Tag: Association Brain Food

If you host webinars for the association community, here’s a webinar especially for you:

Thu 6/23 at 1 p.m. – How to Leverage Webinars to Fuel Your Marketing & Sales Engine

This HubSpot webinar will teach you how to: attract the right types of registrants to your webinar to ensure the broadcast is well-attended with marketing qualified leads, engage your attendees throughout the webinar to reinforce your message and educate your audience, and influence your attendees after they tune in to take the next step in the sales process. More info/register.

And now, the list of webinars and other events for the association community for the week of June 20. If you’d like me to list your future webinar, please send me the information before Thursday for inclusion in the following week’s list. No product-centric webinars, sorry.

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Tue 6/21 at 12 p.m.* – How Meeting Planners Can Change the World

People will always need to meet face to face, but the way meetings are conducted is rapidly changing. Meeting planners need to stay on top of technological advances, corporate initiatives, budget restrictions, attendee expectations, meeting innovations and organizational goals or risk becoming obsolete. Learn the importance of proving your worth and the value of your work, discover simple ways to plan more sustainable meetings, and understand the connection between meeting design and attendee behavior. More info/register.

Host: MPI and the Greater Fort Lauderdale Convention and Visitors Bureau

Presenter: Kristi Casey Sanders, director of digital marketing strategy of Plan Your Meetings @ Meeting Professionals International

*all times are Eastern Daylight Saving Time

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Tue 6/21 at 12:30 p.m. – Investigating Employee Misconduct in the Nonprofit Workplace

Knowing when and how to investigate suspected employee misconduct is essential to minimizing your nonprofit’s risk of legal liability and promoting a productive and collegial workplace. When undertaking employee investigations, nonprofit employers need to understand what the law requires, permits, and prohibits, but they also need to understand best practices in this area. Failure to do so can be very dangerous for employers and cause them to miss out on important opportunities. More info/register.

Host: Venable LLP

Presenters:

• Douglas B. Mishkin, Esq., Partner, Labor and Employment Practice, Venable LLP
• Alyssa T. Senzel,, Deputy General Counsel and Compliance Officer, Blackboard
• Jeffrey S. Tenenbaum (moderator), Esq., Partner and Chair of the Nonprofit Organizations Practice, Venable LLP

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Tue 6/21 at 1 p.m. – Online Fundraising: Amplify Your Digital Asks

Learn how to amp up your digital fundraising appeals and increase donations with power targeting and superior emails. By creating detailed personas, precise segments, and dead-on messaging, you’ll have better appeals, greater ROI, and increased revenue. 1 CFRE credit. More info/register.

Host: Abila

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Tue 6/21 at 2 p.m. – Branding from the Trenches (Association Chat on Blab)

This week, Beth Brodovsky, founder of Iris Creative and the Driving Participation podcast, joins Association Chat host KiKi L’Italien, founder of Amplified Growth, to discuss “branding from the trenches.” Check the Association Chat Facebook group for more information. Participate live or view the recording.

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Tue 6/21 at 3 p.m. – DC SAFE (Small Association Forum for Executives)

This monthly discussion group is a complimentary peer roundtable limited to association executives with 9 or fewer employees. More info/register.

Host: ASAE Small Staff Association Committee

Facilitator: Shira Harrington, Founder & President of Purposeful Hire, Inc.

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Wed 6/22 at 12 p.m. – 10 PR Tactics to Make Your Events Stand Out from the Crowd
Learn about innovative tactics that can earn attention, spark interest, and inspire journalists from national papers and top bloggers to cover your events. Discover why outreach is so important to any PR campaign, and learn how to write an effective press release. More info/register.

Hosts: Event MB and Bizzabo

Presenter: Michael Chidzey, Marketing Director, event agency Chillisauce

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Wed 6/22 at 12 p.m. – Sample Swap for Newsletter Templates

See what other organizations are doing with their email templates and hear feedback for improvements on yours, including newsletters, membership renewal reminders, event mailings, and more. More info/register.

Host: Informz

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Wed 6/22 at 2 p.m. – Key Findings from the 2016 Association Email Marketing Benchmark Report

Hear about the latest industry trends in email marketing and marketing automation, key findings from emails sent by associations over the last twelve months, and the role of intelligent targeting and its impact on subscriber engagement. More info/register.

Host: Informz

Presenters: Vivian Swertinski and Chris Scavo, Digital Marketing Strategists at Informz

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Wed 6/22 at 2 p.m. – Closing the Millennials Membership Gap: How to Drive Membership with Freemiums and Sticky Membership 

Today’s new crop of Millennial members are looking for more information for free or “freemium” member benefits and demanding that older organizations be up-to-date on all technological offerings. Learn what your association can do to meet these demands while still generating revenue. More info/register.

Host: Altai Systems

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Wed 6/22 at 2 p.m. – From Volunteers to Super-Volunteers at Events

Learn how to identify your volunteer program’s strengths, weaknesses and alarming pitfalls in five easy steps that cover volunteer training, job descriptions, evaluation, risk controls, and volunteer management technology. 1 CMP credit. More info/register.

Host: Pathable

Presenter: Florence May, President & Managing Member, The Registration System (TRS)

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Wed 6/22 at 2 p.m. – Measuring and Evaluating Your State Legislative Advocacy Program after Sine Die

Learn how your association can assess the final results of your state legislative program priorities upon session adjournment. A panel of experts will discuss how to identify metrics that can be used to improve the performance and results of state advocacy/government relations programs. They will examine how particular advocacy strategies and the metrics used to evaluate them can improve and advance a state legislative program. More info/register.

