Association Brain Food: 5.5.23

The weekly list of free educational events and resources for the association community…

bluebird in flight, landing on a fence – inspiration for my weekly list of free educational events and resources for the association communityMeaningful meetings. Achurch Consulting says it’s time to rethink and repair your organization’s broken meeting culture by adopting meaningful and mindful meeting practices. They suggest steps for stopping the meeting madness and responsibilities of meeting conveners and participants.

Corporate learning. Coursera, EdX and LinkedIn Learning are going all in on the corporate market and increasing revenue as a result. WBT Systems explains how your association can stand out from the for-profit crowd by offering a corporate learning concierge service to industry employers—a good way to spread market awareness, strengthen relationships, and generate additional revenue.

AMS requirements. Impexium shares the most in-demand requirements on the AMS wish lists of association executives. I’m pleased to see that most of these go beyond technical functionality to more strategic considerations that position an association for the future. If you’re looking for a new AMS, put these eight requirements at the top of your list.

Virtual connections. Amanda Kaiser describes how virtual connections can ease attendees’ anxiety about going to in-person events. She suggests ways to help attendees connect with each other before and during the event—and recalls the joy of tweet-ups. Remember those? Ah, the old days.

Employee volunteering and DEI. When association professionals think about volunteering, members naturally come to mind. But what if your employer gave you time to volunteer? Submittable explains how employee volunteering can help strengthen your organization’s DEI efforts.

Workplace culture. By now, we understand the influence of culture on an organization’s success. But where and how do you even begin to improve your culture? Propel explains how a culture assessment that evaluates eight primary culture patterns reveals your organization’s change readiness and place on the cultural spectrum from traditional to contemporary to futurist.

Quick hits

My eight best techniques for evaluating character. (Ted Gioia)

Competency vs. skill: why you need to know the difference. I didn’t. (Haley Wilson, D2L)

Dogma, doubt and Jane Austen, today. “Who is telling you what to think, who is peddling certainty and outrage; and who on the contrary is encouraging thought and reflection, open debate, consideration and conscience?” (Austen Connection)

Good eats

Skip down to the list of free educational events if you prefer takeout.

My Good eats section is on hiatus because I had periodontal surgery last week, specifically pocket reduction or osseous surgery. Unless you want to hear about my fascinating soft food diet of puréed soups, mashed sweet potatoes, broccoli purée, smoothies and ice cream. My immersion blender has earned its keep.

Now, all you irregular flossers, I implore you to read my PSA. You’re indulging in a high-cost bad habit! Before it’s too late, establish a daily oral hygiene habit that includes flossing and purple Listerine, or pay the price. Surgery on my bottom molars was $3K and the dental anesthesiologist was another $2K. Going under was optional, but I couldn’t stomach the idea of being awake with only local anesthesia for two hours.

TMI, I’m sure, but I wish someone had told me all this long ago, including what I was risking by not flossing regularly. Let’s just hope surgery did the trick and I can keep my cute molars—one of them is at risk. PSA over.

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If you have a free webinar or event coming up, please send me the link by Wednesday afternoon the week before it’s scheduled. I’m happy to feature it as long as it’s not too product-centric.

Fri 5/5 at 10 a.m.* – Coffee with Innovators: Association Design Circle

On the first Friday of each month, an association leader leads a conversation on an association innovation topic. Our topic this month is association engagement with Amanda Lea Kaiser, author of Elevating Engagement: Uncommon Strategies for Creating a Thriving Member Community. She is an in-demand speaker for association leaders worldwide and is at the forefront of exploring how member and attendee engagement is rapidly changing. More info/register.

Host: Product Design Community

*All events are online at Eastern Daylight Time unless otherwise noted.

Fri 5/5 at 4 p.m. – Diversity Discussion Series: Celebrating Inclusion and Diversity

In honor of Asian American, Native Hawaiian, and Pacific Islander Heritage Month, we continue our Diversity Discussion Series. Join us to explore how leaders can create a more inclusive work environment and celebrate diversity. More info/register.

