Association Brain Food: 5.12.23

The weekly list of free educational events and resources for the association community…

Hickman Bridge in Capitol Reef National Park (UT) – inspiration for my weekly list of free educational events and resources for the association communityNon Dues-a-Palooza (NDP). It’s not until early September, but put NDP on your radar. I’m tired of experiencing FOMO for this one, so I’ve already got my flight booked for Denver. I love the idea of a small, focused conference where you can actually get to know people, so I hope to meet many of you there.

Learning business. WBT Systems describes how for-profit learning platforms, like the MOOCs Coursera and EdX, make their money. The corporate market is a growing profit center for them—and could be for your association too. WBT shares seven MOOC business model strategies you should definitely steal.

Membership tiers. Impexium explains how your association and members could benefit from offering a tiered membership model. They describe several examples of general and specialized membership tiers and discuss factors to consider before moving forward, like your AMS and market research.

Newsletters. I bet members interact with your newsletters more regularly than any other product or service, which means your association should carefully plan and design each edition. But do you? shares 15 ways to improve your newsletter content and delivery.

Virtual for in-person attendees. Arianna Rehak at Matchbox Virtual Media encourages you to design engaging virtual experiences that strengthen your in-person events. She shares examples of a pre-event virtual program and one that takes place after an in-person event, both adding more value to the attendee experience.

Demystifying API. Wow. If you’re selecting any type of technology that relies on integration, you must read this non-technical guide on API for association leaders. Amith Nagarajan at Sidecar explains the basics of API—“the communication bridge between different software applications”—the problem with misleading “integrates with anything” claims and questions to ask vendors during the software evaluation process.

State of the association industry. There’s no lack of survey reports in our industry, but a few challenges stand out in the 2023 Association Survey Results Report from GrowthZone: non-renewals by members who don’t have time to participate and the lack of plans or processes for goals such as member engagement, lapsed member reengagement, young professional recruitment and retention, and membership value innovation. No plan, no progress. 

Good listens

I love listening to smart people having interesting conversations. With podcasts, I’m like a ghost in the room. Think about that when you hit “record,” boo.

Jeff De Cagna joined the hosts of The Association Podcast—Ben Muscolino (AMS Geek, Breezio, Data Sangria), Gretchen Steenstra (DelCor) and Jake Toohey (Adage)—to talk about boards and flawed governance systems, the return to complacency, the low bar of relevance, and generative AI.

On episode 32 of the Association Thrive podcast, host Joanna Pineda of Matrix Group shares the mic with Dan Berger, CEO of the National Association of Federally-Insured Credit Unions (NAFCU). NAFCU made the decision to focus only on advocacy, compliance and education—their members’ priorities. They stopped doing everything else. As you might suspect, that didn’t go over too well with everyone on staff. He mentioned this cool member benefit: peer-to-peer learning networks for people in the same job role, for example, CEOs, CFOs, HR, marketing, etc.

Good eats

Skip down to the list of free educational events if you prefer takeout.

This past week, I was still on a “softer” foods diet thanks to periodontal surgery, so nothing outstanding to report. If you missed my PSA for irregular flossers in last week’s edition, take a moment, please, to read it.

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If you have a free webinar or event coming up, please send me the link by Wednesday afternoon the week before it’s scheduled. I’m happy to feature it as long as it’s not too product-centric.

Fri 5/12 at 12:00 p.m.* – Small Staff Percolator

A new interactive online coffee break format designed for you to discover more peers in our dispersed community, bring up a topic that’s brewing in the daily grind, and have a casual chat with others who know your lingo. More info/register.

Host: Qiqo

*All events are online at Eastern Daylight Time unless otherwise noted.

Fri 5/12 at 12:30 p.m. – Conversations with Champions

Each conversation features an AWTC leader or AWTC Award winner, followed by breakout rooms with changing topics (selected by our featured guest). These intimate, virtual conversations are a chance to form meaningful connections with other women and allies in the association technology community. More info/register.