Host: State Relations Subcommittee of ASAE’s Government Relations Section Council

Presenters:

• Brian Pallasch, Managing Director, Government Relations, American Society of Civil Engineers
• Randy Dwyer, Director, Grassroots Program Development, American Farm Bureau
• Justin Thames, Director of Governmental Affairs, Florida Institute of Certified Public Accountants
• Scott Morris (Moderator), Director of State and Local Affairs, Building Owners & Manager Association International

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Wed 6/22 at 2 p.m. – Master the Art of Menus and F&B Spending

Learn clever ways to bring cost savings to your food and beverage programs while simultaneously increasing the quality and presentation. Add superfoods to your menus that accommodate dietary restrictions, fulfill attendees’ organic/farm to table/gluten free. Learn what is hot, what is tried and true, and what is next in the world of food and beverage. More info/register (not sure if this is for members only, let me know if you find out).

Host: PCMA

Presenter: Christy Lamagna, CMP, CMM, CTSM, Strategic Meetings & Events

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Thu 6/23 at 1 p.m. – Active Shooter

This modified version of United Security’s active shooter training module is designed to provide a clear understanding of the best practices used in preparing for and responding to an active shooter incident. Topics covered include: identifying behavioral indicators of an active shooter, the common characteristics of these incidents, preparedness and target hardening tactics, and response techniques that will keep people safe. More info/register (not sure if this is for members only, let me know if you find out).

Host: IAEE

Presenter: United Security

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Thu 6/23 at 1 p.m. – Knowledge with a Purpose: How to Leverage AMS/LMS Integration to Create the Optimum Stakeholder Experience

Develop an understanding of the strategic purposes and roles of various types of learning content and how to maximize their value. Gain insight into the benefits that AMS-LMS integration can deliver that go beyond Single Sign On. Walk away with recommendations on best practices for conceiving and implementing your LMS. 1 CAE credit. More info/register.

Host: ACGI Software

Presenter: Rich Finstein, CEO and Founder of CommPartners

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Thu 6/23 at 2 p.m. – The Value of Bullshit-Free Writing

No matter your community role, you need a different perspective when you’re writing for people staring at a screen all day (and nowadays, that’s pretty much everything we write). Your readers have computer and phone screens that are noisy, distracting places. Concentration is difficult, but bullshit-free writing can solve the attention deficit. Learn tips for writing community posts, emails, blogs and anything else in a way that truly stands out. 1 CAE credit. More info/register. <Love his blog — already registered!>

Host: Higher Logic

Presenter: Josh Bernoff, Chief Troublemaker, WOBS

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Thu 6/23 at 2:30 p.m. – Online Discussion of DOL Overtime Rule

To help association professionals better understand the changes to the Department of Labor’s final overtime rule, ASAE will host a special Power of A Facebook Live and Periscope session. More info/register.

Host: ASAE

Presenters:

• Julia Judish, employment lawyer, Pillsbury Winthrop Shaw Pittman LLP
• Bob Skelton, CAE, chief administrative officer, ASAE

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Thu 6/23 at 3 p.m. – Outsourcing Content Management: A 360 Degree View

This webinar will provide a closer look at the pluses and minuses of outsourcing content and entrusting external forces to be the voice for your association. Learn the questions you should ask to determine if outsourcing is right for your association; staffing and other pain points for small, medium and large associations from the 2015 Association Communications Benchmarking Study; what to expect (and not to expect) from an outsource partner vs. an internal hire; and what your expected ROI should look like. More info/register.

Host: Naylor Solutions

Presenters:

• Jill Andreu, Vice President of Content Strategy and Development, Naylor Association Solutions
• Liz Richards, Chief Executive Officer, Material Handling Equipment Distributors Association

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Thu 6/23 at 6 p.m. – Harness the Power of Content Marketing

Learn the most effective content marketing tactics for small businesses—basic principles should also be applicable to associations. This webinar will cover: what makes content marketing so effective, top content marketing trends in 2016, interactive exercises to practice content marketing, how to create a basic content marketing plan, and free online tools to help you get started. More info/register.

Host:  Infusionsoft

Presenter: Carey Ballard, Director of Content Marketing at Infusionsoft

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Fri 6/24 at 9 a.m. – AENC Meeting Planners Round Table

What’s keeping you up at night: contracts, speakers, AV, budgets, sponsors, onsite execution, exhibits, and more? Bring your current “hot button” issue for discussion. Share a problem and help others with solutions that worked for you. Continental breakfast at 8:30 a.m. 1.5 hours CAE and CMP credit. More info/register.

Facilitator: Jennifer Beam Johnson, CMP, The Johnson Meetings Group

Location: DoubleTree by Hilton Raleigh-Durham Airport at Research Triangle Park, 4810 Page Creek Lane, Durham, NC

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If you can’t attend a live webinar, go ahead and register if the topic interests you. Most webinar hosts send a link to the recording to all registrants.

Association Brain Food Weekly is published Friday mornings. If your organization offers professional development for the association community, please send me the link via email or Twitter.

