Association Brain Food – Page 49 – Association Brain Food

Association Brain Food Weekly: 11.24.17

The weekly list of free educational events for the association community…

CB Insights published one of the best explainer posts I’ve read about blockchain technology. The article also covers Bitcoin, Ethereum, initial coin offerings, and promising use cases. That’s your weekend reading right there.

Did you know reading rewires your brain and makes you more emotionally intelligent and empathetic? But, you have to read novels or poetry, not articles about blockchain, if you want to get those benefits.

Does your association offer learning pathways? I imagine your members (and others in your community) would keep coming back for more education if they were progressing along a learning pathway with a digital badge or certification as the prize at the end. WBT Systems explains how learning pathways benefit your industry, association, and learners, and how to get started.

When a technology project comes to a close, you want it to be done, over, finished, let’s move on. But, Diane Stoner at DelCor Technology Solutions strongly recommends doing a retrospective before memories start to fade. She explains why this exercise is so important and how to do one yourself.

Mark Prevost at Billhighway continues his series on chapter leadership conferences. In part two, he discusses how to find the best people to teach, facilitate, and participate on panels; what resources chapter leaders need to put new knowledge into action; how to introduce change; and how to help chapter leaders continue the learning experience.

Now, onto this week’s list of free professional development for the association community. If your organization has a webinar scheduled in the near future, please send me the link. I’ll be happy to feature it as long as it’s not too product-centric.

Tue 11/28 at 12 p.m.* – Using Video to Grow Your Marketing & Sales Funnel (Columbia MD Idea Swap)

Hear about practical steps every organization can take to support marketing efforts with video. Learn how to align different types of video with the phases of your marketing funnel to attract prospects and move them through increasing levels of engagement. See examples of different types of videos and discuss ways to apply marketing best practices to the development and deployment of video assets to ensure they drive the greatest return on investment. Location: Columbia MD. More info/register.

Host: ASAE Greater Washington / National Capital Community

Presenter: Paul Gannon, founder, Thoughtcast Media

*All times are Eastern Standard Time unless otherwise noted.

Tue 11/28 at 12:30 p.m. – Enabling Learning & Performance Analytics with xAPI

Learn about the evolution of xAPI and its adoption in new technology, how xAPI has fueled learning analytics in large enterprise deployments, and the necessity of scalable learning. 1 CAE credit. More info/register.

Hosts: Web Courseworks and .orgCommunity

Presenter: Mike Rustici, President, Watershed LRS

Tue 11/28 at 1 p.m. – Combining Story and Game: A New Take on Applied Learning

Learn how story and game together can provide higher levels of engagement and application, creating more memorable learning experiences. Find out how to convert training situations into scenes, use the story arc model to identify scene breaks that create multi-path simulations, and use dramatic elements including character, time and scene to create more realism and engagement. More info/register.

Host: Digitec Interactive

Presenter: Jack McGrath, President and Creative Director, Digitec Interactive

Tue 11/28 at 1 p.m. – Working with State Organizations: Tips for Effective Engagement to Meet Your Advocacy Goals

When association advocacy work requires knowledge of the legislative landscape in all 50 states, government relations teams can turn to well-established organizations like the National Council of State Legislatures, the Council of State Governments, and the National Governors Association to make their work easier. Hear from association professionals about their experience working with these groups, how best to engage with state organizations, and why state organizations are an important part of their advocacy strategy. 1 CAE credit. More info/register.

Host: ASAE Government Relations Section Council

Presenters:

Troy Flanagan, vice president of state and local government affairs, American Hotel & Lodging Association
Evan Hoffman, Director, State Government Affairs, Organization for International Investment
Megan Kueck, Manager of State and Local Affairs, Satellite Broadcasting and Communications Association

Tue 11/28 at 2 p.m. – #GivingTuesday LIVE with the ASAE Foundation (Association Chat)

Watch/participate live or view the recording.

Host: KiKi L’Italien, founder, Amplified Growth

Wed 11/29 at 12 p.m. – Using Content to Communicate Your Association’s Value

How you communicate with your members—and how you show them the value you provide—is the top factor members use to determine if they stay or if they go, according to the 2017 Member Loyalty Study by Community Brands. Learn how to keep different generations engaged with different messages, the best way to tell your association’s story, and the top content missteps—almost half the survey respondents had the same pet peeve. More info/register.

Host: Community Brands

Presenters: Sig VanDamme, Membership Software Evangelist, and Peggy Smith, Product Marketing Manager, Community Brands

Wed 11/29 at 1 p.m. – Content Strategies That Elevate Your Learning Presence

Hear about the changing role of the LMS. Learn about the key components of a digital content strategy and explore opportunities for maximizing different forms of content to engage your target audiences. 1 CAE credit. More info/register.

Host: CommPartners

Presenters:

Tracy King, MA, CAE, Chief Learning Strategist & Founder, InspirED
Richard Finstein, CEO, CommPartners

Wed 11/29 at 1 p.m. – CVB Update: At Your Service

Discover best practices for taking advantage of all the services that DMOs offer. Learn how to integrate the services of DMOs as part of your meeting and event resources, and create your own toolbox of strategies for working with DMOs. 1 CMP credit. More info/register.

Host: Meetings Today

Presenter: Bonnie Wallsh, chief strategist, Bonnie Wallsh Associates

Wed 11/29 at 2 p.m. – The Power of Live Events: How to Make Your Live Events Matter in a Digital World

Learn about the tragedy of the “ghost attendee” and what you can do about it. Hear about five ways to use your event data to improve the attendee experience, real-life examples of how planners are shaping the attendee journey, and actionable steps to get started. 1 CMP credit. More info/register.

Host: MeetingsNet

Presenter: Brooke Gracey, Marketing Manager, CrowdCompass by Cvent

Thu 11/30 at 12 p.m. – CEX (Association Component Exchange) Takeaways

Hear about some of the great chapter ideas and insights shared at CEX by Component Relations Professionals (CRPs)—including new ways of thinking about chapter participation and how you can adapt your chapter model to get strategic about its purpose and role; how the concept of a Member Community gives members the ability to participate when they want, where they want, and how they want; and how to use technology to recruit, select, and manage volunteers to fill existing gaps with people that are uniquely matched with available volunteer opportunities. 1 CAE credit. More info/register.

Host: Billhighway

Presenters:

Peggy Hoffman, president, Mariner Management & Marketing
Kyle Bazzy, director of growth, Billhighway

Thu 11/30 at 1 p.m. – Data Maturity: How to Keep Improving Your Approach to Data

Start to see your potential with data. Hear about a data maturity model—the five stages for developing a successful approach to data—so you identify where your nonprofit is currently on the data spectrum and how to move up to the next level. Learn the importance of a data-driven culture and how you can nurture data champions across your organization. More info/register.

Host: Idealware

Presenter: Eric Leland, Idealware Expert Trainer

Thu 11/30 at 1 p.m. – Artificial Intelligence for Marketing: Getting Started

Get an overview of artificial intelligence (AI) and machine learning (ML) so you can understand the language and the implications, speak cogently with your colleagues, and determine where to first apply this innovative technology. Get a firm grasp on how you are already using AI and ML and how these new tools will change your job. More info/register.

Host: American Marketing Association

Presenter: Jim Sterne, Board Chair, Digital Analytics Association

Thu 11/30 at 2 p.m. – Everything You Wanted to Know about Onsite Registration

Discover best practices and better solutions to make your event check-in a modern, seamless experience. Learn about new and emerging capabilities of today’s onsite registration tools; equipment needs for events of all sizes; buying vs renting; and how to evaluate your options, from DIY solutions to full-service providers. More info/register.

Host: Smart Meetings

Presenters: Kevin Yanushefski, Product Marketing Manager at CVENT, and Joe Skiados, Senior Manager for Onsite Solutions at CVENT

Thu 11/30 at 2 p.m. – Navigating the New Global Regulations for Physician Travel to Medical Meetings

Effective January 2018, most regions around the globe will be adopting new regulations that limit direct commercial funding to physicians for travel to any medical conferences. Understand the details of these new regulations and what’s driving the medical device industry to put them in place. Learn how to adhere to both international and ACCME regulations for commercial support that apply to CME providers. Identify and discuss potential solutions to preserve international physician attendance at your medical meeting. 1 CMP credit. More info/register.

Host: PCMA

Presenters:

Christina Wurster, Chief Revenue Officer, Heart Rhythm Society
James Youngblood, CEO, Heart Rhythm Society

Thu 11/30 at 2:30 p.m. – Membership Recruitment Tips from the Best Sales People

Hear advice for recruiting and engaging new members at live events, recruiting mid-market companies, and qualifying prospects through issue webinars and content delivery. More info/register.

Host: The Moery Company

Presenters: president JP Moery (moderator) and sales team members Mike Thomas and Bethany Murphy, The Moery Company

Thu 11/30 at 3:30 p.m. – Engaging Websites (Montgomery Cty MD Idea Swap)

The days of just having a mobile friendly/responsive website are behind us. It’s simply not a luxury anymore. So now that your site works on mobile, why aren’t you getting floods of engaged users? Learn how to attract members, donors and other visitors to your website and convert them into taking desired actions on your website. Location: Rockville MD. More info/register.

Host: Association Networking Group

Presenter: Justin Watson, President, Actualize Studio

Save the date: Wed 12/6 at 12 p.m. CST – Chapter Roundtable (Chicago)

Connect with fellow Component/Chapter Relations Professionals (CRPs) to network and discuss current chapter challenges, such as how to measure and increase the health of chapters; best practices for chapter operations (volunteer tools, processes, etc.); and how to get the right statistics to prevent national and chapter level members from leaving. Lunch provided. 1 CAE credit. Location: Chicago IL. More info/register.

Host: Billhighway

That’s it for this week. If you can’t attend a live webinar, go ahead and register if the topic interests you. Most webinar hosts send registrants a link to the recording.