Host: Fridays@4


  • Maisha Hoque, Membership Specialist for the National Quality Forum
  • Jen Mehltretter, Education Program Manager at The Optical Society
  • Jolene Jang (moderator), Asian inclusivity consultant

Mon 5/8 at 8 a.m. – Successful Rebrand (Radio Free 501c)

Radio Free 501c, the podcast of Rogue Tulips Consulting (formerly Nonprofit Conversations) features guests from across the nonprofit community and the business world to share expertise on a variety of topics related to the practice of nonprofit management. Episodes are published Monday mornings in both audio and video format on most podcast services.

Guest: Gwyn Donohue, CAE, Vice President Communications and Membership, Pet Advocacy Network

Host: Cecilia Sepp, CAE, CNAP, principal and founder, Rogue Tulips LLC

Mon 5/8 at 12 p.m. – Membership Mondays

A chance to collaborate with association peers on the challenges and opportunities you face in your organization. This month’s topic: the member journey. More info/register.

Host: ASAE

Mon 5/8 at 1 p.m. – International Planners | 30-Minute Monday

International events are an important part of connecting us across the world. As one of the top destinations and home to a diverse and international population, the Greater Miami Convention & Visitors Bureau knows all about international audiences. Join us for a conversation on how we can have successful events for international populations. 0.5 CMP credit. More info/register.

Host: MPI

Wed 5/9 at 11 a.m. – Using Member Insights to Power Your Engagement

Knowledge is power especially when it comes to understanding, serving and keeping your members for years to come. Learn what common data challenges are present in the member experience and affect an association’s ability to provide an individual level of service and value, how to identify gaps in what you know about your members currently, and what insights you should be looking to capture today for better member engagement and action. 1 CAE credit. More info/register.

Host: UST Education

Speaker: Brianne Wheeler, Director of Marketing at PropFuel

Tue 5/9 at 12 p.m. – Tech Tuesdays

A gathering of IT and IT- interested folks to discuss topics related to the IT challenges facing associations today. During the May 9th kickoff, we will go through a process to surface and prioritize topics for the first few Tech Tuesday gatherings. More info/register.

Host: ASAE


  • Reggie Henry, ASAE
  • Dave Coriale, DelCor

Tue 5/9 at 12 p.m. – Mental Health and Meetings: A Whitepaper Discussion

By prioritizing attendees’ wellness and mental health, many meeting professionals are finding that events can be critical to a person’s overarching wellbeing. Forward-facing professionals are looking beyond a commoditized approach to wellness and gravitating to an integrative approach, where wellness and mental health are baked into every aspect of a gathering. Discover how wellness should play a critical role in the design of meaningful experiences for participants, and how events could offer a key to overarching wellbeing for individuals. 1 CMP credit. More info/register.

Host: MPI

Speaker: Nancy Snowden, M.A., Manager of Educational Experiences, MPI

Tue 5/9 at 12 p.m. – LGBTQIA2+ Community Call

Share lunch time and discuss topics that are relevant and timely. Come prepared to join this judgment-free group with questions and issues that are top of mind for you in the LGBTQIA2+ association community. More info/register.

Host: ASAE LGBTQ Association Executives and Supporters

Tue 5/9 at 2 p.m. – How Your Association Can Prepare for Economic Uncertainty

In a challenging economy, it’s more important than ever for associations to think about how they can diversify their revenue streams. Hear ideas for collecting non-dues revenue (sponsorship, job boards, merch, etc.), how technology can support your non-dues efforts, and how to get a sponsorship up and running (plus tips for adjusting existing programs). More info/register.

Hosts: Higher Logic and Canadian Society of Association Executives (CSAE)


  • Edward Byers, CHRP, CMP, CAE, Business Development at CSAE
  • Emily Stamm, Senior Sales Engineer at Higher Logic
  • Kelly Whelan, Content Marketing Manager at Higher Logic

Tue 5/9 at 3 p.m. – Keeping the Focus on Financial Health, Sustainability, and Operating Reserves

Learn how to help senior management better understand the balance sheet and operating reserves’ impact on financial health, options and strategies for managing overhead expenses and allocation of indirect costs, the hidden benefits from expanded segregation of duties, the benefits of short and intermediate cash management strategies and monthly distribution of financial reports, how enhancing communications between the finance and development departments is critical to compliance and meeting donor expectations and promises. 1 CAE credit. More info/register.