I’m not going to name names, but I saw a company promote a webinar on Twitter just two days before holding it—that was the first time they mentioned it on Twitter. I went to their site to see where they promoted upcoming events, like webinars. Nowhere. Not on their Resources page, not on their home page. What the heck? I’m guessing they announced it to their email list but wouldn’t you want to get more leads by sharing it more widely?

That’s why we need articles like this one from Brianna Lawson at Naylor Association Solutions: Kick Your Association’s Webinar Promotion Up a Notch. Association or company, in this case the same rules apply. She shares ten tactics to promote your webinar, including #3: “Add a blurb or graphic onto the home page and additional main pages of your association’s website.”

Here’s my list of webinars and other professional development events for the week of June 6. If I missed your webinar, it’s because, ahem, I didn’t learn about in time. Please send me (by Twitter or email) the link to information about your webinar before Thursday, and I’ll be happy to include it in the following week’s list—as long as it’s not a product-centric webinar, sorry, I try not to list those.

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Tue 6/7 at 12 p.m. – Event Design: A Step-by-Step Guide to Using #EventCanvas

Learn how to apply event design thinking using the #EventCanvas, a practical visual language and innovation process to describe, challenge, and design high-stakes events. You’ll find out how to facilitate your team through the process, articulate the way your events create value strategically, or just approach events in a different way. Also, learn what it takes to become a Certified Event Designer and obtain your certification. More information/registration.

Host: Meeting Planners International

Presenter: Ruud Janssen, CMM, DES, founder of TNOC and co-founder of Event Model Generation

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*all times are Eastern Daylight Saving Time

Tue 6/7 at 1 p.m. – MGI’s 2016 Membership Marketing Benchmarking Report

Find out firsthand the latest association growth trends with the lead authors of the 2016 Membership Marketing Benchmarking Report. 1 CAE credit. More information/registration.

Host: Marketing General Incorporated

Presenters:

• Erik Schonher, Vice President, Marketing General Incorporated
• Adina Wasserman, PhD, Director of Research, Marketing General Incorporated

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Tue 6/7 at 2 p.m. – Metrics Mania for Conference Improvement: Vanity or Actionable Metrics

Are you guilty of touting feel-good conference vanity metrics? Yep, we’ve all said things like: “Our attendance is up 30% from last year. We sold out our exhibit space. Or we have 45% first-time attendees.” We repeatedly confuse our conference activity for healthy vital signs. We let our emotions fool us with these faux-positive vanity metrics. Instead, we need to uncover actionable metrics that help us make strategic decisions. Join us as we discover how to shatterproof our conferences and measure what matters. More information/registration.

Host: Velvet Chainsaw Consulting

Presenter: Jeff Hurt, EVP, Education and Engagement, Velvet Chainsaw

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Tue 6/7 at 2 p.m. – Online Community Nuances for International Associations (Association Chat on Blab)

Join the association community and guest Michael Wilson, CEO of Small World Labs, to talk about online community nuances for international associations. Participate live or view the recording. More information.

Host: KiKi L’Italien, Amplified Growth

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Wed 6/8 at 2 p.m. – The Secret to Better Performance Management

For years, both managers and employees have dreaded the annual performance review, and some large organizations have recently ditched them in a high-profile way. Learn how to create a system for making sure top performers get rewarded, people are growing and developing, and performance is getting better over time. More information/registration.

Host: QuestionPro

Presenters: Jamie Notter and Charlie Judy, co-founders, WorkXO

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Thu 6/9 from 8:30 a.m. to 12 p.m. – Association Management 101 (North Carolina)

If you’re in North Carolina, here’s an opportunity to deepen your knowledge of association management and feel recharged about your profession, all at a price your budget can afford. Learn the fundamental principles and practices of association management, including:

• How and why association operations differ from for-profit and other types of nonprofit organizations
• Financial and legal issues, such as reducing risk and liability
• Working with boards, committees, and volunteers
• Strategy and governance

3 CAE credits. More information/registration.

Host: AENC

Presenter: Bob Harris, CAE, The Nonprofit Center

Location: Raleigh, NC

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Thu 6/9 from 1 to 4:30 p.m. – Moving from Relevance to Revolution: Leading Association Change with Strategic Solutions (North Carolina)

In recent years, we’ve been racing toward relevance, but relevance isn’t going to cut it in these challenging times. Your association must aim higher if you want to survive and thrive amidst economic, generational, and technological change. Learn how to identify strategies and realistic planning tactics to create the revolution needed to sustain your association. Find out about the latest tools used by “disruptive organizations” to evaluate opportunities quickly and make changes that will help your association thrive. 3 CAE credits. More information/registration.

Host: AENC

Presenters: Wendy Scott, CAE and Bob Reed, ReedScott

Location: Raleigh, NC

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Fri 6/10 from 9 to 10:30 a.m. – Marketing Challenges and Successes (AENC Affiliate Roundtable)

Join AENC affiliate members to discuss:

• How are you marketing your company and/or yourself?
• What marketing tactics work for you, what haven’t worked, what do you enjoy doing, what do you hate?
• Which companies market in a way you’d like to emulate? What are they doing?
• Are you using LinkedIn, Facebook, Instagram, or Twitter in marketing? Why or why not? Are you getting any new leads or increased brand awareness?

More information/registration.

Host: AENC

Facilitator: me!