Association Brain Food Weekly is published Friday mornings. If your organization offers professional development for the association community, please send me the link via email or Twitter.

Subscribe to Blog via Email

Creative Commons licensed photo by ShonEjai on Pixabay

Association Brain Food Weekly: 11.17.17

The weekly list of free educational events for the association community…

Next week, I find hard to believe, is Thanksgiving week so only a few webinars are scheduled. I’m taking that as permission to make my recommended reading list a bit longer than usual.

Now that the holiday season is heading our way, ready or not, we’re all going to need time for white space. But you know what? We need white space throughout the year, and Jocelyn Glei explains why and how you can get it.

Some myths, like Santa Claus, are worth perpetuating, others not so much—like these 12 adult learning myths that WBT Systems debunks this week. Make sure you base your association’s educational programs on science, not fiction.

Smart tech companies, like my clients, ahem, understand the value of educating their prospects and customers—not just about their products, oh no, but about topics that help customers do their jobs, get ahead in their careers, and grow their organizations. Kathleen Kruse at Talented Learning explains how to put this strategy to work for your company.

Ok, so you’re on board with content marketing, but then you run into the silo problem. Marcia Riefer Johnston at Content Marketing Institute writes about tearing down silos to create a culture of content.

If you’ve ever attended a chapter leadership conference, you’ve seen transformation in action. It’s really cool to see members making friends with their peers and watch as lifelong relationships develop. Billhighway goes into the benefits a chapter leadership conference brings to the national association and its chapters and gives advice on designing the conference program.

And what’s a conference without an app? I can’t imagine it. Eventpedia shares how an event app can drive revenue both during your conference and beyond it.

“In the hunt for reader revenue, publishers give micropayments another look,” says Digiday. We’re talking a few dollars a transaction here. I wonder, do micropayments have a role in the relationships associations have with their constituents? Maybe if membership becomes less important. Who knows, something to ponder.

If you find yourself with ponder time during the upcoming long weekend, why not check out a few podcasts from the association community:

And one more that has an association connection:

Entrepreneurs’ Organization Virtual Learning hosted by Dave Will, founder/CEO of PropFuel, and (association connection) founder of Peach New Media which was sold to Abila which was sold to Community Brands.

Now it’s time for this week’s list of free professional development for the association community. If your organization has a webinar scheduled in the near future, please send me the link. I’ll be happy to feature it as long as it’s not too product-centric.

Mon 11/20 at 2 p.m.* – Influencers & Developing Influence (Association Chat)

Watch/participate live or view the recording.

Hosts: KiKi L’Italien, founder, Amplified Growth

Guest: Ryan Williams

*All times are Eastern Standard Time unless otherwise noted.

Tue 11/21 at 11 a.m. – What to Budget for in 2018: Web, Mobile, Social

Developing an effective budget for the year ahead can be a daunting task, especially when it comes to anticipating your web needs in an ever-evolving tech landscape. Learn about things to consider in the coming year, including: usability reviews, website redesign or refresh, training, analytics, password manager, cloud services, marketing automation, and more. 1 CAE credit. More info/register.

Host: Matrix Group

Presenters: CEO Joanna Pineda and Creative Director Alex Pineda, Matrix Group

Tue 11/21 at 2 p.m. – American Engagement Index 2017: Increasing ROI

Hear about the results of the American Engagement Index 2017, the first ever benchmark indices to better understand how relationship strength affects the ability to improve engagement with members and customers through empirical data. More info/register.

Host: MCI Group

Presenters:

Marc Beebe,CAE, Senior Director, Strategic Research, Public Imperatives, & Corporate Development, IEEE
Michael Gips,Chief Global Knowledge & Learning Officer, CAE, Chief Global Member Engagement Officer, ASIS International
Jakov Cavar,Managing Director, FairControl

Save the date: Thu 11/30 at 12 p.m. – CEX (Association Component Exchange) Takeaways

Hear about some of the great chapter ideas and insights shared at CEX by Component Relations Professionals (CRPs)—including new chapter models, association language, volunteering, training, new ways of engagement, and much more. 1 CAE credit. More info/register.

Host: Billhighway

Presenters:

Peggy Hoffman, president, Mariner Management & Marketing
Kyle Bazzy, director of growth, Billhighway

That’s it for this short Thanksgiving week. If you can’t attend a live webinar, go ahead and register if the topic interests you. Most webinar hosts send registrants a link to the recording.

Association Brain Food Weekly is published Friday mornings. If your organization offers professional development for the association community, please send me the link via email or Twitter.

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Creative Commons licensed photo by Aaron Burden

Association Brain Food Weekly: 11.10.17

The weekly list of free educational events for the association community…

What do you think about the new 280 Twitter character limit? I must admit I exceeded 140 characters a few times already but only to add a bit of commentary to articles I shared. I plan to continue being pithy on Twitter—at least in my own mind—and not use more characters just because I can.

If you work in an association, I encourage you to think about content strategy for five minutes because the American Society of Association Executives (ASAE) Foundation is studying how associations use content strategy. This research will:

Document which associations are developing and implementing content strategies.
Identify what these associations are doing and how they are staffing and funding their efforts.
Analyze emerging challenges and threats to association content strategy models.

The results of the study will help associations be more intentional and successful with their content strategy. The survey will take less than five minutes to complete. If you know of associations practicing content strategy, please forward this information to them and encourage them to also participate.

Contrary to popular belief, the Boomers aren’t going anywhere anytime soon. The latest research, brought to you by WBT Systems, about the aging workforce, the looming workforce gap, and retirement plans of Boomers is quite surprising. Prepare your association and your educational programs for the retraining needs of our aging workforce.

Reggie Henry, Chief Information and Engagement Officer at ASAE, said in a recent Association Success post:

“…as our communities grow, the possibility of really knowing our members and responding to their needs effectively becomes more elusive. AI has the potential to play a huge role in overcoming this tension. Rather than robots thwarting personal interactions, AI technologies could prove integral to keeping our interactions with members valuable and relevant.”

A rasa.io post picks up the relevancy message. Amith Nagarajan says the real culprit in the inbox overload complaint is email relevance, not frequency.

“Members can find information anywhere. Your promotional and informational emails are no better than anyone else’s unless you give each member what they want. And, unlike other organizations in your member’s world, your association has (and can get) the data to deliver personalized, if not hyper-personalized, content based on their unique wants and needs.”

I took some time off on Tuesday to attend a few sessions of SURGE 2017, a virtual summit for the association community. Although I highly enjoyed the future of learning and AI conversations, I loved loved loved Lisa Campo’s video: 5 Ways to Repel Millennials from Your Association.

That’s it for good reads, now it’s time for this week’s list of free professional development for the association community.

If your organization has a webinar scheduled in the near future, please send me the link. I’ll be happy to feature it as long as it’s not too product-centric.

Mon 11/13 and Tue 11/14 – AMS Fest (Washington DC)

I’m skipping AMS Fest because I decided not to travel out of state in November, but, wow, what a program. AMS Fest is two loaded days of elbow-to-elbow conversations with association executives, AMS consultants, and AMS vendors around nothing but AMS. My people!

You’ll hear talks related to: the future of AMS, what’s trending, what’s not working and what is working, what’s the most innovative AMS, whether associations or technology vendors should be the guiding force in development, what new systems are out there, CRM vs AMS, how cryptocurrency could affect our systems in the future, preparation for mergers and acquisitions, data privacy laws, and the list goes on… See what I mean? 10 CAE credits. More info/register.

Host: ReviewMyAMS

Mon 11/13 at 2 p.m.* – What You Need to Know to Attract & Engage Young Members (Membership Growth Online Summit 2017)

When you look out at your members, do you see a sea of gray hair? If you’re worried your organization is becoming irrelevant to younger generations, learn how many “graying” organizations are rapidly building a younger membership base. Discover the method they use to attract, engage, and retain the young generations. 1 CAE credit. More info/register.

Host: Wild Apricot

Presenter: Amanda Kaiser, Member Engagement Expert, Smooth The Path

*All times are Eastern Standard Time unless otherwise noted.

Tue 11/14 at 8:30 a.m. – Association Coffee Talk (Reston VA)

As 2017 draws to a close, let’s share what went right this year. Learn from each other and exchange stories of project successes across all departments – marketing, membership, education and technology. Discuss what worked, share lessons learned, and talk about what we’re planning for 2018. 1 CAE credit. Location: Reston VA. More info/register.

Host: Results Direct

Tue 11/14 at 12 p.m. – Chapter Roundtable in Washington DC

Host: Billhighway

Tue 11/14 at 12 p.m. – Taming the Lion: How to Train Your Board (Washington DC Idea Swap)

Training your board members sets the tone for the members’ positive board experience and lays the foundation for a smooth working relationship with your association staff. Understand the board’s purpose, know the difference between staff and board roles and responsibilities, learn what to put in your board handbook, know how to talk about the board’s legal and fiduciary responsibilities, understand how to use different distribution channels (podcasts, videos, social media, etc.) to provide board training, and learn how to effectively communicate with the board. 1 CAE credit. Location: Washington DC. More info/register.

Host: ASAE Greater Washington / National Capital Community

Presenter: Eileen M. Johnson, CAE, Partner, Whiteford, Taylor & Preston, LLP, and co-chair of the firm’s association practice

Tue 11/14 at 1 p.m. – All in the Family: Conducting a Successful Tech Partner Summit

Without a shared vision of success and deeper understanding of how the pieces fit together, organizations can struggle with even the most basic of IT projects—costing time, money, and effort. Learn about a more practical approach: gathering the right internal and external parties for a discussion of your association’s business goals and objectives as well as the roles and responsibilities of key players in helping to reach them. Get a head start on the subject with this background reading: A Holistic Approach to Vendor Management and Marrying into the Family: Why New Vendor Partners Must Fit In. More info/register.

