Expect no tech-talk, just the must-know facts about cybersecurity risks, what executives need to understand, what questions to ask, and how to ensure your IT team is headed in the right direction at an adequate pace. 1 CAE credit. More info/register.

Host: UST Education

Speaker: Brian Scott, President, CIO, ClearTone Consulting LLC


Thu 10/20 from 12 to 4 p.m. – Engaging Virtual Meetings Conference 3.0

Do your virtual meetings suck? Do you want to beat Zoom Fatigue? Do you want to host the most engaging virtual meetings? It’s over 2 years after pandemic and our research shows that engagement is still the #1 problem on virtual meetings. Attend this 5-day conference with 9 of the world’s experts on hosting virtual meetings. More info/register.

Host: John Chen, the author of Engaging Virtual Meetings

Speakers:

  • Zef Zan: Master LIVE Video Conversations to Get to YE$ Connections.
  • Elisabeth Steele: Zoom Like a Pro
  • Josh Yavelberg PhD: How to Make Breakthrough Engaging Virtual Gamification
  • John Chen: This Is The New Mind-Blowing Virtual Norm

Thu 10/20 at 12 p.m. – The Community Check-In

A weekly community chat on Slack for black professionals working in the events industry. More info/register.

Host: Black In Events Network


Thu 10/20 at 1 p.m. – Avoid an Office Graveyard: Redesign Your Space with Purpose

Are you struggling with how to bring staff together in your office? Reconfiguring your space doesn’t have to be scary. Hear insights and ideas around intentional office design that encourages purposeful in-person interaction. 1 CAE credit. More info/register.

Host: Achurch Consulting

Speakers:

  • Colleen Scott, CCS Project Management
  • John Clese, Achurch Consulting

Thu 10/20 at 1 p.m. – Representation Matters: How to Use Video to Create More Inclusive Cultures

By lifting up the voices of real people, and especially those too often left out of the conversation, associations can move beyond written DEI statements and deliver long-lasting impact. Hear real-world examples from association leaders who are implementing these ideas and discuss best practices for gathering, editing, and publishing content that is more representative and inclusive of your diverse community. 1.5 CAE credits. More info/register.

Host: UST Education

Speaker: Michael Hoffman, Co-Founder and CEO, Gather Voices


Thu 10/20 at 1 p.m. – Level Up Your Event Game Series: Event Strategy

A successful event begins with a strong event strategy. Learn about the must-have elements to design an effective event strategy.  More info/register.

Host: Webex Events

Speakers: Lisa Vogel, Leader, Field & Event Marketing, and Yvonne deFuria, Event Production Manager , Webex Events


Thu 10/20 at 2 p.m. – The Digital Event: How to Create Events for Every Audience

Learn tips and best practices for building customized event experiences for every unique need, from large conferences to networking events, to small virtual roundtables and forums. Hear about keys to architecting a digital event strategy, multiple ways to create conference experiences, creating events for executive audiences, and building conversation-based forum events. More info/register.

Host: American Marketing Association

Speaker: Mark Bornstein, VP, Content Marketing, ON24


Thu 10/20 at 3 p.m. – Seven New Ideas: Not Your Grandma’s Non-Dues Revenue

Learn why organizations should keep reinventing non-dues revenue opportunities, how to articulate the business case and strategies for implementing the five non-dues revenue concepts, and how organizations are already earning revenue using these new concepts. 1.5 CAE credits. More info/register.

Host: UST Education

Speaker: Teri Carden, Founder, ReviewMyAMS.com and 100Reviews.com


Thu 10/20 at 3 p.m. – Your Data Is Talking: What’s It Saying about Your Next Piece of Content?

Using a scenario with a fictional association, we’ll walk through the process of collecting and analyzing data, then turning that data into action items for what educational content you create next for your members. Learn about the relationship between your strategic plan, the data your organization collects and your educational content; how various types of data can inform a content needs assessment; and the types of data that may be available through your learning management system. 1 CAE credit. More info/register.

Host: Association Analytics

Speakers:

  • Bill Conforti, SVP of Strategy & Solutions, Association Analytics
  • Kristen Wall, Director of Learning Strategy, Blue Sky eLearn

Fri 10/21 from 12 to 4 p.m. – Engaging Virtual Meetings Conference 3.0

Do your virtual meetings suck? Do you want to beat Zoom Fatigue? Do you want to host the most engaging virtual meetings? It’s over 2 years after pandemic and our research shows that engagement is still the #1 problem on virtual meetings. Attend this 5-day conference with 9 of the world’s experts on hosting virtual meetings. More info/register.

Host: John Chen, the author of Engaging Virtual Meetings

Speakers:

  • Jimbo Clark: Let’s Get Phygital: Engaging Beyond the (Video) Box!
  • Moe Carrick: Creating a Bravespace Workplace in a Flexible and Remote Working World
  • John Chen: For The First Time, The Engaging Virtual Hybrid Portfolio
  • Jacques Martiquet: The Virtual Party Scientist

Fri 10/21 at 12 p.m. – EventTech Chat

A weekly conversation about meeting and event technology, including software, hardware, and audiovisual for in-person and online events. More info/register.