Location: Paragon Bank, 3535 Glenwood Ave., Raleigh, NC

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Fri 6/10 at 3 p.m. – Best Practices: Using Digital Metrics to Gain Member Insight

For many organizations, digital marketing is a new undertaking. Associations are looking for how to best staff their organizations, craft campaigns and measure programs in the digital age. This webinar series will help all associations evolve fully into digital (and help corporate marketers new to the association world understand what’s different). 1 CAE credit. More information/registration.

Host: HighRoad Solution

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If you can’t attend a live webinar, go ahead and register if the topic interests you. Most webinar hosts send a link to the recording to all registrants.

Association Brain Food Weekly is published Friday mornings. If your organization offers professional development for the association community, please send me the link via email or Twitter.

The four-hour work week is a myth, despite what Tim Ferris says, but thankfully the four-day work week isn’t. Even during this short work week, surely you can find some time to invest in yourself. See if any of the webinars listed below sparks an interest.

If you host webinars (or plan to), check out this three-part series by Mike Agron, co-founder of WebAttract:

• 5 Expert Tips for Growing Your Webinar Attendance
• 5 Expert Tips for Engaging Your Webinar Audience
• 5 Expert Tips for Converting Your Webinar Audience

Now, on with the show…

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Tue 5/31 at 1 p.m.* – Beyond Multiple Choice Questions

In the fourth installment of the Managing eLearning: Thought Leaders Series, Clark Aldrich, one of the top educational simulation designers in the world, will discuss what lies beyond multiple choice questions in the eLearning environment. Info/register.

Host: Web Courseworks

Presenter: Clark Aldrich, founder and Managing Partner, Clark Aldrich Designs

*all times are Eastern Daylight Saving Time

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Tue 5/31 at 2 p.m. – Association Chat on Blab

Every week, the association community gathers for Association Chat (aka #assnchat) on Blab, a video streaming platform with live chat on the side. Check out the Association Chat Facebook group for news about the topic and any guest hosts.

Host: KiKi L’Italien, Amplified Growth

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Wed 6/1 at 12 p.m. – Tips & Tricks for Curating Content: Doing More with Less

Wouldn’t you like to provide industry news to members without having to write it from scratch? Learn pragmatic tips and tricks for collecting, sorting, repurposing, and distributing curated content. 1 CAE credit. Info/register.

Host: ASAE Business Services

Presenter: Suzanne Carawan, Chief Marketing Officer, HighRoad Solution

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Wed 6/1 at 2 p.m. – Six Simple Ways to Use Technology to Improve Your Event

Learn about best practices to use when selecting and applying new technologies to your event, and examples of important (and easy-to-use) tools such as planning and content management, analytics, and website management. Info/register.

Host: BizBash Media

Presenter: Allison Magyar, CEO and founder, Hubb & Dynamic Events

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Thu 6/2 from 9 to 10:30 a.m. – AENC Membership Roundtable (North Carolina)

Share and take home tips and tactics for membership success. 1.5 CAE credits. Info/register.

Location: FirstPoint Management Resources, 1500 Sunday Drive, Suite #102, Raleigh, NC

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Thu 6/2 at 12 p.m. – Six Reasons Why Infographics Matter

People love infographics—but should your nonprofit love them enough to create them? Join us as we discuss the role infographics play in a healthy communications mix. Info/register.

Host: Idealware

Presenter: Chris Tuttle, Trainer, Idealware

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Thu 6/2 at 1 p.m. – Demystifying Millennial Donors
Millennials engage with nonprofits differently than any other generation, and with 80 million Millennials in the U.S., it’s a generation nonprofits can’t afford to ignore. Learn their giving habits and interests, optimal engagement paths, and ideal ways to thank them. Info/register.

Host: Abila

Presenters: Brandy Keller and Rich Dietz, Abila

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Thu 6/2 at 1:30 p.m. – Grow Your Business Through Better Email Habits

Ever feel as if you spend you spend your entire day on email? Hear about the top data- and research-backed email productivity tips for marketers and entrepreneurs to give you the resources to spend less time on email and more time growing your business. Info/register.

Host: Moz

Presenter: Chris Cichon, Marketing, Boomerang

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Fri 6/3 at 3 p.m. – Overview: Using Digital Metrics to Gain Member Insight

For many organizations, digital marketing is a new undertaking. Associations are looking for how to best staff their organizations, craft campaigns and measure programs in the digital age. This webinar series will help all associations evolve fully into digital (and help corporate marketers new to the association world understand what’s different). 1 CAE credit. Info/register.

Host: HighRoad Solution

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North Carolina: save the date – Thu 6/9

• Association Management 101 in the morning, and/or
• Moving from Relevance to Revolution: Leading Association Change Through Strategic Solutions in the afternoon

3 CAE credits each. Info/register. Location: Raleigh, NC.

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If you can’t attend a live webinar, go ahead and register if the topic interests you. Most webinar hosts send a link to the recording to all registrants.

Association Brain Food Weekly is published Friday mornings. If your organization offers professional development for the association community, please send me the link via email or Twitter.

The only way to thrive in our ever-changing world is by sharpening old skills, learning new ones, and deepening your knowledge. That’s why I provide this list every week—so it’s a little easier for you to do that.

Change and fear go hand in hand. Do you ever think about fear? Your fear? Your staff’s fear? Your board’s fear? What do you think about being fearless? See what I think in my latest post, Walk Alongside Fear.