Host: Personify

Presenters: Tobin Conley, CAE, Strategic Consultant, and David DeLorenzo, CAE, CIO, DelCor Technology Solutions

Tue 11/14 at 2 p.m. – Tech Takeover: Are You Ready? (Association Chat)

According to the ASAE Foundation study on information technology (IT) maturity levels at associations, only 9% of associations were found to be truly innovative. Why aren’t associations more innovative when it comes to tech maturity? What’s holding us back? How do more innovative associations overcome this challenge? Could the key lie in a stronger relationship between the CIO and CEO be the solution, or is there a deeper issue at hand? Watch/participate live or view the recording.

Hosts: KiKi L’Italien, founder, Amplified Growth

Tim Hopkins, Assistant Director, Digital Center, International Association of Fire Chiefs
Bill Bruce, MBA, CAE, Executive Director, American College of Occupational and Environmental Medicine

Tue 11/14 at 2 p.m. – The Digital Education Tools That Keep Your Members Coming Back For More (Membership Growth Online Summit 2017)

The way people are learning—and how they want to learn—is changing. Your members want to be part of an online community and have access to on-demand learning opportunities. Hear about the strategies and tools top nonprofits are using to drastically increase member engagement these days. 1 CAE credit. More info/register.

Host: Wild Apricot

Presenter: Rebecca Peterson, Director, NonprofitReady.org

Tue 11/14 at 2 p.m. – Get Strategic or Get Left Behind

Understand and appreciate the difference between an event planner and an event strategist. Develop the confidence and gain the vocabulary to articulate why events are essential for the health of your organization’s marketing and sales strategy. Leave motivated and able to position yourself and the industry as a whole as the skilled profession it is. 1 CMP credit. More info/register.

Host: PCMA

Presenter: Christy Lamagna, CMP, CMM, CTSM, founder, Strategic Meetings & Events

Tue 11/14 at 2 p.m. – What’s Hot and What’s Not: 4 Event Trends Set to Take Over 2018

Uncover new tips, tricks, and advanced tactics to create unique and memorable experiences for your participants, including how to create lasting and meaningful impressions on your attendees; crafting digital content experiences that break through the busyness of an event; developing collaborative environments inside and outside of the workplace; and the importance of event technology. More info/register.

Host: BizBash

Presenters:

Pierre Metrailler, CEO, SpotMe
Mitra Sorrells, technology editor and Orlando bureau chief, BizBash

Wed 11/15 at 12 p.m. – Chapter Roundtable in Alexandria VA

Host: Billhighway

Wed 11/15 at 1 p.m. – Smarter Than LMS: How AI Measurably Improves Learning Experience and Impact

Find out how AI can help you provide learning that’s more personal, memorable and valuable for participants, as well as your organization. Learn how AI is transforming organizational learning; what you can do to create a ‘smarter’ learning experience; the role AI plays in complementing (not replacing) learning platforms; how to predict and measure AI’s impact in the learning experience; and real-world examples of successful AI-enhanced learning initiatives. More info/register.

Hosts/Presenters:

John Leh, CEO and Lead Analyst,Talented Learning
Ryan Bertrand, Vice President of Enterprise Solutions, EdCast

Wed 11/15 at 1 p.m. – World Usability Summit (Silver Spring MD)

Learn how to step up your website’s user experience (UX) game to provide your constituents with an even better web experience. Duration: 3 hours. 2 CAE credits. Location: Silver Spring, MD. More info/register.

Hosts: Brightfind & Discovery Education

Presenters:

Kim Flaherty, Nielsen Norman Group
Geoff Robertson, UX Research Lead, Discovery Education
Nina Amato and Nazhin Beiramee, UX Designers, Brightfind

Wed 11/15 at 1 p.m. – Distributed Commerce: The Future of Event Marketing?

Gain a clear understanding of distributed commerce and why it’s important to the future of event marketing. Discover how to build greater attendance by applying distributed commerce methods. Learn how they can use distributed commerce to build brand loyalty. Understand how distributed commerce concepts can help sponsors get more value. 1 CMP credit. More info/register.

Host: Event Manager Blog

Presenter: Shawna Suckow, CMP, founder, Senior Professionals Industry Network

Wed 11/15 at 2 p.m. – How to Turn Your Events into a Growth Engine for your Organization (Membership Growth Online Summit 2017)

If you want to drive growth through your events, hear about a new approach to marketing and running your events. Learn how to create an experience for your attendees that turns them into evangelists for your organization. 1 CAE credit. More info/register.

Host: Wild Apricot

Presenter: Jeff Hurt, Event Design Expert, Velvet Chainsaw Consulting

Wed 11/15 at 3 p.m. – Digital Marketing Office Hours

Bring your specific digital marketing challenges, questions or current work to get expert feedback and guidance. Topics can include: tools you can use for your problem; email marketing; social media marketing; website design and function; user experience; interpreting analytics; digital advertising; search engine optimization; and marketing automation. More info/register.

Host: HighRoad Solution

Wed 11/15 at 4 p.m. – Small Association Forum for Executives (Northern Virginia)

Join an executive peer roundtable for executives of small staff associations with ten or fewer employees—a free-flowing discussion around pressing issues on a variety of topics. Duration: 1.5 hours. Location: Washington DC or virtual. More info/register.

Host: ASAE Executive Management Section

Facilitator: Shira Harrington, Chief Engagement Officer, Purposeful Hire, Inc.

Thu 11/16 at 12 p.m. – Chapter Roundtable in Reston VA

Host: Billhighway

Thu 11/16 at 12 p.m. – Leveraging Data for Engagement, Value and Growth

Learn how to leverage your organization’s data to make smarter, faster decisions that encourage member engagement, value, and growth. Gain deeper insights and eliminate the guesswork, design powerful engagement strategies, and cut inefficiencies. More info/register.

Host: Icimo

Thu 11/16 at 1 p.m. – Building a Sponsorship Proposal That Works

Learn what every sponsorship package must have and what you should never include; how to replace Gold, Silver, Bronze packages; how to use audience data to attract sponsors; how to engage your leadership and board of directors and get internal buy-in; how to use sponsor feedback to build a sponsorship package and set up the sale; and short cuts and time saving techniques for implementation. More info/register.

Host: Charity Village

Presenter: Chris Baylis, President and CEO, The Sponsorship Collective

Thu 11/16 at 2 p.m. – Automating Member Engagement

Learn how you can advance your mission and drive membership goals with the power of automation. Find out how to leverage technology to increase meaningful member interactions, integrate data to gain a 360 degree view of your members, and personalize member engagement to drive retention, renewal, and education. More info/register.

Host: Informz

Presenters:

Tom Lehman, Founder & CEO, Lehman Associates
Andy Steggles, President and Co-Founder, Higher Logic

Thu 11/16 at 2 p.m. – Navigating Nonprofit Marketing (Membership Growth Online Summit 2017)

With limited resources it can be hard for nonprofits to market effectively. Get the blueprints you need to build a solid marketing plan for your organization… even with limited resources. 1 CAE credit. More info/register.

Host: Wild Apricot

Presenter: David Mundy, Director of Marketing, Guidestar

Thu 11/16 at 2 p.m. – “Tame the Tiger” – The Art of Negotiation

Learn how some key negotiation strategies are used in Chinese communication. Find out how to react when these negotiation strategies are used on you. Understand how to apply a new way of thinking about negotiation which you can use for negotiating in your own cultural environment. 1 CMP credit. More info/register.

Host: PCMA

Presenter: Leonie McKeon, an Australian China-educated strategist

Thu 11/16 at 3 p.m. – Research Campaigns

Learn the fundamentals of inbound marketing and dive deeper into using personalization. 1 CAE credit. More info/register.

Host: HighRoad Solutions

Fri 11/17 at 1 p.m. – Professional Learning in the Era of Amazon and Netflix

Hear about the dramatic evolution of online learning. Learn about the critical role engagement and personalization play in learning, along with the relationship this has with membership recruitment and retention, and the generation of non-dues revenue. More info/register.

Host: Blue Sky eLearn

Presenter: Ryan Graham, Senior Sales Director, Blue Sky eLearn

Fri 11/17 at 2 p.m. – How to Use Tech Tools to Attract Lots and Lots of New Members (Membership Growth Online Summit 2017)

Learn how some nonprofit professionals are able to double or triple their membership each year with minimal effort, simply by using the right tools. Find out exactly which tools they are using, so you can put them to use right away in your organization. 1 CAE credit. More info/register.

Host: Wild Apricot

Presenter: Terry Ibele, Nonprofit Tech Expert, Wild Apricot

That’s it for this week. If you can’t attend a live webinar, go ahead and register if the topic interests you. Most webinar hosts send registrants a link to the recording.

Association Brain Food Weekly is published Friday mornings. If your organization offers professional development for the association community, please send me the link via email or Twitter.

Subscribe to Blog via Email

Creative Commons licensed photo by vision webagency on Unsplash

Association Brain Food Weekly: 11.3.17

The weekly list of free professional development events for the association community…

I love the role of content curator, haven’t you noticed? It’s the wannabe librarian in me. And I especially love it when others do it for me—those are the newsletters I value most. Now, if only more associations did this. rasa.io explains why all associations should help members filter the noise with personalized content curation.

WBT Systems explains how to earn long-term loyalty (active loyalty) in the fickle lifelong learning market. Hmm, a personalized curated newsletter might be one thing to turn passively loyal members and customers into actively loyal ones.

“Customization” has become a dirty word in association technology and for good reason. Ann McDermott at DelCor Technology Solutions discusses the many perils of customizing association software.

Over at theNIRD.org, Ben Martin, CAE explains why the Personify/Wild Apricot deal is brilliant.