Host: Association Women Technology Champions

Guest: Elizabeth Santana, MBA, CAE, ICE-CCP, CPTD, Director, Conceptual Research & Design, Inteleos

Fri 5/12 at 4 p.m. – Elevating Engagement: Uncommon Strategies for Creating a Thriving Member Community (Book Discussion)

Members’ needs are changing—they require more than value to engage with your association; they also want memorable, positive experiences. Learn how engagement builds from our member’s points of view. No matter the size or type of your association, and no matter your current role, see how you, too, can distinguish and propel your organization. Using uncommon strategies from her book Elevating Engagement, learn how to create an energized and highly motivated membership. More info/register.

Host: Fridays@4

Speaker: Amanda Lea Kaiser

Mon 5/15 at 8 a.m. – The Endless Search for Program Funding (Radio Free 501c)

Radio Free 501c, the podcast of Rogue Tulips Consulting (formerly Nonprofit Conversations) features guests from across the nonprofit community and the business world to share expertise on a variety of topics related to the practice of nonprofit management. Episodes are published Monday mornings in both audio and video format on most podcast services.

Guest: Gail Kulp, Sea Tow Foundation

Host: Cecilia Sepp, CAE, CNAP, principal and founder, Rogue Tulips LLC

Mon 5/15 at 2 p.m. – Artificial Intelligence Idea-Thon: Building the Association of the Future

Imagine the power of multiple brains collaborating and innovating with one goal in mind: solving the most pressing association challenges using Artificial Intelligence (AI). We’re bringing this vision to life with our first ever Idea-thon. Participants will brainstorm the biggest challenges that associations face today and then team up to create a pitch for an AI-fueled solution to one of those challenges. More info/register.

Host: Blue Cypress

Tue 5/16 at 11 a.m. – Membership Engagement and the Power of Transitioning Suppliers and Vendors to Thought Leaders

Your members likely view you as the authority on your industry. But for them to continue to look to you as a thought leader, you need to keep your finger on the pulse of the latest developments and trends. One way to do this is by transitioning your suppliers and vendors into thought leaders. Learn what becoming a thought leader entails for your suppliers, what the benefits are of turning them into thought leaders, and how to begin the process of transition for them. 1 CAE credit. More info/register.

Host: UST Education

Speaker: Alfred McKelvy III, Executive Vice President of Strategic Partnerships, Multiview

Tue 5/16 at 11:30 a.m. CDT – AWTC Pop-Up Lunch: Chicago

Join AWTC for our new, nationwide monthly pop-up lunch! Each month, we’re planning a pop-up lunch in various locations around the U.S. on the same day. These intimate, informal gatherings are designed to help you build your network and connect with the AWTC community. Space is limited so RSVP soon. Lunch costs are on your own. All are welcome, including our allies. Location: Chicago IL. More info/register.

Organizer: Association Women Technology Champions

Tue 5/16 at 12 p.m. – Component Relations and Volunteer Management May Crunch and Munch

Come prepared to engage, participate and listen as we discuss current topics. 1 CAE credit. More info/register.

Host: ASAE Component Relations and Volunteer Management Professionals Community

Tue 5/16 at 12 p.m.  – AWTC Pop-Up Lunch: Fairfax VA

Join AWTC for our new, nationwide monthly pop-up lunch! Each month, we’re planning a pop-up lunch in various locations around the U.S. on the same day. These intimate, informal gatherings are designed to help you build your network and connect with the AWTC community. Space is limited so RSVP soon. Lunch costs are on your own. All are welcome, including our allies. Location: Fairfax VA. More info/register.

Organizer: Association Women Technology Champions

Tue 5/16 at 1 p.m. – Writing an RFP for Merchant Services

When releasing an RFP to evaluate new merchant service providers, knowing how the credit card industry works is crucial. Your fiduciary obligation and reputation are on the line. Learn about the credit card processing flow, players, terminology, and musts to consider. Become prepared to write your RFP and evaluate your perspective merchant service providers based on the criteria most important for your organization. Learn how to identify the gaps in your current payments ecosystem and what to ask to reduce these issues in your future state. 1 CAE credit. More info/register.