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Tue 5/24 at 12 p.m.* – Providing Multilingual Communications at Your International Event
From hiring interpreters to ordering collateral translations, this webinar will walk you through how to decide what’s a “must have” for your event, as well as how to book and promote these services effectively. Discover how to seamlessly integrate multiple language and cultural services at your event. Learn what to watch out for when having materials translated. Reconsider how to market to international audiences to increase attendance. 1 CMP credit. Info/register.

Host: MPI

Sponsor: Greater Fort Lauderdale Convention and Visitors Bureau

Speaker: Yvette Fang, CEO, Red & Blue International

*all times are Eastern Daylight Saving Time

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Tue 5/24 at 1 p.m. – A Community Approach to Learning: Cultivating Your Digital Habitat for Professional Development

Learn about the benefits of social learning and how to leverage your online community and learning management system to support and promote social learning. Find out how to coach subject matter experts to be great teachers in a community context and what to look for in social learning technologies. 1 CAE credit. Info/register.

Host: CommPartners

Speaker: Ben Martin, CAE, Chief Engagement Officer, Online Community Results

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Tue 5/24 at 2 p.m. – Culture and the Board (Association Chat on Blab)

What does organizational culture have to do with the board? This week’s guests will talk about boards in ways you can’t even imagine. We’ll dig in and get real about the questions we need to start asking and the changes we need to start making for the health and sanity of everyone involved. Participate live or view the recording.

Host: KiKi L’Italien, Amplified Growth

Guests: Jamie Notter and Maddie Grant, founders, WorkXO

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Tue 5/24 from 5:30 to 7:30 p.m. – Association Networking Group Happy Hour (DC)

If you’re an association professional in the DC area who loves sharing ideas and meeting new people, please join us for this different kind of “Happy Hour”. The primary focus is getting people together in a relaxed atmosphere to build stronger connections in the community, meet new people, expand existing networks, and talk about issues affecting associations. Please RSVP.

Location: Blackfinn American Saloon, 1620 I St NW, Washington, DC

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Wed 5/25 at 9:00 a.m. – AENC Marketing & Communications Roundtable (NC)

Because organic (non-paid) reach on social media is a sliver of what it used to be, social media advertising is the way to go if you need an inexpensive and effective marketing tactic. 1.5 CAE credits. Info/register.

Facilitator: Laura Nakoneczny, CAE

Location: Independent Insurance Agents of NC, 101 Weston Oaks Court, Cary, NC

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Wed 5/25 at 12 p.m. – 10 Event Social Media Tools You Can’t Afford to Ignore

Hear some fresh ideas on how to use social media for your next event. Learn about ten social media tools that will captivate and inspire your attendees and hear how event planners are testing these new tools today. Info/register.

Host: Bizzabo and Event Manager Blog

Speakers:

• KiKi L’Italien, founder, Amplified Growth
• Alon Alroy, co-founder, CMO, BizDev, Bizzabo

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Wed 5/25 from 6 to 7:30 p.m. – DelCor’s Volunteer Night presented by the Capital Area Food Bank (VA)

This year, DelCor is offering a unique twist on its 14th Annual .org Community Food Drive’s Volunteer Night—a chance to learn more about the real people in the DC community who Face Hunger daily.

In this hands-on simulation and discussion, you’ll come to understand hunger and clear up any existing misconceptions. Participants will receive a Family ID that informs and guides their choices for getting through just one day. You’ll have an opportunity to share what you’ve learned and to ask questions. Check out what past participants have to say.

Bring your colleagues, friends, and family—anyone 12 years old and up. Bring a food donation if you can. Location: Personify’s Tyson Corner office (Metro accessible). For more information and to RSVP, please email Bill Rowan or call him at (240) 821-1765.

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Thu 5/26 at 12 p.m. – Creating Content to Evidence the Benefit of Membership (Inbound Lunch Bunch)

Inbound marketing is so new to the association market that it might make you feel like you’re back in elementary school where everything is new. We’re embracing the idea of starting fresh and learning new fundamentals by coming together with other association professionals who are interested in inbound. 1 CAE credit. Info/register.

Host: HighRoad Solution

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Thu 5/26 at 12:15 p.m. – New CEO Reflections (Through the CEO Lens Virtual Series)

Getting the job is only the start of the journey. What opportunities are waiting? What hurdles that you didn’t know about? Is there a ‘honeymoon’ period? Hear tips and reflections from three dynamic association CEOs. Info/register.

Hosts:

• Lowell Aplebaum, CAE
• ASAE Aspiring Leaders Group

Speakers:

• Matt D’Uva, FASAE, CAE, Executive Director, International Association for the Study of Pain
• Sharon Kneebone, IOM, CAE, Executive Director, National Society for Histotechnology
• Stefanie Reeves, MA, CAE, Executive Director, Maryland Psychological Association

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Thu 5/26 from 3 to 5 p.m. – MoCo Idea Swap

How many times have we set up a ‘networking reception’ where we expect our members to show up, play business card roulette, and then walk away having had a meaningful experience. With a little intent and advanced planning, you take these events from a space to mingle to a place to connect. Come to this session with your business cards, and be prepared to learn new approaches by trying, playing, and going outside the norm – participation required. You are guaranteed to walk away with some new perspectives on networking. Info/register.