Host: Brandt Krueger, founder, Event Technology Consulting


Fri 10/21 at 4 p.m. – The Importance of Cover and Thank You Letters

60% of executives believe the cover letter is either as important as or more critical than the résumé. A cover letter should tell specifically why and how you are uniquely qualified for the job based on the criteria in the job posting. CEOs and hiring managers use the cover letter as a barometer to gauge a candidate’s ability to effectively communicate. This is an ideal time to showcase your written communication skills to get the job. More info/register.

Host: Fridays@4

Speaker: Shelly Trent, SPHR, SHRM-SCP, CAE, JCTC, JCDC, HR and career development professional


Sat 10/22 from 12 to 4 p.m. – Engaging Virtual Meetings Conference 3.0

Do your virtual meetings suck? Do you want to beat Zoom Fatigue? Do you want to host the most engaging virtual meetings? It’s over 2 years after pandemic and our research shows that engagement is still the #1 problem on virtual meetings. Attend this 5-day conference with 9 of the world’s experts on hosting virtual meetings. More info/register.

Host: John Chen, the author of Engaging Virtual Meetings

Speakers:

  • Katie Kinsella: The Game Agency, Wheel of Fortune
  • John Chen: Engaging Virtual Jeopardy, Engaging Virtual Team Building Games
  • Roger Haskett: Ultimate Virtual Pub Trivia

Tue 10/25 from 9 a.m. to 4 p.m. – AMS Demo Days

Watch presentations from a limited number of industry partners that offer AMS platforms. AMS experts will be showcasing platforms and sharing their knowledge with the association market. More info/register.

Host: ASAE


Wed 10/26 from 9 a.m. to 4 p.m. – AMS Demo Days

Watch presentations from a limited number of industry partners that offer AMS platforms. AMS experts will be showcasing platforms and sharing their knowledge with the association market. More info/register.

Host: ASAE


Wed 10/26 at 11 a.m. – Caveat Emptor: Becoming a Responsible Consumer of Research

Association execs consume and produce a lot of research in our day-to-day work, but most of us don’t have formal training in research. Get a plain-language review of key concepts and approaches in consuming and sponsoring research so you don’t have to “beware” and can be confident that you’re setting yourself, your association, your members and other stakeholders, and the people in the profession or industry your association serves up for success in making data-informed decisions that will allow you to achieve your most important goals and solve your most pressing problems. 1.5 CAE credits. More info/register.

Host: UST Education

Speakers:

  • Elizabeth Engel, M.A., CAE, Chief Strategist, Spark Consulting, LLC
  • Polly Karpowicz, MBA, CAE, Nonprofit Consultant
  • Marc Beebe, Senior Director, Strategic Research, Public Imperatives, & Corporate Development at IEEE
  • Jennifer L. Blanck, MEd, MSWB, Director of Constituent Engagement, Institutional Advancement Association of American Medical Colleges

Thu 10/27 at 12 p.m. – Member Journey Maps: Your Association’s Secret Weapon to Driving Adoption, Engagement and New Revenue Initiatives

The member journey is a phrase that’s received a lot of attention in recent years, as the member experience continues to be the key driver in an association’s ability to successfully launch member recruitment, adoption and engagement initiatives. Learn how to leverage various association technologies to create a winning member journey map, to understand members, solve problems, influence decisions, and create member value. And pick up a few best practices to initiate your own member journey initiative. 0.5 CAE credit. More info/register.

Host: .orgCommunity

Speakers:

  • Kelly Beattie: Leadership Consultant, Executive Coach at 1stStar Consulting Group
  • Marc Hehl, Chief Operating Officer at Impexium

Thu 10/27 at 2 p.m. – How to Build Your 2023 Communications Plan (Mightier Marketing in 1-2-3: A Three-Part Series to Prepare for 2023)

Discover everything that needs to go into your 2023 communications plan, including tactics and recommendations you learned from the first two sessions of the series. Learn how to set goals that bring value, define tactics for those goals, identify key audiences, and manage your plan throughout the new year (no matter what it brings!). 1 CAE credit. More info/register.

Host: Mighty Citizen

Speakers: Nicole Araujo, Client Engagement Director, and Brianna Martin, Director of Brand Marketing, Mighty Citizen


Association Brain Food Weekly is published Friday mornings. If your organization offers free professional development for the association community, please send me the link via email or Twitter by Wednesday afternoon the week before it’s scheduled.


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Creative Commons licensed photo by JP Valery via Unsplash

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Author: deirdrereid

Deirdre is a freelance writer for companies serving the association market, who after more than 20 years in the association and restaurant industries, is enjoying the good life as a ghostblogger and content marketing writer. Away from her laptop, you can find her walking in the woods, doing yoga, going to shows, journaling, cooking, or relaxing in a comfy chair with a good book and a glass of something tasty in hand.

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