Host: UST Education


  • Michael Gellman, CPA, CGMA, Co-Founder at Sustainability Education 4 Nonprofits
  • Paul Preziotti, CPA, Partner, Johnson Lambert LLP

Tue 5/9 at 3 p.m. – Our Space: Strategies for Shaping the Culture of Your Association

Creating an inclusive and well-established culture within your association can play a significant role in member engagement and retention. It promotes collaboration and teamwork. Hear about a range of strategies and practical tips to help you shape the culture of your association and foster a more engaging and collaborative environment for your members. More info/register.

Host: NXUnite


  • Michael Hoffman, Co-Founder & CEO at Gather Voices
  • Ashley Perkins, People & Culture Manager at Minutes Solutions
  • Colleen Carroll (moderator), Content Publishing Coordinator, Nexus Marketing Agency

Wed 5/10 at 9 a.m. – Associations’ Role in Climate Change: The UN Climate Conference, COP27, and Beyond

Either as part of ESG initiatives or looking at impact and legacy, associations are increasingly grappling with the role sustainability plays in supporting their work and advancing their missions. Hear from associations who were at the UN’s 2022 Climate Change Conference, COP27 to learn how they set objectives, progress made, and how associations can play a role at COP28 in Dubai, UAE. 1 CAE credit. More info/register.

Host: ASAE


  • Amanda Clinton, MEd, PhD, Senior Director, Office of International Affairs, American Psychological Association
  • Janice Lachance, JD, FASAE, Executive Vice President, Strategic and Organizational Excellence, American Geophysical Union
  • Derek Washam, Director, International Relations, The American Institute of Architects (AIA)
  • COP28 UAE Spokesperson
  • Jakub M. Konysz, MBA, IOM, CAE (moderator), Founder and CEO, Global Navigators

Wed 5/10 at 9:30 a.m. – Small Staff Percolator

A new interactive online coffee break format designed for you to discover more peers in our dispersed community, bring up a topic that’s brewing in the daily grind, and have a casual chat with others who know your lingo. More info/register.

Host: Qiqo

Wed 5/10 at 11:30 a.m. – Nonprofit Consultants Think Tank (Washington DC)

Join your nonprofit professional consultant colleagues for a deep dive discussion into building a stronger Professional Nonprofit Consultants Community segment. We will share ideas, ask questions that are vexing us, and build stronger referrals. Most importantly we will build camaraderie while expanding our knowledge base. Location: Washington DC. More info/register.

Host: ASAE Nonprofit Consultants Think Tank

Wed 5/10 at 2 p.m. – Generative AI: Understanding the Real-World Implications for Your Association

As a follow-up to his April 4 open letter to the association community on generative AI, Jeff De Cagna will help association staff develop an empathic and hype-free understanding of generative AI’s real-world implications for their organizations, stakeholders, and successors. 1.5 CAE credits. More info/register.

Host: Jeff De Cagna FRSA FASAE, executive advisor for Foresight First LLC,

Wed 5/10 at 2 p.m. – How to Use Influencer Marketing to Do Good

Learn how to use influencer marketing to raise awareness, inspire action, and do good. More info/register.

Host: Feathr


Wed 5/10 at 3 p.m. – Nonprofits after the Great Resignation: Overcoming the Workforce Shortage

Nonprofits are facing shortages in their workforce in all functions and levels. Some call it the Great Resignation, but it is a mistake to think about it as a short-term trend. Hear about the data behind these labor shortages and strategies to overcome them, current overall workforce trends in the US, the next few years of workforce trends and how they will impact nonprofits, and solutions for overcoming labor shortages in the nonprofit sector. 1 CAE credit. More info/register.