Host: UST Education


  • Julie Duncan, Association Practice Leader, US Transactions Corporation
  • Jenni Glaze, COO, US Transactions Corporation

Tue 5/16 at 3 p.m. – Current Trends in Policy and Politics

Hear the latest quarterly analysis of trends in policy and politics. More info/register.

Host: Quorum

Speaker: Bruce Mehlman, Founding Partner at Mehlman Consulting

Wed 5/17 at 9 a.m. CDT – How Do Credentialing Organizations Enhance Their Value to the Professions They Serve? (Chicago IL)

Learn about options for adding to your certification a workforce skills program or a more durable maintenance of certification program; best practices for implementing models that enable partnerships with higher education to start candidates on the path to your credentials and profession sooner; ways to prove the value of your program in ways business understands, increasing relevance to the profession you serve; and possibilities for creating lifelong relationships with certificants. Location: Chicago IL. More info/register.

Host: Certification Network Group


  • Katie Hall, Founder and CEO of Claira
  • Jasmine Rockett, Deputy Director of the Inteleos Point-of-Care Ultrasound Certification Academy
  • Bill West, MBA, ICE-CCP, EVP, Global Skills X-Change, and Chief Credential Services Officer, Cornerstone Strategies
  • David Wilcox, M.S., P.E., founder, President & CEO of Global Skills X-Change

Wed 5/17 from 9 a.m. to 2:45 p.m. – Healthcare Day 2023: From Local Policy to Global Markets

A day of insights, discussions, and analysis on global issues, federal policy, advocacy, and state and local policy, global leaders, policymakers, and healthcare experts examine the latest trends and strategies for navigating the healthcare landscape in 2023 and beyond. More info/register.

Host: FiscalNote

Wed 5/17 at 11 a.m. – How to Boost Productivity by Overcoming Conflict Avoidance

Associations tend to run lean, which means we’re doing more with less, all while striving to meet the high standards of our members. Yet, we often fall short of our own expectations. It’s not due to a lack of effort or expertise—it’s because we’re avoiding our conflicts. Hear the most common ways conflict avoidance gets in the way of performance. Learn concrete tips and approaches for dealing with conflict directly and without all the drama, including some ideas on how to build conflict resolution capacity inside your culture so productivity gains stick around. 1 CAE credit. More info/register.

Host: Sidecar

Speaker: Jamie Notter, growth strategist, Propel

Wed 5/17 at 11 a.m. – Creating Actual Exciting Engagement – Virtually!

Conferences and meetings are vital to our arsenal to inspire change, to advance mission, and to support the individuals and organizations we serve. While we are experiencing a boomerang to in-person events, it is likely that both funding and accessibility will drive us back to the screen. Learn what connections mean in a virtual context so as to define HOW we can create those authentically, how to support sponsors and vendors in a virtual space that results in achieving their goals and expectations, and how to find a tech partner that understands what it means to advance mission and support individuals and organizations respectively. 1 CAE credit. More info/register.

Host: UST Education


  • Lucas Cioffi, CTO and Co-Founder, QiqoChat
  • Peggy McElgunn, CEO and Founder, Global Professional Services PC
  • Sandra Nam, CEO and Co-Founder, QiqoChat

Wed 5/17 at 12 p.m. – Facets of Diversity

Discuss a variety of topics on diversity in the meeting and events industry, including: DEI fatigue; women, particularly Black and Brown women, leading the way; and diversifying your employee base. 1 CMP credit. More info/register.

Host: MPI

Moderator: Dani Kloap, Manager of Curriculum, Meeting Professionals International

Wed 5/17 at 12:30 p.m. – 8 Tips for Turning Trade Show Content into Marketing Gold

In just 8 minutes, learn how to give your trade show content a new life, extend the reach and ROI of your event beyond the show dates, save valuable time and resources better spent elsewhere, and maintain momentum in-between scheduled events. More info/register.