Location: Rockville, MD

Facilitator: Lowell Aplebaum, CAE

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Thu 5/26 at 4 p.m. – Successful SharePoint Implementation

This webinar follow-up to last month’s discussion of planning a migration to SharePoint will delve into the basics of going through with an implementation. You’ll learn about a robust methodology based on standard Information Architecture (IA) principles for successfully assessing and migrating organizational documents to SharePoint. This methodology will help you draw up an outline of the content types in your organization. Info/register.

Host: Community IT

Speakers: Abdul Musa and Johanny Torrico, Community IT

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Fri 5/27 at 3 p.m. – How & Why Associations Are Undertaking Marketing Automation

For many organizations, digital marketing is a new undertaking. Associations are looking for how to best staff their organizations, craft campaigns and measure programs in the digital age. This webinar series will help all associations evolve fully into digital. 1 CAE credit. Info/register.

Host: HighRoad Solution

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If you can’t attend a live webinar, go ahead and register if the topic interests you. Most webinar hosts send a link to the recording to all registrants.

Association Brain Food Weekly is published Friday mornings. If your organization offers professional development for the association community, please send me the link via email or Twitter.

What’s on your mind this week? I’m thinking about one-page strategic plans, automating processes, change management, shifting board mindsets, cybersecurity, leading from the middle, personalizing content, and other juicy association topics. Never a dull day!

Tue 5/17 at 12 p.m.* – Meetings Outlook: A Deep Dive into the Latest Business Trends

Take a moment to preview the forecast for events in the coming year, including budget, attendance and business conditions. Deep dive into trends that matter and discuss next steps with your peers. Brainstorm ways to start planning for the uncertain future with case studies and best practices from around the globe. 1 CMP credit. More info and registration.

Host: Meeting Professionals International (MPI)

Speaker: Jessie States, manager of professional development, MPI

*all times are Eastern Daylight Time

Tue 5/17 at 2 p.m. – Affinity Programs and Partnerships (Association Chat on Blab)

How do know when it’s smart to partner up on programs for your members? What about when your partner sometimes competes in services? What are some guidelines for navigating affinity programs and partnerships? Take away lessons and tips for successful relationship building with partners. Participate live or view the recording.

Host: KiKi L’Italien, Amplified Growth

Guest: Karen Hansen, Membership & Programs Manager, Radio Television Digital News Association

Wed 5/18 at 12 p.m. – Make Your Data Talk

A good report informs and influences action. However, is your association asking the right questions to begin with? How can you uncover and make use of buried data to better serve your members? In this webinar you will learn: reporting best practices, tips for compiling information from multiple data sources, and time-saving techniques to make you look good. More info and registration.

Host: Nimble AMS

Wed 5/18 at 2 p.m. – Buy, Buy, Baby: Making eCommerce Work for Your Association

If you’re looking for new ways to grow revenue for your association, there may be a secret weapon you haven’t considered: your online store. Learn how to leverage the latest industry best practices to grow this oft-overlooked revenue stream, create an inventory designed to sell, merchandise products so clicks convert to cash, and make the most of mobile. More info and registration.

Host: Abila

Speaker: Amanda Myers, Director of Product Marketing, Abila

Wed 5/18 at 2 p.m. – Component Relations Component Reporting: What Headquarters Needs (Virtual Roundtable)

The panel will share their experience in identifying the key information association headquarters need from their components, how they facilitate that reporting without many onerous reporting requirements, and tips on collecting the information if it’s not forthcoming. 1 CAE credit. More info and registration.

Host: ASAE Component Relations Section Council

Speakers:

• Paula Cozzi Goedert, Partner, Barnes & Thornburg LLP
• Christine Searle, CIA, CRMA, Owner, Searle Business Solutions, LLC
• David Iams, Career, Member, and Professional Activities Manager, Institute of Electrical and Electronics Engineers – USA
• Kate Lucey, Assistant Director of Membership and Business Development, American Council of Engineering Companies

Thu 5/19 at 12 p.m. – How to Move Past the “Millennial” Conversation & Actually Change Your Association

The Millennial generation are now the largest segment of the workforce–a title they’ll hold for decades. And, they’re not demanding we change our ways inside associations. They’re wondering why we’re slow to adapt to the changes that are already happening. Learn how today’s landscape is demanding some new approaches to things like member engagement, leadership/volunteer development, and fully embracing the digital mindset. Hear ideas for building internal organizational cultures that are more relevant to today’s world. 1 CAE credit. More info and registration.

Host: YourMembership

Speaker:  Jamie Notter, Co-Founder, WorkXO

Thu 5/19 at 12 p.m. – Scarcity & Urgency: The Keys to Getting People to Take Action…NOW! (Virtual Lunch)

Hear about strategies you can incorporate into your marketing immediately to increase revenue, boost membership, and get record attendance at your events. You’ll discover how to create a “feeding frenzy” that prompts an immediate response, why deadlines are necessary, how a “value build” in your description will boost response; and three secrets to overcoming objections. Get access to worksheets and guidelines to help you implement these strategies and get measurable results from all of your marketing. 1 CAE credit. More info and registration.

Host: ASAE Marketing Council Section

Speakers:

• Ron Rosenberg, Master of Business Self-Defense
• David Evener, CAE (moderator), Marketing Director, National Ground Water Association

Thu 5/19 from 5:30 to 7:30 p.m. – ASAE Collaborate Happy Hour

If you’re in the DC area and a member of ASAE’s Communications, Marketing or MMC communities, swing by the Collaborate Happy Hour to mix, mingle, and share ideas with your colleagues. Please RSVP in the Events section of Collaborate.