Host: UST Education

Speaker: Matt Haggerty, Senior Analyst, Nonprofit & Education, RSM

Thu 5/11 at 7 a.m. – Data Protection for Associations: Key Considerations

In today’s digital age, associations handle a large amount of personal data, ranging from member information to financial records. Holding this data comes with important concerns around privacy and security. Learn about the critical issues of information rights and what to do if data is compromised, as well as best practices for data collection and use. More info/register.

Host: Association of Association Executives


  • Luke Dixon, Partner, Freeths
  • Paul Walsh EMIAM (moderator), Seminar Programme Manager, Association of Association Executives

Thu 5/11 at 11 a.m. – Unleashing AI for Better Marketing and Audience Engagement

Get a framework for thinking holistically about AI and practical strategies, tools and tips for leveraging AI in your organization. Learn how to start planning for AI and its biggest challenges, how to staff for AI, what prompt engineers are, what legal considerations you should keep in mind when working with AI, and how you can better position yourself and your team to adapt to and take full advantage of AI. More info/register.

Host: Renewd


  • Mitch Eisen, Founder/CIO, Contentware
  • Tom Pines, CEO, Contentware
  • Erica Salm Rench, COO,
  • Kim Mateus (moderator), Interim Executive Director, Renewd

Thu 5/11 at 11 a.m. – Top Not-for-Profit Risks

An appropriate assessment of a not-for-profit’s key risks is critical for management to mitigate risks, instill confidence in their Board and ensure that compliance issues do not interfere with their mission. Learn about the top risks faced by any not-for-profit, sources to review to determine if the risk applies to your organization, strategies and tools to specifically mitigate each of these risks, and a controller’s toolkit to ensure compliance risks are addressed. 1 CAE credit. More info/register.

Host: UST Education


  • Bianca Domally, Chief Financial Officer, Associated Builders and Contractors
  • Kathy O’Connor, President, O’Connor Consulting Services

Thu 5/11 at 12 p.m. – 5 Ways Technology Is Positively Impacting (and Improving) Your Culture

Technology champions in the workplace lead to increased productivity, better collaboration, improved employee satisfaction, and more. Learn what it means to be a technology champion, strategies for identifying and developing technology champions within your organization, how technology champions help drive digital transformation initiatives, and the role technology plays in shaping the overall culture of the organization. More info/register.

Hosts: Impexium and .orgCommunity


  • Sara G. Greene, National Automated Clearing House Association
  • Mark Prevost, Impexium

Thu 5/11 at 12 p.m. – Associated Growth: Professional Development for Your Association

Strategically planning your association members’ professional development is one of the best ways to retain current members and engage new members. Learn how associations can most effectively go about professional development, build out their current member development programs, and generally promote a culture of growth. More info/register.

Host: NXUnite


  • Jennifer Alluisi, Account Executive at Custom Management Group
  • Laurelle Jno Baptiste, Vice President of Professional Services at Vocalmeet
  • Patti Schutte, CEO/Founder & Principal Coach at Be Brilliant Presentation Group
  • Dan Streeter, Vice President of Learning & Development at Blue Sky eLearn
  • Colleen Carroll (moderator), Content Publishing Coordinator, Nexus Marketing Agency

Thu 5/11 at 12 p.m. – The Community Check-In

A weekly community chat on Slack for black professionals working in the events industry. More info/register.

Host: Black In Events Network

Thu 5/11 at 12:30 p.m. – SECURE 2.0 Act – New Retirement Plan Provisions

SECURE 2.0, major legislation impacting 403(b), 401(k), and other tax-favored plans containing over 90 provisions, was enacted on December 29, 2022. The legislation includes changes relating to catch-up contributions, required minimum distributions, required coverage of part-time employees, and many other important topics. Learn about the key provisions of interest to nonprofit organization retirement plan sponsors.

More info/register.