Don’t let your eyes gloss over the news about the EU’s General Data Protection Regulation (GDPR) which takes effect in May 2018. Terrance Barkan, CAE, of GLOBALSTRAT, explains why your organization needs to take steps to prepare for this new regulation.

Ok, maybe this next post is self-serving but I know many organizations (for- and non-profit) still do not understand how content marketing can help them develop and deepen relationships with prospects, customers, and members. Content Marketing Institute shares nine stats that will make you want to invest in content marketing.

If you’re a cat owner, you must listen to this episode of Fresh Air featuring cat behavior specialist Sarah Ellis—fascinating stuff.

That’s it for good reads, now it’s time for this week’s list of free professional development for the association community.

If your organization has a webinar scheduled in the near future, please send me the link. I’ll be happy to feature it as long as it’s not too product-centric.

Tue 11/7 from 12 to 4 p.m.* – SURGE 2017

I’m looking forward to SURGE 2017, a virtual summit with a thesis: By joining together thousands of association professionals, we can collectively innovate and push our industry forward. Really, it’s an experiment in collaboration. Choose from a range of expert-led sessions and contribute to the discussions most meaningful to you. More info/register.

Host: Association Success

*All times are Eastern Standard Time unless otherwise noted.

Tue 11/7 at 12 p.m. – Fostering a Culture of Innovation at Your Association

Have you ever wondered how your association’s culture impacts your ability to be innovative? Technology isn’t the only success factor. As it turns out, your association’s culture has a big impact. Learn about the common cultural challenges facing today’s associations: anticipating member expectations, governance/ability to shift directions, embracing failure/risk, and fostering creativity. More info/register.

Host: Nimble AMS

Presenters:

Jamie Notter, Partner, WorkXO Solutions
Dan Stark, Director of Product Strategy, NimbleUser, and former association executive

Tue 11/7 at 12 p.m. – Marketing in the Machine Age: The Path to a More (Artificially) Intelligent Future

Machines are not going to replace marketers in the near term, but artificial intelligence is accelerating us toward a more intelligently automated future. Come explore the present and future potential of artificial intelligence, and discover AI-powered technologies that can drive marketing performance. More info/register.

Host: HubSpot

Presenter: Paul Roetzer, Founder and CEO, PR 20/20, and Creator, Marketing Artificial Intelligence Institute

Tue 11/7 at 1 p.m. – How to Leverage the Neuroscience of Learning in the Virtual Classroom

Explore the brain’s needs for novelty, contrast, meaning, and emotion to capture and keep your participants’ attention online. Learn how to apply six brain-based guidelines to your online learning programs. More info/register.

Host: Adobe Connect & The eLearning Guild

Presenter: Cynthia Clay, CEO, NetSpeed Learning Solutions

Tue 11/7 at 2 p.m. – Finishing Strong: Your Pathway to Success (Association Chat)

What’s the best way to finish the year strong so you can begin 2018 even stronger? Learn how to tap into your resilience and handle the multitude of things coming at association leaders, particularly as things ‘rev-up’ for the final quarter/finish of the year. Watch/participate live or view the recording.

Hosts: KiKi L’Italien

Guest: Executive coach and trainer Carol Vernon

Tue 11/7 at 2 p.m. – Winning with Gamification: Engage Attendees and Increase Mobile Adoption

Hear the freshest ways you can use social media and in-app gamification to help attendees get the most of your event. Learn from a planner who’s used gamification to increase attendee engagement by leveraging their mobile app to improve networking, education, and social interactions. More info/register.

Host: Smart Meetings

Presenter: Brooke Gracey, Senior Mobile Events App Strategist, CrowdCompass by Cvent

Wed 11/8 from 12 to 4 p.m. – SURGE 2017

SURGE 2017 is a virtual summit with a thesis: By joining together thousands of association professionals, we can collectively innovate and push our industry forward. Really, it’s an experiment in collaboration. Choose from a range of expert-led sessions to contribute to the discussions most meaningful to you. More info/register.

Host: Association Success

Wed 11/8 at 12 p.m. – Small Staff Association Brown Bag Lunch (Washington DC)

This casual lunch group of association colleagues is specifically for those who work at small staff associations. Attendees share ideas and ask questions about other associations’ best practices. Location: Washington, DC. More info/register.

Host: ASAE Small Staff Association Professionals

Wed 11/8 at 12 p.m. CST – Chapter Roundtable (Chicago)

Host: Billhighway

Wed 11/8 at 12:30 p.m. – Price Sensitivity Analysis

Do you wonder if your association’s programs are priced correctly? In this 20-minute “Ask Me Anything” session, learn about a three-step price sensitivity analysis that can help your organization accurately determine value. More info/register.

Host: QiqoChat

Presenter: Davin E. Hattaway, CAE, Account Manager, Association Consulting

Wed 11/8 at 1 p.m. – Choosing a Mobile Event App: How to Find the Best for Your Meetings & Conferences

Learn about mobile app features that save time and the questions to ask to make sure the app will be a valuable tool for both you and your attendees. Find out what new mobile features increase engagement and how you can ensure your provider is giving you these features. Hear from a planner who recently evaluated providers and learn what they did to make sure they were getting the best, most reliable product at the right cost. 1 CMP credit. More info/register.

Host: Meetings Today

Presenter: Brooke Gracey, Senior Mobile Events App Strategist, CrowdCompass by Cvent

Thu 11/8 at 2 p.m. – 7 Secrets to Avoid a Boring Webinar

Learn tips and best practices that can increase the value of your webinars for you and your audience. Learn how gamification can make complex data digestible and fun; simple ways to add engagement to your webinars; tricks for getting more from video, even if you don’t have a studio; and informal and interactive webinar formats. More info/register.

Host: American Marketing Association

Presenter: Mark Bornstein, VP Content Marketing, ON24, Inc.

Thu 11/8 at 2 p.m. – Lean Six Sigma for Meeting Professionals

Learn about the principles of both Lean and Six Sigma and how they can help you better manage meeting processes and procedures. Learn how to integrate Six Sigma practices with event planning process to reduce waste, save time, and create value. 1 CMP credit. More info/register.

Host: Pathable

Presenter: Robert J. Wilson, president, Meeting Evolution

Thu 11/9 from 12 to 4 p.m. – SURGE 2017

Host: Association Success

Thu 11/9 at 12 p.m. – How Marketing Automation Can Boost Member Retention

By automating renewals and developing email strategies that provide more personalized outreach, you can use automation to boost member retention. Learn about engagement campaigns that can be automated and the benefits that automation will bring to your member retention efforts. 1 CAE credit. More info/register.

Host: ASAE

Presenters:

Shameka Jordan, Senior Marketing Manager, United States Geospatial Intelligence Foundation
Mitch Eisen, CIO and co-founder, Real Magnet

Thu 11/9 at 12 p.m. – Onboarding New Staff: Lessons from AMC Leaders.

Learn how the top AMC executives in the country hire and onboard new staff. Learn how to improve the onboarding process and connect new hires with your clients so they understand one another’s perspective. 1 CAE credit. More info/register.

Host: ASAE AMC Section Council

Presenters:

Kate Banasiak, President and CEO, Diversified Management Services
Alison Cockrell, Director of Operations, CMG
Reed Hitchcock, Executive Vice President, Kellen

Thu 11/9 at 12:30 p.m. – 5 Usability Lessons to Drive Your Innovation

Web usability is often considered ‘optional’ when organizations begin redesigning their website and improving their members’ digital experiences. Hear about key insights uncovered from more than 3,000 usability studies and discover how you can implement solutions that improve your members’ user experiences. 0.5 CAE credit. More info/register.

Host: .orgCommunity

Presenter: Michael Hartman, Executive Experience Director, Sandstorm Design

Thu 11/9 at 2 p.m. – Trust Me, This Is the Webinar You Are Looking For

Hear about neuroscience research on trust and practical ways to structure your meetings to promote trust. Find out how trust can lead to engagement at events, how to measure trust as ROI for your meetings, practical methods to build trust in your company during conferences, and how to give attendees the opportunity to trust. 1 CMP credit. More info/register.

Host: MeetingsNet

Presenters:

Sue Pelletier (moderator), Content Director, MeetingsNet
Tanya Perry, vice president sales and marketing, FUSION Performance Group
Rob Adams, president and CEO, Bishop-McCann
Paul Zak, director, Center for Neuroeconomics Studies, professor, Claremont Graduate University, and co-founder of Ofactor

Save the dates: Mon 11/13 and Tue 11/14 – AMS Fest (Washington DC)

Host: ReviewMyAMS

Save the dates: Mon 11/13 through Fri 11/17 from 2 to 3 p.m. – Membership Growth Online Summit 2017

Industry experts will reveal the modern marketing strategies used by top membership organizations to dramatically increase member growth. Learn the 3 keys for attracting younger members; how to turn your events into a membership growth engine; the blueprint to a digital marketing campaign that actually works; how and why digital learning is the glue that keeps your members coming back for more; and the tech tools used by the fastest growing nonprofits to grow membership. More info/register.

Host: Wild Apricot

Save the dates:

Tue 11/14 at 12 p.m. – Chapter Roundtable in Washington DC

Wed 11/15 at 12 p.m. – Chapter Roundtable in Alexandria VA

Thu 11/16 at 12 p.m. – Chapter Roundtable in Reston VA

Location: Washington DC. More info/register.

Location: Alexandria VA. More info/register.

Location: Reston VA. More info/register.

That’s it for this week. If you can’t attend a live webinar, go ahead and register if the topic interests you. Most webinar hosts send registrants a link to the recording.

Association Brain Food Weekly is published Friday mornings. If your organization offers professional development for the association community, please send me the link via email or Twitter.

Subscribe to Blog via Email

Creative Commons licensed photo by Dmitri Popov on Unsplash.