Host: Swapcard

Speaker: Megan Saad, Senior Account Executive at Sessionboard

Wed 5/17 at 1 p.m. – The New Age of Analytics: How to Successfully Transition to GA4

Google Analytics is the Holy Grail for many organizations, giving them the data they need to make more informed and strategic business decisions. But big changes are coming in just a couple of months with the forced switch to Google Analytics 4 (GA4), which turns Google Analytics as we know it, on its head. Hear about GA4 and how to navigate the new GA4 interface, the questions you should ask to identify your organization’s key metrics and how to track them in GA4, our recommendations for the top reports associations should build in GA4 and how to do it, how to track and report on your most important member journeys in GA4, and how to identify the many other places you collect analytics. More info/register.

Host: Matrix Group

Wed 5/17 at 1 p.m. – From Boomer to Zoom-er: Leading 4 Generations in the Workplace

Hear about strategies for relationship building across generations, including communication strategies for remote/hybrid environments that bridge generational divides. Learn how to build trust across generations through clarity, communication, and belonging. 1 CAE credit. More info/register.

Host: Fonteva


  • Rebecca Achurch, PgMP, PMP, CSM, CAE, Chief Executive Officer, Achurch Consulting
  • Erin Lemons, Vice President, Marketing, Fonteva & Protech

Wed 5/17 at 1 p.m. – How to Generate Revenue for Advocacy Efforts

Learn about strategies and best practices for generating revenue for association advocacy efforts. Hear about various revenue streams, including sponsorships, advocacy funds, and events, and tips on how to optimize each of these revenue channels. 1 CAE credit. More info/register.

Host: ASAE Government Relations and Advocacy Professionals Community


  • Michelle Ly, Director of Advocacy Programs for NTCA-The Rural Broadband Association
  • John Nothdurft, Director of Government Affairs for ISSA

Wed 5/17 at 1 p.m. – Creativity in the Time of AI

Learn techniques to inspire your teams’ creativity. Hear about the intersection of innovation and artificial intelligence; how to leverage creativity to achieve business goals; the main ingredients for creative success; the power of inquiry, improvisation and intuition; and the role of creativity in the hybrid workplace and the future of work. More info/register.

Host: Big Think+ Book Club

Speaker: Natalie Nixon, PhD., author of The Creativity Leap: Unleash Curiosity, Improvisation, and Intuition at Work

Wed 5/17 at 2 p.m. – In or Out: Staffing and Managing a Successful Sales Team

32% of associations say their greatest obstacle to sales performance is staffing/resources. Deciding on a sales team that is in-house, outsourced or a combination is an important step toward finding success. Learn about the pros and cons of each staffing option, how to ensure teams are set up to succeed, and how to measure performance. Receive tactical checklists to support the session’s learning objectives. 1 CAE credit. More info/register.

Host: Professionals for Association Revenue


  • Jodi Ashcraft, Director of Media & Event Sales, American Psychological Association
  • Addy Kujawa, CAE, CEO, American Alliance of Orthopedic Executives
  • Carrie McIntyre, Principal, Navigate

Wed 5/17 at 2 p.m. – Reboot Your In-Person Events

Learn how attendee expectations have changed and get ideas you can use to wow attendees. Hear about the five pillars of effective, measurable engagement, and ways event tech can support you in navigating social pressures on your events (sustainability, DEI, accessibility). 1 CMP credit. More info/register.

Host: MeetingsNet

Speaker: Angel Santiago, Director of Sales, Cvent

Wed 5/17 at 3 p.m. – Beyond Basic Learning Metrics: Using Analytics to Uncover Insights & Education Gaps

Pulling reports and getting basic learning metrics from your LMS can be a struggle. Besides the time it takes to pull data from different systems, the reports are often limited in the insights they can offer. Learn how to use analytics to uncover education gaps you didn’t know you had, discover which course topics do better live or online, and know if learners have a positive or negative tone in course reviews. 1 CAE credit. More info/register.