Host: Venable LLP

Speakers: Harry Atlas, Partner, Employee Benefits and Executive Compensation, and Lisa Tavares, Partner, Employee Benefits and Executive Compensation, Venable LLP

Thu 5/11 at 1 p.m. – The 3 Rs of Membership | Retain: Mastering Engagement Scoring & Personas

With measurement and evaluation tools now accessible to associations of all sizes, engagement scoring allows you to better use data to inform engagement strategies and drive organizational improvement. Learn how to define an engagement scoring strategy that supports your organizational goals, including: identifying and nurturing future committee volunteers and leaders, encouraging more activity in programs, and enhancing loyalty. More info/register.

Host: iMIS by ASI

Thu 5/11 at 2 p.m. – Boost Your Member Engagement with Sponsorships

Learn how to include sponsorship in your overall fundraising, include sponsors to engage and create value, leverage content from your corporate sponsors to grow your membership, meet your sponsor’s goals, and develop an effective sponsorship program. More info/register.

Host: Grype

Speaker: Bruce Rosenthal, corporate sponsorship consultant and co-convener, Partnership Professionals Network

Thu 5/11 at 6:30 p.m. – BAE DMV Monthly Dinner

More info/register.

Host: ASAE Black Association Executives

Fri 5/12 at 12:00 p.m. – Small Staff Percolator

A new interactive online coffee break format designed for you to discover more peers in our dispersed community, bring up a topic that’s brewing in the daily grind, and have a casual chat with others who know your lingo. More info/register.

Host: Qiqo

Fri 5/12 at 12:30 p.m. – Conversations with Champions

Each conversation features an AWTC leader or AWTC Award winner, followed by breakout rooms with changing topics (selected by our featured guest). These intimate, virtual conversations are a chance to form meaningful connections with other women and allies in the association technology community. More info/register.

Host: Association Women Technology Champions

Guest: Elizabeth Santana, MBA, CAE, ICE-CCP, CPTD, Director, Conceptual Research & Design, Inteleos

Fri 5/12 at 4 p.m. – Elevating Engagement: Uncommon Strategies for Creating a Thriving Member Community (Book Discussion)

Members’ needs are changing—they require more than value to engage with your association; they also want memorable, positive experiences. Learn how engagement builds from our member’s points of view. No matter the size or type of your association, and no matter your current role, see how you, too, can distinguish and propel your organization. Using uncommon strategies from her book Elevating Engagement, learn how to create an energized and highly motivated membership. More info/register.

Host: Fridays@4

Speaker: Amanda Lea Kaiser

Mon 5/15 at 2 p.m. – Artificial Intelligence Idea-Thon: Building the Association of the Future

Imagine the power of multiple brains collaborating and innovating with one goal in mind: solving the most pressing association challenges using Artificial Intelligence (AI). We’re bringing this vision to life with our first ever Idea-thon. Participants will brainstorm the biggest challenges that associations face today and then team up to create a pitch for an AI-fueled solution to one of those challenges. More info/register.

Host: Blue Cypress

Tue 5/16 at 11 a.m. – Membership Engagement and the Power of Transitioning Suppliers and Vendors to Thought Leaders

Your members likely view you as the authority on your industry. But for them to continue to look to you as a thought leader, you need to keep your finger on the pulse of the latest developments and trends. One way to do this is by transitioning your suppliers and vendors into thought leaders. Learn what becoming a thought leader entails for your suppliers, what the benefits are of turning them into thought leaders, and how to begin the process of transition for them. 1 CAE credit. More info/register.

Host: UST Education

Speaker: Alfred McKelvy III, Executive Vice President of Strategic Partnerships, Multiview

Tue 5/16 at 11:30 a.m. CDT – AWTC Pop-Up Lunch: Chicago

Join AWTC for our new, nationwide monthly pop-up lunch! Each month, we’re planning a pop-up lunch in various locations around the U.S. on the same day. These intimate, informal gatherings are designed to help you build your network and connect with the AWTC community. Space is limited so RSVP soon. Lunch costs are on your own. All are welcome, including our allies. Location: Chicago IL. More info/register.