Association Brain Food Weekly: 10.27.17

The weekly list of free professional development events for the association community…

A few weekends ago at Association Charrette, I talked to the group about studies from around the world that proved what you and I have always intuitively known: walking in the forest is good for us. Aeon explains the benefits of pungent conifer oils (per the Russians), forest-bathing (per the Japanese), and more.

As a freelancer, I agree with WBT Systems that associations should prepare their membership model and professional development programs for the growth of the freelance economy.

Make a checklist out of this one: Kylee Coffman at DelCor Technology Solutions explains how to make Google love your association website.

“The Halfway Rule,” as explained by Amanda Kaiser at Smooth the Path, is one that no association should forget, especially when it comes to dealing with newer and younger members.

Here’s an article that will give you the heebie-jeebies before Halloween. Bob Harris, CAE, shares four stories about association boards that were doomed from the start.

That’s it for good reads, now it’s time for this week’s list of free professional development for the association community.

If your organization has a webinar scheduled in the near future, please send me the link. I’ll be happy to feature it as long as it’s not too product-centric.

Mon 10/30 at 1 p.m.* – Spooky Analytics (Virtual Roundtable)

The path to data-driven decision making can be fraught with obstacles and missteps. In this interactive, fun roundtable, we are sharing our scariest experiences with analytics. Learn from these frightening tales of decisions made with bad data, ugly visualizations, misuse of web analytics, and more. More info/register.

Host: ASAE Technology Section

Moderators:

Laura Lewis, Director of Technology, Society of Critical Care Medicine
Frank Klassen, CEO, Brightfind

*All times are Eastern Daylight Time unless otherwise noted.

Tue 10/31 at 12:30 p.m. – Next Generation LMS: Apps, Authoring and Curation

Find out the difference between traditional LMS, Learning Experience Platforms, and Program Experience Platforms; the artificial intelligence necessity for personalized learning; how mobile implementation is paramount to a successful online learning strategy; and how and why subject matter experts need phone-based authoring capabilities. 1 CAE credit. More info/register.

Hosts: Web Courseworks and .orgCommunity

Presenter: Becky Willis, VP of Enterprise Engagement, EdCast

Tue 10/31 at 2 p.m. – What Will We Do for Work? Associations and Entrepreneurs Taking on the Skills Gap (Association Chat)

I love the looks of this one!

Watch/participate live or view the recording.

Host: KiKi L’Italien

Guests:

Patrick Haller, Director, Membership and Member Services, National Business Aviation Association
Joseph Valerio, Director of Workforce Development, AVIXA: The Audiovisual and Integrated Experience Association
Heather Wetzler, co-founder, Cue Career

Tue 10/31 at 2 p.m. – Risks and Opportunities in Today’s Changing World of Continuing Medical Education

Gain perspective on the changing federal and state healthcare environment in the U.S., including applicable rules and regulations. Learn what the new rules around CME and performance/quality improvement mean, and how to prepare for implementation. Understand the new MedTech Europe policy that will prohibit medical device companies from directly funding European physician travel to U.S.–based meetings, and the possible implications it could have on their activities. Learn about the American Academy of Family Physicians’ new blended learning format option, and how to incorporate it into your educational programming. 1 CMP credit. More info/register.

Host: MeetingsNet

Presenters:

Sue Pelletier (moderator), Editor, MeetingsNet
Patricia Andrade, VP of Marketing, Communications, and Community Relations, ABTS Convention Services
Andy Rosenberg, Senior Advisor, CME Coalition
Amy Smith, Senior Manager, CME Credit Systems and Compliance, American Academy of Family Physicians
Thomas Sullivan, President/CEO, Rockpointe Corp., Editor/Policy and Medicine

Tue 10/31 at 2:30 p.m. – Recruit and Retain Millennial Members

Millennials make up one third of the workforce today, and at the rate Baby Boomers are retiring, millennials will make up 75 percent of the workforce in the country by 2025. Hear about strategies and tactics for not only understanding and recruiting millennials but also for retaining individuals in this age group as members. More info/register.

Host: Upability

Wed 11/1 at 11:30 a.m. – Does Payment Processing Have You Confused?

Get a look into the world of payment processing. Understand what you should be paying and why, find out what “Interchange” is, and learn the difference between a gateway vs a payment processor. More info/register.

Host: C Systems Global

Presenter: Dave Bennett, EVP Business Development, BluePay

Wed 11/1 at 1 p.m. – LMS Monetization Strategies: Creative Ways to Ensure ROI

Learn the basics of monetizing your learning and explore strategic and creative ways to maximize your education revenue. Hear about cost considerations when developing eLearning content, pricing strategies to maximize profits, eCommerce strategies that make paying for content an intuitive process, key capabilities needed from your learning platform, and scenarios from association executives who successfully increased their reach and revenue through their learning portfolios. 1 CAE credit. More info/register.

Host: CommPartners

Presenters:

Molly Mazuk, Associate Director, Professional Development, American Society of Addiction Medicine
Marci Thompson, Vice President, Knowledge and Professional Development, Society for Marketing Professional Services
Richard Finstein, CEO, CommPartners

Thu 11/2 at 2 p.m. – Digital Marketing: Research

For many organizations, digital marketing is a new undertaking. Associations are looking for how to best staff their organizations, craft campaigns and measure programs in the digital age. We created HighRoad U to help all associations evolve fully into digital (and help corporate marketers new to the association world understand what’s different). 1 CAE credit. More info/register.

Host: HighRoad Solution

Thu 11/2 at 2 p.m. – Do You Know Who Your Most Loyal Members Are?

According to the Community Brands’ 2017 Member Loyalty Study, there are four key measures that indicate member loyalty: member satisfaction, likelihood to renew, likelihood to recommend, and connectedness. These measures reveal three types of members: Super Members, Rank and File, and Value Seekers. Learn how to identify member segments, understand the value they bring, and use this information to move members along the loyalty spectrum. More info/register.

Host: YourMembership

Thu 11/2 at 2 p.m. – Conferences, Fundraising, and Member Records: How Data Is Making a Difference

Learn how the Association for Research in Vision and Ophthalmology (ARVO) uses data to gain insights into conferences, fundraising, and member engagement. Hear an honest account of the data challenges ARVO faced, how they spent the last year overcoming them, and the results they’ve experienced. Gain insight into how other associations are strategically and tactically incorporating data into their everyday processes. More info/register.

Host: Gravitate Solutions

Presenter: Tim Maxey, Senior Director of Information Technology, ARVO

Thu 11/2 at 2 p.m. – Breathe Easy: A Conversation on Simplifying Event Management Software Migrations

From kickoff, through custom integrations, sign off and training, learn how to make the migration process as easy as possible. Find out what you need to know before migrating to a new platform, how to efficiently train your staff on a new EMS solution, and how to communicate effectively throughout the migration process. More info/register.

Host: Smart Meetings

Presenter: Julie Green, Senior Sales Director, etouches

Thu 11/2 at 3 p.m. – Get Started on Your Life: A Formula for Success in 30 Minutes (Loudoun County Idea Swap)

What do you do when you run up against a challenge? Without a specific plan for how to move past an obstacle, chances are good that it will stick around for much longer than it needs to. In this interactive presentation, we will share our formula for overcoming these obstacles and moving towards your true goals. 1 CAE credit. Location: Leesburg VA. More info/register.

Organizer: ASAE Greater Washington / National Capital Community

Presenter: Tom Pickett, Senior Associate, Springboard International

Save the dates: Tue Wed Thu 11/7-11/9, 12 to 4 p.m. – SURGE 2017

Host: Association Success

Save the date: Wed 11/8 at 12 p.m. Central – Chapter Roundtable (Chicago)

Host: Billhighway

Save the dates: Mon 11/13 and Tue 11/14 – AMS Fest (Washington DC)

Host: ReviewMyAMS

That’s it for this week. If you can’t attend a live webinar, go ahead and register if the topic interests you. Most webinar hosts send registrants a link to the recording.

Association Brain Food Weekly is published Friday mornings. If your organization offers professional development for the association community, please send me the link via email or Twitter.

Subscribe to Blog via Email

Creative Commons licensed photo by Chelsea Bock on Unsplash.

Association Brain Food Weekly: 10.20.17

The weekly list of free professional development events for the association community…

More evidence that I only associate with the most successful companies: my clients keep getting bought. This week, we learned Higher Logic acquired Real Magnet and Informz. Maybe I’m a good luck charm? Listen to Higher Logic CEO Rob Wenger talk to DelCor Technology Solutions founder and CEO Loretta DeLuca about the deal.

As a CAE whose studying and exam experience is still imprinted in my brain, I can relate to this post from WBT Systems about motivating certification candidates. I like the distinction between learning goals and performance goals and the references to Dan Pink’s fascinating book, Drive.

I read two articles this week that look at robotics from different perspectives. One focuses on robots in the workplace with a close look at an office furniture factory in Michigan and a telecommunications equipment factory in China. This quote from one of the Chinese employees reinforces a necessary message about lifelong learning:

“We already went through several industrial revolutions—and we still have a job!” she said. “I think it’s people who haven’t lived through the industrial revolution who don’t understand this. The world changes. You constantly have to improve yourself to keep up.”

The other article centers on a scientist/artist in Japan who is exploring how to make androids more human, how to give these ‘beings’ human-ness so they can take on new roles in our lives.

I suppose robots will never feel the need to unplug. Some of the people responsible for making the web and phones so darn addictive are now worried by our shrinking attention span and becoming internet refuseniks.

Enough negativity! I’m excited about the ways machine learning can improve the customer (member) experience and, along the way, help organizations achieve their goals and increase revenue.

That’s it for good reads, now it’s time for this week’s list of free professional development for the association community.

If your organization has a webinar scheduled in the near future, please send me the link. I’ll be happy to feature it as long as it’s not too product-centric.