Host: Association Analytics

Speakers: Bill Conforti, SVP of Strategy & Solutions; Rachel Mace, Sr. Developer, Data Visualizations; and Greg Pollack, Vice President of Sales, Association Analytics

Thu 5/18 at 7 a.m. – Dangers and Dealing with False Information Online

Nearly all associations manage online communities, either on common platforms (e.g., LinkedIn or Facebook) or private ones for members. Defamation or libel against an organization or member on your platforms is potentially very harmful and costly in defending litigation and compensation. Learn about the challenges of combating false information and disinformation; best practices for identifying, verifying, and responding to false information; and media literacy, fact-checking, crisis communications and online reputation management. More info/register.

Host: Association of Association Executives


  • Andy Burman, Managing Director, SEBCO Consulting
  • Paul Walsh EMIAM (seminar chair), Seminar Programme Manager
  • Association of Association Executives

Thu 5/18 from 9 a.m. to  3:10 p.m. – Community Platforms Demo Day

Community experts will showcase platforms and share their knowledge with the association market. More info/register.

Host: ASAE

Thu 5/18 at 11 a.m. – 15 Ways To Take Your Email Newsletter To The Next Level

Learn how to use email newsletter marketing to engage your members about current topics and industry trends, newsletter best practices, increasing engagement, curating outside content, and automation. 1 CAE credit. More info/register.

Host: UST Education

Speaker: Erica Salm Rench, MBA, COO,

Thu 5/18 at 11:30 a.m. – Spring Tapas Talk: Been There Done That

Through (virtual) f2f conversations, connect with peers at other small-staff associations, and chat with supportive professionals who understand and excel at working with smaller teams. Partners will provide free resources for you to grab as well as hosting small conversations in breakout rooms. 1 CAE credit. More info/register.

Host: Qiqo

Thu 5/18 at 12 p.m. – The Community Check-In

A weekly community chat on Slack for black professionals working in the events industry. More info/register.

Host: Black In Events Network

Thu 5/18 at 1 p.m. – How to Grow Your Credentialing Business: Protect, Expand, Diversify

Growing your credentialing business means more revenue and more impact for the learners you serve and fields and industries they work in. Learn about three core strategic actions—protecting your base, expanding your base, and diversifying your offerings—that position you for growth. Hear about creating an accurate competitive awareness, aligning with workforce and employer needs, positioning for price increases, entering new markets, and developing new products and services. 1 CAE credit. More info/register.

Host: Leading Learning

Speakers: Jeff Cobb and Celisa Steele, co-founders of Tagoras and Leading Learning

Thu 5/18 at 1 p.m. – Workshop: Build a Video Campaign to Promote Your Upcoming Event

Learn best practices for developing a member-driven content strategy, gathering the video content you need at in-person events, and using it across your communication channels to improve performance of campaigns as varied as: advocacy, membership renewal and acquisition, event promotion, and more. Walk away with an actionable, step-by-step workbook you can use to get started building your campaigns. 1 CAE credit. More info/register.

Host: UST Education

Speaker: Michael Hoffman, Co-Founder and CEO, Gather Voices

Thu 5/18 at 1 p.m. – New Kid on the Block: The Event Technologist

Technology use at events has exploded in recent years, bringing about a new role within many event organizations–the event technologist. Whether the role is staffed internally or externally through an agency, 47% of organizations now have a clearly defined job description within their team. Hear about the roles and responsibilities of the event technologist, measurements of success around event technology, and expectations for the future of the event technologist. 1 CAE credit. More info/register.

Host: Meetings Today

Speakers: Julie Haddix, Senior Director, Solutions Marketing, and Taylor Bohn, Event Technology Lead, Cvent

Thu 5/18 at 1 p.m. – Site Selection & Contract Negotiation in a Seller’s Market

In this unprecedented era of disruption, we will share strategies to help you cope with rising costs from inflation, supply chain issues, and hotel staffing challenges. 1 CMP credit. More info/register.