Organizer: Association Women Technology Champions

Tue 5/16 at 12 p.m. – Component Relations and Volunteer Management May Crunch and Munch

Come prepared to engage, participate and listen as we discuss current topics. 1 CAE credit. More info/register.

Host: ASAE Component Relations and Volunteer Management Professionals Community

Tue 5/16 at 12 p.m.  – AWTC Pop-Up Lunch: Fairfax VA

Join AWTC for our new, nationwide monthly pop-up lunch! Each month, we’re planning a pop-up lunch in various locations around the U.S. on the same day. These intimate, informal gatherings are designed to help you build your network and connect with the AWTC community. Space is limited so RSVP soon. Lunch costs are on your own. All are welcome, including our allies. Location: Fairfax VA. More info/register.

Organizer: Association Women Technology Champions

Tue 5/16 at 1 p.m. – Writing an RFP for Merchant Services

When releasing an RFP to evaluate new merchant service providers, knowing how the credit card industry works is crucial. Your fiduciary obligation and reputation are on the line. Learn about the credit card processing flow, players, terminology, and musts to consider. Become prepared to write your RFP and evaluate your perspective merchant service providers based on the criteria most important for your organization. Learn how to identify the gaps in your current payments ecosystem and what to ask to reduce these issues in your future state. 1 CAE credit. More info/register.

Host: UST Education


  • Julie Duncan, Association Practice Leader, US Transactions Corporation
  • Jenni Glaze, COO, US Transactions Corporation

Wed 5/17 at 9 a.m. CDT – How Do Credentialing Organizations Enhance Their Value to the Professions They Serve? (Chicago IL)

Learn about options for adding to your certification a workforce skills program or a more durable maintenance of certification program; best practices for implementing models that enable partnerships with higher education to start candidates on the path to your credentials and profession sooner; ways to prove the value of your program in ways business understands, increasing relevance to the profession you serve; and possibilities for creating lifelong relationships with certificants. Location: Chicago IL. More info/register.

Host: Certification Network Group


  • Katie Hall, Founder and CEO of Claira
  • Jasmine Rockett, Deputy Director of the Inteleos Point-of-Care Ultrasound Certification Academy
  • Bill West, MBA, ICE-CCP, EVP, Global Skills X-Change, and Chief Credential Services Officer, Cornerstone Strategies
  • David Wilcox, M.S., P.E., founder, President & CEO of Global Skills X-Change

Wed 5/17 at 11 a.m. – How to Boost Productivity by Overcoming Conflict Avoidance

Associations tend to run lean, which means we’re doing more with less, all while striving to meet the high standards of our members. Yet, we often fall short of our own expectations. It’s not due to a lack of effort or expertise—it’s because we’re avoiding our conflicts. Hear the most common ways conflict avoidance gets in the way of performance. Learn concrete tips and approaches for dealing with conflict directly and without all the drama, including some ideas on how to build conflict resolution capacity inside your culture so productivity gains stick around. 1 CAE credit. More info/register.

Host: Sidecar

Speaker: Jamie Notter, growth strategist, Propel

Wed 5/17 at 11 a.m. – Creating Actual Exciting Engagement – Virtually!

Conferences and meetings are vital to our arsenal to inspire change, to advance mission, and to support the individuals and organizations we serve.

While we are experiencing a boomerang to in-person events, it is likely that both funding and accessibility will drive us back to the screen. Learn what connections mean in a virtual context so as to define HOW we can create those authentically, how to support sponsors and vendors in a virtual space that results in achieving their goals and expectations, and how to find a tech partner that understands what it means to advance mission and support individuals and organizations respectively. 1 CAE credit. More info/register.