Tue 10/24 at 8:30 a.m.* – Keeping Members Engaged (Association Coffee Talk – Alexandria VA)

Do you have a plan in place to keep your members coming back to you – for content, peer networking and to take action? Discuss strategies for building deeper, year-round engagement through your digital channels – web, mobile, social and email. Come prepared to share your successes and challenges with your colleagues. 1 CAE credit. Location: Alexandria, VA. More info/register.

Host: Results Direct

Facilitator: Dan Scheeler, CAE, Executive Vice President, Client Engagement, Results Direct

*All times are Eastern Daylight Time unless otherwise noted.

Tue 10/24 at 8:30 a.m. – Social Media Engagement Strategies (Association Coffee Talk – Reston VA)

Social media can be a powerful tool for driving traffic to your website—and for increasing engagement among your members and constituents. Does your organization have a social media strategy? Discuss strategies and opportunities, tactics, and successes. 1 CAE credit. Location: Reston, VA. More info/register.

Host: Results Direct

Facilitator: Alexandra Mouw, CAE, Principal Digital Strategist, Results Direct

Tue 10/24 at 12 p.m. – Chapter Roundtable in Washington DC

Host: Billhighway

Tue 10/24 at 12 p.m. – Through the Looking-Glass: Magnifying Your Government Affairs Impact beyond DC (Idea Swap – Washington DC)

Learn how grassroots campaigns and in-district tours can establish policymaker relationships and move your GR agenda forward. Hear how an association’s in-district activities program successfully organized almost 650 congressional activities, and how the 2017 political environment has affected one association’s GR program. 1 CAE credit. Location: Washington DC. More info/register.

Host: ASAE Greater Washington / National Capital Community

Presenter: Heidi Ann Ecker, Senior Director, Government Affairs and Grassroots Programs, National Association of Chain Drug Store

Tue 10/24 at 12 p.m. – Best Practices for Associations in Korea (Washington DC)

Discover key strategies for doing business in Korea. Learn about finding and creating partnerships, applicable legal requirements, meeting planning for events in Korea, major cities with cultural treasures and business opportunities, and cultural dos and don’ts. Find out how you can create opportunities for your association in Korea today. Location: Washington DC. More info/register.

Hosts: ASAE Greater Washington / National Capital Community and Korean Tourism Organization

Tue 10/24 at 1 p.m. – Working With State Organizations to Meet State Advocacy Goals

Navigating the legislative landscape in all 50 states is a constant challenge, but there are well-established state organizations that can make this work much easier. Learn who those groups are, how they differ, and why you should consider engaging with them to meet your state government affairs goals. 1 CAE credit. More info/register.

Host: ASAE Government Relations Section

Presenters:

Bill Kramer, Policy Director, Council of State Chamber
Maureen Riehl, Principal & Counsel, MultiState Associates Inc.

Tue 10/24 at 2 p.m. – Webinar Revolution: Four Voices / Four Perspectives (Association Chat)

Learn how to change webinars for the better. Hear from education and learning experts who are looking at technology and learning design for a better answer, and from association pros who are seeking to evolve webinars in two very different ways. Watch/participate live or view the recording.

Hosts: KiKi L’Italien, Tamela Blalock and Nabil Hassan El-Ghoroury

Presenters:

Tracy King, MA, CAE, CVEP, Chief Learning Strategist & CEO, InspirEd
Renee Latimer, MBA, DES, American Dental Education Association
Lance Simon, CVEP, Executive Vice President, iCohere
Lane Velayo, CAE, CEO, Synergos AMC

Tue 10/24 at 2 p.m. – International Meetings: Best Practices Every Planner Should Respect

Learn the critical dos and don’ts for planning international meetings. Discover how to use your resources wisely when planning abroad. Connect these best practices with your own meetings and events. More info/register.

Host: Smart Meetings

Presenter: Joanne Joham, Regional Director North America, ICCA

Wed 10/25 at 8:30 a.m. – Partnership Professionals Network Idea Exchange (Washington DC)

Find out what to do when your corporate partners don’t activate their benefits … even when you provide the benefits they ask for. Learn how to respond if one of your corporate partners says “your association isn’t in our budget for next year.” Discuss other corporate partnership questions and challenges. Location: Washington DC. More info/register.

Host: ASAE Partnership Professionals Network

Wed 10/25 at 12 p.m. – Chapter Roundtable in Alexandria VA

Host: Billhighway

Wed 10/25 at 1 p.m. – Ultimate Member Engagement: The Power of Data-Driven Decision Making

The historical, financial, social and demographic data in your AMS is useless unless it tells a story and enhances your ability to drive desired results. Learn how to analyze and visualize your existing data; identify which data to mine to improve your member’s experience; and determine a successful ROI on your collection and analysis of member data. More info/register.

Host: Impexium

Wed 10/25 at 1 p.m. – Master Event Marketing: the Prequel, the Sequel, and the Show

Learn how to identify and appeal to your ideal audience; personalize your marketing approach for greater effectiveness; evolve your event story before, during, and after; automate where you can and where you can’t, saving time without sacrificing relationships; and stay connected between events and the value of doing so. 1 CMP credit. More info/register.

Host: Event Manager Blog

Presenter: Christina Green, blogger, Event Manager Blog

Wed 10/25 at 1 p.m. – Contracts: Critical Clauses

A hospitality industry lawyer and a planner who also testifies as an expert witness will present and dissect clauses critical to hotel contracts to help ensure protection for all parties. Examine “standard” clauses you may have overlooked or just glossed over. Discover the “hidden-in-plain-sight-provisions” about which you should be more aware. Develop greater negotiating ability with knowledge of why certain clauses are there. 1 CMP credit. More info/register.

Host: Meetings Today

Presenters: Kelly Franklin Bagnall & Joan Eisenstodt

Wed 10/25 at 1 p.m. – Finding the Gaps: 6 Steps to an Airtight Email Strategy

Learn the smartest ways to rapidly grow and segment your email list; design strategies to help your email stand out in crowded inboxes; and testing tips to boost subscriber engagement with every send. More info/register.

Host: American Marketing Association

Presenter: Jeff Slutz, Senior Content Writer, Emma

Wed 10/25 at 2 p.m. – Your Office Culture is Killing Your Team

Building a team comes down to mastering a set of behaviors that are not complicated but really challenging to put into practice every day, month after month. Explore the five behaviors that can contaminate teams and breed dysfunctional practices within them: Absence of Trust, Fear of Conflict, Lack of Commitment, Avoidance of Accountability, and Inattention to Results. 1 CMP credit. More info/register.

Host: PCMA

Presenter: Marla Harr, consultant and trainer, Business Etiquette International

Thu 10/26 at 11:30 a.m. – Association Web Success Luncheon: ADA Compliance & Universal Design (Washington DC)

Your website is the first impression you deliver to members, nonmembers, and the world at large—make sure it’s accessible to all. Learn about ADA compliance and how it differs from 508 Accessibility compliance; the risks involved in not being compliant, and what you need to be compliant; how to pinpoint current issues on your website; and how to improve site performance, drive membership, and deliver outstanding user experiences to your current members. Location: Washington DC. More info/register.

Host: AmericanEagle.com

Thu 10/26 at 12 p.m. – Chapter Roundtable in Reston VA

Host: Billhighway

Thu 10/26 at 1 p.m. – Increasing Conversion Rates: How Gated Content Can Quickly Turn Leads into Customers

Discover what types of forms convert the most leads. Get tips on strategy for webinar registration data. Learn best practices for content downloads Hear how conversion rates are changing within the buying cycle. More info/register.

Host: American Marketing Association

Presenters:

Ryan Campion, Demand Gen Manager, ReadyTalk
Justin McHeffey, Product Marketing Manager, ReadyTalk

Thu 10/26 at 1 p.m. – Transform Your Association Benefits: Create a Roadmap for Innovation

Learn how to revive current benefits and create a structured approach, or roadmap, to developing new benefits/services for members that solve new problems for them or satisfy unmet needs. More info/register.

Host: Association Accelerators

Presenters:

Wendy W. Scott, CAE, Founder and Partner, ReedScott
Bob Reed, MBA, Founder and Partner, ReedScott

Thu 10/26 at 1 p.m. – Female Forward: How to Build Organizations & Careers That Advance Women in the Event Industry

Even in a predominantly female industry, women in events suffer from, among other challenges, a gender pay gap, lack of representation in the C-suite, and dwindling end-of-career employment prospects. Learn what specific actions women and men in leadership positions can take to create more opportunities for female employees. Hear advice for women working in the events industry on how to thrive during every phase of their careers. More info/register.

Host: TSNN

Presenters:

Michelle Bruno (moderator),President, Bruno Group Signature Services & Editor Event Tech Brief
Michelle Paetz Wyatt, Chief Executive Officer & Co-Founder at CadmiumCD
Dawn Repoli, Executive Director and COO, WINiT
Donna Kastner, Founder & Chief Trailblazer at Retirepreneur
Johnnie White,MBA, CAE, CMP, Director, Global Education, Meetings and Strategic Partnerships, American Academy of Otolaryngology

Thu 10/26 at 2:30 p.m. – Developing Long-Lasting Partnerships with Your Sponsors

Long-term strategic partnerships in the sponsorship area are all the buzz, but, what the heck does it mean? Learn the tips and tools you’ll need as you move forward. More info/register.

Host: The Moery Company

Thu 10/26 at 3 p.m. – Inbound Lunch Bunch: New Subscriber Campaign

Learn the fundamentals of inbound marketing and dive deeper into using personalization. 1 CAE credit. More info/register.

Host: HighRoad Solution

Fri 10/27 at 1 p.m. – An Association Case Study: Using Data to Create Insights and Expose Intelligence

Learn how one association built the data collection bridge and infrastructure between their physical events and digital offerings using beacon tracking, audience response, marketing automation, and more to create insights and intelligence. Hear about the approaches and technologies they leveraged to create the “data machine” and demonstrate action-oriented outcomes, as well as lessons learned and best practices. 1 CAE credit. More info/register.