Host: Prevue Meetings


  • Anne Gorman, Vice President, Sales & Marketing, streamlinevents
  • John Klukan, CHA, Market Director of Sales + Marketing, JW Marriott Dallas Arts District
  • Terry Matthews-Lombardo, CMP, TML Services Group, LLC

Thu 5/18 at 2 p.m. – Get More from Your Board’s Committees

Learn how to make committees the workhorse of the board, leverage the executive committee, and directors and staff can best support committee work. More info/register.

Host: OnBoard

Speaker: Erik Hanberg, Author of The Little Book of Boards

Thu 5/18 at 3 p.m. – Need a Winning Event Strategy? Look at the Data!

As a meeting planner, arming yourself with an understanding of what data can tell you about your event is key to maximizing ROI and effectively engaging with guests. Learn about different methods of data collection; strategies for successfully leveraging collected data; the impact of data on event marketing, attendee engagement, and long-term growth; analyzing data to drive success with future events; advanced data analysis techniques to identify areas of improvement and maximize event potential; and real-world case studies to apply the principles of data-based decision-making for effective event planning. 1 CAE/CMP credit. More info/register.

Host: EVA Event Tech Hub


  • Joe Colangelo, CEO and Co-Founder, Bear Analytics
  • Joe Federbush, President/Chief Strategist, EVOLIO Marketing
  • Vinnu Deshetty, CEO & Founder, EVA Event Tech Hub

Thu 5/18 at 4 p.m. – ASAE Idea Swap: What Were You Thinking? Ethics in Association Management

Walk through a series of scenarios to learn how to recognize an ethical issue, apply ASAE’s Ethical Decision Making Model in your organization, and work through the ethical issues in the workplace. Hear about the elements needed to ensure your association fosters ethical decision-making practices. 1 CAE credit. More info/register.

Host: ASAE Reston-Loudoun Idea Swap

Speaker: Rhea M. Steele, CAE, ODCP Chief of Staff, School Nutrition Association

Fri 5/19 at 11 a.m. – Do This, Not That! Q2 Email Marketing Tips

Hear insights from six of the industry’s leading email marketing experts. Discover the latest email tips, trends and tactics for both business and consumer markets that will take your campaigns to the next level. More info/register.

Host: GURU Events


  • Chase Dimond – Top Ecommerce Email Marketer, EmailUp
  • Nancy Harhut – Chief Creative Officer, HBT Marketing
  • Brian Minick – Chief Operating Officer, ZeroBounce
  • Steffen Schebesta- CEO & VP of Corp Development, Sendinblue
  • Jay Schwedelson, Founder of
  • Pierce Ujjainwalla – Co-founder & CEO, Knak

Tue 5/23 at 11 a.m. – Membership Experience: What’s Cloud Got to Do with It?

For many years, association technology teams have been talking about move to the cloud. Learn what the cloud is, how member expectations have been transformed by the cloud, and how your association can leverage cloud technologies to deliver a superior membership experience. 1 CAE credit. More info/register.

Host: UST Education

Speaker: Alex Mouw, Principal Strategic Advisor, Amazon Web Services (AWS)

Wed 5/24 at 9:30 p.m. – Small Staff Percolator

A new interactive online coffee break format designed for you to discover more peers in our dispersed community, bring up a topic that’s brewing in the daily grind, and have a casual chat with others who know your lingo. More info/register.

Host: Qiqo

Wed 5/24 at 12 p.m. – Corporate Sponsorship Brainstorming Session

Ever wished you had a roundtable of association leaders and experts to brainstorm corporate sponsor support for your members’ needs? Bring a specific project you are trying to find corporate support for—or a challenge your members face—for a brainstorming discussion to generate ideas you can put to use. More info/register.

Hosts: Alexandria Association Execs with AIOT

Speaker: Corporate Partnership & Sponsorship Consultant Bruce Rosenthal

Wed 5/24 at 1 p.m. – Let’s Talk About… Your Monthly Chance to Connect with Association Peers

During this meetup, you’ll have the chance to break into tables based on the topics that you’re interested in. This month, we’re covering: volunteer management and creating a culture of volunteerism, artificial intelligence and how we’re implementing it, and event planning and contracting. More info/register.