Appetizers and cocktails thanks to sponsors:

• American Beverage Association
• Higher Logic

Organizer: ASAE Communications Section Council’s Collaborate Subcommittee

Fri 5/20 at 11:30 a.m. – AENC CEO Luncheon

Here’s a topic you need to stay on top of: the proposed U.S. Department of Labor overtime rule. Find out how it could affect your association, then you’ll know why you should be concerned. 1 CAE credit. More info and registration.

Organizer: Association Executives of North Carolina

Facilitator: John Nash, Executive Director, The Arc of North Carolina

Location: 18 Seaboard Restaurant, Raleigh, NC.

Fri 5/20 at 3 p.m. – Measuring: Using Social Media to Grow Membership

HighRoad hosts a webinar every Friday at 3 p.m. 1 CAE credit. More info and registration.

If you can’t attend a live webinar, go ahead and register if the topic interests you. Most webinar hosts send a link to the recording to all registrants.

Association Brain Food Weekly is published Friday mornings. If your organization offers professional development for the association community, please send me the link via email or Twitter.

Here’s the learning line-up for the association community for the week of May 9. Since it’s not a big list, if you know of something I’ve missed, please let me know and I’ll add it.

Tue 5/10 at 12 p.m. EDT* – Providing Multilingual Communications at Your International Event

From hiring interpreters to ordering collateral translations, this webinar will walk you through how to decide what’s a “must have” for your international event, as well as how to book and promote these services effectively. Discover how to seamlessly integrate multiple language and cultural services at your event. Learn what to watch out for when having materials translated. Reconsider how to market to international audiences to increase attendance. More information/registration.

Host: MPI

Speaker: Yvette Fang, CEO, Red & Blue International

*all times are Eastern Daylight Time

Tue 5/10 at 2 p.m. – Decoding the World of Video Formats for Digital Events

As videos become a critical element of our content channels, the jargon that comes with it can be overwhelming and confusing. During this session, we’ll discuss the language of video techie talk, the landscape of video formats and how to use them throughout your digital extensions. Learn which options might work best for your variety of needs and best practices for DYI video production and make you look like a pro. More information/registration.

Host: PCMA

Speakers:

• Joshua Butler, Product Manager, Freeman
• Alex Kozak, Director, VEI & Scott Westby, Executive Producer, Full Swing Productions

Tue 5/10 at 2 p.m. – Association Chat on Blab

Have you participated in Association Chat on Blab yet? It’s better than a Twitter chat because you can watch and hear the conversation between KiKi and her guests or whoever else takes a chair. You can also read and participate in a running discussion in the chat stream. More information on the topic, participating live or viewing the recording.

Host: KiKi L’Italien, Amplified Growth

Wed 5/11 at 9 a.m. – AENC Technology Roundtable on Security

This one’s for my North Carolina association community. In this case, what you don’t know can hurt you. 1.5 hours CAE credit. More information/registration.

Facilitator: Tom Purdy, IT Director, North Carolina Board of Nursing

Wed 5/11 at 1 p.m. – Badges, Points & Polls: Concrete Ways Games Will Improve Your Meeting

Learn how to use gamification, check-ins and live polling at events to encourage behavior, engage attendees, have fun and gain valuable insights for your members and the organization. More information/registration.

Host: Gather Digital

Wed 5/11 at 2 p.m. – How Conference Networking Improves Participants’ Brain Health

Discover neuroscience research that proves how important human connection is to your conference’s participants’ brain health. Explore how to bake-in more brain-healthy networking to make your attendees smarter. Discuss strategies to design meaningful “we-centric experiences” that unleash a flood of positive brain chemistry leading to healthier brains and increased conference customer loyalty. More information/registration.

Host: Velvet Chainsaw

Speaker: Sarah Michel, CSP, Vice President, Professional Connexity

Thu 5/12 at 2 p.m. – Developing Relationships to Reach Your Next Generation of Members

Start or renew your strategy for reaching key stakeholders to grow your student outreach, engagement and membership. Hear ways the American Institute of CPAs and New Jersey Society of CPAs are connecting with high school and college students, educators, members and other stakeholders to recruit members and nurture future CPAs. 1 hour CAE credit. More information/registration.

Host: ASAE Membership Section Council

Speakers:

• Carolyn Hook (Moderator), Membership & Engagement Director, New Jersey Society of CPAs
• Sonya Guthrie, Senior Manager, Next Generation Initiatives, Students, Academics & Inclusion, American Institute of CPAs
• Rebecca Reed, Next Generation Initiatives Manager, American Institute of CPAs
• Susan Dyer, Membership Development Manager, New Jersey Society of CPAs

Thu May 12 at 3 p.m. – Outsourcing Content Management: a 360 Degree View

Get a closer look at the pluses and minuses of outsourcing content and entrusting external forces to be the voice for your association. Learn the questions you should ask to determine if outsourcing is right for your association; staffing and other pain points for small, medium and large associations from the Association Communications Benchmarking Study; what to expect (and not to expect) from an outsource partner vs. an internal hire; and what your expected ROI should look like. More information/registration.