Host: Blue Sky eLearn

Presenter: Kevin Novak, CEO, 2040 Digital

Save the dates: Tue Wed Thu 11/7-11/9, 12 to 4 p.m. – SURGE 2017

Host: Association Success

Save the dates: Mon 11/13 and Tue 11/14 – AMS Fest (Washington DC)

I’m skipping AMS Fest because I decided not to travel anywhere in November. I’m already regretting that decision because, wow, what a program. AMS Fest is two loaded days where you’ll be elbow-to-elbow with association executives, AMS consultants, and AMS vendors who all want to engage in discussions around nothing but AMS. My people!

Host: ReviewMyAMS

That’s it for this week. If you can’t attend a live webinar, go ahead and register if the topic interests you. Most webinar hosts send registrants a link to the recording.

Association Brain Food Weekly is published Friday mornings. If your organization offers professional development for the association community, please send me the link via email or Twitter.

Subscribe to Blog via Email

Association Brain Food Weekly: 10.13.17

The weekly list of free professional development events for the association community…

I’m excited and honored to be heading to Association Charrette today with 19 other association geeks for a weekend full of “insightful conversation about emerging trends and disruptions” in the association industry. As one of the organizers, Lowell Aplebaum, CAE, says in this article about the Charrette, we’re “committing to create outputs that will come back to the larger community, so that in learning and creating together we help not only ourselves but our colleagues and industry.” Stay tuned.

Association Charrette is, among other things, a learning community. The knowledge I take away will be ‘stickier’ because of the discussions and other activities Shelly Alcorn, CAE, (Lowell’s co-organizer) and Lowell have planned for us. A learning community can make online courses more engaging and enjoyable too, says WBT Systems in their latest post.

Anita Brearton believes the phrase “digital transformation” doesn’t quite capture an organization’s evolution. She sees digital transformation “as a series of interconnected foundational building blocks, rather than a linear path” which is why she prefers the term “cathedral thinking.” This historic yet contemporary approach requires “a far-reaching vision, a well thought-out blueprint, and a shared commitment to long-term implementation.”

One of the most fascinating technological developments is the increasing use of artificial intelligence (AI) to deliver a more meaningful and valuable customer and member experience. rasa.io explains the basics of AI (and its many cousins) and shows how AI can be used to help members develop an association habit. Exciting times!

And one of the more evil developments is the increase in cybersecurity hacks and breaches. Changing passwords is becoming a weekly exercise. Staff complacency is a huge danger right now since it’s so easy to click on or open the wrong thing. Russell McCullough at DelCor Technology Solutions shares several new approaches to security training that will make your staff sit up, pay attention, and actually enjoy learning how to be safe online.

That’s it for good reads, now it’s time for this week’s list of free professional development for the association community.

If your organization has a webinar scheduled in the near future, please send me the link. I’ll be happy to feature it as long as it’s not too product-centric.

Tue 10/17 at 8 a.m.* – From Puppet Master to Leader: Tools for Getting Things Done (Washington DC)

Technology decisions are rarely made in a silo and to make progress we often need to employ some amount of debate, convincing, and cajoling. Women technology champions use a toolbox of tactics to get things done. The key is to become well-versed in all the tools at your disposal and to know which tool to use and when based on context. In this interactive discussion, we’ll explore how to determine what tool to use and how to strengthen and develop underused tools. Location: Washington DC. More info/register.

Host: Association Women Technology Champions

*All times are Eastern Daylight Time unless otherwise noted.

Tue 10/17 at 8:30 a.m. – Partnership Professionals Network Idea Exchange (Annapolis MD)

Discuss how to structure your organization’s benefits for corporate partners; how to respond if one of your corporate partners says your association isn’t in their budget next year; and your corporate partnership questions and challenges. Location: Annapolis MD. More info/register.

Host: ASAE Partnership Professionals Network

Tue 10/17 at 11:30 a.m. – Using Marketing Automation for Greater Member Insight

Metrics are a key component of data-driven marketing as they provide a standard and consistent way to measure, understand, and track marketing data and results. Although very useful, metrics can pose great challenges to associations because the volume of data can be overwhelming. Not to fear however, you can compile the overwhelming amount of data into one place and allow your association to more deeply connect with users and gain member insight. Learn how associations can use metrics as a way to hyper-personalize content for users and members, all while gaining insight and turning metrics into something actionable. More info/register.

Host: C Systems Global

Presenter: Suzanne Carawan, Chief Marketing Officer, HighRoad Solution

Tue 10/17 at 12 p.m. – Small Staff Association Brown Bag Lunch (Washington DC)

Host: ASAE Small Staff Association Professionals

Tue 10/17 at 1 p.m. – Everything You Always Wanted to Know About Membership Marketing but Were Afraid to Ask

Spend an hour clearing up a few membership marketing mysteries. 1 CAE credit. More info/register.

Host: Marketing General, Inc.

Presenters: MGI Senior Account Directors Harold Maurer and Elisa Joseph Anders

Tue 10/17 at 1 p.m. – Nonprofit Website Trends

What do you need to know so your next redesign isn’t outdated as soon as it goes live? Our panelists will bring examples and stories to help you see the trends and consider how your website can evolve in the future. Topics may include: platform strengths and weaknesses; AX or the administrator experience; integration; graphic design; content strategy and storytelling; plugins or add-ons; and low-cost “extras.” More info/register.

Hosts: Idealware and Bloomerang

Tue 10/17 at 1 p.m. – Master the First Impression: Modernize Your Reg Desk

Learn about new and emerging capabilities for today’s onsite registration tools, equipment needs for events of all sizes, buying vs renting equipment, and evaluating your options, from DIY solutions to full-service providers. 1 CMP credit. More info/register.

Host: Meetings Today

Presenters:

Kevin Yanushefski, Product Marketing Manager, Cvent
Joe Skiados, Senior Manager for Onsite Solutions, Cvent

Tue 10/17 at 2 p.m. – Association Chat

Watch/participate live or view the recording.

Hosts: KiKi L’Italien, Tamela Blalock and Nabil Hassan El-Ghoroury

Tue 10/17 at 2 p.m. – New MedTech Regulations in Europe will Impact Sponsored Delegates at Events

MedTech Europe approved a new Code of Ethical Business Practice that goes into effect on January 1, 2018. Medical conferences should brace themselves for an impact as the code prohibits any member medical device company from sponsoring delegations of healthcare professionals attending educational medical conferences unless it is done in educational grant form. Understand the guidelines and the generic criteria for events, the impact of these changes on sponsorship and attendance, and the entities overseeing the process. 1 CMP credit. More info/register.

Host: PCMA

Presenters:

Pat Schaumann, Director, Healthcare Compliance, Maritz Travel
Simon Dufaur, owner, D4 Management Consulting

Tue 10/17 at 4 p.m. – Crisis Communications (Columbia MD Idea Swap)

How can your association be prepared before the next crisis occurs? Learn the dos and don’ts of crisis communications planning and actions. Hear the presenter’s crisis PR experience which includes dealing with allegations of sexual harassment against an organization’s leader, issues management in connection with Duke lacrosse case, and a tragic death at a national ski resort. Location: Columbia MD. More info/register.

Host: ASAE Greater Washington / National Capital Community

Presenter: Jeffrey Davis, APR, managing director, Van Eperen

Wed 10/18 at 10 a.m. – Keep Your Mission Moving Forward: Strategies for Succession Planning

Research shows that most associations have little or no succession planning in place and aren’t fully aware of how much the lack of it can cost their organization. Learn how to develop and document procedures to ensure your organization’s work doesn’t come to a screeching halt. More info/register.

Host: C Systems Global

Presenter: Keith Perigo, Account Manager, C Systems Global

Wed 10/18 from 10 a.m. to 5 p.m. – CMEpalooza

This free one-day virtual event feature a series of unique sessions focused on topics relevant to the broad CME community. More info/register.

Wed 10/18 at 11:30 a.m. – People: Finding, Retaining and Empowering Your One Competitive Advantage

Learn how you can find the right people for your organization, retain them and empower them to help grow and meet your organization’s mission. More info/register.

Host: C Systems Global

Presenter: Craig Dellorso, CEO and Co-Founder, Confluence Global

Wed 10/18 at 12 p.m. – ASAE Healthcare Community Committee October Book Club: The Checklist Manifesto

Do you love to read and have intense conversations about trends in management? This book club discusses books that will help us launch our associations into the future. Join us for the kickoff meeting to discuss Atul Gawande’s The Checklist Manifesto. More info/register.

Host: ASAE Healthcare Community Cafe

Wed 10/18 at 2 p.m. – Ask Outrageously! The Secret to Getting What You Really Want

Learn proven strategies to: ask for what you really want; show up powerfully so others will listen; reach winning results with integrity and confidence; improve your outcomes when the results really matter; and create significant connections with key people and attract support for your ideas. 1 CMP credit. More info/register.

Host: Pathable

Presenter: Linda Swindling, JD, CSP

Wed 10/18 at 2 p.m. – Food Sensitivities & Allergies: Tried & True Event Options

In the US alone, more than 12 million people suffer from food allergies. How are you navigating the special dietary needs of your guests? Understand symptoms and treatments for top food allergens. Discover tried and true ideas for meal plans from top chefs in the country. 1 CMP credit. More info/register.

Host: PCMA

Presenter: Andrea Metcalf, owner, Health Inspired Events

Wed 10/18 at 2 p.m. – Tech Tools to Touch Points: Secrets of the Attendee Experience

We asked the industry’s leading organizers how they plan and deliver meaningful events, and we’re ready to divulge these astounding finds. Find out what attendees are really looking for—quality content versus networking opportunities, gamification versus live Q&A, and limited communication versus year-round connections. More info/register.