Host: UST Education


  • Lucas Cioffi, CTO and Co-Founder, QiqoChat
  • Peggy McElgunn, CEO and Founder, Global Professional Services PC
  • Sandra Nam, CEO and Co-Founder, QiqoChat

Wed 5/17 at 1 p.m. – The New Age of Analytics: How to Successfully Transition to GA4

Google Analytics is the Holy Grail for many organizations, giving them the data they need to make more informed and strategic business decisions. But big changes are coming in just a couple of months with the forced switch to Google Analytics 4 (GA4), which turns Google Analytics as we know it, on its head. Hear about GA4 and how to navigate the new GA4 interface, the questions you should ask to identify your organization’s key metrics and how to track them in GA4, our recommendations for the top reports associations should build in GA4 and how to do it, how to track and report on your most important member journeys in GA4, and how to identify the many other places you collect analytics. More info/register.

Host: Matrix Group

Wed 5/17 at 2 p.m. – In or Out: Staffing and Managing a Successful Sales Team

32% of associations say their greatest obstacle to sales performance is staffing/resources. Deciding on a sales team that is in-house, outsourced or a combination is an important step toward finding success. Learn about the pros and cons of each staffing option, how to ensure teams are set up to succeed, and how to measure performance. Receive tactical checklists to support the session’s learning objectives. 1 CAE credit. More info/register.

Host: Professionals for Association Revenue


  • Jodi Ashcraft, Director of Media & Event Sales, American Psychological Association
  • Addy Kujawa, CAE, CEO, American Alliance of Orthopedic Executives
  • Carrie McIntyre, Principal, Navigate

Wed 5/17 at 3 p.m. – Beyond Basic Learning Metrics: Using Analytics to Uncover Insights & Education Gaps

Pulling reports and getting basic learning metrics from your LMS can be a struggle. Besides the time it takes to pull data from different systems, the reports are often limited in the insights they can offer. Learn how to use analytics to uncover education gaps you didn’t know you had, discover which course topics do better live or online, and know if learners have a positive or negative tone in course reviews. 1 CAE credit. More info/register.

Host: Association Analytics

Speakers: Bill Conforti, SVP of Strategy & Solutions; Rachel Mace, Sr. Developer, Data Visualizations; and Greg Pollack, Vice President of Sales, Association Analytics

Thu 5/18 from 9 a.m. to  3:10 p.m. – Community Platforms Demo Day

Community experts will showcase platforms and share their knowledge with the association market. More info/register.

Host: ASAE

Thu 5/18 at 11 a.m. – 15 Ways To Take Your Email Newsletter To The Next Level

Learn how to use email newsletter marketing to engage your members about current topics and industry trends, newsletter best practices, increasing engagement, curating outside content, and automation. 1 CAE credit. More info/register.

Host: UST Education

Speaker: Erica Salm Rench, MBA, COO,

Thu 5/18 at 11:30 a.m. – Spring Tapas Talk: Been There Done That

Through (virtual) f2f conversations, connect with peers at other small-staff associations, and chat with supportive professionals who understand and excel at working with smaller teams. Partners will provide free resources for you to grab as well as hosting small conversations in breakout rooms. 1 CAE credit. More info/register.

Host: Qiqo

Thu 5/18 at 1 p.m. – How to Grow Your Credentialing Business: Protect, Expand, Diversify

Growing your credentialing business means more revenue and more impact for the learners you serve and fields and industries they work in. Learn about three core strategic actions—protecting your base, expanding your base, and diversifying your offerings—that position you for growth. Hear about creating an accurate competitive awareness, aligning with workforce and employer needs, positioning for price increases, entering new markets, and developing new products and services. 1 CAE credit. More info/register.

Host: Leading Learning

Speakers: Jeff Cobb and Celisa Steele, co-founders of Tagoras and Leading Learning

Association Brain Food Weekly is published Friday mornings. If your organization offers free professional development for the association community, please send me the link via email, Twitter or LinkedIn by Wednesday afternoon the week before it’s scheduled.

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Creative Commons licensed photo by Patrice Bouchard via Unsplash

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Author: deirdrereid

Deirdre is a freelance writer for companies serving the association market, who after more than 20 years in the association and restaurant industries, is enjoying the good life as a ghostblogger and content marketing writer. Away from her laptop, you can find her walking in the woods, doing yoga, going to shows, journaling, cooking, or relaxing in a comfy chair with a good book and a glass of something tasty in hand.

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