Host: Naylor Association Solutions

Speakers:

• Liz Richards, CEO, Material Handling Equipment Distributors Association
• Jill Andreu, Vice President of Content Strategy and Development, Naylor Association Solutions

Fri 5/13 at 9 a.m. – AENC AMC Roundtable

Another learning opportunity for my NC association community, this time for AMCs. Learn how to say “no” to scope creep. 1.75 hours CAE credit. More information/registration.

Fri 5/13 at 3 p.m. – Best Practices: Using Social Media to Grow Membership

HighRoad hosts a webinar every Friday at 3 p.m. I don’t have any additional information on this one but they have a reputation for being a valuable content provider. Registration.

Host: HighRoad Solution

If you can’t attend a live webinar, go ahead and register if the topic interests you. Most webinar hosts send a link to the recording to all registrants.

Association Brain Food Weekly is published Friday mornings. If your organization offers professional development for the association community, please send me the link via email or Twitter.

While writing this I realized I haven’t been taking my own medicine. Since my return from Big Bend, I haven’t attended any webinars. I won’t make that same mistake this week.

I’m definitely participating in Tuesday’s Association Chat on Blab—a topic and speakers I don’t want to miss. And, I’ll see how the rest of my week shapes up. I’d love to go to Chicago for the AMS Fest, but…too many conferences, too little time and money, sort of like books.

Here’s the webinar line-up for the association community for the week of May 2.

Tue 5/3 at 1 p.m. EDT* – 10 Website Design and Email Marketing Best Practices for NGOs

The rapid rise of social media and mobile technology has had a profound impact on website design and email marketing, yet many NGOs haven’t yet adapted to the new aesthetics and functionality of a mobile, social Internet. This webinar will demonstrate the importance of embracing new design and call-to-action trends. You’ll learn how to format news articles and blog posts to increase your click-through rate, ensure your website and email communications are mobile compatible, integrate social media into your website and email communications, and build your email list. More information.

Host: OnGood

Speaker: Heather Mansfield, Nonprofit Tech for Good

*all times are Eastern Daylight Time

Tue 5/3 at 2 p.m. – My Thoughts on 5 Recent Association Topics (Association Chat on Blab)

Participate live or view the recording. Host: KiKi L’Italien, Amplified Growth

Wed 5/4 at 12 p.m. – Form versus Function: Assessing Your Email Templates

When is the last time you took a hard look at your email template portfolio to assess it based on modern practices? This webinar will teach you the elements and styles that make emails appealing and help users engage; layouts, subject lines and imagery; and why it’s not enough to be just functional in today’s information-overload world. 1 CAE credit. More information.

Host: ASAE Business Services

Speaker: Suzanne Carawan, Chief Marketing Officer, HighRoad Solution

Wed 5/4 at 12 p.m. – 25 Free and Low-Cost Tools for Nonprofits 

Learn about free and low-cost tools ranging from photo editing and design apps to time management and collaboration tools. More information.

Host: Idealware

Speaker: Joshua Peskay, Vice President, RoundTable Technology

Wed 5/4 at 1:00 p.m. – Recruitment Jam

Join Cynthia for a test experience using virtual improv games virtually to learn how to recruit new members with ease. Participants will co-create new perspectives on recruiting, and learn some specific how-tos as well. Limit: 25 players. More information.

Host: Cynthia D’Amour, MBA, People Power Unlimited

Speakers: You

Wed 5/4 at 2 p.m. – Executive Director Essentials: Effective Team Development

Whether you are tasked with building a management team for your organization or filling seats on a volunteer board, make sure you’re making sound decisions based on knowledge and experience, rather than timing and costs. This webinar will help you understand how to create an accountability chart, fill positions with the right talent, conduct meaningful meetings, deal with healthy conflict, incorporate culture into the team building process, and measure success. More information.

Host: Association Headquarters

Speakers:

• Kelly Mariotti, JD, CPA, CAE, Vice President of Client Services
• Amy Barra, Account Executive

Thu 5/5 at 11:00 a.m. – Getting Real about AMS Costs (#aptichat Twitter Chat)

If your organization is looking for new AMS software, then chances are you want to know how much it will cost. Join Aptify’s Johanna Kasper and David Frick for a frank discussion. Search for #aptichat on Twitter or your favorite Twitter dashboard. Related reading.

Thu 5/5 at 12:30 p.m. – Save Money and Boost Organizational Engagement with Office365 (Thirty on Thursday Solutions)

Many associations and nonprofits needlessly invest additional dollars on third-party collaboration platforms, even though their Office 365 license includes enterprise-class collaboration tools. Discover a better way to engage and collaborate with your constituents and members using Office 365. More information.

Host: .OrgCommunity

Tue 5/10 – AMS Fest Midwest in Chicago

Seats are almost sold out! This event is for you if your organization is thinking about a new association management system (AMS) in the next 2 years.

• Meet executives in the same buying position as you and some who have ‘been there, done that’ and can share lessons learned.
• Learn from forward-thinking association leaders the first half of the day.
• We’ll keep you on your toes the second half of the day with sessions that have been selected by you, the crowd.
• And to make the day even sweeter we’re introducing an AMS Showdown where AMS representatives will have just 10 minutes to share their best client story, flashiest tool, or newest module.

You won’t want to miss it, but seats are limited to the first 100 so register today. More information.

If you can’t attend a live webinar, go ahead and register if the topic interests you. Most webinar hosts send a link to the recording to all registrants.

Association Brain Food Weekly is published Friday mornings. If your organization offers professional development for the association community, please send me the link via email or Twitter.