Host: BizBash

Presenter: Melissa Del Monte and Kerry J. Plowman, QuickMobile

Wed 10/18 at 2 p.m. – Bring Your Webinars Back from the Dead

After most organizations give a live webinar, it’s dead, never to be seen again. Learn how to breathe new life into old webinar content and hear about webinar best practices, including: syndicating webinar content across multiple channels; building an on-demand strategy for archived webinars; using webinar content to create new content; and ensuring that webinar content has a longer shelf life. More info/register.

Host: ON24

Presenter: Mark Bornstein, Vice President, Content Marketing, ON24

Wed 10/18 at 4 p.m. – What’s New in Office 365

Learn what’s new in Office 365, how to make the most of its features for your organization, training your staff to see the value of this platform, tips to save time and work efficiently and effectively, and the correct set up to keep your work accessible to your team while secure from hackers. More info/register.

Host: Community IT

Presenter: Matthew Eshleman, Chief Technology Officer, Community IT

Thu 10/19 at 12 p.m. – Five Powerful Practices to Take Control of Your Career

Learn five powerful practices you can start implementing today to position yourself for future career opportunities. Follow these practices, and you’ll not only be ready for the unexpected, you’ll be equipped to create a career that fits who you are and what you most want in life. More info/register.

Host: Association Career HQ

Presenter: author and career coach Alison Cardy

Thu 10/19 at 1 p.m. – Creating a Content Strategy for Your Nonprofit Website

Explore the benefits (which go far beyond content planning) of creating a clearly defined and documented website content strategy. Hear about why you need to develop your content strategy before you start any website design or development work; the elements to include in a website content strategy along with the steps involved in building one; and examples of nonprofits who have benefitted from this content-first approach. More info/register.

Host: Charity Village

Presenter: Marlene Oliveira, communications consultant, moflow, and founder, Nonprofit MarCommunity

Thu 10/19 at 2 p.m. – ABCs of Event ROI

Event organizers intuitively understand the importance of events, but often struggle to articulate that value to executive stakeholders. By embracing event technology, and utilizing the increased availability of data, you can capture the metrics that matter most, and prove the impact of your events throughout the organization. Learn how to uncover the disconnect between event teams and executive teams; discover tactics to close the gap and find common ground; simplify and demystify the concepts driving event ROI, and take actionable steps to start proving your event effectiveness. More info/register.

Host: Smart Meetings

Presenter: Kevin Yanushefski, Product Marketing Manager, Cvent

Thu 10/19 at 2 p.m. – Assessing Your Organization’s Sustainability

You may be trying to be all things to all people which leads to a proliferation of programs and services. They may have made sense when they were first created, but do they fit today’s reality? Learn the steps of an organizational sustainability audit, how to evaluate mission critical programs that drag on the bottom line, and four things to consider before you start a sustainability audit. 1 CAE credit. More info/register.

Host: iCohere

Presenter: Carol Hamilton, Principal, Grace Social Sector Consulting

Save the dates:

Tue 10/24 at 12 p.m. – Chapter Roundtable in Washington DC

Wed 10/25 at 12 p.m. – Chapter Roundtable in Alexandria VA

Thu 10/26 at 12 p.m. – Chapter Roundtable in Reston VA

Location: Washington DC. More info/register.

Location: Alexandria VA. More info/register.

Location: Reston VA. More info/register.

That’s it for this week. If you can’t attend a live webinar, go ahead and register if the topic interests you. Most webinar hosts send registrants a link to the recording.

Association Brain Food Weekly is published Friday mornings. If your organization offers professional development for the association community, please send me the link via email or Twitter.

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Creative Commons licensed photo by Filip Varga on Unsplash.

Association Brain Food Weekly: 10.6.17

The weekly list of free professional development events for the association community…

Only 10% of Americans love cooking. Sure, “love” is a tougher bar to reach than “like,” but that stat still surprises me, probably because I love cooking, usually. Now the grocery industry has to figure out how to adapt their business to this new reality. Which brings up a question for every organization: How are your customers changing their behavior (or how will they), and how will that impact your industry? What will customers no longer do for themselves in the future? What do they rely on others to do now that technological change will allow them to do themselves in the future?

WBT Systems spots some disappointing news about association e-learning programs in Association Learning + Technology, a recently released report from Tagoras.

Dan Lautman from DelCor Technology Solutions identifies four key tools every association IT department must have.

Meet the world’s first Tech Ambassador, Casper Klynge from Denmark. His key roles are: building partnerships with tech companies; shaping their opinions; spotting new trends; and overhauling the Danish Foreign Ministry. We could use someone like this—I worry that our politicians and federal executives are woefully uninformed about technology.

Charlotte Muylaert from Billhighway makes a guest appearance on the Aptify blog to share ten great ideas for chapters that her team discovered at ASAE Annual.

I’ve seen some of my clients get bummed out when a good customer won’t participate in a case study, usually because the association has control freaks in charge. Since the last time this happened, I developed a tip sheet for my clients to help them get that “yes,” but this Content Marketing Institute shares some good advice too.

If your organization has a webinar scheduled in the near future, please send me the link. I’ll be happy to feature it as long as it’s not too product-centric.

Tue 10/10 at 2 p.m.* – Association Chat

Watch/participate live or view the recording.

Hosts: KiKi L’Italien, Tamela Blalock and Nabil Hassan El-Ghoroury

*All times are Eastern Daylight Time unless otherwise noted.

Wed 10/11 at 1 p.m. – Learning & Community: Together at Last

Sponsors of private communities recognize the power of peer-to-peer sharing of ideas when combined with knowledge from experts. Yet, most organizations continue to present their education in separate and distinct areas of their website. Learn how one organization made the decision for a unified offering. Hear about the power of social learning and insights into the power of an integrated approach, and ways to bring a social learning framework to your education programs. 1 CAE credit. More info/register.

Host: CommPartners

Presenters:

Elizabeth Bicer, Education Director, PEAK Grantmaking
Andy Steggles, President & Co-Founder, Higher Logic
Richard Finstein, CEO, CommPartners

Thu 10/12 at 12 p.m. – Best Practices for Hiring and Benchmarking a 401(k) Adviser

Learn the benefits of working with a qualified 401(k) broker or adviser, key criteria for selecting a 401(k) plan broker or adviser, and practical ideas for benchmarking your broker’s or adviser’s services and fees. 1 CAE credit. More info/register.

Host: ASAE Retirement Trust

Thu 10/12 at 12:30 p.m. – Tech Tools on a Budget

Technology advancements have enabled low cost to free solutions that help associations and nonprofits with constituent management, marketing, engagement and more. 0.5 CAE credit. More info/register.

Host: .orgCommunity

Presenters:

Sherry Budziak, CEO/ Founder, .orgSource and .orgCommunity
Rupa Brosseau, Director, FAER

Thu 10/12 at 1 p.m. – The ABCs of ABCs: What Assessment-Based Certificates Are and How to Determine If They Should Be Part of Your Education Portfolio

One of the best approaches to measuring and demonstrating the impact and effectiveness of learning experiences may lie in the developing trend of assessment-based certificates, or ABCs. Explore what ABCs are, the advantages they offer, and when they might be an appropriate option versus fuller-blown certifications or less rigorous courses. Look at typical outcomes from ABCs, drawing on real-world examples from associations. 1 CAE credit. More info/register.

Hosts: Tagoras and Castle Worldwide

Presenters:

Celisa Steele and Jeff Cobb, co-founders of Tagoras
Robin Gault-Winton, director of learning solutions, and Jim Penny, Ph.D., a senior psychometrician at Castle Worldwide

Thu 10/12 at 2 p.m. – Really Effective Email

1 CAE credit. More info/register.

Host: HighRoad Solution

Thu 10/12 at 2 p.m. – How to Build a Video Content Strategy for Your Event

Learn how to set realistic streaming goals for your event; select the right technology partner to help you successfully stream your event; engage your online audience with an integrated video platform and conferencing system, discussion groups, social posts and more; put video content to work for you long after the event is over; generate revenue from the content; and analyze viewing data to take the guesswork out of planning your next event. 1 CMP credit. More info/register.

Host: PCMA

Presenter: Kevin O’Connor, Mediasite Events project manager, Sonic Foundry

Thu 10/12 at 2 p.m. – Design and Marketing Virtual Conferences for a Hard-to-Reach Audience

Learn how the National Farmers Union launched their first online conference and secured over 1100 registrations, and how they secured grant funding to support future conferences, plus marketing strategies, and details of the conference design and content planning. Hear how the University of Arizona College of Public Health used existing content and training materials to design their online conference, and partnerships to broaden audience reach. 1 CAE credit. More info/register.

Host: iCohere

Presenters:

Melissa Miller, education director, National Farmers Union
Abigail Stoica, senior instructional specialist, Western Region Public Health Training Center

Fri 10/13 (all day) – Association Component Exchange aka CEX (Arlington VA)

CEX is a one-day forum for association professionals who manage, nurture, and work with chapters or components, and a learning community where you can get together with CRP peers to share successes and struggles, strategies and tactics, and ideas and insights. 8 CAE credits. Location: Arlington VA. More info/register.

Hosts: Billhighway and Mariner Management & Marketing

Save the date: Wed 10/18 from 10 a.m. to 5 p.m. – CMEpalooza

This free one-day virtual event feature a series of unique sessions focused on topics relevant to the broad CME community. More info/register.

That’s it for this week. If you can’t attend a live webinar, go ahead and register if the topic interests you. Most webinar hosts send registrants a link to the recording.

Association Brain Food Weekly is published Friday mornings. If your organization offers professional development for the association community, please send me the link via email or Twitter.

Subscribe to Blog via Email

Creative Commons licensed photo by Matt Briney on Unsplash.

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