Host: Sidecar

Wed 5/24 at 1 p.m. – Hybrid Board Meetings Are Here to Stay

While hybrid meetings offer advantages, they also come with potential challenges. Learn from experts in governance and technology solutions about best practices for maintaining engagement and purpose in hybrid meetings, structuring them effectively, and leveraging the virtual component to increase productivity. 1 CAE credit. More info/register.

Host: ASAE


  • Jordan Castel, Nonprofit and Association Consultant, OnBoard Meetings
  • Matthew McEwan, Vice President, Minute Solutions
  • Eileen Murray, American Epilepsy Society
  • David Bergeson, PhD, CAE (noderator), Vice President, Association Management Center

Wed 5/24 at 1 p.m. – Future of Work from Anywhere

Learn how to define the role of hybrid-work in your organization and the best technology approaches to ensure security, productivity, collaboration and cost-effectiveness. Hear about the “why” behind unified communications (UC), key features and benefits as well as the top considerations when selecting a UCaaS or collaboration platform. 1 CAE credit. More info/register.

Host: UST Education


  • Dave Hopper, Solution Architect, Bridgepointe Technologies
  • Adam Kuhn, Director of IT for FIA (Futures Industry Association)
  • Ali Niroo, Managing Partner, Bridgepointe Technologies

Thu 5/25 at 11 a.m. – A Not So Quiet Conversation About Quiet Hiring

Quiet hiring is when employers fill talent gaps by shifting employees around and hiring contractors or part-time workers. Learn how to gain in-demand talent and utilize part-time and contract workers as a critical workforce development strategy. Get specific tools and templates to help you manage the hiring process, including How to Create a Great Job Description, Situational Interview Questions, and a sample assessment/interview scorecard. 1 CAE credit. More info/register.

Host: UST Education

Speaker: Jaime Hirschfeld, Director of Client Sales, FlexProfessionals, DC

Thu 5/25 at 1 p.m. – Cybersecurity: A Team Sport

We all know how crucial cybersecurity is in today’s digital world, but are you fully aware of the risk and legal ramifications of a breach? Hear how to assess and mitigate cybersecurity risks in your organization. Get a better understanding of the cybersecurity risks your organization faces, the tools available to manage those risks, the knowledge necessary to make informed decisions about cybersecurity risk management, and to communicate those risks to stakeholders. 1 CAE credit. More info/register.

Host: UST Education


  • David DeCillis, CISSP, Senior Product Specialist, ARG
  • David Kuchar, Managing Partner, ARG, Inc.
  • Trey Mauck, CEO & Founder, Integrated Insurance Solutions

Thu 5/25 at 2 p.m. – Findings from Interviews with 100 Corporate Sponsors That Can Help Associations Improve Their Sponsorship Program Success

Learn the top trends Bruce learned from interviews with corporate sponsors, including actual quotes from sponsors. Understand how to use what we learn from corporate sponsor interviews to improve association sponsorship programs. Hear about best practices you can use to interview your sponsors, plus five key questions to ask. 1 CAE credit. More info/register.

Host: Non-Dues-a-Palooza

Speaker: Bruce Rosenthal, corporate sponsorship consultant and co-founder of the Partnership Professionals Network

Fri 5/26 at 12:00 p.m. – Small Staff Percolator

A new interactive online coffee break format designed for you to discover more peers in our dispersed community, bring up a topic that’s brewing in the daily grind, and have a casual chat with others who know your lingo. More info/register.

Host: Qiqo

Association Brain Food Weekly is published Friday mornings. If your organization offers free professional development for the association community, please send me the link via email, Twitter or LinkedIn by Wednesday afternoon the week before it’s scheduled.

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Author: deirdrereid

Deirdre is a freelance writer for companies serving the association market, who after more than 20 years in the association and restaurant industries, is enjoying the good life as a ghostblogger and content marketing writer. Away from her laptop, you can find her walking in the woods, doing yoga, going to shows, journaling, cooking, or relaxing in a comfy chair with a good book and a glass of something tasty in hand.

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